making physical activity an easy choice for hrm residents…

Making physical activity an easy choice for HRM residents…

*Celebrating our successes…

*Looking at…

*Initiating step…

*In the beginning there was 1 who brought 7 to the table

Community Consultation

Literature Review Data Collection

STRATEGY Partners identify action

steps and leadsImplementation

Plan

*Planning Step

LAUNCH!Sept 16, 2009

Over 200 attendeesVarious sectors , public and

private, 34 orgs totalMedia coverage

Created the momentum to get people excited about

Stepping Up!

The Strategy

*Executing Step…Accomplishments

Bringing together 7 different org

from gov, non-gov and healthcare in

a more focused way and

successfully developing a strategy

Speaking the same PA

language

Greater awareness and

acceptance of SU within

partner orgs. Examples:

• HRM- linkages to other strategies,

synergies, budget, staff more

connected

• IWK-Physical activity sub-site on

intranet

• HRSB-awareness, internal

activities, sport animator, health

promotion dept.

Foundational structure (committees, PMO)

Organizational strategy focused on

mobilizing org to help make PA easy choice

Identified priority actions

Funding from partners to

support the strategy

*Executing Step…Accomplishments

Governance Coordinating Communications

Research & Evaluation

ToRAdvocacy paper and draft processFunding for next 3 yearsNew Dal memberBreakfast television

ToRNew meeting structure with a clear purposeNew membersProgress of the 14 priority actions

ToR (draft)FrameworkWebsite, twitter, facebook and followersSummer WalkaboutDeveloped ideas to get startedChamber articlePSA for IR survey

ToR (draft)Hired consultant to help with evaluationLogic model draftIpsos Reid survey

Project Management OfficePPN network

SU newsletterFull compliment of office staff

Members only section of websiteStructure

Supporting above actions (reformat down below)

*Executing Step….

*Awareness &

Commitment

1.A.4 CH/ IWK Explore elements of a comprehensive social

marketing campaign to establish a brand, promote physical activity

What does success look like?*Understand what a social marketing campaign is/isn’t.

*Draft plan created that outlines the population to target and potential SM strategies to pursue.

.

Where are we now?*participated in educational event hosted by HPP & led by national expert

*additional meeting Nov 2010*invited to join NS PA SM Task force to develop SM Campaign for NS. Focus

girls 11-14

Where do we want to go in the next year?*NS PA Social Marketing Task Team (may require Communications Com.

Support)*Approve SM Campaign in principle and provide advice on next steps

* Anticipate HRM as pilot site

EXTERNAL ENVIRO IMPACTS*revised PA guidelines

*publication of HRM Trails*Walk About SM campaign

*Canada Games*Ipsos Reid PA survey

*Community Health Plan10- CEOs made PA a priority

*1A. Provide info that supports and motivates Halifax region residents to

adopt PA lifestyles

*Awareness &

Commitment

1.A.6 CH/ IWK Encourage agencies to demonstrate their commitment by signing the Declaration of

Leadership Commitment

What does success look like?20 organizations/yr within HRM sign the Declaration and report on PA

initiatives implemented within their organization. .

Where are we now?*welcome package, declaration language on the website, and brainstormed process for supporting organizations who sign

*ID’ed next steps: promoting website and strategy. CH/IWK stepped back as leads, project office to lead with support from Communications

Committee *2 orgs have signed the declaration since the strategy was launched, in

addition to the key partnersWhere do we want to go in the next year?

*Project office to lead with help of CH/IWK *20 new organizations sign up

*CF used to develop/implement a promotional plan*Establish process for providing on going support to organizations.

1.A.6 CH/ IWK Encourage agencies to demonstrate their commitment by signing the Declaration of

Leadership Commitment

What does success look like?20 organizations/yr within HRM sign the Declaration and report on PA

initiatives implemented within their organization. .

Where are we now?*welcome package, declaration language on the website, and brainstormed process for supporting organizations who sign

*ID’ed next steps: promoting website and strategy. CH/IWK stepped back as leads, project office to lead with support from Communications

Committee *2 orgs have signed the declaration since the strategy was launched, in

addition to the key partnersWhere do we want to go in the next year?

*Project office to lead with help of CH/IWK *20 new organizations sign up

*CF used to develop/implement a promotional plan*Establish process for providing on going support to organizations.





*Awareness &

Commitment

1.B.2 HPP/HRM Provide advice and assistance to community agencies developing

physical activity programs

What does success look like?-Consultations captured info on how to access and better serve our

stakeholders. Consistent messaging created and shared with stakeholders. Tools (i.e. websites, dissemination strategy)

- Stakeholders within the HRM are supported, engaged and educated strategy messaging.

Where are we now?-HRM, HW, and HRSB discuss collaboration of our websites and build a

stakeholder list. This includes development of a dissemination strategy to help ensure effective communication with our targets. A stakeholders gathering to capture necessary information is planned

for the Fall of 2011.

Where do we want to go in the next year?Stakeholder gathering held and communication systems are in

place.





*1B. To expand the skills and commitment

of leaders in health, sport, recreation and education to support

people to become more active

*Awareness &

Commitment

1.B.4 HPP Sponsor and annual forum to build capacity and introduce best

practices among physical activity practitioners and other professional that can support physical activity initiatives.

What does success look like?-forum held and attendees were diverse. Info shared on best

practices. Captured ways to support stakeholders needs related to providing effective physical activity opportunities. The forum is based on the current needs of our stakeholders as well as the

changing environment..

Where are we now?-The forum was held successfully last year, the focus was on

increasing the physical activity levels of girls and women in HRM.-currently we are gathering and organizing our list of stakeholders

and making key contacts within our targeted communities.

Where do we want to go in the next year?-A topic will be decided upon in the summer of 2011

-the forum has been held in the Fall of 2011





*Awareness &

Commitment

1.B.8 HSFNSEngage elected officials to implement policy and allocate resources to support physical activity in the Halifax region

What does success look like?-More programs and policies in place that provide the

opportunity and ease for people to be more active, more often.-Measures of success of this is hard over an annual basis as policy development and comprehensive programs cannot be done within a calendar year but as ones that are ongoing and

evolutionary.Where are we now?

-Significant progress in working to implement some of the policies in place with work on the Regional Planning Advisory Committee for HRM and engagement of other key NGOs on active transportation and healthy communities advocacy.

-Done great work on expanding our walking programs into the school system, Walkabout @ Work and our community leaders.

Where do we want to go in the next year?The main objective is to continue to build on policy work to

ensure HRM is a walkable, active community for generations to come.





*Supportive Environments

EXTERNAL ENVIRO IMPACTS*The Oval

*publication of HRM Trails*Peter Kelly signed Walk 21 Charter

*Move More

2.A.3 HRM HRSB Identify, promote PA opps that do not require registration, advanced skills, or other commitments

2.A.4 Identify and promote outdoor opportunities for play

Where are we now?-work in partnership and expand our partners to include our target

groups – more youth and senior partners.-Seasonal/Annual initiatives: TTROW, Girls Soar, Boys Week, etc-HRSB grants focus on sustainability within school, rather than

“one off”-We have a wide of variety of programs and focused support in

certain schoolsWhere do we want to go in the next year?-List of stakeholders, policies, programs, that are informal and

develop dissemination strategy-engage stakeholders and increase participation by schools and

students-build sustainability and gather data

*2A. To expand opportunities for

informal, unorganized physical activity in the lives of Halifax region

residents


2.A.6 IWK CHDevelop a program to replace screen time with physical activity

What does success look like?A comprehensive, sustainable program which results in improved

health outcomes including decreased screentime, increased healthy eating and increased PA in HRM and beyond (program may be

implemented in unique ways in different communities).

Where are we now?Report outlining relationship b/w screen time, PA, dietary intake and

healthy wts in children.-Workgroup was formed and linked with PA coordinators leading Live

and Unplugged -SK developed posters and presentation , IWK newsletter,

newspaper articlesWorkgroup examining linkages across the province


*publication of HRM Trails*Peter Kelly signed Walk 21 Charter

*Move More


2.B.2 HRSBDevelop a school/community plan to address barriers restricting students from participating in extracurricular programs

What does success look like?- Schools used by both school groups and community organizations

and increase of PA before and after school hours. Increase in student participation. Sustainable programming

- Additional opportunities for “At Risk” communities- Increase in partnerships with community organizations

- All schools organizing extra-curricular programs based on student needs and likesWhere are we now?

- Many schools used by other organizations for extracurricular opportunities. Addressed concerns about different organizations

not be able to access schools -All schools must have time available for community group and

organizations. -Have agreement with HRM to share costs and allows for more

access. - worked with several high needs schools to establish activity

programsWhere do we want to go in the next year?

- Continue monitoring usage and address any concerns.- Continue work with HRM and other organizations to help provide opportunities to users, but must be realistic and cost effective.

- Discuss the need for a plan for community and develop it, if necessary

- Consider “At Risk” user groups- Continue to work with schools to create sustainable extra

curricular programming, before and after school.EXTERNAL ENVIRO IMPACTS

*The Oval*publication of HRM Trails

*Peter Kelly signed Walk 21 Charter*Move More

*2B To encourage organizations to

increase access to formal, quality

programs that target physically inactive

people with accessible activities of interest

*Built and Natural Environments

3.A.1 HRM Ensure reps from sport, rec, health and ed participate in mjr planning studies for built environment

What does success look like?-Identify past & current committee/ reps and policies

-See change in number/diversity of reps in decision making process-Increase: in number of opps to participate in planning studies, reps in decision making process and number of

policies that had input from reps

Where are we now?-analyzed HRM’s planning process found good examples of

inclusive approaches to planning-several opportunities for more inclusive planning in the near future

Where do we want to go in the next year?Research and assess HRM policies/projects to understand

strengths & gaps. Create and promote mechanism to recognize and share

current/future HRM policies/procedures and external best practices.Collaborate with int/ ext stakeholders to develop a business case

for ask in specific opportunities.EXTERNAL ENVIRO IMPACTS

*The Oval*publication of HRM Trails

*Green Gym*Greening of Sackville Drive

*Potential Lower Water St. AT Route*EAC SEMO HCC (in conversation)

*Vision HRM requested workshop -HSFNS

*3A To adopt planning practices and policies that support physical activity in the planning, design and development of the

built environment


3.B.3 HRM HSFNS To enable people to walk and wheel as a leisure activity and as a method of getting from place to place

Where are we now?-Report several initiatives/org are presently do this

-revisions of the GOCIO booklets provided the opportunity to bring current stakeholders in AT together to discuss strategy and work

collaboratively

Where do we want to go in the next year?List of resources, social marketing campaigns, programs, etc. and

recommendation on best/better practices/strategies-Stakeholder development/engagement

-Promotion of existing best practices/resources


*publication of HRM Trails*Green Gym

*Greening of Sackville Drive*Potential Lower Water St. AT Route*EAC SEMO HCC (in conversation)


*3B To enable people to walk and wheel as a

leisure activity and as a method of getting from

place to place


3.B.4 HRM Pilot street closures for individual and family recreation use

What does success look like?-Established process and funding for HRM Bike Week – Street

Closure.-Summary report on Identified barriers, impact and possible

solutions-Increase : numbers of street closures for pa purposes and citizen

participation.-Increase organizations satisfaction

Where are we now?-Street closure was done this year during HRM Bike Week.

-Partnership between HRM, Bicycles Plus Club, and Halifax Cycling Coalition.

-Process helped identify the challenges and current opportunities that exist.

Where do we want to go in the next year?- Assist in the HRM Bike Week Open Street Party to better

understand the process of street closures -Adopt and promote a procedure or a program that supports

organization/groups in closing streets for recreational purposes.-Collaborate with new stakeholders and develop

mechanism to promote stories/successEXTERNAL ENVIRO IMPACTS*The Oval





3.B.5 HSFNS Promote and increase the number of walking initiatives across the Halifax Region

What does success look like?-long term goal is to increase the number of residents who walk

30 to 60 minutes, most days of the week.-more supports for communities to improve their "walk-ability".

Where do we want to go in the next year?-Pilot project aimed at grade 7 girls, 10 schools in the HRM. Extracurricular resource modified with school feedback. Pilot

project with patients to be launched in the spring-usability testing of our website underway and will inform new

and improved site






3.C.7 HRM Develop a municipal facility allocation policy that addresses need for more time in rec facilities for programs for

inactive

What does success look like?-Baseline data of usage to assess gaps/strengths.

-Methodology to communicate with schedulers and underservice populations

-An informed plan of action

Where are we now?- Some current policies that have been implements (i.e Female

equity and the FourPlex) – Identified gap to explore – sledge hockey.

-HRM recreation survey that has been conducted and will be able to provide valuable information.





*3C To maximize access to community facilities that could be used to support

increased levels of physical activity

NEXT STEPS

*Monitoring and Controlling

*Defining success indicators for priority actions

*Communications Framework into action and link to action steps

*Linking other action steps to what is already happening

*Tapping into the external environment to realize SU actions

*Create hype around SU

*Engage external stakeholder to SU

*Define strategy indictors

*Support initiatives happening in HRM that contribute to active lifestyles

*Thank you….

*Your turn……..

making physical activity an easy choice for hrm residents…

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