Making Friends with the Library Lisa Burgert, Reference Librarian Alejandra Nann, Electronic Resources & Serials Librarian

Libraries and Social Media    

•  Why ? •  Who is using it? •  Another committee!?! •  How we made friends •  Facebook, Pinterest, and Twitter •  Questions???

You are already online.

•  Whether you like it or not there is already an online presence and messages about your library.

Whether you have an official message or not, an online conversation exists about your library.

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Choices •  Social Networking

–  Facebook –  Google+ –  MySpace –  LinkedIn –  Academia.edu

•  Images/Videos –  Vine –  Instagram –  Flickr –  YouTube –  Pinterest

•  Blogs/Microblogs – Twitter – Tumblr – WordPress

•  More… – Foursquare – Spotify – Others?

Social Media Committee

•  Picking the right people • Creating subcommittees •  Should we involve students? •  Passwords, scheduling, and resources

SharePoint

Dropbox

How we did it

•  Moved past the conversation

•  Social Media Committee •  Created plan •  Interacted with other

organizations on campus

•  Attended campus-wide events

•  Links on homepage, LibGuides

•  Bookmarks, workshop brochures

•  Student Survey

Student Survey

One Librarian’s Perspective “Our purpose—the reason why we use the social web is to find people who “like” the library and give them a way to express it. We will use this platform to nurture that bond and move them from like to love. [Develop their passion.] We also want to enable them to share this experience and help bring others into this relationship.”

Brian Matthews “Why does my library use social media”

Remember: It’s a conversation

Librarian’s view – Promote library services – Provide better access – Be where the users are – Enhance instruction – Collect feedback

Brian Matthews “Why does my library use Social Media”

“Businesses that succeed in social media are those who maximize their customer service levels through listening and responding to what people are saying about their brand.”

Matt Ramsay “Social Media Etiquette”

Facebook Marketing Campaigns

•  Initial 30 day Campaign to build audience •  Monthly contests •  Supporting conversations with the University •  Integrating Facebook with library workshops

Facebook Insights

“Experiment; If something works, keep it. If not, let it go.” Nancy Dowd

“Social Media: Libraries are posting, but is anyone listening?”  

Facebook Newsfeed

UCF Library

Best Practices from Facebook

Copley Library Facebook Page

Pinterest

Librarians and Pinterest

“Librarians are still debating how they should be using it to reach patrons and peers. Right now, no one seems to have a definite answer, which is why more libraries and librarians need to embrace and experiment with this new social media platform.”

Zara Wilkonson “How Pinteresting! An Introduction to Pinterest”

How to Pin

New York Public Library

UNLV Architecture Studies Library on Pinterest

Twitter

Are you LISTENING?

“The most important question …is “Are you listening on Twitter?”” “Even if an academic library posts not a single tweet about his or her library, if Twitter is being ignored all together then a golden opportunity to connect with members of the library community is going to waste.”

Steven Bell

Listening

Reweet, Reply, React

Aggregators

Purpose Managing vs Storytelling – Rebelmouse – HootSuite

Free vs Pay

Questions?

Resources •  Arruda, W. (2013, 08 27). Three elements of an effective social media strategy. Forbes. Retrieved

from http://www.forbes.com/sites/williamarruda/2013/08/27/three-elements-of-an-effective-social-media-strategy/

•  Baggett, S. B., & Williams, M. (2012). Student behaviors and opinions regarding the use of social media, mobile technologies, and library research. Virginia Libraries, 58(1), 19-22.

•  Bell, S. (2012). Students tweet the darndest things about your library – and why you need to listen. Reference Services Review, 40(2), 217-220. doi:10.1108/00907321211228264

•  Bosque, D., Leif, S. A., & Skarl, S. (2012). Libraries atwitter: trends in academic library tweeting. Reference Services Review, 40(2), 199-213. doi:10.1108/00907321211228246

•  Burkhardt, A. (2010). Social media: A guide for college and university libraries. College & Research Libraries News, 71(1), 10-24.

•  Dowd, N. (2013). Libraries are Posting, But Is Anyone Listening?. Library Journal, 138(10), 12. •  Malczewski, B. (2013, May 1). Why social media isn’t working for your library. Public Libraries

Online. Retrieved from http://publiclibrariesonline.org/2013/05/why-social-media-isnt-working-for-your-library/

•  Messner, K. (2012). Very Pinteresting!. School Library Journal, 24-27.

Resources •  Ramsay, M. (2010). Social media etiquette: A guide and checklist to the benefits and

perils of social marketing. Journal Of Database Marketing & Customer Strategy Management, 17(3/4), 257-261. doi:10.1057/dbm.2010.24

•  Savitz, E. (2013, January 24). Why 2013 Is The Year You Need To Get Serious About Tumblr. Forbes.Com, 54.

•  Stoeckel, S. & Sinkinson, C. (2013, Summer). Social Media. Tips and trends instructional technologies committee. Retrieved from http://www.ala.org/acrl/sites/ala.org.acrl/files/content/aboutacrl/directoryofleadership/sections/is/iswebsite/projpubs/tipsandtrends/2013summer.pdf

•  Wasike, J. (2013). Social media ethical issues: role of a librarian. Library Hi Tech News, 30(1), 8-16. doi:10.1108/07419051311320922

•  Wilkinson, Z. (2013). Oh, how Pinteresting! An introduction to Pinterest. Library Hi Tech News, 30(1), 1-4. doi:10.1108/07419051311320904

•  Zwilling, M. (2013, 08 17). 7 steps to productive business use of social media. Forbes. Retrieved from http://www.forbes.com/sites/martinzwilling/2013/08/17/7-steps-to-productive-business-use-of-social-media/

Contact Information

Alejandra Nann Electronic Resources and Serials Librarian ajsnann@sandiego.edu 619-260-7724

Lisa Burgert Reference Librarian lburgert@sandiego.edu 619-260-4695