Making a Lasting Connection with your School

CommunitySLANZA Conference

WellingtonJuly 17th 2013

What are the effective ways to promote library services and programmes to your wider school community?

How do you market these to your teachers or your parent community?

When you've created the opportunity, what should you tell them?

And once you've made those precious connections, how do you build on them and water the seeds you've planted?

http://flic.kr/p/9J4wsz

Where to start?

Where to start?• Planning … Planning … Planning

Where to start?• Planning … Planning … Planning

• What is your vision for your library?

Where to start?• Planning … Planning … Planning

• What is your vision for your library?

• A Librarian’s 2.0 Manifesto

• Now have a go at writing your own with your library in mind

Where to start?• Planning … Planning … Planning

• What is your vision for your library?

• Identify all the services you already provide

• Make your wish list of services you would like to add or develop

• Keep a record of everything you do … AND how it added value for students & staff

Who to Target?

http://flic.kr/p/bUA4s9

Who to Target?• Principal or another member of

the senior leadership team• Students• Teachers• Board of Trustees• Parents

http://bit.ly/KMv4O6

http://flic.kr/p/bbKyWn

How to Target

How to TargetPrincipals• Identify areas

to work on and then suggest a strategy

• Make sure they know what you do

How to TargetStudents• Talk to them!• Survey them• Observe them …

in their natural habitat!

How to TargetTeachers• Conversations• One on one PD

when you can• Staff meetings

and/or briefings

How to TargetTeachers• PD Examples

from

Scotch College

Scotch College

How to TargetTeachers

Give them a reason to visit

you

How to TargetTeachers• Have morning

tea in the library regularly … and use it to introduce new books

How to TargetTeachers• Start up a staff

book club

How to TargetTeachers• Have you been

renovating? Why not have a “roof shout”?

How to TargetB.O.T

• Annual Report• Deliver it face

to face if possible

How to TargetP.T.A

• Offer to be a guest speaker at a PTA meeting

• Sample presentation

JHC

How to TargetCommunit

y• Provide access

to resources

How to TargetCommunit

y• Provide access

to resources

Example using Livebinder

Livebinders

How to TargetCommunit

y• Invite them in

Example from Scotch College

Parent Help

How to TargetCommunit

y• Run events

Example from Scotch College

Parent Events

Tell your Story

http://flic.kr/p/9uP8wp

Tell your Story

Reporting Annual Report

PrincipalStaffBOTPTASchool Magazine

Term ReportPrincipal

Tell your Story

ReportingExamples:Joyce ValenzaBuffy Hamilton – AnnualBuffy Hamilton – MonthJennifer La GardeServices to Schools

Tell your StoryJoyce Valenza – Annual Report

Tell your StoryBuffy Hamilton – Annual Report

Tell your StoryBuffy Hamilton – Month Report

Tell your StoryJennifer La Garde – Annual Report

Tell your StoryServices to Schools – Annual Report

http://flic.kr/p/ceHffo

Visibility

http://flic.kr/p/4NXkqE

VisibilityBe Visible! In the

staffroom In the library On the

intranet On the LMS On the school

website

VisibilityOn the Web Twitter Facebook Goodreads YouTube Slideshare

VisibilityOn the Web Considered

starting your own blog?

VisibilityOn the Web Considered

starting your own school library website?

VisibilityIn the Library Displays

http://flic.kr/p/8GnH5p

http://flic.kr/p/87baA7

http://flic.kr/p/819Bk8

http://flic.kr/p/8B4UUi

http://flic.kr/p/7VGuLP

VisibilityIn the Library Book of the

week

http://bit.ly/QxTfOF

VisibilityIn the Library Book trailer of

the week

VisibilityIn the Library Activities

VisibilityIn the Library Book Club

VisibilityIn the Library Special Events

and Guests

VisibilityIn the Library Competitions

and Games

Visibility

Promotion&

Marketing

VisibilitySerious about promotion and

marketing?

Then check out

The Library Marketing Toolkit

by Ned Potter

Budget for It! Author Visits Library Week Open Day Posters Brochures Prizes

Visibility

Publicity beyond the

library

Publicity Think ahead Identify photo

opportunities Create “good

news” stories Compile a list of

local media contacts

Foster connections with them

PromoteYour

servicesThrough Conversations Newsletters Brochures Websites Blogs Small bite PD

sessions

PromoteYour

servicesThis is how

Michelle Simms at

Te Totara Primary School does it!

Busyness

PromoteYour

servicesThis is how Hue

Ng at Churton Park

Primary School does it!

Knitting

PromoteYour

servicesThis is how

Claire Forrest at Raroa

Intermediate School does it!

Pom-Pom Bookmarks

PromoteYour

servicesThis is how

Tania Sheko at Melbourne High School does it!

Biggest Morning Tea

PromoteYour

servicesThis is how

Mr Library Dude, Joe Hardenbrook from Wisconsin

University Library does it!

PromoteYour

servicesThis is how

Mr Library Dude does it!

Postcards from the Library & Therapy Dogs

PromoteYour

servicesThis is how

Donna Watt at Invercargill Public Libraries does it!

Slipper Day

PromoteYour

servicesThis is how

Sally Pewhairangi at

Waimakariri Libraries does it!

Reading Maps

http://flic.kr/p/dUgcAc

Evidence Based Practice

Let those who matter know

http://flic.kr/p/bEDkHV

Evidence Based Practice

Let those who matter know

What you do that affects student outcomes

Evidence Based Practice

Let those who matter know

Why it affects student outcomes

Evidence Based Practice

Let those who matter know

How it affects student outcomes

Evidence Based Practice

Want to know more about it?

Evidence Based Practice

Want to know more about it?

Learning Outcomes

Evidence Based Practice

Want to know more about it?

Student Achievement

Evidence Based Practice

Want to know more about it?

Here’s what Lisa Salter at Ruawai Community College is doing

Evidence Based Practice

Evidence Based Practice

Some of the ToolsFor organising and sharing: Scoop.it!

Diigo

Evernote

One Note

Livebinders

Some of the ToolsFor publishing and promoting: Easil.ly:

Infographics

Issuu: Magazines

Weebly: Websites

Wordpress: Blogs

Some of the ToolsFor building your ownProfessional Learning Network:

Some of the Tools Twitter

Facebook

School Listserve

Blogs

BrainstormingWhat else could we add to this collection of ideas for making lasting connections with our school communities?

Contact Details:Senga WhiteResearch and Learning CoordinatorSouthland Boys High SchoolInvercargill

Email: sengaw@windowslive.comWordpress: http://sengaw.wordpress.comTwitter: @motherofwinter