FINAL PROJECT ON RECREATIONAL ACTIVITY

HOT AIR BALLOONS

OBJECTIVE AND MOTTO OF THE BUSINESS

Make your dream a reality with a hot air balloon ride in the magnificent locations in Muree and Karachi coastal line and northern areas.

FUNTORA Balloon Rides wonderful lifetime memory

“Our motto is to provide our consumers with fun,

amusement and entertainment.

To have great joyful and thrilling experience.”

EXECUTIVE SUMMARY• It is about the introduction of hot air balloon as a

recreational activity in Pakistan for entertainment and adventurous experience.

• In this service providence we are offering the amusement by targeting it to the tourists specifically.

• One more objective to introduce hot air balloon is to revive the tourism industry.

• Make your dream a reality with a hot air balloon ride in the magnificent locations in Muree and Karachi coastal line and northern areas.

BACKGROUND AND MARKET ANALYSIS

• INDUSTRY SIZE The industry size of hot air balloon is vast enough to

revive the tourism industry in Pakistan

• MARKET NEED Revival of tourism

The promotion of tourism for foreigners.

• MARKET TRENDS Based on seasonal projections which yields the basic

trend of out going activities at the locations

BACKGROUND AND MARKET ANALYSIS (CONT.)

• COMPETITORS AND BUYING TRENDS Indirect and direct competitors

Buying trend is impulsive buying

• CONSUMERS Foreign tourists and local natives

• BUSINESS PARTICIPANTS

MARKETING STRATEGY/PLANS

• Continue advertising in quality national and regional publications (magazines and newspapers) that reach defined market segments.

• Expand this advertising to include Internet, and niche publications.

• Continue support of the Visitors’ Center in cooperation with other regions and local tourism providers.

• Continue support of local tourism providers through cooperative marketing professional.

STP

• SEGMENTATION On-season tourists

Off-season tourists

  Private booking

• TARGET MARKET Target market is the consumers who are fond of

exploring new locations and activities for amusement.

• POSITIONING It is positioned in Muree, kaghan, Kaalam and other

northern areas

7P’S

• PRODUCT/SERVICE

• Our balloon rides are perfect for Birthdays, Anniversaries, Marriage Proposals, Company Parties, and Family Reunions and are a "Must Do" on your Vacation.

• We have found that the majority of our guests are celebrating a special occasion of some kind.

PRICE• On-season 500 per person • Off-season • Private booking:• Festivals vary per person from 500-1500

depending upon location.

PACKAGING• It is not applicable in our service.

• PLACE

• PROMOTION

• Print media, electronic media.• on -going banner displays• Cultural festivals

• PEOPLE

• The ministry of tourism approval and Government consent for regulating this recreational activity is mandatory.

 • License from CAA civil aviation authority

FINANCIAL PROJECTION OF MARKETING PLAN

PROJECT DESCRIPTION

MARKETING SUPPORT 2.8 MILLIONS

ADMINISTRATION(MAX 20%) 500000

Cooperative Marketing (max 20%) 300000

Opportunity Marketing (max 10%) 300000

Joint Ventures - 300000

Consumer Advertising 800000

Print 50000

Winter Season online campaign 50000

Consumer Travel Shows 400000

Internet 50000

Publications 50000

Conclusion:• Despite the situation of security situation at hand, which may be

arguably the prime challenge to the business, we believe that the tourism and adventure sports industry has continued to sustain its self and Show significant growth in recent times.

• Schools and college population demographic has Shown little intimidation and adventure sports location like manoora beach in Karachi, Kanpur lake area and fairy meadows among other popular destination have shown exponential growth in recent years.