make the most of their time: triskelion®. this course- video game consists of 21 virtual days...

www.game-learn.com

PRESS KIT2015

soft skills training through video games

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What is Gamelearn?

Gamelearn is the world leading company in skills training through video games and a pioneer in the development of game-based learning products. Their course-video games (known as Serious Games) have revolutionized corporate and individual training by combining gamification elements, advanced simulators and high quality theoretical contents in a single format: a video game.

Thanks to their training through video games, Gamelearn develops soft skills such as leadership, negotiation, communication, time management and productivity.

YOUR WORKFORCE HAS CHANGED. SO, WHY DEVELOP THEIR SKILLS THE SAME OLD WAYS?

1. Get to know Gamelearn

Gamelearn

Get to know MethodologySolutionHistoryFoundersContact

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HOW DO WE TRAIN SOFT SKILLS?

The key is the 3 pillars upon which their course-video games stand:

Highest quality contents and a fundamentally practical approach: Every single one of these Serious Games have contents equivalent to those in a two-day classroom course.

A simulator (Game-based learning): The excellent use of the game itself to teach employee the skills, besides the inclusion of a sophisticated simulator which allowed users to practice, benefit from experiential learning, implement the skills and techniques learned and receive personalized feedback with tips for improvement.

Gamification techniques: The use of game dynamics tools like storytelling, suspense, levels, challenges, competition, badges… turned the training into a fun and totally addictive experience for the users.

With their solutions, Gamelearn is able to overcome the big problems of classroom training and e-learning, improving their results:

33% Contents

33% Gamification Techniques

33% Simulator

Completion ratio

98 99

Recommendation ratio

9,8 Engagement levelout of 10

98

Applicability of Learned Contents

99

WHAT ARE THE RESULTS OF OUR TRAINING?

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WHAT IS GAME-BASED LEARNING?

Game-Based Learning is the natural evolution of e-learning: training through video games, encouraging the employee to practice experiential learning.

WELCOME TO THE TRAINING OF THE FUTURE

Learning through video games has become the new solution in the world of training and its advantages are many when compared to more traditional models:

· Draws the user in. Through the adventure in these games, the learning becomes something entertaining, fun and even addictive.

· Generates confidence. As it is a video game, users can relax and gain confidence, allowing them to better retain what has been learned.

· Improves performance. Gamification elements contribute towards the motivation of employees, increasing their effort to complete as many tasks as possible.

· Based on practice. The contents of the course are fundamentally practical. The user learns and masters the skill by putting it into practice.

· Socializes. Because it is an experience shared with other employees, the users’ resolution improves within the game.

2. The Training Model

“ Albert Einstein regarded games as the best form of research”

MethodologyGamelearn

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THE FASTEST-GROWING METHOD

According to the Global Market for Game-based Learning 2014-2019 report by Ambient Insight 2015, game-based learning becomes the model with the best rate of revenue growth in the next 5 years:

Game-based learning: 22%

Simulation: 17%

Cognitive: 13%

Mobile Learning: 12%

Digital Format: 8%

Collaborative (groups): 6%

E-Learning: 4%

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WHY IS LEARNING THROUGH VIDEO GAMES EFFECTIVE?

Learning while you are having fun playing a video game is possible, is real and it works. That is supported by the scientific report done by the Federation of American Scientists:

TEAMS CHANGE. CHANGE THE WAY YOU TRAIN THEM

We stand before a new generation that bursts onto the job market: Millennials. A generation that will make up the 75% of the workforce in less than 10 years, people who have grown up with video games and will change a world where:

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· Increases students’ confidence by a 20%

3X 1190%

· The game increases task completion by a 300%

Gamelearn · Improves retention of what is learned by a 90%

· Increases students’ conceptual knowledge by an 11%


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Gamification is the use of game mechanics and dynamics in non-ludic situations. Gamification in soft skills training solves one of the big problems typical of e-learning: lack of engagement.

According to the report by Gallup, Gallup Q12 Employee Engagement Survey, the engagement and motivation of the employee at their workplace has a direct impact on the business results of any company:

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· 58% of the population plays video games

30years old

· The average age of these players is 30 years old

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10,000 h

· 90% has been playing video games since they were 18 with an average of 10,000

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· 25,4% of European adults consider themselves habitual players and 45% of them spend between 1 and 5 hours weekly playing

THE USE OF GAMIFICATION TO REACH ENGAGEMENT

More than 70% of North American workers are not motivated at their workplace, which means a cost of $450 - $550 billion annually to the economy of the USA.

Get to know MethodologySolutionHistoryFoundersContactGamelearn


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THE GAMIFICATION TECHNIQUES WE USE

To achieve the sought-after engagement and get the employee motivated, at Gamelearn we bet on the use of gamification dynamics:

· Storytelling.

· Missions.

· Challenges.

· Rankings.

· Personal rewards and badges.

· Levels.

THE 5 PROFILES OF THE PLAYER

We all have the soul of a player and we all have our needs as such. In total, there are 5 different profiles:

· Killer: They are motivated by winning and being the first in every competition.

· Achiever: They like to discover and beat challenges.

· Socializer: They need to share their achievements.

· Explorer: They do specific actions and persist in their efforts to complete them.

· Emotional: They like to discover the unknown and are motivated by outdoing themselves.


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THE UNSTOPPABLE GROWTH OF VIDEO GAMES

The video game is effective; it improves engagement and it does not stop growing:

• T he video game industry grows a 6% annually and in 2014 it exceeded $81,000 million (€71,600 million) in revenues.

• In the United States, video games sales surpassed $22,000 million, while cinema barely got to $10,000 million and the music industry worldwide stayed at $16,300 million.

• Video games represent the 75% of all applications developed for smartphones and tablets.

• In 2014, more video games were sold in Spain (9,825,000) than football tickets (8,128,931).

Are you up for a game?

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3. Our solution

WE CREATE VIDEO GAMES THAT HELP PEOPLE GROW

Gamelearn has created and developed an innovative and comprehensive training program which is made possible through the first Game-based learning platform, focused towards talent development and personal and professional growth in a single format: Serious Games.

With Serious Games, it is possible to overcome the great problems of e-learning: poor quality contents and low completion rates. The experience gained since 2008 shows that Serious Games help increase employee engagement by a 52% and improve content applicability by a 60%, ensuring effective learning.

BUT IN ORDER TO ACHIEVE THAT, GAMELEARN HAS HAD TO SKILLFULLY COMBINE:

· Quality content, equivalent to a two-day classroom course and with a fundamentally practical approach.

· The simulator, which allows employees to learn from experiences, put into practice those contents learned and receive personalized and constant feedback.

· The video game, turning learning into an appealing process, both entertaining and addictive through the use of a wide range of gamification tools.

SERIOUS GAMES

SolutionGamelearn

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As to the quality and applicability of their contents, Gamelearn’s Serious Games are equivalent to a $5,000 two-day classroom course at the most renowned business schools in the world. And ever since their release, they have become an effective training solution for HR and marketing departments, senior management, sales teams and sales forces...

In total, more than 600 companies and organizations and more than 100,000 professionals worldwide have benefited from training through video games.

MERCHANTS®, THE SERIOUS GAME ON NEGOTIATION AND CONFLICT RESOLUTION

“Negotiation is a key skill if you want to achieve success”

“Every day you communicate. Every day you reach agreements. Every day you negotiate. Learning how to effectively negotiate and commu-nicate can mean the difference between success and failure.”

That is how Ibrahim Jabary, CEO at Gamelearn, introduces the course-video game focused towards the development of negotiation, communication and conflict resolution skills: Merchants®. More than 12 hours for users to learn, improve and enhance their skills and competencies with 6 cases of “real” negotiation.

SolutionGamelearn

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Set in the fifteenth century, Merchants® combines:

An adventure in Venice of the fifteenth century. The user becomes Carlo Vecchio, a young merchant whose purpose is to become the greatest businessman in the Venice of the fifteenth century, as he improves his negotiating skills.

Fundamental practical learning. Thanks to the simulator, users can put into practice techniques and negotiation skills, effective strategies to communicate their proposals... And they do it while receiving personalized feedback from historical figures like Leonardo Da Vinci and Machiavelli.

Quality content. Thanks to the content in Merchants®, users learn to negotiate in a safe and risk-free environment, learning from their own decisions, strategies and mistakes, which promotes effective learning.

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TRISKELION®, THE SERIOUS GAME ON TIME MANAGEMENT AND PRODUCTIVITY

“Every second matters because it is never coming back”

“Time is Money. Every second, every minute and every hour of your life matter because they will not come back. It is time to take char-ge of our lives and make the most of our time: Do not wait for it to happen, make it happen”

Gamelearn has created a step by step guide, to get any professional or team to make the most of their time: Triskelion®. This course- video game consists of 21 virtual days through which you learn how to manage time and be productive.

Triskelion® is a learning experience that combines:

A story of challenges. The user becomes Robert Wise, a historian who must follow the clues left by Seneca in Cairo, Córdoba or Rome to discover the Secret of the Order of Wisdom.

Learning based on practice. Thanks to the simulator, users receive personalized feedback based on their decisions, strategies and mistakes while practicing time management.

Verified content. Thousands of professionals have already learned to make the most of their time thanks to the content and experiential learning in Triskelion®.

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PACIFIC®, THE SERIOUS GAME ON LEADERSHIP AND TEAM MANAGEMENT

“A leader is one who knows the way, goes the way, and shows the way” John C. Maxwell

“With Pacific® we have created a step by step manual about how a person should lead and manage a team.”

That is how Ibrahim Jabary presents the latest creation by Gamelearn.

Pacific® becomes a leadership training model divided into 6 major areas and based on over 15 years of experience in classroom training by Gamelearn’s consultants.

Like Merchants® and Triskelion®, Pacific® combines:

A challenge. After surviving an accident and getting stranded on a desert island, the user must learn how to manage a group of people and lead them towards survival.

Learning based on practice. Thanks to the simulator, users can put into practice their leadership and team management knowledge while receiving personalized feedback based on their decisions.

Quality content including the secrets of today’s leaders, through interviews with hundreds of CEOs and managers at big companies and organizations around the world.

SolutionGamelearn

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Over the past few years we have helped more than 600 companies, train more than 100,000 professionals around the world.

A TRAINING MODEL THAT REACHES EVERYBODY

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5. Our history

MORE THAN 15 YEARS DEDICATED TO THE TRAINING OF PEOPLE AND COMPANIES

1999

Jabary Consulting is born, specialized in in-classroom training for managerial skills.

2007

Ibrahim Jabary and Mai Apraiz found Gamelearn.

2009

Merchants is released; the first video game to implement game-based learning methodology.

2011

Triskelion becomes the second Serious Game from Gamelearn.

2014

Brilliant Meeting is released; the gamified app for efficient meeting management.

Pacific® is launched, the first course-video game ever on Leadership and Team Management.

Late 2015

AWARDS

Gamelearn


HHRR Innovation E&E AwardsDiario Expansión

2014 Top 20 Training Company Training Industry

Top 10 European StartupSan Francisco Demo

2015 Top 20 Training Company Training Industry

Top 5 Spain´s StartupSpain Startup Summit

2015 Top Learning Organization Elearning! Media Group

Best Service AwardCIPD’12 Manchester Exhibition

2014 Top Learning Organization Elearning! Media Group

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6. Founding members

IBRAHIM JABARY

Co-Founder and CEO at Gamelearn, he is also the creator of Merchants® and Triskelion®. An entrepreneur and a visionary, Ibrahim holds a degree in Economics and Business and an MBA from IE Business School. After a long experience in international companies, Ibrahim founded Jabary Consulting, a company dedicated to in-classroom training of management skills. With Gamelearn, Ibrahim has become a pioneer in the development of training courses in video game format, or serious games, for the training of management skills. Currently, he is known as a ‘guru’ of ‘Game-based learning’ training methodology.

Expertise:

• Game-based learning

• Gamification

• Training and skills development

• Technology applied to HR and Senior Management

• Soft skills: negotiation, leadership, communication and productivity

@ijabary

LinkedIn Ibrahim Jabary

Gamelearn


https://twitter.com/ijabary

https://www.linkedin.com/pub/ibrahim-jabary/1/766/245

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MAI APRAIZ

Co-Founder and CSO (Chief Sales Officer) at Gamelearn, international leader in the development of Serious Games for corporate training. For 13 years, she has founded different companies in several sectors (consulting, publishing, real estate, applications and video games). She has been a lecturer in events related to the world of training, such as HRCoreAcademy or iiR’s eLearning Mexico. She graduated in Law from the University of Deusto and holds an MBA from IE Business School.

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Linkedin Mai Apraiz

FoundersGamelearn

https://es.linkedin.com/pub/mai-apraiz/1/766/297

@Irene_Rocha

LinkedIn Irene Rocha

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Marketing and Communication Manager 440 N Wolfe RdCA 94085SunnyvaleUSA

T. +1 8007214267 [email protected]

www.game-learn.com

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7 . Contact

IRENE ROCHA

Gamelearn


https://twitter.com/Irene_Rocha

https://www.linkedin.com/in/irenerocha

make the most of their time: triskelion®. this course- video game consists of 21 virtual days...

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