Email marketing and automation is the fastest, most cost-effective channel for Nonprofits to raise money on Giving Tuesday.

Nonprofits like Red Cross, St. Jude’s, and Amnesty International utilize

Campaign Monitor to quickly create and automate personalized, campaigns

that help them stay top of mind with their donors and achieve their fundraising goals.

campaignmonitor.com/non-profits

SECTION 1Source: https://www.wholewhale.com/tips/givingtuesday-stats-and-facts/

SECTION 2Source: https://www.salsalabs.com/blog/get-know-us/blog/infographic-risk-and-rewards-sending-effective-emails

SECTION 3Source: https://www.wholewhale.com/tips/givingtuesday-stats-and-facts/

SECTION 4Source: https://bloomerang.co/blog/infographic-2014-fundraising-effectiveness-project-survey-report/

SECTION 5Source: https://www.volunteeringinamerica.gov/infographic.cfm

SECTION 6Source: https://www.mobilecause.com/online-giving-tips-infographic/Source: https://litmus.com/blog/53-of-emails-opened-on-mobile-outlook-opens-decrease-33

SECTION 6

PRO TIP

34%

53% OF EMAILS READ ON MOBILE DEVICE,

INCREASES TO 75% OF EMAILS DURING THE HOLIDAYS

GET IN FRONT OF YOUR DONORS

MAKE SURE YOUR EMAIL PLATFORM ALLOWS YOU TO EASILY CREATE AND SEND EMAILS THAT LOOK GREAT ON ANY DEVICE.

Did you know that the majority of people who visit your nonprofit

website or read your email will do so from a mobile device?

DESKTOP

MOBILE

49%

51%

SECTION 5

PRO TIP

NON-VOLUNTEERS VOLUNTEERS

40.4% 79.2%

LEVERAGE YOUR VOLUNTEERS

PERSONLIZE YOUR EMAIL CAMPAIGNS TO VOLUNTEERS TO INCREASE OPEN RATES.

Volunteers give twice as often to charity as non-volunteers. So it’s

critical to get them involved in your Giving Tuesday campaign.

SECTION 4

PRO TIP

88% OF DOLLARSRAISED COMES FROM

12% OF ANORGANIZATION’S DONORS.

REPEAT DONOR RETENTION 64% VS. FIRST TIME DONOR

RETENTION 23%

ENGAGE YOUR EXISTING DONORS

EMAIL MARKETING AUTOMATION ALLOWS YOU TO STAY TOP OF MIND WITH

YOUR DONOR BASE BY SENDING REGULAR RE-

ENGAGEMENT MESSAGES TO RETAIN THEM.

The more you can engage your existing community to become repeat

donors, the more success you will have in retaining them in the long run

and achieve your fundraising goals each Giving Tuesday

SECTION 3

DRIVE AWARENESS

PRO TIP

EMAIL IS THE BEST WAY TO SPREAD YOUR MESSAGE ABOUT YOUR GIVING TUESDAY CAUSE. TO LEARN HOW TO GET STARTED

READ OUR GUIDE ON EMAIL MARKETING FOR NONPROFITS.

It’s hard to hit your fundraising goals if people are not aware of your campaign.

Clearly not as many people know about #GivingTuesday as compared to other

pre-Thanksgiving days such as Black Friday or Cyber Monday.

OF PEOPLE AWARE OF GT

18%OF PEOPLE AWARE OF BLACK FRIDAY

93%

SECTION 2

PRO TIP

UTILIZE EMAIL MARKETING

EMAIL SHOULD BE A SIGNIFICANT COMPONENT OF YOUR CAMPAIGNS.

FOR INFORMATION ON HOW TO GET STARTED READ OUR BLOG POST ON LEVERAGING EMAIL

MARKETING FOR GIVING TUESDAY

Email results in one-third of all online fundraising revenue. If you want to make a

big impact on #GivingTuesday, email is one of the best ways to do so.

OF ONLINE FUNDRAISING IN 2015 CAME FROM EMAIL

33%

PRO TIP

2012 $12M

$27M

$48M

$117M

$250M+

2013

2014

2015

2016

2015 DONORS AVG. DONATION

+698,961 $137

MAKE SURE YOU ARE READY TO GET YOUR PIECE OF THE GIVING TUESDAY PIE. HERE ARE SOME BEST PRACTICES FOR MAXIMIZE

DONATIONS THAT DAY THROUGH YOUR ONLINE EFFORTS.

MAKE THE MOST OF

SECTION 1

MAKE A PLAN AND PARTICIPATEHow can nonprofits boost awareness of the upcoming Giving Tuesday holiday

while increasing donations? We’ve broken down some useful stats and tips that

will help nonprofits make the most of their Giving Tuesday plans.