make or break issues in planning e-business applications · why now? 1. volume and complexity of...
TRANSCRIPT
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Content ManagementThe driving Factor for successful E-Business
Dr. Ulrich KampffmeyerAssociation for Information and Image Management International
Executive Director and Vice Chair AIIM EuropePROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH
President European Commission, DLM-Forum
Chair of the ICT/DML Steering Committee
PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH
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Agenda
The Business Drivers• Content Management as component of a successful
E-Business Strategy From Document Management to Content Management
• Document Related TechnologiesUnderstanding user issues and concerns
• Content Management as the backbone of modern applications
Trends in Content Management• AIIM/Gartner Industry Study preview
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AIIM International
Association for Information and ImageManagement International
AIIM North-America, Silver Springs, USAAIIM Europe, Datchet, UK
Mission Statement:AIIM is the global industry association that connectsthe users and suppliers of document and businessprocess management technologies and services
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Business Drivers
Content Management as Component of a successful E-Business Strategy
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Business DriversTechnologies Driving E-Business
1. The Business Drivers -- Why do organizations need to think strategically about content? Why now?• Volume and complexity of unstructured content.
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Business DriversDocument Management fuels E-Business
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Business DriversDrowned by the E-Mail Flood
101 Billion: Emails sent worldwide in 1995.
2.6 Trillion: Emails sent worldwide in 2000.
9.2 Trillion: Emails sent worldwide in 2005.
–IDC
101 Billion: Emails sent worldwide in 1995.
2.6 Trillion: Emails sent worldwide in 2000.
9.2 Trillion: Emails sent worldwide in 2005.
–IDC
2.7 Billion: Number of web pages.
5 Million: Number of new pages per day.
–NEC Research
2.7 Billion: Number of web pages.
5 Million: Number of new pages per day.
–NEC Research
66%: Percentage of web addresses that lead to live sites.
–Network Solutions
66%: Percentage of web addresses that lead to live sites.
–Network Solutions
Many companies are stuck in the creation phase -- they're still more focused on getting content online, and figuring out how to manage it is an afterthought.
–Jane M. Falla, E-Business Advisor Magazine
Many companies are stuck in the creation phase -- they're still more focused on getting content online, and figuring out how to manage it is an afterthought.
–Jane M. Falla, E-Business Advisor Magazine
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Business DriversExplosion of Unstructured Information
Radically new IT challenges…• Rampaging technology obsolescence.• Systems now handling far more than just structured
transactional data – often without a plan...• Unstructured information far more complicated than data
and needs to be managed differently.
Unstructured
Structured
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Business DriversToo Much, Too Fast
“The Internet is creating opportunities for consumers and companies at a breathtaking pace. But change is coming so rapidly that we all too often find ourselves in an online Tower of Babel.”
• Lawrence A. Weinbach, Chairman, Unisys
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Business DriversTechnologies Driving E-Business
1. The Business Drivers -- Why do organizations need to think strategically about content? Why now?1. Volume and complexity of unstructured content.• It’s not about “taking your business to the web.”
It’s about bringing the web into your business.
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Business DriversSystems Management before the Internet:
ApplicationsApplicationsSecuritySystemsSecuritySystems
EmployeesEmployees
RDBMSRDBMS
Inside the Enterprise
Within 4 walls.
Management focuses on physical infrastructure and network.
Client-server computing added complexity.
Emergence of information silos.
Source: Marimba
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Business DriversTWO Architectures in Competition:
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Business DriversManagement in the Internet Age:
SecuritySecuritySystemsSystems
RDBMSRDBMS
RemoteEmployeesEmployees
CustomersCustomers
Business BusinessPartnersPartners
ApplicationsApplications
DocumentsDocuments
DataData
Application ServerApplication Server
Web ServerWeb
Server
Source: Marimba
Information created inside and outside the enterprise, by
employees and non-employees, in a wide variety
of formats, for delivery to multiple devices.
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Business Driverse-Documents are crucial
Companies run on documents. Documents communicate product details, describe new innovations, carry bids and quotes, confirm terms, and handle payment.Documents teach customers how to use products, provide informative analysis, seal agreements between companies, and between companies and customers. Documents are the foundation of business.
• Interleaf
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Business Drivers“Core to the success of a sell-side B2B e-commerce site is the ability to make the technical content that drives the e-commerce transactions readily available to the user…in a way that is integrated with transactions and decision-support systems.”
–CAP Ventures
“Core to the success of a sell-side B2B e-commerce site is the ability to make the technical content that drives the e-commerce transactions readily available to the user…in a way that is integrated with transactions and decision-support systems.”
–CAP Ventures
“Commerce and content are converging because the actual transaction is only 10% of the dialogue one has with a customer. The other 90%…is information.”
–Hollis Bischoff, VP, META Group
“Commerce and content are converging because the actual transaction is only 10% of the dialogue one has with a customer. The other 90%…is information.”
–Hollis Bischoff, VP, META Group
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Business DriversThink strategically
1. The Business Drivers -- Why do organizations needto think strategically about content? Why now?
1. Volume and complexity of unstructured content.2. It’s not about “taking your business to the web.” It’s
about bringing the web into your business.3. Web-based processes require integration of front-end e-
business applications with the rest of the infrastructureand supply chain.
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Business DriversThe E-Business Iceberg
“Amidst the onslaught of B2B applications that have emerged over the last couple of years, many have lacked the organization and orchestration of business processes in any comprehensive manner…The temptation is to put a portal in place, build an exchange, and then consider the job complete. These users are suffering from iceberg vision – 90% of the problem is still below the surface.”
• Carl Frappaolo, Delphi Group
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Business DriversTHREE Architectures in Competition:
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Business DriversStages of Web Development
WebMarkets
WebCommerce
WebPublishing
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Business DriversThe Web & E-Business
“The Internet [and enterprise content management!] is like high school sex…
• Everyone thinks everyone else is doing it. • Everyone wishes they were doing it.• Only a few are actually doing it.• And the few that are, aren’t doing it well.”
• Kate Muldoon, line56 magazine
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Infrastructure
Fulfillment
Content
Commerce“What’s needed
now is software that connects web selling and self service with the work folders and business processes necessary for fulfillment.”
–Bruce Silver, KM World
“What’s needed now is software that connects web selling and self service with the work folders and business processes necessary for fulfillment.”
–Bruce Silver, KM World
Business DriversThe E-Business Iceberg
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From Document-Management to Content Management
Document Related Technologies
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From Document-Management to Content Management AIIM’s definition of ECM
Enterprise Content Management“The technologies used to create, capture, customize, deliver, and manage enterprise content to support business processes”.
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From Document-Management to Content Management AIIM’s definition of ECM
So, what`s the Difference between
Enterprise Content Management
and
Web Content Management ?
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From Document-Management to Content Management AIIM’s definition of ECM
Only a
Marketing & Positioning Problem
or
a completely new Approach ?
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From Document-Management to Content ManagementWhat is Web Content Management ?
WCM Editing• WCM Editing Solutions mainly create content and support the
editing process with workflow functionality WCM Repository
• Internal management of information and runtime provisionWCM Publication
• These solutions offer the „push principle“ with specific distribution of informations in addition to „pulled“ information
WCM eBusiness• The integrated systems provide more than adaption,
management and distribution of the content. Further functions also allow direct interaction and individualized use.
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From Document-Management to Content ManagementWhat is Enterprise Content Management ?
ECM Portal• Browser-based, personalized display for information access of
different internal and external sources as well as replacement of old host and/or client user displays
ECM Data/Document-Warehouse• Applets, middleware and meta databases for combination and
compression of unstructured informations from different sources of the company
ECM Workflow• Process managed compression of information
ECM Knowledge Management• Adaption of structured and unstructured information, including
EBT
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From Document-Management to Content ManagementEnterprise Content Management
WEB CONTENT MGT. DOCUMENT MGT. IMAGINGEAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGEMOBILE APPLIANCE
CONTENT MGT. COLLABORATION KNOWLEDGE MGT.
ENTERPRISE CONTENT
MANAGMENT
ORDERPROCESSING
WAREHOUSEMANAGEMENT ERP SHIPPING
SYSTEMSELECTRONIC BILL
PRES./PAYMENT
FULFILLMENT(BACK-OFFICE
APPLICATIONS
DATABASES STORAGE NETWORKINFRASTRUCTURE
E-COMMERCEE-COMMERCE SALESAUTOMATION
SALESAUTOMATION CRMCRM SUPPLY-CHAIN
MGT.SUPPLY-CHAIN
MGT.MARKETING
CAMPAIGN MGT.MARKETING
CAMPAIGN MGT.COMMERCE
(FRONT-END APPLICATIONS
PORTALSPORTALS
B2EB2E
B2CB2C
B2BB2BBROWSERSBROWSERS
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From Document-Management to Content ManagementEnterprise Content Management
WEB CONTENT MGT. DOCUMENT MGT. IMAGINGEAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGEMOBILE APPLIANCE
CONTENT MGT. COLLABORATION KNOWLEDGE MGT.
ENTERPRISE CONTENT
MANAGMENT
ORDERPROCESSING
WAREHOUSEMANAGEMENT ERP SHIPPING
SYSTEMSELECTRONIC BILL
PRES./PAYMENT
FULFILLMENT(BACK-OFFICE
APPLICATIONS
DATABASES STORAGE NETWORKINFRASTRUCTURE
E-COMMERCEE-COMMERCE SALESAUTOMATION
SALESAUTOMATION CRMCRM SUPPLY-CHAIN
MGT.SUPPLY-CHAIN
MGT.MARKETING
CAMPAIGN MGT.MARKETING
CAMPAIGN MGT.COMMERCE
(FRONT-END APPLICATIONS
PORTALSPORTALS
B2EB2E
B2CB2C
B2BB2BBROWSERSBROWSERS
Basic Idea No. 1Enterprise Content Management
asintegrative Middleware
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From Document-Management to Content ManagementEnterprise Content Management
WEB CONTENT MGT. DOCUMENT MGT. IMAGINGEAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGEMOBILE APPLIANCE
CONTENT MGT. COLLABORATION KNOWLEDGE MGT.
ENTERPRISE CONTENT
MANAGMENT
ORDERPROCESSING
WAREHOUSEMANAGEMENT ERP SHIPPING
SYSTEMSELECTRONIC BILL
PRES./PAYMENT
FULFILLMENT(BACK-OFFICE
APPLICATIONS
DATABASES STORAGE NETWORKINFRASTRUCTURE
E-COMMERCEE-COMMERCE SALESAUTOMATION
SALESAUTOMATION CRMCRM SUPPLY-CHAIN
MGT.SUPPLY-CHAIN
MGT.MARKETING
CAMPAIGN MGT.MARKETING
CAMPAIGN MGT.COMMERCE
(FRONT-END APPLICATIONS
PORTALSPORTALS
B2EB2E
B2CB2C
B2BB2BBROWSERSBROWSERS
Basic Idea No. 2Enterprise Content Management
asindependant Services,
usable by any Application
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From Document-Management to Content ManagementEnterprise Content Management
WEB CONTENT MGT. DOCUMENT MGT. IMAGINGEAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGEMOBILE APPLIANCE
CONTENT MGT. COLLABORATION KNOWLEDGE MGT.
ENTERPRISE CONTENT
MANAGMENT
ORDERPROCESSING
WAREHOUSEMANAGEMENT ERP SHIPPING
SYSTEMSELECTRONIC BILL
PRES./PAYMENT
FULFILLMENT(BACK-OFFICE
APPLICATIONS
DATABASES STORAGE NETWORKINFRASTRUCTURE
E-COMMERCEE-COMMERCE SALESAUTOMATION
SALESAUTOMATION CRMCRM SUPPLY-CHAIN
MGT.SUPPLY-CHAIN
MGT.MARKETING
CAMPAIGN MGT.MARKETING
CAMPAIGN MGT.COMMERCE
(FRONT-END APPLICATIONS
PORTALSPORTALS
B2EB2E
B2CB2C
B2BB2BBROWSERSBROWSERS
Basic Idea No. 3Enterprise Content Management
asone unified, federatedEnterprise Repository
for every Type of Information
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From Document-Management to Content Management What topics does Content Management embrace?
Capture, creation, collectionManagement, collaboration, processDocuments, data, meta-data, repositoryPublication, distribution, syndication, intranet, extranet,Localization, presentation, personalization
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From Document-Management to Content ManagementWhat is Enterprise Content Management ?
DM roots• Documentum, Filenet, Intranet Solutions
E-Business roots• Broadvision, Vignette, Interwoven, Open
Market, eBTWeb roots
• Eprise, Ncompass Labs, Six Open Systems
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From Document-Management to Content ManagementThe PORTAL Star
Internet
Info
rmat
ion
Aggr
egat
ion
&Pu
blis
hing
Knowledge
Managem
entRetrievalGroupware
ERP
Dokumenten-Manageme
Business
Intelligence
Excalibur
PC DOCSFULCRUM
Dataware
grapeVineHyperwaveIntraspect
Meta Systems Guild
SemiaVerityAutonomy
Knowledge TrackVerge PerspectaDatachannel
Sagemaker
GiyphicaPowerize.com
Coextant
USU
Aaneid
Microsoft
Lotus/IBM
Radnet
InfoImageSAP (mySAP)PeopleSoft
J.D.EdwardsOracle
Ariba
Yahoo!
AOL/NetscapeInfoseek
Inktomi
Portera
EpicentricIntranetSolutions
OpenTextDocumentum
CeyoniqSER Systems
ViadorHummingbird
Sqribe
InformationAdvantage
Top Tiar
nt
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From Document-Management to Content Management ECM Architecture
Enterpriseapps
Create Manage Deliver
Capture-email-paper-feeds
Officeapps
Webapps
Consumer
Enterprise
Pers
onal
ized
con
tent
Mobile
PropertiesMeta data
Databases
Documents bases
Federatedrepository
Aut
omat
ed p
roce
sses
EDM
Ser
vice
s
Intranet/extranet infrastructure
CM Products
Tem
plat
es &
styl
es
Des
ign
& d
evic
esCourtesy Strategy Partners
Government
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From Document-Management to Content Management ECM Architecture
Enterpriseapps
Create Manage Deliver
Capture-email-paper-feeds
Officeapps
Webapps
Consumer
Enterprise
Pers
onal
ized
con
tent
Mobile
PropertiesMeta data
Databases
Documents bases
Federatedrepository
Aut
omat
ed p
roce
sses
EDM
Ser
vice
s
Intranet/extranet infrastructure
CM Products
Tem
plat
es &
styl
es
Des
ign
& d
evic
esCourtesy Strategy Partners
Government
One future basic Technology
XML
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Understanding user issues and concerns
Content Management as the backbone of modern applications
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Understanding user issues and concernsHot Topics
Linking technologies to applications – E-Business AutomationEffective Management of Web Content - Intranet,Extranet Content issuesLegality, Preservation, and Data MigrationAccelerating Time to Market –Considering an ASP SolutionImplementation Issues
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Understanding user issues and concernsECM – Key Issues
Integration of Front and Back OfficesKbkids.com, Macys.com, ToysRus.com fined $1.5M for failure to meet shipment schedules. Key question they did not address…
• How do front office applications (CRM, supply chain management, electronic commerce, procurement, etc.)
INTEGRATE WITH … Back office applications (ERP, database management, inventory management, shipping systems, etc.)?
Do your business processes align with the new e-business technologies being implemented?
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Key Technologies -- Creation and CaptureForms Processing Software Imaging, Scanning, & Hybrid SystemsApplication Dev Tools Handwriting RecognitionPublishing ICR/OCR/Voice RecognitionAuthoring Software Voice RecognitionWeb Authoring Streaming Media
ProcessOutcome
Business ProcessCustomerRequest
Voice Appfiles Paper
Web DatabaseImagesApp filesDataOther
WebServer
Understanding user issues and concernsCreation and Capture
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Understanding user issues and concernsManagement of Information
Key Technologies – ManagementData WarehousingStorage Systems, SAN, WORM, RAID, MO, DVD, CD-ROMArchiving/PreservationCompressionWorkflow
DatabaseImagesApp filesDataOther
ProcessOutcome
WebServer
Business ProcessCustomerRequest
Voice Appfiles Paper
Web
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Understanding user issues and concernsDelivery and Customization (1)
DatabaseImagesApp filesDataOther
ProcessOutcome
WebServer
Business ProcessCustomerRequest
Voice Appfiles Paper
Web
Key Technologies – Delivery and CustomizationPortals Data MiningSearch Engines Wireless/WAP/Blue ToothWeb Caching Print Systems/Print UtilitiesXML Electronic Data Interchange (EDI)Public Key Infrastructure (PKI) P3P, Encryption, Authenticity, Digital Signature/Notarization
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DatabaseImagesApp filesDataOther
ProcessOutcome
WebServer
Business ProcessCustomerRequest
Voice Appfiles Paper
Web
Key Technologies – Delivery and CustomizationPortals Data MiningSearch Engines Wireless/WAP/Blue ToothWeb Caching Print Systems/Print UtilitiesXML Electronic Data Interchange (EDI)Public Key Infrastructure (PKI) P3P, Encryption, Authenticity, Digital Signature/Notarization
Understanding user issues and concernsDelivery and Customization (2)
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Understanding user issues and concernsOptimization
DatabaseImages App files Data Other
Process Outcome
Web Server
Business ProcessCustomer Request
Voice App files
Paper Web
DatabaseImages App files Data Other
Process Outcome
Web Server
Business ProcessCustomer Request
Voice App files
Paper Web
DatabaseImages App files Data Other
Process Outcome
Web Server
Business ProcessCustomer Request
Voice App files
Paper Web
DatabaseImages App files Data Other
Process Outcome
Web Server
Business ProcessCustomer Request
Voice App files
Paper Web
DatabaseImages App files Data Other
Process Outcome
Web Server
Business ProcessCustomer Request
Voice App files
Paper Web
And lastly – and perhaps most importantly – how do you optimize your content management strategies ACROSS processes so that there is consistency of approach and sharingof information.
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Understanding user issues and concernsIntranet, Extranet Content issues
How many types and classifications of data?How much is there and how much will it grow. What’s the lifecycle?Sites, syndication, sharing …federated repositoriesLevel of sophistication - language, localization, searching, personalization, document management
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Understanding user issues and concernsLegality (1)
Signature Formalities -• Digital Signatures - legal standing in US Oct 1 2000 -
“E-Sign” Act• Media neutral…Agencies retain implementing
flexibility…No e-record exemption
Authenticity & Authority• Who really sent the message?• Who can commit a company to a $1M purchase?
Document Integrity• Has the document been altered en route and is it
complete?• Non-repudiation
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Understanding user issues and concernsLegality (2)
Document and Record Preservation• In the old world, key question was…
• What can be thrown away?• With paper, you could always get to it “someday.”
• In the new world, key questions…• What must be saved…and in what form?…before it is
lost forever.• How do you document with certainty the context in
which a web transaction takes place? Have documents been associated with metadata attributes?
• How do you manage risk of litigation against the ability of the technology to save almost everything?
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Understanding user issues and concernsSecurity
Integrity of Systems/Databases• Hard tradeoffs between ubiquitous access and vulnerability• Survey of 288 CIOs (John J. Davis Associates)…
• 92% said they need to improve system security• Security spending – 1999 (IDC)
• Anti-viral software -- $1.2B• Firewall software -- $537M• Admin, authentication -- $2.1B• Encryption -- $134M
• Worldwide Security Market (Yankee Group)• 2000 ($5B), 2001 ($6.7B), 2002 ($8.7B), 2003 ($10.8B)
• Wireless Security• The new frontier -- fraught with unsolved security issues
• Privacy• No international standard
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Understanding user issues and concernsMigration/Legacy Systems
For the foreseeable future, users will be managing a complex mix of file types, created by multiple sources, for delivery in multiple places.A common customer view is critical.To be successful at ECM you need to understand existing processes and repositories.“A paperless office is about as useful as a paperless toilet.”
• Unknown
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Understanding user issues and concernsTime to Market
Be nimble, or be gone!Develop and implement E-business solutions in-house, orBuy a best-of-breed solution, orOutsource.The Growing Role of ASPs…
• 2004 – Varying analyst forecasts, but >$5B.• 60% of ASPs will fail by end of 2001 – Gartner
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Understanding user issues and concernsQuestions to Ask Your ASP
SecurityBandwidthLongterm Information AvailibiltyCustomizationImplementation and IntegrationThe Financials…
• Are they willing to share risk?• Are they willing to tie fees to achieving business
objectives?• What happens if it doesn’t work?
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Understanding user issues and concerns Implementation Issues
Definition of meta-data, policies, proceduresImport, conversion, migrationPlatform, database, browser, clientDesktop integration, application integration, back office integrationProcess and workflow modellingCultural limitations on online vs. offline workHow do all the components connect? (EAI Enterprise Application Integration)
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Trends in Content Management
AIIM / Gartner Industry Study Review
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Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Enterprise Applications:Adoption of E-Business and Document Technologies April 2001Industry Scope:
Workflow/Process ManagementData Warehousing/MiningContent ManagementElectronic Document ImagingCollaborative Tools
Application Scope:Customer Relationship Management (CRM)Enterprise Resource Planning (ERP)Records Management/Archiving (RM/A)Accounts Payable/Accounts Receivable (AP/AR)Human Resource Management (HRM)
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Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Regional ScopeNorth America Europe Pacific Rim Latin AmericaUnited States United Kingdom Japan Brazil
Canada France Singapore ArgentinaMexico Germany Hong Kong
Austria AustraliaSwitzerland New Zealand
DenmarkNorwaySwedenFinland
NetherlandsBelgiumSpainItaly
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Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
0%
10%
20%
30%
40%
50%
60%
NorthAmerica
Europe PacificRim
LatinAmerica
Worldwide
SmallMediumLarge
User sample by company size, by region
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Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Worldwide technology implementation status
Technology Installed Plan touse
Considering Don’t planto use
Don’t know
Workflow/Process Mgmt. 36% 27% 10% 24% 2%Data Warehousing/Mining 37% 21% 13% 27% 2%
Content Management 31% 21% 12% 32% 5%Electronic Doc. Imaging 58% 17% 9% 15% 1%
Collaborative Tools 45% 17% 10% 25% 3%
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Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Content-Management - 2000 budget for installedenterprises, by world region
Amount Budgeted Total North America Europe Pacific Rim Latin AmericaLess than $ 100K 28% 28% 21% 36% 28%$ 100,000 –$ 999,999
15% 15% 14% 10% 36
$ 1M - $ 9,9M 5% 7% 1% 7% 0%$ 10M or more 1% 1% 0% 0% 0%Don’t know/refused 52% 49% 64% 47% 36%
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Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Worldwide Content-Management implementation status,by industry
Overall Mfg Gvt Insur Health Utils Telecom Trans Finan Legal other
Use 31% 28% 28% 28% 26% 48% 34% 20% 49% 46% 30%
Plan to use 21% 18% 30% 28% 28% 17% 17% 14% 17% 15% 20%
Considering 12% 14% 12% 14% 7% 12% 20% 11% 5% 15% 12%
Don’t planto use
32% 36% 25% 26% 37% 17% 23% 46% 28% 15% 35%
Don’t know 5% 4% 6% 5% 2% 7% 6% 9% 1% 8% 4%
N= 1014 245 163 43 43 42 35 35 82 13 309
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Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Worldwide Content-Management implementation status,by company size (employees)
Overall Small<100 Medium 100 – 999 Large 1000+Use 31% 24% 29% 35%Plan to use 21% 16% 18% 25%Considering 12% 10% 14% 11%Don’t plan to use 32% 47% 35% 23%Don’t know 5% 3% 4% 6%N= 1007 191 333 483
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Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Content-Management Implementation Status, by world region
Total North America Europe Pacific Rim Latin AmericaUse 31% 30% 36% 27% 24%Plan to use 21% 21% 18% 24% 24%Considering 12% 11% 11% 21% 11%Don’t plan to use 32% 33% 29% 25% 39%Don’t know 5% 5% 6% 3% 2%N= 1014 604 253 111 46
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Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Usage of Web for B2B for e-business, by industry
Total Mfg Gvt Insur Health Utility Telco Trans Finace Legal Other
Fully active 30% 35% 15% 34% 23% 38% 45% 21% 38% 22% 30%
Planning 30% 37% 29% 20% 23% 28% 21% 39% 22% 33% 28%
Considering 14% 16% 14% 14% 16% 16% 21% 12% 14% 11% 11%
Not involved 24% 11% 36% 26% 32% 13% 10% 27% 17% 33% 30%
No response 1% 0% 2% 0% 3% 0% 0% 0% 1% 0% 0%
Don’t know 2% 1% 3% 6% 3% 6% 3% 0% 8% 0% 1%
N= 804 194 123 35 31 32 29 33 72 9 246
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Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Usage of Web for extranets to partners for e-business users,by industry
Total Mfg Gvt Insur Health Utility Telco Trans Finance Legal Other
Fully active 25% 27% 23% 31% 19% 22% 34% 30% 36% 33% 21%
Planning 22% 23% 19% 23% 26% 22% 28% 18% 14% 33% 25%
Considering 11% 17% 8% 6% 13% 9% 7% 3% 13% 11% 11%
Not involved 34% 30% 37% 29% 32% 31% 24% 48% 28% 22% 39%
No response 1% 1% 2% 0% 3% 0% 0% 0% 3% 0% 0%
Don’t know 6% 2% 12% 11% 6% 16% 7% 0% 7% 0% 4%
N= 804 194 123 35 31 32 29 33 72 9 246
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Trends in Content ManagementAIIM / Gartner Worldwide Industry Study
Usage of Web for B2C for e-business, by world region
Total North America Europe Pacific Rim Latin AmericaFully active 34% 32% 38% 38% 24%Planning 23% 24% 22% 21% 14%Considering 10% 10% 8% 13% 14%Not involved 31% 31% 30% 27% 49%No response 1% 1% 1% 0% 0%Don’t know 2% 2% 1% 0% 0%N= 804 499 179 89 37
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Thank You for your attention!
for further information :Dr. Ulrich Kampffmeyer
E-Mail: [email protected]
WebSite, Newsletter, ...www.PROJECT-CONSULT.com