Search, Social & Now E-Commerce?

Why Amazon Should Be Part of Your Advertising Strategy

December, 2017

Oren Stern, General Manager - E-Commerce Solutions

A New Era in E-Commerce

Online Advertising Is The New Storefront

A New Shopping Experience

Confidential and Proprietary Information

Discovery Across New Channels

Confidential and Proprietary Information

Search Ads

Social, Graphics & Visual Ads

Voice Activation

The Bigger Picture: E-Commerce Is The New Channel

Meeting Consumers At Intent and Engagement

The Amazon Opportunity What is Amazon?● A marketplace?● Retail and content company?● Digital ad powerhouse?

Amazon Fun Facts Food for thought: Amazon Earns more Digital Ad Revenue than some social ad destinations!

$3.19B 2019

Amazon Digital Ad Revenue expected in

2019

$1.65B 2017

Amazon Digital Ad Revenue expected in

2017

Source: Amazon Advertising, Reconsidering the Retail Platform, eMarketer, October 2017

72%Use Amazon

to research

information prior

to purchase

52%Look on

Amazon before

any other

online site

51%Check prices &

compare

products

Amazon Marketing Services

Amazon Marketing Services Ad Types:● Sponsored Ads● Headline Search Ads● Product DIsplay Ads

The Power of Amazon Marketing Services

Amazon Marketing Services only promotes ads and products it expects to be profitable.

The New Place For Product Research

The Opportunity For Advertisers

“The Greatest Reach of Any Online Retailer in the US”

183MAmazon’s Monthly

Unique Visitors

Source: Amazon Advertising, Reconsidering the Retail Platform, eMarketer, October 2017

At Kenshoo, We Orchestrate Advertising For The World’s Leading Media Platforms

Confidential and Proprietary Information

Intent Engagement

We Can Disrupt the Market Together

E-COMMERCE

INTERACTIONINTENT

Create, manage and optimize Amazon product campaigns with

ease, efficiency and scale with the full power of Kenshoo.

Using Kenshoo E-Commerce gives their team

3X time savings

A CASE STUDY

GOALS IN E-COMMERCE FOR CPG

+28% +13%

-32% -23%

ROI

• Drive increased brand awareness

• Optimize keywords & campaigns at scale

• Promote product sales

CVR

APPROACH

Kenshoo E-Commerce - Group by ASIN - 1,7,14 Day CVR Windows - Budget Pacing - Product Eligibility Insights

CPA CPC

Video & Visual DiscoveryThe Power Behind Search, Social

and now E-Commerce

Questions?

Thank You!