majestic media: social media case studies - 0112

Majestic Media Ltd. Majestic Media

Social Technology and App Development Expertise since 2007

Keeping Up With Trends

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• We keep up with the latest trends • We subscribe to the latest tech blogs & news keeping you

informed on what will work for your brand • Our developers and staff spend at least 15% of their time doing

research and development

About Us

Source: Add This Blog (http://www.addthis.com/blog/page/4/)

Successful Integrations


KIA Motors – Rio Roadtrip

Mac’s Convenience – Stick it Out There

HomeSense Canada – Design Your Digs

Kraft Crystal Light – Digital Sampling

Grow the Facebook fan base to 20,000 while promoting the new fuel efficient Kia Rio.

Users were asked to drop a pin anywhere on a map to predict how far the couple can go on a single tank of gas for a chance to win a new car.

Kia Motors

Kia Rio Roadtrip

Kia Motors

Our Execution: Facebook App, Strategy, Design & Development

• Anti-cheat mechanism

• Secure Contest Management System

• Advanced mapping tool where users can drop a pin to a specific location

• Reverse geo-lookups using Google Maps to find nearest pins

• Backend coding to enable administrators to select a winner that is closest to the actual location where the car ran out of gas

• Cross checked entries against 9,000 users that have tried to previously cheat contests (blacklisted cheaters that are banned from promotions)

• Content Management System (CMS) allowing for secure login, downloading entries, analytics, selecting secondary or grand prize winners

• Rapid Development (2 weeks)

• Bilingual implementation (FRE/ENG)

Kia Motors


Integrated Analytics

• Number of Facebook posts related to Kia Motors

• Number of Tweets

• Conversions & click-throughs of wall posts, status updates, tweets to active users that engaged with the app

• Engagement/Share Rate

• CPF: Cost Per Fan (Maintenance)

• CPA: Cost Per Fan Acquisition

• Media Referrals (Earned, Paid, Generated)

• Community Growth

Kia Motors


• Exceeded 20,000 Facebook Fan Goal in less than 3 ½ weeks (28,500+)

• Revitalized Fan Base (“Talking About” indicator grew 300%)

• Contributed to year over year sales lift of 36.7% (developed 3 separate digital campaigns in 2011)

• Cross-channel media integration: YouTube, Twitter, Facebook

Protecting Your Brand’s Integrity

Proprietary Anti-Cheat Algorithm

• Developed an algorithm that can detect cheaters (suspicious entries) Benefit to the brand = genuine contest participants will win prizes and minimal negative banter about contest legitimacy • Created a database of over 5,000 users that have tried to previously cheat contests (blacklisted cheaters that are banned from promotions) • Integrated with our Contest Management System so our clients can quickly and easily see the campaign totals • Algorithm is customized for each brand promotion • CMS also allows for secure login, download entries, moderation, analytics, selecting weekly or grand prize winners and much more…

Mac’s Convenience Store

Froster “Stick it out There”

Create an online environment to engage consumers to purchase more Froster product

Re-brand the Froster line of slushee drink

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Our Execution: Microsite, Facebook, Email, Mobile, Video, Print, In-Store

• Mirrored Microsite and Facebook Application

• Highly Interactive with User-Generated Content uploads

• A first of it’s kind campaign in Canada; “Stick it Out There” campaign prompted users to upload a picture of their coloured tongue after drinking a Froster

• Managed and Delivered full Creative, Design & Development

• All content uploaded to microsite was mirrored on the Facebook application (and vice versa)

• Centralized database that takes all the content and mirrors on the Facebook application and microsite

• Re-branded creative: microsite, Facebook apps, in-store creative, wallpapers and 10 juicy flavours

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Our Execution: Microsite, Facebook, Email, Mobile, Video, Print, In-Store

• Re-branded Froster brand entirely (based on Campaign Creative)

• Grew Facebook fan base from 0 – 22,000 in under 8 weeks

• 16.9% lift in Froster Sales over previous year

• Developed and Implemented custom I-Phone App

• App Featured for innovation in Marketing Magazine

• Based on response, launched Mid-Campaign add-on component to have consumers name the next Froster holiday flavour

Capture the spirit of Back to School and Back to Work among Facebook fans looking to re-design their working environment.

Create deep user engagement while generating seasonal product interest.

HomeSense

Design Your Digs

HomeSense

Our Execution: Microsite, Facebook App, Strategy, Design & Development

• Custom Omniture analytics with click-tracking to measure ROI of various media outlets: i.e. Radio, print, in-store, online.

• Drag and drop functionality for fans to design their unique environment from HomeSense products to create their own dorm or home office

• Strategy and Concept developed for our agency partner (including full User-Experience (app flow & wireframes)

• Full Creative, Design & Development

• All content uploaded to microsite was mirrored on the Facebook application (and vice versa)

• Flash implementation: ability to change room wall colours, used real life products, easy to use drag and drop tool

• Robust contest engine (most votes wins $1,000 HomeSense gift card)

• Printable item lists for any room (create a shopping list to take to store)

• Database of all products to show total savings & in-store price of products

HomeSense

Our Execution: Cross-media integration (TV, print, in-store, radio, online)

• Over 7,000 User-Generated Content uploads in under 1 week

• Over 15,000 new Facebook Fans

• Selected by Facebook as a featured application

Free Samples: Go Viral!

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Kraft Crystal Light


Distribute 50,000 samples online.

Provide secure system for non-duplication and sample fulfillment.

Our Execution: Online, Sharing, CMS, Facebook integration, Analytics

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Kraft Crystal Light

• Developed a strategy for open product distribution online and on Facebook

• Strategy Development and User Experience (UX) design

• Custom CMS created for the fulfillment house (they can download daily Excel files of sample requests)

• Rapid prototyping: Created in under 2 weeks

• Research and Development that allowed non-Facebook users/traffic to still access the application and request free samples without the need to create a Facebook account

• Application Hosting

• App Development (bilingual deployment)

• Analytics Integration

• Bilingual Execution (Fre/Eng)

Our Execution: Online, Sharing, CMS, Facebook integration, Analytics

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Kraft Crystal Light

Started off with 0 fans

Custom CMS for the fulfilment house to send out samples

FIRST of it’s kind in Canada - Accessible to Online and Facebook members seamlessly

Bilingual (Fre/Eng)

VIRAL Option to Share after sample confirmation receipt

Our Execution: Online, Facebook, Rich-media banners

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Kraft Crystal Light


• Viral growth: 300 samples Day 1, 6,000 samples Day 2

• 49,000 samples distributed digitally in 4 weeks (had to close application to prevent exceeding sample supply)

• 11,000 new Facebook fans generated (Facebook “Like” was not a sample requirement)

• Cross-channel media: Online, Facebook, Rich-media banners

Mario Zelaya Managing & Exec. Creative Director t: 1(888) 483-3331 m: (905) 334-5445 f: 1(888) 331-3231 e: [email protected] w: www.majesticmedia.ca

Edward Sattaur Director of Agency Partnerships

t: 1(888) 483-3331 m: (416) 735-5885 f: 1(888) 331-3231

e: [email protected] w: www.majesticmedia.ca

Contact Information