“A STUDY ON INVESTORS’ PERCEPTION TOWARDS

INVESTMENT AVENUES WITH REFERENCE TO

MANGALORE CITY”

DISSERTATION

SUBMITTED TO MANGALORE UNIVERSITY IN PARTIAL

FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF

THE DEGREE OF MASTERS OF COMMERCE (M.COM)

SUBMITTED BY

ABHINANDAN

REG.NO. - 142408103

UNDER THE SUPERVISION AND GUIDANCE OF

MS. PRIYANKA

DEPARTMENT OF POST GRADUATE STUDIES IN COMMERCE,

MANGALORE UNIVERSITY, MANGALAGANGOTHRI,

KONAJE-574119

2015-2016

DECLARATION

I Abhinandan, bearing Reg.No. 142408103 hereby declare that this

project report titled “Investors’ perception towards investment avenues with

reference to Mangalore city” has been prepared by me towards the partial

fulfillment of the requirements for the award of the Degree of Master of

Commerce under the guidance of Ms.Priyanka, Department of Studies and

Research in Commerce, Mangalore University, Mangalagangothri.

I also declared that this project report in my original work and has not

previously formed the basis for the award of any Diploma, Degree,

Fellowship, Associate ship or other similar titles of any other university.

Place: Mangalagangothri. Mr.Abhinandan

Date:

ACKNOWLEDGEMENTACKNOWLEDGEMENT

It is my privilege to thank our Chairman Prof.Y.Muniraju, M.com,

PhD, Department of Post Graduate Studies in Commerce, Mangalore

University, for his encouragement in conducting this study.

I express my deep sense of gratitude and grateful regards to my guide

Ms.Priyanka lecturer, Department of commerce, Mangalore University for

her valuable suggestion and guidance at every stage of this work.

My heartful thanks to our respected Dr.Ishwara P. Associate

Professor, Department of commerce, Mangalore University, for his support,

help and encouragement during this Endeavour.

My sincere thanks to our respected Dr.Vedava P, Assistant Professor

Department of commerce, Mangalore University, for his support and

encouragement during this endeavor

My heart full thanks to our respected Ms.Ramyashree and

Ms.Sangeetha, Research scholar, Department of commerce, Mangalore

University, for their support, help and encouragement during this Endeavour.

I thank my friends and all those who have helped me in the

completion of my work.

Place: Mangalagangothri (Abhinandan)

Date:

Date:

CERTIFICATE

This is to certify that Mr.Abhinandan is a bonafide student of IV

Semester, M.Com (2014-2016 Batch) of this department.

The Project report entitled “A Study on investors’ perception

towards investment avenues with reference to Mangalore city” has been

prepared by him in partial fulfillment of the requirements for the award of

the degree in Master of Commerce under the supervision of Ms.Priyanka,

Lecturer, Department of Studies and Research in Commerce, Mangalore

University, Mangalagangothri.

Date: (Prof. Y.Muniraju)

Place: Mangalagangotri Chairman

DEPARTMENT OF POST - GRADUATE STUDIES AND RESEARCH IN COMMERCEMANGALORE UNIVERSITY, MANGALAGANGOTRI, MANGALORE-574199

Accredited by NAAC with ‘A’ Grade

Phone: 0824-2287263Fax : 0824-2287367Grams : VISHWAMANGALAE-mail : root@mnglr.ernet.in

Date:

Date:

CERTIFICATE

This is to certify that this project report titled “A Study on investors’

perception towards investment avenues with reference to Mangalore

city” is a bonafide record of work done by Mr.Abhinandan under my

guidance and supervision during the period January 2016 to May 2016 and

that the dissertation has not previously formed the basis for the award of any

Diploma, Degree, Fellowship, Associateship or other similar title.

Date: (Ms.Priyanka)

Place: Mangalagangotri Guide

LIST OF TABLES

DEPARTMENT OF POST - GRADUATE STUDIES AND RESEARCH IN COMMERCEMANGALORE UNIVERSITY, MANGALAGANGOTRI, MANGALORE-574199

Accredited by NAAC with ‘A’ Grade

Phone: 0824-2287263Fax : 0824-2287367Grams : VISHWAMANGALAE-mail : root@mnglr.ernet.in

Table no.

title Page no.

4.1 Gender profile 724.2 Age group of sample investor 734.3 Occupation of sample investor 744.4 Marital status of sample investor 754.5 Children 764.6 Income distribution of investor 774.7 Percentage of savings from total income 784.8 Percentage of investment from total savings 794.9 Purpose of investment 804.10 Objective of investment 824.11 Period of investments 834.12 Awareness about different investment avenues 844.13 Investors’ preferable investment sector 864.14 Factors guiding investment decision 884.15 Frequency of investment 894.16 Risk tolerance level of investor 914.17 Sources of investment advice 924.18 Satisfaction level about their investment 934.19 Preferred investment avenues for students 944.20 Preferred investment avenues for home maker 954.21 Preferred investment avenues for business

people96

4.22 Preferred investment avenues for employees 974.23 Preferred investment avenues for retired persons 984.24 Preferred investment avenues for over all 984.25 Preferred investment avenues for married people 1004.26 Preferred investment avenues for unmarried

people101

4.27 Preferred investment avenues of investor those having children

101

4.28 Preferred investment avenues of investor those not having children

102

4.29 Hypothesis Testing 1 1034.30 Hypothesis Testing 2 1054.31 Hypothesis Testing 3 107

LIST OF charts

chart no. Title Page no.

4.1 Gender profile 724.2 Age group of sample investor 734.3 Occupation of sample investor 744.4 Marital status of sample investor 754.5 Children 764.6 Income distribution of investor 774.7 Percentage of savings from total income 784.8 Percentage of investment from total savings 794.9 Purpose of investment 814.10 Objective of investment 824.11 Period of investments 834.12 Investors’ preferable investment sector 864.13 Factors guiding investment decision 884.14 Frequency of investment 904.15 Risk tolerance level of investor 914.16 Sources of investment advice 924.17 Satisfaction level about their investment 934.18 Risk tolerance level and gender 1044.19 Risk tolerance level and age group 1064.20 Risk tolerance level and Income level 109

CHAPTER 1

INTRODUCTIONAND

DESIGN OF THE STUDY

CHAPTER 2

THEORITICAL FRAMEWORK

CHAPTER 3

INDUSTRY PROFILE

CHAPTER 4

ANALYSIS OF THE STUDY

CHAPTER 5

FINDINGS, SUGGESTIONS

ANDCONCLUSION

BIBLIOGRAPHY

ANNEXURE