mahf invite lo8 13067
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Schedule of Events
The MAHF mission is not only to recognize those who have left behind a legacy
but also to help aspiring young executives further the stories of their careers.
Through a night of learning led by top MAHF executives, your young professionals
will gain knowledge on key topics in the account and creative sides of our business.
Time Topic Presenter/Facilitator
5:30 PMREGISTRATIONCOCKTAILS AND APPETIZERS
6:00 PM OPENING COMMENTSJAY CARTER, President, MAHFSVP, Director of Strategy, AbelsonTaylor
6:05 PMPROGRAM OBJECTIVES & TRACKASSIGNMENTS
CHARLENE PROUNIS,Secretary, MAHFCEO of Flashpoint Medica
6:10 6:45PM
PLENARY SESSION: MAKING ITTO THE TOP LEADERSHIP LESSONS
ALONG THE WAY Moderated discussion on how MAHFers rose
to career heights. An introspective look at what
inspired them, pivotal career moments, how theyovercame adversity, and key lessons learned
along the way.
MAHF Hall of Fame Inductees:
LESTER BARNETT, Founding Principal, former EVP
ECD of DraftFCB HealthCareRON PANTELLO, Former CEO of Euro RSCG LifeWorldwide
DOROTHY PHILLIPS
CHARLENE PROUNIS, Moderator
6:50 7:35 PMFIRST SEMINAR CHOOSE A SEMINAR TOPIC FROM LISTON NEXT PAGE
7:45 8:30 PMSECOND SEMINAR CHOOSE A SEMINAR TOPIC FROM LISTON NEXT PAGE
8:35 PM COCKTAIL RECEPTION/NETWORKING
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Seminar Topics[ Choose one topic for each session ]
CLIENT PROBLEM SOLVING:
Have you faced a client who askedfor the impossible or requested
rounds of changes only to blamethe agency in the end? Listen tosome classic problems and learn
from a master about how to solveeveryday challenges. Bring in your
own problem for us to solve.
John Marchese, EVP,Sudler New York
Shaun Urban,Managing Partner, Ogilvy
CommonHealth Worldwide
POSITIONING:
Working on a brand and need to
develop a positioning statement?Take part in some brand-buildingexercises, see some pharma
examples, and practice developinga positioning statement using a
template so bring a brand towork on.
Anne Davison, SVP,
Strategic PlannerJUICE Pharma Worldwide
HOW TO EVALUATE CREATIVE:
Youve been asked to attend a
creative reviewhow do you knowwhat is good and why? Learnwhat makes a great ad and how to
provide feedback to make it better.
Megan Mallie, SVP,
Creative Director ofBrand Development,Sudler New York
DIGITAL ENGAGEMENT:
Your goal is to brainstorm
concepts to reach HCPs withlimited access. What do you do?
Listen to some new options andlearn how to consider the overall
user experience so you can besure to maximize engagement withyour customers.
Nicole Johnson, SVP,
Director of Digital Strategyand Technology, Flashpoint
Medica
Kristin Milburn, Global
Head of Marketing & ClientEngagement at Razorfish
Healthware
WHAT MAKES A GREAT AD:
See some prime examples in
our industry fresh from the 2012MM&M Awards.Learn the elements of a great
ad straight from an expert anduse the criteria to help guess the
winners.
Robin Shapiro, EVP, Chief
Creative Officer,Corbett Accel HealthcareGroup
Scott Watson, Chief
Creative Officer, OgilvyCommonHealth Worldwide
PITCHESTHE BEST AND WORST IVE SEEN:
Dont stand there with the bat on
your shoulderbe prepared andknock that pitch out of the park
with these insider perspectiveson what a home run looks like
and how to prevent a strike out!...Batter up!
Gary Lewandowski,
Director of Marketing,Purdue Pharma LP
Karen Fendrich,Sr. Global Category Sourcing
Strategy Manager, Pfizer
Dave Ridenour, former
VP of Marketing andVP of Sales, Wyeth
Moderator: Jay Carter,
SVP, Director of Strategy,AbelsonTaylor
HOW TO SELL THE WORK:
One of the biggest challengeswith getting clients to accept
great creative work is that theclient often cannot see whatmakes the creative great.
Understanding how to sell thework, not just present the work, is
the key to getting client approval.
Mark Schnurman,President of Filament Inc
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Registration InformationHelp your young executives thrive in our industry by learning from those who haverisen to the top. Interactive discussions on key aspects of advertising will let your
young talent gain wisdom and insights that they can use to further their careers.
When: Tuesday, September 24, 2013Registration 5:30 PMSeminars 6:00 8:30PMCocktail Reception 8:35 PM
Where:Convene32 Old SlipNew York, NY 10005
Registration Fee:MAHF members: $150Nonmembers: $225 (only available after September 10, 2013)
Registration: www.mahf.com/youngexec.php
For further information, contact:
David Gideon, Executive Director, MAHF at [email protected]
or Julie Gallagher at [email protected]
eative services provided by Flashpoint Medica
Last years event
sold out in 2 weeks!
If you want to join,
be sure to register
right away.