maharaja dihydretion p.v.t

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CONTENTS of General Information

TOPICS PAGE NO.

1. Introduction 01

2. The Beginning 02

3. Bio-data of The Company 03

4. Management Persons 04

5. Infrastructure 05

6. Size of the organization 06

7. Form of the organization 07

8. Structure of the organization 08

9. Quality Assurance 09

10. Vision 10

11. Products 11

Onion Products

Red Onion

White Onion

Pink Onion

Toasted Onion

Garlic

12. Export 12

13. Achievements 13

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(1) INTRODUCTION

MAHARAJA DEHYDRATION PVT. LTD. (INDIA) is one of the leading

manufacturers of Dehydrated. Add spice in your life with delicious and healthy

dehydrated onion, garlic in various forms and other dehydrated vegetables...

Onions are considered to be essential ingredients of Indian food items. They not

only taste good with salad but are also beneficial for our health. Perhaps, this explains the

fact that why, the rising price of onions creates such an upheaval for every family.

Onions, when dehydrated, are even healthier. Same is the case with garlic. These areknown to possess medicinal properties for curing stomach ailments and many other health

remedies. Maharaja Dehydration Pvt. Ltd. is a rising company, established with the sole

aim of providing health and comfort to its valued customers through these products. We

are a trusted manufacturer and exporter of a diverse range of such healthy food products

like dehydrated red, white and toasted onions, dehydrated garlic flakes, and other

dehydrated vegetables.

We are a complete health conscious organization which works with a deep

commitment to serve its customers with only healthy food items. Hence, all our products

are completely safe and hygienic, being made without exposing them to direct human

touch. We are aware of the precious time that our customers value and therefore, strive to

deliver all our products on time. They are available at really affordable prices, making

them reach across all the masses. Within a few years of establishment, we have carved a

niche for ourselves, not just in India but even abroad where our products are liked and

trusted by our worthy clients.

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(2) THE BEGINNING

MAHARAJA DEHYDRATION in many cities. But it is in Bhavnagar district

near MAHUVA. This industry is a private limited company.

MAHARAJA DEHYDRATION PVT.LTD.-The manufacturing unit of

dehydration onion and garlic-is situated at the onion

Company is established in 2003 and is leading manufacturing of dehydration

onion production like white and red onion kibbled, chopped, minced, granule and powder.

Mr.V.P.KORDIYA is managing director of maharaja dehydration pvt, ltd, who is in this

industry since last 10 years having full experience and expertise of this industry.

Company is operated by most skilled and experienced person. Company hasestablished most advance machinery specially imported from foreign country. Company

has operated in total hygienic environment and producing excellent quality product. Buyer

satisfaction is the main aim of the company.

Company is growing with very growth rate. Company is exporting its total

product. The production capacity of the plant is APPX. 5 MT daily.

MAHARAJA DEHYDRATION PVT.

Business Type Exporter , Manufacturer

Export Percentage 100%

Primary Competitive Advantages Best quality

Completely healthy products

Affordable price

Prompt delivery

Sales Volume Rs. 9 corer

No of Staff 300

Year of Establishment 2003

Export Markets Germany, Netherlands, Poland, U.S.A, Russia, and

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many other countries

Investment on Manufacturing

Equipment

Rs. 2 corer

Monthly Production Capacity 150 metric tones

(3) BIO-DATA OF THE COMPANY

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NAME : MAHARAJADEHYDRATION PVT.LTD.

ADDRESS : MAHARAJA DEHYDRATION PVT.LTD.

BYPASSROAD, NEARBRIDGE,

UMANIYAVADAR, MAHUVA-364290

DIST.:- BHAVNAGAR (GUJARAT)

INDIA.

PHONE. NO. : +91-02844-246377

MO.NO : +91- 98256 14212, +91- 98255 06199

FAX : +91-02844-247047,

E-MAIL : [email protected]

[email protected]

WEB- SITE : www.maharajadehydration.com

www.maharajadehydration.net

CHAIRMAN : SHRI. VITTHALBHAI P. KORADIYA

MANAGING DIRECTOR : SHRI. VITTHALBHAI P. KORADIYA

DIRECTORS : SHRI. KAMLESHBHAI K. KORADIY

PRODUCTS : WHITE ONION, PINK ONION,

TOATED ONION, RED ONION,

GARLIC FLAKES, GARLIC POWDER.

(4) MAGEMENT PERSONS

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mailto:[email protected]://www.maharajadehydration.com/mailto:[email protected]://www.maharajadehydration.com/


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The growth of MAHARAJA as an industrial company is attributed to the vision

and farsightedness of the management team. The management strongly believes in the

fundamentals of social enlistment through education and employment. The initiative like

HACCP Certification ensures that they stay on the cutting edge quality, technology and

processes.

Mr.V.P.KORDIYA is Chairman and managing director of maharaja dehydration

pvt, ltd, who is in this industry since last 10 years having full experience and expertise of

this industry. His high principles are successfully inculcated in the management team of

his family members and other relatives who have been running the MAHARAJA group

of companies and maintaining the tradition and culture created by him. He is study only

ten pass and diploma in agriculture. Vitthalbhai is first term commotion business, and

there is seconds term of the partnership in business in the place Morangi. Before the

personnel business the company name is MAHARAJA DEHYDRATION PVT. LTD.

K.K.KORADIYA is directors of maharaja dehydration pvt. Ltd. in the last 4 year

experience. Kamlesh is cousin of Vitthalbhai they with stated business. Kamlesh is study

H.S.C. passes only.

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(5) INFRASRUCTURE

In order to produce goods that are comparable to International Standards, it is

imperative for a company to have high quality infrastructure.

Maharaja Dehydration Pvt. Ltd. has a vast and well developed infrastructure, fully

equipped with the latest facilities to provide uninterrupted flow of production. Some of

the highlights of our infrastructure are:

A sound infrastructure armored with advanced and innovative technology

Production unit installed with the latest modern technology and facilities

Up gradation of machinery with the latest techniques

Backed by a qualified team of acumen and pro-active employees having a

dedicated and responsible attitude towards their work

Team of experts to monitor the manufacturing process

Indigenously developed technology with full technical backup and application

support

Spacious storerooms with full ventilation that enable us to hold huge stocks and

thus, meet all kinds of market demands.

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(6) SIZE OF THE ORGANIZATION

There are some Government Rules regarding it. How much capital is invested in

an enterprise, according to it, the size will be decided. From the size of the organization,

the form of the organization can be decided easily.

Basically there are 3 types of business units according to their size. They are

1. Small Scale Enterprise

2. Medium Scale Enterprise

3. Large Scale Enterprise

The types of enterprise according to the capital invested in them are shown in thetable as under:

Total Capital Invested Type of Organization

Less than 3 Lakes Small Scale EnterpriseBetween 3 to 10 Lakes Medium Scale EnterpriseMore than 10 Lakes Large Scale Enterprise

The MAHARAJA DEHYDRATION is the Large Scale Enterprise, because the

capital invested in it is very much more than the criteria, given for the large scale unit.

(7) FORM OF THE ORGANIZATION

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Choice of a proper form of organization is crucial for the success of a business

enterprise. It determines the risk, responsibility and control of the enterprise as well as the

division of profits. It is long term decision because the form of organization can not be

changed frequently. The right form of organization can help the enterprise not only

through initial success but in later growth, too. Therefore, it should be selected after due

care and thought.

i. Sole Proprietorship

ii. Partnership

iii. Joint Stock Company, and

iv. Co-operative Enterprise.

From the above given choices, it is clear that MAHARAJA DEHYDRATION is

a Joint Stock Private Company, which is an integrated and voluntary association ofindividuals with a distinctive name, perpetual succession, limited liability and common

seal.

(8) ORGANIZATION STRUCTURE

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When a large number of people are working for the accomplishment of an

objective, specific understanding and clarity are necessary as to be performed, which will

perform which issue orders, who will implement them, ECT, are planned objectives.

Organization establishes authority- responsibility relationship. The human body is the

best examples of an organization. There are different parts of organization department.

Production department, marketing department, Human Resources department, and

Finance department. Assignment of authority is the basic of organization. Planning is the

brain of a business while organization is its physical structure.

Take away our plants, take away our business, oh! Take away our wealth

(finance) but permit us to retain our organization. Within no time we shall be on our

feet once again.

There are four types of organization; Staff Organization, Line Organization, Line

$Staff Organization and Functional Organization. Maharaja dehydration has LineOrganization. The enterprise business is divided heads are appointed for every

department. Under the department of production; purchase and production officer,

marketing; sales executive and publicity officer, human resources; personnel officer and

personnel consultant& finance; controller and treasurer.

In their organization, authority flow downward from the top to bottom and

responsibility goes upwards from bottom to top. Every person is responsible to his

immediate superior.

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Managing Director

Board of Director

General Manager

Finance dept.HR dept.Marketing dept.Productions dept.

Production OfficerPurchase Officer Controller Treasurer

PublicityOfficer

SalesExecutive

WorkerAssistant

Data Entry operator

WorkerAssistant

Officer HR

Regional Manager

Assistant

Branch Manager


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(9) Quality Assurance

We, at Maharaja Dehydration Pvt. Ltd., are aware of the responsibility that we

have undertaken and remain committed to thrive ahead. Hence, we make sure that only the

best quality and hygienic products reach our customers. Quality is one aspect that is given

paramount importance with stringent quality checking process taking place at our factory.

The raw onions, garlics and other vegetables are procured only from highly reliable

sources and stored under well ventilated conditions. No direct human touch is permissible

and to make sure that practice, the workers are given special dresses so that the risk of

infection can be avoided completely. During processing, all the raw vegetables are cleaned

with absolutely clean and fresh water to ward off all the dirt and later, they undergooptimum dehydration under hygienic conditions.

(10) VISION

Be one of the largest players in the Onion Industry with total in electrical&

technical production processes.

Become the highest employment provider in Mahuva by providing equal

employment opportunities for the enlistment of the needy people.

Harness the latest technologies for simplification of processes and rapid

expansion.

Maharaja dehydration will have been new plant in Mahuva. New plant

dehydration and chance provider of employee.

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(11) PRODUCTS

At present, the company has a wide range of products in different segments.

Onion, garlic and other vegetable are just to name a few.

MAHARAJA is manufacturing around White Onion Flakes. Size 8 to 10mm.

White Onion Minces/ Granule. Size 1 to 3mm. /05 to 2mm. White Onion Powder, size-

100 to 120 mesh. Pink Onion Flakes Size 8 to 10mm. Red Onion Flakes. Size 8 to

10mm. Red Onion Minces/Granule. Size - 1to 3mm. /05 to 2mm. Red Onion Powder,

Size 100 to 120. Garlic Flakes Size - 8 to 10mm.Galic powder Size 100 to 120mesh.

Toasted Onion Minces/ Granule. Size 1 to 3mm. /05 to 2mm. Toasted Onion Powder,

Size 100 to 120 meshes. Above are regular product, other Vegetable are

dehydrated on the order basis.

Companys objective is to provide competitive products and services which fully

meet the internal and external customers requirements. The company has multi stage

Quality Control from the raw material to the finished products to provide Best Quality

Product to the ultimate consumer.

The wide range of all the products can be differentiated through its graphical

representation. The categories of each and every product will be cleared by it. The

production capacity of the company is 2000 MT. Annually.

MAHARAJA DEHYDRATION PVT. LTD. gives employment to more than 250

people daily. This way company is serving its own country by giving employment to its

valuable peoples.

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Seed developing & inheritance factor:-

In span of 10 years maharaja Dehydration has phased expansion as well

development of special seeds of onions. Which is specially for growing onions for

dehydration purpose.

Farming and cultivating:-

Onions grown for dehydration is different from onions grown for the fresh

market. Depth of seeding has an effect on the bulb shape since the onion stem plate

forms at the point where the seed germinates. Onions for dehydration should be

planted in 2 inch deep furrows. Maharaja owns acres of land for farming their own

onion as well successfully inspired farmers in rural area of their region for growing

their own well-developed seeds of onion. Thats why today maharaja dehydrated

onions are very pungent as well aromatic.

Raw onion storing:-

Raw onions are stored under well-ventilated atmosphere and very timely moves

for the dehydration.

No Direct human touch:-

Direct human touch to products at maharaja dehydration is highly restricted. Tovoid direct human touch we have implemented special dress code.

Assorting & cleaning:-

At this stage onions are physically checked. Onions of the size of 2 and above

are peeled and tailed. Top layer of onion bulbs are get off and shifted for the next

stage for cleaning.

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PRODUCTION CHARTS

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PINK

ONION

TOASTED

ONION

RED

ONION

WHITE

ONION

ONION

GARLIC

GARLIC

FLAKES

GARLIC

POWDER


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PRODUCT RANGE

Maharaja Dehydration Pvt. Ltd. has delved deeper into the cause of providing

health related solutions to its valued customers through a diversified range of healthy

food products. We are a reliable and committed manufacturer and exporter of the

following dehydrated food products:

Dehydrated Red Onion in: Slices, Rings, Kibbled, Chopped, Minced,

Granules, Powder

Dehydrated White Onion in: Slices, Rings, Kibbled, Chopped, Minced,

Granules, Powder

Dehydrated Pink Onion in: Flakes, Kibbled

Dehydrated Toasted Onion in: Slices, Rings, Kibbled, Chopped, Minced,

Granules, Powder

White Onion in Acetic Acid/ Vinegar

Dehydrated Garlic Flakes

Other Dehydrated Vegetables.

Our Products are Applicable in

Instant Foods

Soups

Sauces

Gravies

Other Processed Foods

Vegetarian and Non-vegetarian Dishes.

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PRODUCT

RED ONION

Red rings Red kibbled Red Chopped

Red minced Red Granules Red Powder

WHITE ONION

White rings White kibbled White Chopped

White minced White Granules White Powder

TOASTED ONION

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Toasted kibbled Toasted Chopped Toasted minced

Toasted Granules Toasted Powder Pink Flakes

Garlic Flakes Garlic Powder

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Maharaja dehydration changes are possible as per buyers requirements.

(12) EXPORT

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MAHARAJA DEHDYRATION PVT. LTD. found to complement the Export

activities and one of Indias Premier business houses. The company has strong

distribution channel in all over the world. They are exporting the products in 100% out of

country.

The Company trust from the very beginning has been to remain in the front line in

its field of activity through innovation, constant technology up gradation, and customer

relations. This has lead to Maharaja holding the high ground in this region.

So, it can be said that, on export front, the company has emerged a clear winner,

gathering many accolades in the process. Today, MAHARAJA products enjoy a

prominent place in more than 6 Countries. Some of them are

The product in various countries like GERMANY, USA, THE

NETHERLANDS, POLAND, RUSSIA, FRANCE, UK, CANADA.

FIVE STAR FOOD EXPORT INDUSTRIES is the sister concern of

MAHARAJA DEHYDRATION PVT. LTD.

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(13) ACHIEVEMENTS

MAHARAJA DEHYDRATION mangling group get many international.

1) Maharaja product Pvt. Ltd. present To Five star food Pvt. Ltd. for achieving standard

of the process of manufacturing product during the period 2005 to 2006

2) Exceptional performance recognition award

3) Quality & Quantities improve in manufacturing of confectionary through automation

4) All round best performance in contract manufacturing of confectionary product.

GOALS:

Zero marketing complaints :

They have been improving in this area year on year and

with utmost care in quality, assurance all manufacturing unit should strive to achieve this

status.

Maharaja Quality System :

Integration of all our effort in modern quality concept. Food

management system and quality assurance are must gear up their system whereby each person in their organization is committed to highest quality, safety, productivity/

efficiency, enhancement and self development focus on intensive training and

development of or people.

Wastage elimination:

Wastage encompasses excess raw/ packing material, dough, broken,

biscuits, excess power/ fuel, water/ compressed air consumption which are heavily

precious international resource while good responsible corporate citizens we should be

saving by putting in all efforts & hard work lets strive not just to minimize these

wastage, but change our outlook &attitude towards eliminating these.

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CONTENTS of Human Resource Department

TOPICS PAGE NO.

1. Introduction 25

2. Organizational Structure 26

3. Recruitment & Selection &Induction 27

4. Time Keeping System 29

5. Training & Development 29

6. Performance Appraisal 31

7. Salary Payment System 32

8. Employee Records 33

9. Promotion & Transfer 34

10. Employee Services & Benefits 35

11. Collective Bargaining 36

12. Industrial Relations 37

(1) INTRODUCTION

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Human Resource Management is also a management function consumed with

hiring, motivating, and maintaining people in an organization. It focuses on people in

organization.

Simply put, Human Resource Management (HRM) is a management function

that helps manager recruitment, selection, and training and develop member for an

organization. Obviously, HRM is concerned with the people in organization.

Specifically, the following constitute the core of HRM:

Organizations are not mere bricks, mortar, machineries or inventories. They are

people. It is the people who staff and manager organizations.

HRM involves the application of management function and principle, the function and principle are applied to acquisitioning, developing, maintaining, and remunerating

employees in organizations.

Decision relating to employees must be integrated. Decision on different aspect of

employees must be consistent with other HR decision.

Decision made must influence the effectiveness of an organization. Effectiveness

of an organization must result in betterment of services to customer in the form high-

quality products supplied at reasonable costs. HRM functions are not confined to business establishment only. They are applicable

to non-business organizations, too, such as education, health care, recreation, and the

like.

The company MAHARAJA DEHYDRATON has efficient human resources

which helps it in accomplishing various objectives and touching new horizons of success.

The company currently provides employment to more than 250 employees daily (50% of

which are female employees).

HRM is a strategic approach to the acquisition, motivation, development and

management of the organizations human resource. It is a specialized field that attempts

to develop program, policies, and activities to promote the satisfaction of both individual

and organizational needs, goals, and objectives. It is devoted to sharing an appropriate

corporate culture, and introducing programs that ensures success of an enterprise.


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This diagram represents the organization chart of Human Resources Department

of MAHARAJA.

A large-scale unit will have a Manager/Director heading the HR department. His

or her status will be equal to that of any executive. Human Resource under types of

different department there are first Managing of Directors then the second General of

Manager is information given the under department; marketing, finance, production,

research& development and human resource manager. HR manager under; regional

manager, branch manager, officer HR and assistant.

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Managing Director

General Manager

ManagerFinance

ManagerMarketing

ManagerProduction

ManagerResearch&Development

ManagerHuman Resource

Assistant

Officer HR

Branch Manager

Regional Manager


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(3) RECRUITMENT, SELECTION & INDECTION

According to Flipper: Recruitment it is the process of searching for prospective

employee and stimulating them to apply for jobs in the organization.

Selection it is the process of ascertaining qualification, experience, skill and

knowledge of an applicant with a view to appraising his/her suitability to the job

question.

Recruitment is regarded as the most important function of HRM. It forms the first

stage in the process which continues with the placement of candidate. Recruiting makes it

possible to acquire the number and types of people necessary to ensure the continuedoperation of the organization. It is the discovery of potential applicants for actual or

anticipated organizational vacancies. In other words, it is a linking activity bringing

together those with jobs and those seeking jobs.

The selection process is concern with securing relevant information about an

applicant. This information is secured in a number of steps or stages. The objective of

selection procedure is to determine whether an applicant meets the qualification for a

specific job and to choose the applicant who is most likely to perform well in that job.

Selection is a long process.

The company MAHARAJA follows a standard and typical method of recruitment

and selection. The process of recruitment being with getting applications and same for the

selection, it stats with initial interview. Basically, for the post of manager or any other

higher designation, they design the job profile and appoint the candidate who is matching

with their job profile. From the total employees currently working in the company, the

50% are the female employees.

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INDUCTION

This involves introduction of an employee to the job and an organization the

primary purpose is to sell the company the new employee. So that he can take pride of his

association with the company. An employee has to operate with fellow employee and his

supervisor. Hence he must know them, their way of working and also the policies and

practices of organization.

INDUCTION PRORAMME

Organization structure & major function of different department.

1. Employees own department & job and how he facts in to the organization.

2. Personnel policy and the sources of information.3. Company policies, practices, objectives and regulation.

4. Discipline handling.

5. Social benefit & recreation services.

6. Job instruction & to whom he should refer whenever he have any difficulties.

7. The company and its history it is product manufacturing process and major operating

involve in the particular job.

8. Opportunities, promotion, transfer, suggestion, skim and job satisfaction.

Induction procedure (oriented)

Formal oriented

Informal oriented

There main basic steps of procedure:-

1. General orientation by the staff;

o Welcome to the organization

o Explain about company

o Show location department where the new required will work

o Given the annual to the new required

2. Specific oriented by the job supervisor

3. Feedback of oriented.

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(4) TIME KEEPING SYSTEM

The term time keeping deals with the daily working time schedules of the

employees. To come on time regularly and go after completion of working hours and

there are three ship of worker. In the Maharaja dehydration workers comes at 8oclock

in the morning, 5oclock evening first bancs the lunch break is at 1oclock in the noon

and 5oclock in the evening, 1oclock night second bancs and 1oclock break and

1oclock in the night, 8oclock morning third bancs the working hours completes at

6oclock in the evening. There is the punching card system for the employees to record

the time of their arrival or as the mark of their presence. They have the uniform and I-card

and card compulsory to wear while they are in the company premises.

(5) TRAINING & DEVELOPMENT

TRAINING:-

Definition:

Training is the act of increasing the knowledge & skill of employee for doing a

particular job FLIPPO

Training is a short term process utilizing a systematic and organized procedure

by which non-managerial personnel lawn technical knowledge & skill for a definite.

L.L.Steinmets

DEVEIOPMENT:-

Definition:

Development is long term educational process utilizing a systematic and organized

procedure by which managerial personnel procedure gets conceptual and theoretical

knowledge it refers not technical knowledge or skill in operation but to philosophical and

theoretical education concept it involves broader education and its purpose is a long term

development

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Training Methods

There are two types as under,

OFF THE JOB TRAINING:-

Lecture

Meeting

Role play

Programmer Instruction

ON THE JOB TRAINING:-

Coaching

Mentoring

Job Rotation

Committee Assignment

Training method are usually classified instruction on the job training provide when

the worker are taught relevant knowledge, skill and ability at the actual work place. Off

the job training on the other hand require that the training learn at the location other than

real work. Maharaja dehydration Pvt. Ltd. of the 8 days training in the new worker.

DEVELOPMENT :

Maharaja group had established fully computerize

In the company carried out the automation work for modernization in

factory. Apart from automation of wrapping machines, the industry

has a machines installed which handles most of the pumps and motors;

it removes the variation in quantities of batch preparation.

The company awards an exception performance recognition award for

overall improvement in hygiene and quality.

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(6) PERFOMANCE APPRAISAL

Once the employee has been selected, trained, and motivated, he is then appraised

for his performance. Performance Appraisal is the step where the management finds out

how effective it has been at hiring and placing employees. A performance appraisal is

a process of evaluating an employees performance and qualification in terms of the

requirements of the for which he is employed.

Maharaja Dehydration undertakes performance appraisal after a stipulated period

of time. For this, they consult the employees and ask about the function of their jobs, the

problems they are facing and also take their suggestions to correct the problem. Then theyanalyses the results and from the derived analysis, the measures are taken and rewards are

given to the employee.

PERFORMANCE APPRAISAL METHOD

That is used to evaluate employees performance. It may be evaluated on basis of

his/ her traits and attributes as well as his work or result and objective achieved by his/

her. Some of the common techniques are below,

1. Individual Performance Appraisal Method

Rating scale method

Check list method

Forced choice method

Field review method

Cost accounting method2. Group Appraisal method

Ranking method

Paired Comparison method

Forced Distribution method

3. Other method

Self Appraisal

Appraisal by result or management by objectives [MBO] approach.

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(7) SALARY PAYMENT SYSTEM

Different companies follow different types of salary payment systems. Salary can

be given on the basic of working hours or it can be given unit basic or a fixed salary at

every month. According to the levels of employees salaries are given to them.

The salary payment systems of the company are developed from the results of

performance appraisals. They designs the whole system, taking into consideration, theability of organization to pay, cost of living, supply and demand conditions in the market

and the wage and salary levels in the other firms. Governmental Rules also plays major

role in it.

The companies follow different systems for different categories of employees.

Maharaja payment system is day-to-day.

In Maharaja Dehydration, the pay scale for workers (laborers) is about 1500 per

month. And for the executive officers, it is high.

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(8) EMPLOYEE RECORDS

In employee records, complete and up-to-date information is maintained about

employees, so that these records may be utilized, if need be , at the time of making

transfers, promotions, giving merit pay, or sanctioning leave and at the time of

termination of service.

The MAHARAJA DEHYRATION maintains the personal records of each andevery employee. They keep the data from the day when application of an employee

comes. Every employees personal information like his name, address, family members,

qualification, etc is kept. The record of every days working is also maintained. The other

information such as his areas of interest, aptitudes, any special ability or skill if he has, is

kept with the company.

Maharaja employee records day-to-day.

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(9) PROMOTION & TRANSFER

A promotion may be defined as an upward advancement of an employee in an

organization to another job, which commands better pay, status, and higher

opportunities, challengers, responsibilities and authority, better working

environment, hours of work and facilities and a higher rank.

MAHARAJADEHYDRATION the employees of promotion. The old employees

promotion then the other facility bones, salary increase, health & safety facility, otherstage responsibility.

It can be defined as a lateral shift causing movement of individuals from one

position to another usually without involving any market change in duties,

responsibilities, skill, needed or compensation.

In MAHARAJA promotion and transfer activities are less. Every employee has its

specialized area of work, so that they prefer both the activities in lesser proportion. If any

emergency occurs to fill the specific post, then only the transfer or promotion is made.

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(10) EMPLOYEE SERVICES & BENEFITS

The employee services and benefits are concerned with the process of

sustaining and maintaining the work force in an organization. The maharaja provides the

following services and benefits, to its employees.

Employee Counseling

It is the process through which employees are given counsel in solving their

work problems and their personal problems. The employees are asked about their

working problems and the companys management tries to solve the problem, as soon as

possible. Welfare Services

These services includes entertainment services like, film shows, sports and

games, housing, educational, transport and canteen facilities etc. maharaja provides

company quarters for employees and daily bus service from quarters to the company and

vice versa. It also provides transportation facilities and pays transport allowances for the

employees related to sales and marketing department. It arranges the exhibitions and

seminars for employees. Salary increase:-

Maharaja dehydration provides salary. There are senior employee payment

increases. For example; 2000 and 2500 to pay salary, there are increases salary 2500 and

3000 to pay.

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(11) COLLECTIVE BARGAINING

It is the process of agreeing on a satisfaction labour contract between

management and union. The contract contains agreements about condition of employment

such as wages, hours, promotion, and discipline; lay off, benefits, vacation, rest pauses

and the grievance procedure. The process of bargaining generally takes time, as both

parties tend to make proposals and counter-proposals. The resulting agreement must beratified by unions, workers and management.

In MAHARAJA there is no such type of activity because there is no existence of

employee union.

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CONTENTS of Marketing Department

TOPICS PAGE NO.

1. Introduction 40


3. Research & Development 42

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4. Product Planning 43

5. Pricing Policy 44

6. Market Segmentation 45

7. Product Mix 47

8. Distribution Channels 48

9. Product Life Cycle 49

10. Advertisements 50

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(1) INTRODUCTION

Even if some people question the existence of a new economy, they need to

acknowledge the new elements in todays market place. The Internet has multiplied the

number of ways for consumers buy and companies sell and how company carry on their

business. The Internet has increased the customer price sensitivity. Cellular phones have

enable people to exchange messages and buy and sell on the go. Companies face

competitors from a growing number of countries. There is a decline in the effectiveness

of mass advertising as a result of the explosion of communication channels. There the

need for Marketing emerged.

Marketing can be defined as Marketing is an organizational function and set

of process for creating, communication, and delivering value to customer

relationship in ways that benefit the organization and its stake holder. Marketers are

skilled in stimulating demand for companys products.

The MAHARAJA DEHYDRATION has Marketing Department, creating a

demand for the products by covering national and international markets. They have

recently stared advertisement of the MAHARJA HOMEAPPLIANCESproducts. The

company has their own R & D Department who researches for the innovations and

modifications in the products.

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ORGANIZATION STRUCTURE

This diagram represents the organization chart of Marketing Department of

MAHARAJA DEHYDRATION.

The BOD is at the top in an organizational hierarchy. Under them, the General

Manager of the company, who works as directed by the BOD. The GM passes orders to

the Head of the Marketing Department and he leads the sales executives and publicity

officer. Both of them work as said by the Head of the Department. Even under the Sales

Executive Officer, there is Sales Representative, who handles the sales affairs of the

company. And the Publicity Officer, working under the Head of Department, manages the

publicity and advertising matters. At the bottom level, there are salesmen, who takeorders from the other firms or whole seller.

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Board of Directors

General Manager

Marketing dept

Publicity officerSales Executive

Sales Representative

Assistant Worker


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(3) RESEARCH AND

DEVELOPMENT

As per American marketing association given definition marketing research

refer to the Scientifics gathering, recording and to analyzing of data about problem

manufacturing research process.

Marketing research produces information that consumer and market and theirrelation to various products, prices, distribution and promotion strategies.

Research activity has been given prime importance in MAHARAJA

DEHYDRATION. It is not so that the work has been left to technically qualified

employees only. All the essential promoters of the company are actively engaged in the

process. Process of research & development has been introduced in the area of inventory

management, finance, marketing and recoveries as a result; the products are earning more

profits because of very low cost of production.

The Research & Development department governs the production planning. The

department has always provided a base of technological up gradation to MAHARAJA

DEHYDRATIONS production planning.

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(4) PRODUCT PLANNING

The crores of rupee are being spent on research and development (R $D) is a clear

attestation of the fact that new product are the result of planned discovery. Such a huge

investment is necessary as the new products are at present the only means of survival for

a firm. The business must have two elements:

1. INNOVATION

2. PURPOSENecessity for innovation is created by political, economic, technological and

sociological changes. One could actually say that the need for innovation is created by the

dynamic nature of culture. We have also seen that product planning is the activity

changed with the responsibility of providing new and profitable product for management

to valuate. It is also change with the responsibility of reviewing the profitability of current

items (existing product) in the product mix. Product planning deals with changes in

The kinds of goods and services offered

The number of kinds or product or different lines, that the company offers

The width of assortment within each product line offered

The quality level or level accepted to various classes of consumer, and

The degree of distinctiveness.

The MAHARAJA DEHYDRATION has the separate department for product

planning. This department works under the Marketing Department. They always keep

watch on the market and competitors and then after following certain procedure, planfor the product.

Steps in New Product Development

The following steps are recommended in the planning of product:

Exploration

Screening

Business analysis

Development

Testing

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Commercialization.

(5) PRICING POLICY

Throughout most of history, prices were set by negotiation between buyer and

seller. Bargaining is still a sport area. The price must be consistent with company

pricing policies. At the same time companies are not averse to establishing pricing

penalties under certain circumstances.

Airline change $ 150 to those who change their reservation on discount tickets.

Bank change fees for too many withdrawals in a month or for early withdrawal of a

certificate of deposit. Although these policies are often justifiable they must be used

judiciously so as not to unnecessary alienate customer.

Many companies set up a pricing department to develop policies and establish orapprove decision. The aim is ensure that salespeople quote prices that are reasonable to

customer profitable to the company. Dell computer has developed innovative pricing

techniques.

A company may consider the following factors in setting pricing policy.

1. Selecting the pricing objectives

2. Determining demand

3. Estimating cost

4. Analyzing competitors cost, price and offers.

5. Selecting a pricing method

6. Selecting the final price

The MAHARAJA DEHYDRATION sets the very economic prices of its products.

The prices of the products are such that it can be affordable by every class of the society.

Here, the price list of the products is given.

PRODUCT PRICE-RANGE

Red Onion per kg. 60-100

White Onion per kg. 60-100

Pink Onion per kg. 60-100

Toasted Onion per kg. 60-100

Garlic per kg. 50-70

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(6) M ARKET SEGMENTATION

According to Philip kotler, market segmentation is the sub-dividing of market

into homogeneous sub-section of customer. Where any sub-section may conceivably be

selected as a market target to be reached with a distinct marketing mix.

According to W.J.Stanton, market segmentation consists of taking the total

heterogeneous market for a product and dividing it into several sub-market or segments,

each of which tends to be homogeneous in all significant aspects.

Market segmentation allow a marketer to take a heterogeneous market, a marketconsisting of customer with diverse characteristic, needs, wants and behaviors, carve

organization with similarly needs, wants and behavioral tendencies.

McDonalds and other marketer have found market segmentation to be value able

technique for the following reasons:

Efficient use of marketing resources

Better understanding of customer needs

Better understanding of competitive situation Accurate measurement of goal and performance.

There are different variables based on which, the consumer markets can be

segmented. They are as under:

Demographic Segmentation

Age ( Under 6, 6-11,12-19, 20-34, 35-49, 50-64, 65+)

Family Size (1-2-3-4,5+)

Family life cycle ( Child, Young, Married, Old, No Children,etc.,)

Gender (Male, Female)

Income ( Under 10000, 10000-15000, 15000-20000 and above)

Occupation ( Professional, Official, Clerical, Student, etc.,)

Education ( School, College graduate, etc.,)

Religion ( Hindu, Muslim, Catholic, etc.,)

Nationality ( Indian, American, French, German, etc.,)

Social Class ( Lower middle, Upper middle, Lower uppers, working class)

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Geographic Segmentation

Region (pacific, mountain, west north center, etc.,)

City Size (under 5,000; 5,000-20,000; 20,000-500000 and above)

Density (urban, suburban, rural.)

Climate (northern, southern.)

Psychographic Segmentation

Life style (culture, sports, outdoor-oriented.)

Personality (compulsive, gregarious, authoritarian, etc.,)

Behavioral Segmentation

Occasions (regular occasions, special occasions.)

Benefits (quality, services, economy, and speed.)

User status (nonuser, ex-user, potential user, etc.,)

Usage Rate (light user, medium user, heavy user.)

Attitude toward product (enthusiastic, positive, indifferent.)

Generally, the company has segmented the market on the entire basis. They are

producing the products in such a wide range that it covers a whole market and all type of

segments.

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(7) PRODUCT MIX

Product mix is the list of all products sale by a company. It is defined as a

composite of products offered for sale by a firm or a business. The products mix three

dimensional:

1. Breadth,

2. Depth, and

3. Consistency.Breadth is measure by the number or variety of product manufactured by a single

manufacture. For example, Bajaj Electrical produces a variety of electrical appliances

such as fans, mixer, lamps, etc.

Depth refers to the assortment of sizes, colours, and models offered within each

product line. For example, Bajaj Electricals manufacture different varieties or models of

fans and lamps.

Consistency refer to the close relationship of various product lines either or their

end-use, or production requirement or to distribution channel, or to other variable. Bajaj

Electrical, for example, produces those goods which fall under the category Electrical

Appliances. So there is consistency in their products. In contrast to this, Godrej offers

inconsistency in their product line, manufacturing process and even in their product mix,

which offers a variety of products having common relationship. For example, soaps and

locks.

The MAHARAJA DEHYDRATIONS product mix is as follows.

Product Mix Width

Onion

Red White Pink Garlic Toasted

Minces Minces Basic - Minces

Powder Powder Powder - Powder

Ring Rings - - -

- - Flakes Flakes -

Kibbled Kibbled - - Kibbled

Slices Slices - Slices

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(8) DISTRIBUTION CHANNELS

The distribution channels means the medium through which the product can be

reached to the market. The channel can be of any type, either it can be direct distribution

system or indirect means the general distribution system.

Level of channel distribution

0 levels: - A channel represents a manufacture directly selling has product to finalcustomer. 1 level: - A channel represents a manufacture to wholesaler directly selling has

product to final customer. 2 levels: - A channel represents a manufacture such as

wholesaler purchase goods or producer and selling them to retailer then to directly selling

has product to final customer. 3 level:- A channel represents a manufacture such as

company agent to wholesaler purchase goods or producer and selling them to retailer then

to directly selling has product to final customer.

The distribution channels of their three types;

1. Intensive distribution

2. Exclusive distribution

3. Selective distribution

MAHARAJA DEHYDRATION PVT. LTD. is a represent of channel

distribution to the international.

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ADVERTISEMENTS

Advertising:

Advertising is any paid form of no personal presentation and promotion of ideas,

goods, or services by an identified sponsor. Advertisers include not only business firms,

but also museums, charitable organization, and government agencies that direct messages

to target publics. Ads are a cost-effective way to disseminate messages, whether to build

brand preference for Coca-Cola or people to avoid hard drugs.

Most companies use an outside agency to help create advertising campaigns andto select and purchase media. Today, advertising agencies are redefining themselves as

communication companies that assist clients to improve their overall communication

effectiveness by offering strategic and practical advice on many forms of communication.

An advertising goal is a specific communications task and achievement level to

be accomplished with a specific period of time. Objectives as under;

1. Information advertising,

2. Persuasive advertising,

3. Reminder advertising,

4. Reinforcement advertising.

Advertising profile of major media types:

Newspaper, television, direct mail, radio, magazine, outdoor, yellow pages,

newsletters, brochures, telephone, and internet.

Maharaja dehydration advertising international country for in place food fair

stalls in foreign

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CONTENTS of Finance Department

TOPICS PAGE NO.

1. Introduction 53


3. Capitalization 55

4. Ratio Analysis 56

5. Management of Working Capital 57

6. Management of Fixed Assets 60

7. Cash Management 61

8. Leverage Analysis 62

9. Fund Flow Analysis 63

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(1) INTRODUCTION

Financial is the foundation stone of every business in the present day set up. No

business can be started without adequate finance nor can it be developed. The success of

every business depends upon adequate source of finance. The financing of sold trade and

partnership on nit difficult as the main source of finance is their own contribution and

requirement are limited. In the present modern set up generally businesses are raw by big

companies whose financial requirements are large volume of finance which can not be

contributed by investors.

Howard and Upton observed financial management involve the application of

genera management principle to a particular financial operation. It is concerned mainlywith raising funds is most economic and suitable manner, using these funds profitable as

possible. It provides best guide for future resource allocation by a firms. Financial

management is associated with designing and implementation and projects. Plans aim at

an effective utilization of funds.

Financial management is an area of financial decision making,

harmonizing individual motives and enterprise goals (Weston & Brigham)

Functions of financial management are those which go beyond the accounts figures.

Financial decisions are more critical, important and challenging. For any business

optimum utilization of available funds is a skill of finance manager.

The responsibilities of financial management are spread throughout the organization.

Since, finance function is a major critical functional area, the ultimate responsibility for

carrying out financial management functions lies with top management, i.e. Board of

Directors.

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In a large sized business unit, however a clear and detailed division of finance

functions is made. In the firms wherein officials like treasurers, chartered accountant and

controllers are appointed, they perform staff duties in addition to their general duties as

the main accounting official of the organization. Their staff duties include financial

forecasting, financial control and performance evaluation. In larger companies the

treasurer and controller are accountable to the main or director of finance. Maharaja

dehydration finance manger of director.

Thus, the top official of the finance department is known by different names. He is

known as chief officer or finance manager or finance administrator or treasurer or

controller. Generally the finance manager is responsible to the managing director or to theboard of directors of the company.

The organization of finance functions may be illustrated as follows;

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Board of Directors

Managing of Directors

Financial Department

Controller Treasurer Chartered Accountant

AuditorData Entry Operator


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(3) CAPITALIZATION

Capitalization of a corporation comprises the ownership capital and the

borrowed capital as represented by long term indebtedness. It may also mean the total

accounting value of the capital stock, surplus in whatever form it may appear and the

refunded long-term debt. Lillian Doris

The term capitalization which is derived from the word capital was frequently

confusing in the past, since the fixed capital of a company was its major permanent

investment.

The term capitalization or the valuation of the capital includes the capital

stock and debt.

Capitalization includes capital stocks of share capital and dept. There are two types

of capitalization from which company may undergo. Over- Capitalization

Under- Capitalization

Over- Capitalization

A corporation is over capitalized when its earning are not large enough

to yield a fair return on the amount of stock and bonds that have been issue, or

when the amount of securities outstanding exceeds the current value of assets. ---

GrettenbergerThe analysis of the above definition reveals that a company is not over capitalized

from the very beginning. The state of over capitalization develops after some time. It is

also clear that the company is said to be over capitalized if it fails to pay a proper rate of

dividend over a long period time.

Under- Capitalization

A corporation or business may be under-capitalization when the rate of profit

id exceptionally high in relation to the return enjoyed by similarly situated

companies in the same industry or it has too little capital to conduct business.

Under-capitalization is a condition where the real value of company is more than

the book value. The assets do bring profits but it would appear to be must larger than are

warranted by book figures of capital. In such cases, the dividend will naturally be high

and the market value of shares will be much higher than par value. It is the sense that an

under-capitalized company pays exceptionally high rates of dividend.

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(4) RATIO ANALYSIS

In the word of Myres, financial statement analysis largely a study of relationship

among the various financial factor in a business as disclosed by a single set of statement

and a study of the trends of these factors as shown in a series of statement.

Given the definition ofHunt, Will ant and Donaldson, Ratios are simply a

means of highlighting in arithmetical terms, of relationship between figures drawn

from financial statement.

The use of ratio has become increasing popular during last few years only. Today,

it has gained such impotence that anybody connected with the business enterprise uses

ratio analyses for measuring the financial strength and earning capacity of the business.

Profitability Ratio

This ratio falls under the category of the functional ratios. A number of ratios are

designed to indicate the profitability of the business and are grouped into the category of

profitability ratios. For example, return on capital employed is an example of profitability

ratio.

Under this ratio, there are many different ratios, two of them are-----

1. Gross Profit Ratio

The ratio establishes relationship of gross profit with sales to measure the

operating efficiency of the firm and to reflect its pricing policy. The rated is

calculated by dividing the gross profit by sales. Thus---

Gross Profit Ratio = Gross Profit X 100

Sales

This ratio is usually expressed as a percentage.

2. Net Profit Ratio

The ratio measures the relationship between net profits and sales of the firm

and is obtained by dividing the net profit by net sales. Depending upon the

concept of net profit employed, the ratio can be computed in ways---

Net Profit Ratio = Net Profit X 100

Net Sales

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(5) MANAGEMENT OF WORKING CAPITAL

There are two types of assets in each concern i.e. fixed assets and current assets.

Both types of assets are to be managed efficiently so as to earn maximum profit is with

minimum possible investment because maximization of profits is the prime object of

every business. Decisions regarding investment in fixed assets are taken though the

capital budgeting process but decision making regarding management of working capital

is a continuous process which involves control of everyday ebb and flow of financial

resources circulating in the enterprise in one form or the other.

Therefore, there is a need for every firm to maintain optimum level of working

capital by bringing trade off between risk and profitability. The two types of working

capital are----1. Gross Working capital

2. Net Working Capital

Operating Cycle

The duration of time required to complete the various stages in the business

activity is called the operating cycle. The operating cycle of a manufacturing unit is as

under:

WORK INPROGRESS

CASH

RAWMATERIAL

FINISHEDGOODS

ACCOUNTSRECEIVABLES

PHASE 1PHASE 2

PHASE 3

PHASE 4

PHASE 5

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The main stages in the above operating cycle are- production, sales, and cash. There

is a time gap between these stages. Thus, the firm needs working capital to finance these

stages. It needs cash or capital to purchase raw materials and to meet production and other

expenses. Similarly, stocks of finished goods are to be maintained to meet the continuing

demand of the customers. When the goods are sold on credit the duration between sales

and cash is widened and the firm has to maintain same level of debtors.

Thus, an adequate amount of funds has to be invested in current assets for a

smooth and uninterrupted production and sales activities. Because of the circulating

nature of current assets, working capital is also called as circulating capital.

1. Debtor Ratio

This ratio shows numbers of days taken to collect the dues of credit sales. It shows

the efficiency and collection policy of an enterprise.

Average Debtors=Opening debtor + Closing debtor + B.R

2

Debtors Turnover Ratio=Credit Sales

Average Debtors

Debtors Velocity Ratio= 360

Debtor Turnover Ratio

=Days {ANS}

The ratio is computed by dividing the amount of debtors and bills receivable by

the average daily sales. The average daily sales are obtained by dividing the total annual

sales by 365 days.

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2. Creditors Ratio

Creditors Ratio is reverse of the Debtors Ratio. It gives the number of

days within which, the payments to the creditors for credits purchase is

made.

Average Creditor=Opening Creditor +Closing Creditor + B.P

2

Creditors turnover Ratio =Creditors Purchase

Average Creditors

Creditors Velocity Ratio =

360

Creditors Turnover Ratio

Unlike debtors ratio, in this also the average daily purchases are computed first.

The by dividing the amount of creditors and bills payable able by the average daily sales.

Maharaja dehydration used of working capital management fixed assets and

current assets are both managed efficiently.

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(6) MANAGEMENT OF FIXED CAPITAL

Every business unit requires certain amount of fixed or long term capital. Such

capital is permanently invested in the business. It is required to purchase fixed assets like,

plant, building, machinery, furniture, etc.

The capital is required during the initial stage as manufacturing activities are just

impossible without fixed assets. It is used to meet the long term requirements of the

business. Fixed capital is also required for expansion and development, modernization

and diversification of the business unit. The amount of fixed capital varies from unit to

unit as per the requirement, size, nature of the industry, scale of operations, technology

used by the unit and form of the unit.

Fixed assets are collected through shares, ploughing back of profits and loansfrom financial institutions.

Maharaja has invested crores of fixed capital as it is the very large scale business

house. Being an HACCP Certified Company, it has introduced innovative processes in

the areas of Inventory Management, Finance, Marketing and R & D. As a result of which,

the Groups dependency on working capital assistance from Commercial banks is

virtually nil.

The main source of fixed capital is that they plough back their profits.

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(7) CASH MANAGEMENT

Cash is most important factor in financial management. It is also the most

important current asset for the operation of the business. Every activity in an enterprise

revolves round the cash. As because cash is limited in every enterprise and it cannot be

raised as and when one likes it. It is, therefore, desirable that available cash must be

managed properly.

What is cash management?

Every undertaken is desirous of utilizing the variable cash most effectively so as to

accomplish the goal of the undertaking i.e., maximization of profits or wealth of the

owners of capital with the minimum of efforts. But management of cash is not as simple

as it appears. In case, the undertaking does not sufficient cash in hand, it may not be in aposition to meet the unexpected challenges that may bring down its credit market. On the

other hand, if undertakings maintain excessive cash reserves to meet the challenges the

excessive cash will remain idle in the business, contributing nothing towards the wealth

of the firm. If heavy amount are blocked for unforeseen contingencies, the company will

not be in a position to carry on its day-to-day working efficiently. It is where the real

problem of cash management come, i.e., how much cash should be set aside for the

unexpected challenges and how much for regular day-to-day working. Therefore, the aim

of the cash management it is to maintain a sound cash position to keep the firm

sufficiently liquid and to use the excessive cash if any, in some profitable way.

It is really not an easy problem to solve. In fact, no hard and fast rules can be

suggested for the problem. Ail the financial management can do in this regard, is to study

the past records and take the necessary decision bearing in mind present economy

circumstances and the behavior and practice of the sister concern.

Cash Management is thus, concern with managing

i. Cash flow into and out of the firm

ii. Cash flows within the firm

iii. Cash balance held by a firm at a point of time by financing deficit or investing

surplus

So, the management of cash assumes more importance because of the difficulties

arising during predicting cash flow.

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(8) Financial Planning

In any field of business planning is a primary function of the management. An

important executive function of the financial management is that of financial planning.

He has to make a plan for capitol investment and also for and working for the ensuing

year. The cash budget, being an integral part of the working capitol of the plan, has to

prepare in detail. The financial management has to frame a long term plan of capitol

investment also. The financial plan must be in conformity with the scheme of the

expansion development of the business prepared by the top management in consolation

with the production manager and sales manager of the unit. Any defect of imbalance in

the long term of planning will put business into lot of difficult in future. To ensure thatfunds are properly utilized and effective control over their use is essential which also

require planning. The control can be effectively exercised only by comparing the actual

performance with standards in the plan.

Maharaja Dehydration is long term financial planning.

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BIBLIOGRAPHY

1. Personnel Management text & cases, C.B.Mamoria & S.V.Gankar, Himalaya

Publishing House, Mumbai.

2. Marketing Management 11/e, Philip Kotler, Pearson Education.

3. financial Management, S.P.Shah, J.M.Shah, Dr. Paresh P. Shah, Dr. P.K.Priyam,

Dr. Hitesh Shukla, Mahajan Publishing House, Ahmedabad.

King Book Nai Sarak, Delhi.

4. www.maharajadehydration.com
http://www.maharajadehydration.com/http://www.maharajadehydration.com/

maharaja dihydretion p.v.t

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