magzine presentation nov 30

Intro to Magazine Unit

DUE DECEMBER 8, 2011

Write this on your assignment handout

“The December Issue”

This is what our class will be like for the next two weeks…

Get ready!

THE SEPTEMBER ISSUE - Official US Theatrical Trailer in HD - YouTube.wmv

Requirements

• Your group will producing a professional looking magazine that has:

1. Logo and Front Cover 2. Table of Contents3. Advertisements4. Layout• Each group member is responsible for one of

the above. – Groups of 3 may choose to omit the table of

contents.

Right now, designate one person in your group for the following roles

• Cover design

• Table of Contents

• Layout

• Ads

– For the rest of this presentation, you are responsible for taking notes for your section!

In addition to this…

• Each member is responsible for turning her/his persuasive essay into a 2 Page Spread and submitting this as a digital file to the designated Layout Artist in your group.

• Layout person will be putting the entire magazine together once all parts are assembled.

• Don’t let this person down. Have your work done early enough so s/he can get everything to the printer on time!

Letter size (8.5 x11) is the standard size at which magazines appear in the North America. This refers to the finished size, which is folded in half from tabloid-sized paper (11 x17).

Tell this to the printer who will print your final copy!

Image source: www.magazines.com

Magazine DesignPublication Sizes

A magazine cover should:

•Be visually striking •Provide a preview of the theme and interior contents before opening magazine •Have teasers that tease or entice a reader to pick it up and look inside!

Think/ Pair/ Share•Would you pick this up off the rack? Why?

•Who would?

•How do you know?

Image source: http://www.lat34.com

Magazine DesignPurpose

Cover images should have substance and should relate to the content of that particular issue. Images should be dynamic, captivating and professional.

You can experiment with taking your own photos and retouching them in Photoshop, or you can use a professional stock imagery site for images (such as iStockphoto.com or Veer.com)

Image source:www.solomotion.com

Designing Dynamic CoversImages

Titles and cover lines should be shown clearly and legibly and should work (not compete) with the text.

Cover lines should use unified fonts and colors, but can also experiment with creative typographic treatments.

Where is the TITLE?What is the LOGO?Where is the Cover Line?

Image source: www. http://buzzworthy.mtv.com

Designing Dynamic CoversTitles and Text

There are several important elements that are essential to magazine cover design.

Masthead/Logo: The magazine title. This is always presented in the same typeface, much like a logo, as an identifying visual element.

Selling line: Short description of magazine’s focus. This is used as a selling and branding feature. (ex: Print Magazine’s selling line is “Design Culture motion”)

Dateline: Month and year that the magazine is published, and volume (if applicable). Price is generally included here also.

Cover image: Primary photograph or illustration used on the magazine cover.

Image source: www.cmykmag.com

Designing Dynamic CoversCover Elements

Cover lines:

•Issue’s interior content;

•typically a list of several feature stories.

•should be legible;

•use a minimally selected font and color palette should not compete with the cover image or run over it in a way that makes the text unreadable.



Feature cover line: Can be used to separate one feature story from the other articles. This is larger and more visually prominent than the other cover lines.



• Bar code: Used by retailers to scan price information.

If a design is meant to run to the edges of the card, the designer must add a “bleed.”

This is done because designs cannot be printed to the edge of a page.

Be sure that all essential text and images are far enough away from the edge of the trim area that they will not accidentally be cut off.

Image source: http://www.magazine-agent.com

Designing Dynamic CoversBleed and Trim

Group Work: Deconstructing Covers

– What does it mean to “de-construct?”

1. Label the parts of the covers Masthead

Cover stories

Cover image

Teasers

2. Are they effective? Why?

3. Answer the questions on your sheet.

Table of Contents

The Table of Contents

• often considered to be one of the most unspectacular design elements ever invented.

• why not surprise the reader of your magazine with a beautiful and original table of contents?

• many creative approaches are possible.

Notice:

• Cover stories are set apart from

the rest of the contents

• Table of Contents not in

numerical order; rather divided

into categories

• Pictures accompany the table

of contents

Depending on your audience, you might have a traditional design for your Table of Contents

Or – your audience might appreciate outside of the box thinking!

PRINT Magazine

Homework

• Due Wednesday– Read through the packet– Answer the questions at the end of the

reading– Start brainstorming ideas for your magazine

Next Class

• 2 page spread

• Advertisements

How many of the following can you complete?

• _________, you make good cookies.

• When you eat your _____, do you eat the red ones last?

• _____; strong enough for a man, but made for a woman.

• Just do ___.

• Easy, breezy, beautiful _______.

• __________. Melt in your mouth, not in your hands.

• __________. Why buy a mattress anywhere else?

BRANDING

• What is it?

• Are you influenced by it?

COLOUR

=============================================================

MEN WOMEN

Advertisements

Captain Morgan Rum

Owned by Diageo, a company that makes alcoholic beverages in more than 200 countries around the world.

The company launched a “social responsibility” advertising campaign after people complained that the Captain character was designed to appeal to young people.

Captain Morgan Rum

-Diego spent $14.5 million to advertise Captain Morgan rum in 2005 on television, magazines, radio, newspaper, and the Internet.

Analyze an Alcohol Ad

1. Color & Design

How is color used to attract your attention?

What kinds of technologies wereused to construct this message?

2. Language

“The Captain was here.Don’t drink until you’re 21. Captain’s orders.”

What comes to mind when you seethese words and phrases?

What feelings do you experiencewhen looking at the picture?

3. Relationships

What inferences can you make about the people pictured in this ad?

What kind of relationship do you think they have?

4. Subtext

The ad suggests a meaning. It doesn’t state the meaning directly.

What are some possible messages that the advertiser wants you to think or feel after viewing this ad?

4. Subtext

I can’t wait to be 21 so I can drink alcohol.

4. Subtext


A girl who drinks alcohol will dress and act in a sexual way.

4. Subtext



Girls who drink alcohol are attractive and fun to be with.

4. Subtext



Girls who drink alcohol are attractive and fun to be with.

What is accurate or inaccurate about these subtext messages?

What is true and falseabout these

subtext messages?

Captain Morgan Deconstructed1. Color & DesignRed is a big contrast with the dark colors of the outdoor, nighttime setting.

The drawn cartoon character and cartoon-like boots contrast with the realistic photograph.

2. Language The slogan is used on many Captain Morgan ads– it’sfamiliar to people.

The phrase, “Don’t drink untilyou’re 21” makes drinking seemlike an adult activity. But the girl depicted in the photo looks like a teen.

3. RelationshipsThe Captain looksinterested in the girl. She’s the center of attention.

4. Subtext•You’ll get attention if you drink alcohol.

•You can dress and actoutrageously if you drink alcohol.

5. AccuracyWhen people drink, they can do stupid things to make themselves the center of attention – in a very negative and dangerous way.

Ads Activity In your group, compare the ads given based on

the following:

Colour & Design

Language

Relationships

Subtext or Message

The Double Page Spread

• Each group member will prepare a double page spread for her/his article

• This will include:• A meaningful Header (font, image, colour)• Optional Subtitle• Image or images• A By Line• A Pull Out Quote• Thoughtful colour choices

A Final Word …

• Being Critical Consumers of Magazines

Deconstruct the ExemplarsCOVER:

– Does the cover entice you pick it up?– Are there teasers? – Does it reflect the contents inside? How?

TABLE OF CONTENTS:– Is the table of contents fitting of the magazine genre/type?– Is it near the front? Easy to find?– Does it list pages by category as opposed to numerical order?

LAYOUT:– Is the layout attractive?– Does the 2-page spread appeal to the target audience?

ADS:– Are the ads targeted to the appropriate audience for magazine?– Are the ads appealing to you? Why? Are you persuaded to buy?

EXTRAS:– Are the extras appropriate?– Are there any that you might also want to use?

Extras (Optional)

• If you want to round out the look and feel of your magazine, you can add:– poems – cartoons – advice column – bubbles with facts, statistics– crosswords– games

• Just make sure these “extras” fit the tone, audience, and genre of your magazine.

magzine presentation nov 30

Technology

magazine cover design

cover images

cover linesshould

cover image orrun

contents table of contents

dynamic covers cover

image source

feature cover line