magic buzz - may 2012 launch edition
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The launch edition of Magic Buzz, Magic Bus India Foundation's external newsletterTRANSCRIPT
MAGIC BUZZ Your quarterly update from the Magic Bus India Foundation
Hello!
For a long time, almost everyone we know have
been telling us, how come we don’t know all the
variety of work Magic Bus does? To that I bring
to you our first newsletter for our donors and
supporters.
This has been a particularly momentous period
in Magic Bus' life. With a vision of reaching a
million children by 2015, we have revisited our
vision and mission statements. We have re-
looked at the visual language we speak in. For
the first time, we have a tagline that captures
our goal: Taking a million from childhood to live-
lihood.
For 12 years now, Magic Bus has brought about
changes that are revolutionary in the lives of
the children we have worked with. After a dec-
ade of this work, the impact is for all to see—
enhanced educational attainments, better
health, and children who are aware of the choic-
es they have and using the opportunities in the
environment.
Nearly half of the children and young adults who
are part of Magic Bus are girls, resulting in tec-
tonic shifts in the way their families and com-
munities are viewing and treating them.
The newsletter will bring you glimpses from the
work we are doing. Work that would not have
been possible without your support and
belief in us.
It will be good to hear back from you.
Write to Rishi at [email protected]
to tell us what you think and let us know
how we can better this newsletter.
Matthew Spacie
Founder and CEO, Magic Bus
Know more about us at www.magicbus.org
Matthew shares
Summer Launch Issue, May 2012
Each week, we reach
214,942 children with
your support!
785058 more to go by 2015. Sponsor a child today to help us
Reach a million.
ABOUT US Magic Bus’ philosophy revolves around the
concept of mentoring. We foster young adults
to deliver our programme and to become role
models to the children with whom we work.
These community leaders are from the same
community as the children and serve as
agents of change.
We train these mentors to deliver the re-
searched, activity-based curricula we have
pioneered to bring about behavior change. A
large part of their work is to promote gender
equality, access to education and health ser-
vices, as well as developing a child's social
and emotional skills. All graduates of the Mag-
ic Bus programme are offered our employ-
ment course and connections to livelihoods.
BUZZ LINE P2-4 Introducing Magic Bus in Houston
Magic Bus at the ‘2012 is Great’ event
at British High Commission
Charity tournament in Germany
CPDO Alka Shesha wins Femina award
Magic Bus’ Kusum Mohapatra wins at
Dasra
IndiaAbility Foundation visit
Meet with Manchester United
Premier League’s Jez Weeks visit
What sport can do—Maidan Summit
Workshop on monitoring and evaluating
a sport for development programme
Programme P5 Magic Bus programme
launched in Mysore, Karnataka
Training for sports coaches
from 11 nations of Africa and
Afghanistan
Joining hands to work on sports
for development with the Gov-
ernment of Mizoram
Campaigns P6-7 #BeASport Campaign launched
The SC Mumbai Marathon 2012
COO Pratik Kumar accepts NDTV
Marks for Sports Award
Cycling4Change for Magic Bus
Gulafsha wins contest, going to
the London Olympics
Kick For Change with Magic Bus
Media P8 The World Bank Development
Marketplace blog article
Magic Bus in the NHRD Network
Journal
Magic Bus covered in L’Officiel
Harvard Magazine and other
media coverage
E-zine: Playing for Prosperity
Are you in Singapore on June 2? Join the Magic Bus Benefit. Write to us for details.
INTRODUCING MAGIC BUS IN HOUSTON On March 31, 2012, at the Hilton Westchase,
a launch reception was hosted by Amit and
Arpita Bhandari to introduce Magic Bus USA to
Houston. More than 130 people attended.
The keynote speakers were Founder-CEO Mat-
thew Spacie and Parvati Pujari, a 22 year-old
graduate completing a Bachelor's in Com-
merce from the University of Mumbai.
Parvati is one of our unique fundraisers, shar-
ing her personal story of struggle and her
triumphs with supporters to inspire them to
be part of Magic Bus. “Magic Bus makes it
possible for people to climb out of poverty, by
showing them that opportunities exist, even if
we live in areas the rest of the world looks
down upon as a slum,” she said.
Parvati’s personal testimony helped raise
more than $50000 at the event. The event
was also featured in the media.
Benefit Dinner in new york Magic Bus held its launch event in New York City, on April 3, 2012, at the Ju-
noon restaurant in Manhattan. A capacity crowd of more than 125 guests,
listened as Matthew Spacie and Parvati Pujari shared their experiences with
and took part in an auction of fine items ranging from autographed sports
items to luxurious hotel suite packages across the world.
Sponsors for the event were Junoon and the Taj Group, with Sahara One as a
media sponsor. Sahara One will air a half-hour segment across the US and UK
covering the event, complete with interviews with the Magic Bus team. An en-
ergized committee looks forward to another event in the NYC area soon.
Magic Bus at the ‘2012 is great’ event at british high commission, india 200 children from Magic Bus Delhi/NCR programme participated in a mini Olym-
pics event held at the British High Commission in New Delhi on April 17. Themed
as ‘2012 is Great’ (Britain), the event had an oath-taking ceremony, followed
by a display of formation representative of an opening ceremony, eventually
leading into actual games.
The children showed a great balance of agility, team spirit and respect for the
Games as they played various games generally used in Magic Bus sessions.
The audience comprising of media and British High Commission inmates thor-
oughly enjoyed the games, especially the King of the Ring and Sound Circle.
View all photos of the event.
BUZZ LINE
Photos: Matthew Spacie , Amit Bhandari, Parvati Pujari, Arpita Bhandari and
Rahul Brahmbhatt (L-R, left);
Autographed items by Sachin Tendulkar, Bipasha Basu, John Abraham up for
auction (above)
Summer Launch Issue, May 2012
Charity Tournament in Germany On January 16, 2012, a charity foot-
ball tournament was organised by
our corporate member SelectCamp
GmBh in Nufringen near Stuttgart,
Germany. 6 corporate teams took
part in the tournament, including
those from BMW and Magic Bus,
Munich.
SelectCamp pledged a donation of
20 EUR for every goal shot that
evening. The teams had a very
sporting evening, shooting 87 goals,
jointly fundraising 1740 EUR for
Magic Bus.
Magic Bus Germany looks forward to
initiate more tournaments like this
in different cities in Germany.
Know more about Magic Bus’ part-nership with SelectCamp GmBh.
Magic Bus’ Chief Programme development Officer Alka Shesha wins L’Oreal Paris Femina ‘Woman of the year’ 2012 award Alka Shesha, Founding Member and Chief
Programme Development Officer, Magic
Bus became a L’Oreal Paris Femina Wom-
an of the year after winning the prestig-
ious award in under the Education cate-
gory this year. The award was for the
Magic Bus curriculum developed over 12
years of action research in Mumbai.
The other nominations in the category
were Nita Ambani, Rohini Nilekani, In-
drani Medhi and Masarat Daud-Jamadar.
She lifted the award in a dazzling, star-
studded ceremony held in Mumbai.
A delighted Alka, popularly known as Alka
didi at Magic Bus, said, “This truly is an honour .”
In the picture: Alka on Femina’s Face-book page .
More about the award function in this Times of India article.
Magic Bus wins at DASRA FUNDRAISING PLAT-FORM Magic Bus was awarded INR 500,000 at the
Dasra Social Impact Cohort 6 held in March
this year.
Competing with 41 reputed and established
organisations from across India, Kusum Mo-
hapatra, Head of Programme, Maharashtra,
won the prize and received the trophy at the
Graduation Ceremony, with Magic Bus estab-
lishing its ability to create impacts, its model
for scaling up and its credibility as a strong
development NGO in India.
Indiability Foundation visits magic bus A team from Indiability visited Magic Bus
programmes in Thane. Magic Bus will
conduct a 1-year capacity building pro-
gramme in sport for development train-
ing, content and M&E for the Jodhpur-
based organization.
The training will be a part of Magic Bus
programmes conducted through the
Laureus Sport for Good Foundation—
Magic Bus has a year-long plan with the
organization.
Meet with Manchester united We had an opportunity of meeting soccer
legends Denis Irwin and Quinton Fortune
at a DHL-organized function in Mumbai.
This is the first time the club has toured
India with the trophy, and is part of a
global tour which will visit 27 Asian and
African destinations.
The legends shared on-field tips Magic
Bus children of Magic Bus and DHL team,
who were very excited to be there.
Thank you DHL, and Man-U!
Premier League Coach Jez Weeks at Magic Bus Jez Weeks from Premier League visited Magic Bus during February and inter-
acted with children from city-based schools across locations in Mumbai and
Pune. The children were thrilled to have him between them, and picked some
valuable tips from him.
The staff at Magic Bus Centre, too, hosted Weeks. And children from nearby
villages had a chance to interact with him.
We were delighted to have you with us, Jez!
Workshop on sport for development With the support of Prof Fred Coalter from
Sterling University, Magic Bus conducted a
three-day workshop during December 4-6,
2011 for Indian sport for development play-
ers. Participants from 4 organisations learned
about Monitoring and Evaluation frameworks,
and enhancing programme design and man-
agement through logic models.
Take-aways:
Participants created broad M&E frameworks
and logic models for their needs, and dis-
cussed ways of refining and implementing
them. Further, they requested that a more
elaborate second workshop with a section on
data management and analysis.
the Maidan Summit 2011 The second Maidan Summit, the annual international sport for development
meet, was held in partnership with the Australian Sports Commission, British
Council and University of Delhi during December 1-3, 2011 at New Delhi.
Over 600 participants from across the country came and discussed ways in
which sport could contribute to the larger domain of development. A magazine
and an online platform titled Maidan were launched to further advocacy and
lobbying around the cause.
Download a full Compendium of Proceedings and presentations
Check out photos and a brief video-report
Join the platform at Maidan.in.
Summer Launch Issue, May 2012
Training for sport coaches from 11 African nations Magic Bus conducted a 2-day sport for development training at Lakshmibai National
University of Physical Education (LNUPE), Gwalior, during March 13-14, 2012. The train-
ing, conducted by Magic Bus trainers Chirag Sakhare and Subhomoy Bhaduri, was part of
a community sports training programme for 45 sports volunteers from 11 countries of
Africa.
The whole event was run in conjunction with the Ministry of Youth Affairs and
Sports (MYAS) and the Ministry of External Affairs (MEA), under the Government of India's
flagship community sports scheme, the Panchayat Yuva Krida Aur Khel Abhiyan (PYKKA).
Magic Bus training was highly appreciated with valuable feedback. Many countries
showed interest in exchange programmes.
The participants also claimed that they have attended various sports programmes
across the globe but Magic Bus stands out in reducing the barrier to work in community.
Photos and blog post
A similar training was conducted in April for sport volunteers from Afghanistan.
Magic Bus initiated in mysore Magic Bus expanded to Mysore in Karna-
taka, India. The operations have already
started and 176 community youth lead-
ers are conducting sessions with 2467
children at the moment.
Four refresher trainings were conducted
for youth mentors in Mysore. A training
for the community youth leaders was
also conducted.
Programme
joining hands with THE government of mizoram Magic Bus signed a Memorandum of Under-
standing (MoU) with the Sports Council of the
Indian state of Mizoram.
Magic Bus Founder-CEO Matthew Spacie and
Secretary of Mizoram State Sports Council,
Lianzuala signed a three year contract. Magic
Bus would cover key areas like capacity build-
ing for community volunteers, teacher train-
ing, and sport for development training.
The two organisations will also jointly work for
furtherance of Panchayat Yuva Khel aur Krida
Abhiyan (PYKKA )along with other sport for
development concepts.
Thanks to your support, We’ve grown to 200,000+ children this year.
Total Outreach: 214,942
Maharashtra 36,258 Andhra Pradesh 88,022 Delhi 82,720 Karnataka 04,557 Small Clusters 03,385 Small Clusters projects are operational in
Keonjhar and Jajhpur (Orissa) and Hissar
Standard Chartered Mumbai Marathon 2012 Magic Bus participated in the SCMM
2012 with much enthusiasm this
year. Many known faces, sporting
enthusiasts and supporters like you
came forward to lend their support
for Magic Bus.
Bollywood star Tara Sharma was
one of the celebrities who ran the
marathon for Magic Bus, wearing us
on their hearts.
Thank you, and much love, Tara!
#BEAsport campaign launched Magic Bus and Sher Singh Clothing launched
#BeASport, a social media movement to bring
together Bollywood, Cricket and Fashion to
raise awareness and funds for Magic Bus.
The microsite (www.beasportcampaign.com)
pulls in feeds from a dedicated #BeASport
YouTube, Google+, Facebook and Twitter page.
The content includes an amazing music video
shot at our Centre at Karjat and ongoing
weekly Google+ Hangouts where celebrities
will interact with children from Magic Bus and
talk about their journeys.
The aim is to maximize traffic to the campaign
page through the outreach of various media
companies and one of India’s most famous
bloggers MissMalini – target is 10,00,000
views by July 1.
All the donations raised through this cam-
paign will be used for the implementation of
Magic Bus programs.
NDTV Marks for sports trophy Magic Bus was awarded the NDTV-Nirmal
Lifestyle ‘Spirit of Sports’ award under
the channel’s Marks for Sports campaign.
Pratik Kumar, Chief Operating Officer,
Magic Bus received a trophy from Milkha
Singh and Rahul Bose at a function held
at ITC Maurya Sheraton in New Delhi on
February 5, 2012.
The year-long nationwide NDTV campaign
aimed at creating a sporting environ-
ment in India, and was supported by
prominent people from Bollywood, sport
and media industries.
Read a post from our blog for details.
Here is a complete list of winners at the
function.
NDTV has featured Magic Bus previously through this film shot at a Delhi/NCR location.
How can you #beAsport? 1. Click on the two images
above, make them your cover
and profile photos, and share.
2. Watch the #BeASport movie
to help us raise money.
3. Buy Sher Singh merchandise
on the website.
Campaigns
Gulafsha wins online contest 15 year old Gulafsha Ansari, who joined
the Magic Bus programme at the age of 9,
is flying to London for the Olympics
Games 2012 to be held there in less than
3 months from now.
She won the Choose to Matter contest
organized by Julie Foudy Sports Leader-
ship Academy to become one of the four
Youth Ambassadors who will be present
at the games as McDonald’s Champions of Play for a week, meet the athletes and
even go for sightseeing in London.
This has come after a grueling fortnight
of elaborate online campaigning, when
entire Magic Bus universe—teams from
India, UK, Germany and USA, and support-
ers from every corner of the world—came
together to vote for Gulafsha and her
project, which aimed at creating avenues
for girls to come out and play.
Gulafsha, a star performer at Magic Bus,
and one of the girls who attended a spe-
cial soccer training with Julie Foudy in
USA last year, led the closest competition
with more than 1000 votes.
Read a Mid-Day article featuring Gulafsha and her London dreams.
Magic Bus and Julie Foudy Sports Leader-
ship Academy (JFSLA) launched another
campaign to send 10 more girls for an
international football training with Julie
Foudy this summer season.
To learn more and know how you can
support, write to us.
Cycling4change 4 cycling enthusiasts—Ranjul Goswami, Anil Uchil, Bertram Fonseca and Mallikarjun
Singh, supported by Rohan Jathanna—took over a monumental journey (pun intended)
from the Gateway of India in Mumbai to the India Gate in Delhi on their bicycles.
The ‘4 cyclists, 4 states, 4 change’ Cycling4Change campaign, which had these four men
from different walks of life—ranging from banking and finance to communication and
adventure sports—come together for a 1940 kilometres ride across Indian states of
Maharashtra, Gujarat, Rajasthan, Uttar Pradesh and finally Delhi/NCR.
The cyclists started their journey following a ceremonious flag-off in Mumbai, rode for a
grueling 21 days amidst ranges of weathers, people and cultures, and were received in a
mega event held at India Gate. During the journey, they told interesting tales of their
interactions through the Cycling4Change blog, and shared enthusiastically about the
work of the two organisations they were cycling for—Magic Bus and CanKids.
We are delighted to have such sporting enthusiasts come forward to support a cause.
Photos for flag-off and reception ceremonies, and more.
Kick for change The well-received campaign to form ‘the largest football team in the world’ converted the
entire city of Mumbai, Maharashtra into a virtual playground to help more than 17,000
children from the streets move towards a better life. Log on to the Kick For Change web-
site and kick the ball to cover 83,000 metres from Colaba to Virar.
See campaign photos.
successes
Spending some time on the Web & social media? connect with us. Web: MagicBus - MagicBusUK - MagicBusGermany - MagicBusUSA - MagicBusCentre - Maidan
Write to us: [email protected]
Google Gmail - YouTube - Blogger - Blog
Facebook: Magic Bus India - Magic Bus UK - Magic Bus Germany - Magic Bus USA - Magic Bus Centre
Maidan - Maidan Summit
Twitter: Magic Bus India - Magic Bus UK - Magic Bus Germany - Magic Bus USA - Magic Bus Centre - Maidan
LinkedIn: Company page of Magic Bus - Group page of Magic Bus - Subgroup page of Maidan
SlideShare: Maidan
Issuu: Magic Bus
Magic Bus India Foundation Head Quarters
Room 5, 2nd Floor, A Wing, Todi Estate, Sun Mills Compound, Lower Parel, Mumbai, Maharashtra 400013 India
Call us at +91 22 43339393
National Programme Base
C2/105, Sector 36, NOIDA, Uttar Pradesh 201301 India
Call us at +91 120 4787400
Magic Bus Centre for Learning and Development (the Centre) at Karjat, Maharashtra
Village Aasrewadi at Post Chowk, Taluka Khalapur, District Raigad, Maharashtra 410206 India
Call us at +91 2192 325500
Find out a Magic Bus location near you.
We also have foreign offices in UK, Germany and USA.
YOUR FEEDBACK ON THIS ISSUE IS PRECIOUS. PLEASE LET US KNOW WHAT YOU THINK OF IT!
Media
Positive, and growing Thanks to some really good work, which was possible
because of your belief and continued support for us,
the mainstream media have talked about our work and
approach.
You can read all of them, plus our own publications, on
our Issuu channel.
If you were at the Mumbai Benefit Dinner in September
2011, check out the photo coverage in the L’Officiel
magazine. The coverage features more than 25 photo-
graphs.
Harvard Magazine & more
Media Coverage—April
Playing For Prosperity
Launch Issue of Maidan
NHRD Network Journal
Magic Bus, January 2012
L’Officiel India
Magic Bus Benefit
Magic Bus won the World Bank Development Marketplace award in
2004. Founder-CEO Matthew Spacie writes a blog, January this year.