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B R A N D M E S S A G E T E M P L A T E

If you're marketing yourself online, you have just seconds to capture

someone’s attention before they click away.

So how do you capture peoples' attention? How do you keep then engaged

and connected to you?

Through the power of your brand.

I know that branding is important to you (or you wouldn’t be reading this).

 But truth be told, it can feel intangible.

That’s why I created this guide. To help you simplify, embrace and celebrate

your own unique brand.

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C I N D Y S C H U L S O N P . 1

WHAT'S A BRAND?

B R A N D M E S S A G E T E M P L A T E

Everyone talks about “branding” and how important it is to your business (and it is).

Yet there are as many different definitions of branding as there are people talking

about it.

What do you think of when you think of “brand”?

Many people think of logos or colors. And that’s part of it, but it’s so much more

than that. Here's a simple definition that I like...

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Your brand is how people think and feel about your company

It’s your job as a marketer to influence how people think and feel about your

company -- to give life to your brand.

And it’s not in a manipulative or slimy way. In fact, the best branding is the

most genuine reflection of you!

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B R A N D M E S S A G E T E M P L A T E

2 KINDS OF BRANDING

There are 2 key ways to give life to your brand -- Visual Branding and Verbal

Branding.

Visual Branding refers to how you shape your brand through visual elements,

such as logo, colors, and design.

Verbal Branding is how you shape your brand through words, such as web copy,

tagline, and marketing message.

The visual and verbal elements have to work together. But it’s generally smarter

to start with the verbal.

Here’s why...

You want to get clear about what you want to say before you incur the expense

of hiring a designing to represent that message.

Make sense?

So now, let’s talk about your Verbal Branding. 

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B R A N D M E S S A G E T E M P L A T E

VERBAL BRANDINGAs you create your Verbal Brand, you want to be both authentic and consistent.

Whether you’re doing an interview, creating copy for your website, writing

emails for your list, or doing a webinar, you want to have a consistent “voice” --

both in the words you choose and how you communicate them.

So how do you create this voice and how do you know what to say?

It all starts by getting clear on the meaning and purpose behind your business.

And the way you capture that meaning is through your “Core Message”.

This is where things really get exciting! 

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B R A N D M E S S A G E T E M P L A T E

YOUR CORE MESSAGE

Your Core Message is the very heart of your brand.

It’s the message that lets people know what you stand for. It’s the BIG idea you

want to share with the world. 

Your Core Message isn't what you do, but why you do it.

When you’re clear about your Core Message you can build all your branding and

marketing around that place of inspiration.

Be fully expressed in what you do and don’t worry about what people will think

about you. Yes, when you take a stand you'll turn some people off. And that’s

okay, because it’s all about attracting the right people.

Your Core Message let’s you attract clients who don't just value what you do --but who you are.

Behind every great brand is a strong Core Message

C I N D Y S C H U L S O N P . 5

B R A N D M E S S A G E T E M P L A T E

YOUR MAGNETIC MESSAGE

When we talk about messaging, we usually think about your

Marketing message.

Your Marketing Message explains WHAT you do and WHO you help, so anybody

hearing your message will understand your value and how it relates to them..

And those are important things to communicate. But they aren’t enough to

really stand out.

Because there are lots of people who do WHAT you do. 

But there's no one else who does what you do AND takes the same stand as

you.

That's where the power of your Core Message comes in. 

When you infuse your Core Message into your Marketing Message, magic

happens...

You create a truly Magnetic Message that communicates not just what you do,

but why you do it....your unique stand.

Your Magnetic Message lets you talk about what you do in a way that you’re

passionate about AND connects meaningfully with your dream clients.

This is what creates your unique voice and brand.

.

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B R A N D M E S S A G E T E M P L A T E

MESSAGING MAGICWhen your message is congruent with who you are and what you stand for,

your authenticity rings clear.  

Marketing becomes easier and more natural.  And the right people will raise

their hands, inspired and excited to work with you.

Let me give you an example.

When I met Bonnie she was a nutritionist who was

dependent on insurance companies for her

business. Bonnie was passionate about helping

chronic dieters break free of dieting and embrace a

mindful approach to eating.

Here’s what Bonnie shared about how getting clear

on her brand message transformed her business

"When I'm clear on my Core Message, it shines through to my clients and I

see the light bulbs go off for them. I’ve already attracted 16 new long term

clients thanks to my new messaging and am creating new programs so I

can earn more leveraged income."

This is such powerful stuff!

C I N D Y S C H U L S O N P . 7

B R A N D M E S S A G E T E M P L A T E

MESSAGING TEMPLATEHere are some simple but effective templates you can use to create your own

Magnetic Message.

Don't forget that the real magic happens when you infuse your Core Message in

your Marketing Message to create a truly Magnetic Message.

Want to see how to do that? Click here to register for this free training for

valuable examples and case studies.

Long Versions

“You know how some ____ (target market) struggle with _____ (problem), which

makes them feel _______(negative emotion)? What I do is ___ (solution), so they

can ____ (benefits). What makes me different is ___ (point of differentiation).”

OR

"I work with __________(target market) who struggle with __________ (challenges)

and would like to ______________ (results and benefits). What makes me different

is _________(point of differentiation) and because of this, clients receive

___________ (benefits and outcome ).”

OR

“I _______(action verb such as teach, help) __________ (negative emotion such as

frustrated, exhausted) ___________ (target market) who want to _____________

(goal), how to _______ (solution) so they can _______ (benefits)

C I N D Y S C H U L S O N P . 8

B R A N D M E S S A G E T E M P L A T E

MESSAGING TEMPLATEShort Versions

"I _____ (action verb such as show, teach, help) _______ (target market) _______

(desired result)

OR

“I help ________________ (target market) to ________________ (solution) so they can

________________ (outcome).

OR

“I help ________________ (target market) to _______________ (solution) so they don’t

have to ________________ (pain point).

C I N D Y S C H U L S O N P . 9

B R A N D M E S S A G E T E M P L A T E

YOUR NEXT STEPMake sure you register for your free training that will bring this template to life

for you, with rich training and valuable examples you can model to create your

own authentic, client-attracting message!

Click here to register now. You don't want to miss this!

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