Magazine Title

Title

• I think of the cinema as a form of escape, however the title ‘Escape’ is used by Cineworld’s magazine

• I searched synonyms of escape and found:-

avoidance, break, breakout, bypass, departure, desertion, disappearance, dodging, ducking, elusion, evasion, extrication, flight, freedom, liberation, outbreak, release, rescue, retreat, shunning, sidestepping, slip, withdrawal

Outbreak

• I thought Outbreak was the best of these I designed this using Microsoft Publisher

• I thought this looked too much like a travel magazine and started thinking of more technological words

• Font used: super black SF

Technological

I thought ‘Technicolour’ was a good

choice for a film magazine as it sounds

inviting and vivid, but is denoted to

technology and therefore makes the

magazine sound inviting

Looked through several fonts, below:

Fonts

• Decided on Adventurer Light SF

• Looks:

- Retro

- Technological

- Interesting

- Uncommon

- Simple

All these characteristics made it suitable

Colours

• Too bright

• Irrelevant to the

theme of the

magazine

• Distracting

• Hard to read

Colours

I liked this colour:

• clear

• Simple

• Not too bright

Pink

• When I highlighted the text to change

the colour, I thought a pink colour

would look good- so I recreated it

• Thought the black strip was too dark

Height

• Capitalised it to make lettering have

more of an impact

• Needed more height, the text looked

too flat

Spacing

• I preferred the taller one, however as it

is a font with gaps, I think the letters

need more space between, so the title

can be easily read

Layering

• I went to make a copy of the text and

the copy landed:

• I decided to combine this with the

green colour I had experimented with

before

Layering Colours

• Made the green brighter

• Then wondered what it would look like

if I added other colours

• I thought this was very effective

Feedback

• I asked my target audience which

they preferred

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