MAGAZINE Cover Design Adobe Illustrator/Photoshop lesson

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MAGAZINE Cover DesignAdobe Illustrator/Photoshop lessonObjective:1. Design a magazine cover for a specific TARGET audience.2. Demonstrate understanding of the ways in which magazines, their sponsors and their advertisers target and attract audiences 3. Create a magazine cover design using industry standard software. 4. Practice appropriate research and information handling and processing skills, including locating, analyzing, evaluating and communicating information from a variety of print and non-print sources 5. Identify target markets involved in the designVocabularyBleedCrop marksCMYKTarget MarketStart off by..Finding out who your target market will be?Your TARGET MARKET will change depending on the type of music you choose !

SO.. WHAT is a TARGET MARKET?

Target Market:A specific group of consumers at which a company aims its products and services. Your target customers are those who are most likely to buy from you.When FINDING your Target MarketResist the temptation to be too general in the hopes of getting a larger slice of the market.Here are some questions to get you started:

Are your target customers male or female?How old are they?Where do they live? Is geography a limiting factor for any reason?What do they do for a living?How much money do they make? This is most significant if you're selling relatively expensive or luxury items. What other aspects of their lives matter? Lifestyle, religion, stages in each individuals life?

Target markets are groups of people separated by distinguishable and noticeable aspects. Target markets can be separated into:

geographic segmentations (their location)

demographic/socio-economic segmentation (gender, age, income occupation, education, sexual orientation, household size, and stage in the family life cycle)

psychographic segmentation (similar attitudes, values, and lifestyles) behavioral segmentation (occasions, degree of loyalty)

product-related segmentation (relationship to a product) NOW THAT YOU HAVE A TARGET MARKET..

LETS GET TO WORK!FIRST things FIRST!STEP ONE: Brainstorm on what you want your cover to look like? What magazine are you going to be in?What does the composition look like?What is the story about and how does it relate to the cover imagery?How do the type, pictures and visuals all work together?Is there a color scheme?Use your Handout!Start off by taking a pictureof YOU!Then manipulate it in Adobe Photoshop with another picture that goes with your cover and cover story!Add your text and all the other elements that make the magazine more believable.elements like the BAR code, Issue date, sponsor logosUse a MAGAZINE as a template

Take a picture that goes with your theme?

Add a picture of you to the photo

ADD the magazine titleCover story titleADDED informationAdditional storiesBar code

Here is a COVER Example

The cover story.Should be a two Page spread!The story should be about you and a FICTIONAL scenario have fun with it, but keep it clean!In the story you should have a Minimum of three pictures in the cover story. Two of the pictures should be manipulated with you in them!Dont forget to add the visuals likeclip art, logos, sponsors etc.Cover Story Example

ClosureAccommodations:We need to advertise a PRODUCT! Its a FULL page Advertisement of your choice. Think of your target market since it going to located in the Magazine you chose for your cover story!WORKSHEETRUBRICTHUMBNAILSSTUDENT EXAMPLES

NAME: ___________________________________________________ DATE: ____________________ PERIOD: ______________

INTRO GRAPHIC DESIGN: Photoshop Unit

MAGAZINE COVER DESIGN

Thumbnail #1 Thumbnail #2 Thumbnail #3

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TEACHER APPROVAL:

FINISHED: OUT OF SKETCHES

SHOWS PROGRESSION: YES / NO

NAME: _____________________________________________________________________ DATE: ______________

MASTHEADWhat will be the title of your magazine? How will that look typographically? Use the space below to attempt to demonstrate how you will make your title stand out. Try to include details that customize the lettering and move beyond pre-made, simple fonts. To accomplish the custom look, you can include details such as thick/thin letters, outlines, drop shadows, etc.

ROUGH DRAFTS (3)In the space below, create three different designs for the composition of you magazine cover. These must include consideration of the following 3 elements: 1) Title, 2) Cover image(s), and 3) Article Teaser Captions. Your drawings must be vertical, may be in pen or pencil, and color is optional. The best of your ideas from these sketches should guide your design in the computer.

MAGAZINE THEMEchoose one of the following categories that your magazine will deal with.

O NEWS O MUSICO LIFESTYLE O FASHION O SPORTS O ARTSO TECHNOLOGY O COOKING O OTHER: _________________________

MAGAZINE COVER

CAPTION OPTIONSCatch the readers interest! What articles might be included in this issue? How could you capture the attention of your potential buyer in very few words. Write suggestions in the spaces provided below.

PROJECT EVALUATION RUBRICCRITERIA 1-2 3-4 5-6 7-8 (self) (peer) (instructor)

PROFESSIONALISM

CONTENT KNOWLEDGE

INTERPERSONAL

WORK TIME

CREATIVE PROCESS

CONCEPTDEVELOPMENT

TECHNICAL SKILLS

CONCEPTUAL

EXTRA CREDIT:

Work Order not saved,

correct location.

Inappropriate (impolite, disrespectful) with others. Poor language. Not helpful.

Poor attendance (tardies & absences), missing/late work. No noticeable time-management, almost always off-task

Work order correctly completed & submitted.

named, submitted correctly.

Polite, respectful with peers & instructor. Appropriate lan-guage. Contributes through feedback, helpfulness.

Excellent attendance. Always on-task. Meets all deadlines. Manages time to work beyond requirements whenever possible.

Carefully & throughtfully completed on-time. Many good options to choose from. Shows variety, ability to explain expertly.

Demonstrates mastery of computer software to create

of near-professional quality. Meets all needs laid out in Work Order (see reverse).

Assignment is based on ideas that the student can articulately communicate both verbally & in writing

terminology.

Adequately completed on-time. Some good options to choose from. Minimal variety, ability to explain at basic level.

Demonstrates grasp of computer software to create

are of good quality. Meets most needs laid out in Work Order (see reverse).

Assignment contains some ideas that the student can communicate both verbally & in writing, occasionally

terminology.

Few quality options or variety. Appears hurried, possibly late and/or incom-plete. Unable to explain with much detail.

Demonstrates low-level understanding of computer

errors. Mediocre quality. Meets some needs from Work Order (see reverse).

Assignment contains few ideas. Student struggles to communicate both verbally & in writing, occasionally

terminology.

Low-effort, poor-quality options w/little or no variety. Late and/or incomplete. Unable to explain with any level of descriptive detail.

Demonstrates little understanding of computer

errors. Low quality, misses many needs from Work Order (see reverse).

Assignment contains little or no ideas. Student can-not communicate much, verbally or in writing. Uses

terminology.

Work order completed &

mostly built, named & submitted correctly.

Polite, respectful with peers & instructor. Mostly appropriate language.Occasionally helps others.

Good attendance. Usually on-task. Meets deadlines. Works to meet requirements, not much more.

Work order incompleted, but

built & submitted with some errors.

Mostly polite, but rarely helpful with others. Some inappropriate language.

Some attendance issues. Poor time management, often off-task. Misses deadlines. Approaches, not exceeds requirements.

Describe how you have gone above & beyond the requirements of the assignment in the space below.

TOTAL SCORE

O O O O O A B C D F

CREATIVE PROCESS(____/24)

PROFESSIONALISM(____/24)

REFERENCE FOR GRADING23/24 = 96% 16/24 = 67% 9/24 = 38%22/24 = 92% 15/24 = 63% 8/24 = 33%21/24 = 88% 14/24 = 58% 7/24 = 29%20/24 = 83% 13/24 = 54% 6/24 = 25%19/24 = 79% 12/24 = 50% 5/24 = 21%18/24 = 75% 11/24 = 46% 4/24 = 17%17/24 = 71% 10/24 = 42%

NAME: ___________________________________________________ DATE: ____________________ PERIOD: ______________

INTRO GRAPHIC DESIGN: Photoshop Unit

MAGAZINE COVER DESIGN

Thumbnail #1 Thumbnail #2 Thumbnail #3

Thumbnail #4 Thumbnail #5 Thumbnail #6

Thumbnail #7

Thumbnail #10

Thumbnail #8 Thumbnail #9

TEACHER APPROVAL:

FINISHED: OUT OF SKETCHES

SHOWS PROGRESSION: YES / NO

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