House style features: graphics, colours, layout, layout fonts, and the look of photography and mode of address – all similar to one another.

Graphics – Bold and patriotic (linking to the main article) USA theme throughout, page layout same throughout.

Layout font – all of the titles are big and bold, they also all have the same font style.

Colours – Same colours show throughout (red, white, blue) ß American colours.

Font throughout – san serif is used throughout, as apposed to serif which is more traditionally used for an older audience and the font used (san serif) which is generally used for a younger audience.

masthead

Skyline

Bar code

Pull quote

Lead article

Main image

Main cells

Cover lines

NME front cover.

-The colours in the contents page are not very similar to the front cover, there are no American style colours, but what does continue is the pictures of musicians and quotes that make you want to read on, from articles within the magazine, as featured on the front cover.

-This magazine, I think is aimed at 16-25 year olds, so relatively young.

NME contents page.

-The contents pages layout is very interesting, all the images are placed in a circle, possibly making it more approachable to look at and read.

-most people enjoy to read about something that full of scandal and gore, in a magazine, so putting a ‘pull quote’ underneath every photo is good pulling technique.

NME double page spread.

- This particular double page spread is no from the original NME magazine I started to analyse using the front cover and the contents page, I was unable to find it, but I used another NME magazine because they will harbour the same characteristics.

-lead image, bold/indie/quirky, to fit the target audience.

-The stand first is the piece of information the introduces the article. In this stand first the writer has been clever with the wording, because it asked a rhetorical question, therefore making the reader want to read on.

- The title to the article is bold and original, I think this fits with the band they are talking about because they are new to the music industry and are original.

-The pull quote has been extracted from the article is again language that appeals to the target audience.-the font for the pull quote is the same as the title for the article (house style)

Drop cap

-This is sort of a ‘flash’ technique, this is very useful for making the page more interesting and for this relatively young target audience, for the readers to actually want to carry on reading both the article at hand and the rest of the magazine.

- The tone and register of the wording in this double page spread relates again to the target audience (relatively young) it uses in formal language and a lot of it is in speech marks, meaning a lot of it is what the band members have said, this can make the readers feel more comfortable whilst reading it and not like they are reading something very formal and relatively boring.

-The layout of the writing is laid out in small columns, making it easier to read .

Main image

skyline

Left third

Bar code

Pull quote

Mast head

-Muse is a rock band so a powerful front cover would be needed. Matt Bellamy the lead singer of Muse is featured smashing a guitar through the ‘Q’ logo, symbolising rebellion, which rock is generally about.

-The graphics again are supporting the main image and the lead article, they are all in monotones that are therefore bold and harsh; supporting the bold image that rock gives.

Lead article

-The skyline is carrying on with the ‘bold’ theme; boldly claiming something quite big.

Q front cover.

-The contents page is a good example of house style; it keeps the same colours from the front cover (bold), it also keeps the same way of drawing people in; with a bold image and a small pull quote, making you want to read more.

-this magazine, I think is aimed at round about the same ages as NME but a bit older, more around the 18-30/35 range.

-Listed in a friendly readable way.

-Constant reflection to the front cover and the main logo.

-In this particular NME issue, there are two contents pages, this is unusual. But the house style from the front cover to this contents page. There is an obvious house style, for example the lead singing from muse, who features as the main picture on the front cover, (Matt Bellamy) This contents page features all the same point as the above contents page.

Q contents pages.

-Continuing the house style of MUSE,.The way the photo is taken was not by accident, they were placed to show that same ‘rock vibe’ that they support, it’s a very bold, strong picture.

-It’s laid out in three simple columns, this makes it more readable and reader friendly.

-The text is worded in such as way that reflects the age that the magazine is aimed at. It’s not formal language and there are no parts that may put you off and make you want to turn the page; it’s entertaining.

-a pull quote is very visible, (colours in red; keeping the house style from the front cover) This pull quote suggests that the band is ‘rebelish’, possibly making you want to read more, it makes it more friendly to read an it’s using everyday, approachable language.

-Although ‘Q’ is a more relaxed magazine against the likes of ‘Classic fm’, it is more of a serious music magazine, meaning the readers are probably very serious about their music and bands.

-Linking to the paragraph below, the use of guitars in his image is key, because for someone who may read this magazine who is in to guitars. This would be a key pulling point.

Q double page spread.

-drop cap

Classic Fm front cover.

Skyline flash

masthead

Lead article

There isn’t just one pain image which is unusual for a music magazine, there are a lot more which may suggest there is a lot in the magazine.

Advertising. Bar code.

-This particular magazine is not one for the younger generation. It is aimed at a certain type of older person, maybe 50 onwards, but not all over 50’s, ones that are generally middle class, and enjoy reading intellectual things, and listening to classical music.

-The graphics are bold and especially the lead article stands out.

-The mast head is in serif font, which is generally aimed for older readers.

-From the historical faces on the front, from both the music industry the film industry, you get a sense that there is a lot of older timed things to read and look, from a generation that would recognise the faces.

Classic Fm contents page.

-House style is obvious in the contents page; it keeps the same font style (serif as apposed to sans serif)

-It also continues the same colours (gold)

-Also on the front cover among the small pictures there is a picture from ‘The Lord of the Rings’, which is featured in this contents page.

-listed in an approachable way (readable) but it is worded in a slightly more formal way, this reflects the ages that the magazine is aimed at.

-Another feature that reflects the age that it’s aimed at, is the layout. It’s laid out in a structured way, with no flashing colours or scandal pull quotes, it’s very formal.

Classic Fm double page spread.

-Keeping house style to the whole magazine, this piece of clipart is a ‘clapper board’ that features in the making of films, which this magazine is partly about.

-Again the font is in serif (more formal) possibly supporting the target audience.

-The lead image on this page again, supports the target audience, it is a collage of film and music stars, but not just any, the people featured are of an older generation, for example and older person would recognise more easily all the faces.

-This extract shows a difference between this type of magazine and other music magazines such as NME. It shows a difference because in NME magazine they would have had this interview as the whole double page spread, where as because of the formality of this magazine it is only used as a extra piece of information to read.

-The by line

-A piece of simple clipart that relates back to the theme of the magazine.

-The tone and register in the writing in this double page spread is very formal, and unlike music magazines such as the NME, it doesn’t use fun playful words, it generally uses more intelligent language and keeps to a very ‘straight’ formal approach to appealing the readers, who in this case are of an older generation.

-drop cap

-Vertigo is a 1958 American psychological thriller film, directed by Alfred Hitchcock, this also shows that the magazine is for an older generation because of how old the film is, and for people to know what this is they may have to be of an older generation. This ’flash’ type technique is very useful, because this would draw in the buyer’s that the magazine is aimed at; it would have a lot of appeal.