Magazine Advertisement Draft

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ALBUM

‘OUT NOW’

HIT SINGLE

To reveal to the audience when the album is out. Out Now suggests that the album is scarce, therefore may persuade audience to purchase album quicker, before its gone.

I placed the original album cover this is to help the audience make a visual connection between the album and the advert

The hit single will be selected from the back album cover.

5 stars, to hint to the audience that the album is outstanding, in other words as good as it can be

Using the online editing website ‘Pik Monkey’, I placed the original album cover (this is to help the audience make a visual connection between the album and the advert) in the centre of a blank white A4 sized ‘paper’ . I have used an A4 sized paper because it is clear that to my understanding that magazine advertisements are often on an A4 paper. I have been inspired by Jessie J’s original album advertisement, where her album is placed onto the advert , and moreover there is a blank black slate which where the text is placed

From my audience research it revealed to me that my target audience wanted to see plain text, which is why the font is very simple.I then placed the texts onto the cover. I imitated similar texts I found out in my secondary research such as ‘New album out now’ ‘featuring #1 hit’ (Chris Brown Graffiti) I believe that by imitating these texts I believe that that it will promote authenticity. This also shows that that I am conforming to the codes and conventions of album advertisements. I used the ‘Arial’ Font as it is very artless. Furthermore I included 5 stars onto the advert, to represent the ratings of the album. Lastly I included the song title ‘Let me in’ which is present on the album cover (back). I have included this because evidently from my primary research my target audience would prefer to see a single from the artist. I used similar texts, as the one in Rihanna’s magazine advert where she included the words ‘Featuring’

I then used the ‘Dusk’ effect to fade and neutralise out the harsh effect of the white background. I also included ‘Lola Cruz’s’ website, as I noticed it was present in my secondary research.

Lastly I included the iTunes Logo where fans, can download the album. I saved the image from ‘Google Images’ where I later then copied and pasted it onto my advertisement.

Using Pik monkey again, I will be making the spine of my album cover. Here is a rectangle square with transformed, into the size, of which I found album spines were meant to be(117.475 x 150.02 mm with 6.35 mm http://www.graphicdesignforum.com/forum/showthread.php?t=20641)

I used the ‘dark edges’ tool:First I reduced the intensity to 0Then I changed the colour to brownI have done this overall to create an illusion of a 3Dimensional piece, as it is crucial for the spine to look dimensional, due to the fact that it is folded. This therefore increases its authenticity

Next, I included the artist name ‘Lola Cruz’ and the album name ‘stranger’ I used the ‘Mancelle script’ as it is the same font I have used on the front cover. This is showing continuity. As it is a convention that I carried out throughout the production of my album cover

Next I also decided to ‘overlay the text ‘Lola Cruz’, This is because the effect of the text ‘lola cruz’ connotes a sense of something that you know is there however can also be identified as not there, almost as if it fading into the background of which heavily relates to the name of the album ‘stranger’ This effect has also been achieved on the front and back cover of my album

I then retrieved this logo from goggle images. I noticed that this logo was present in my secondary research. This shows that I am conforming into the conventions of album cover spines

I then opened my spine onto ADOBE Photoshop CS4, where I used the ‘magic wand’ tool to remove the white background of the logo. This furthermore increases authenticity