magazine 2018 media planner - stamatscorp.comstamatscorp.com/boma/2018_boma_mediaplanner.pdf · 2...

13
6 (866) 965-4205 (319) 364-6167 Ext. 5165 Fax: (319) 364-4278 [email protected] 615 Fifth Street SE PO Box 1888 Cedar Rapids, IA 52406-1888 Paul Hagen Account Executive Magazine 2018 MEDIA PLANNER

Upload: dominh

Post on 04-Jun-2018

216 views

Category:

Documents


0 download

TRANSCRIPT

6

(866) 965-4205(319) 364-6167 Ext. 5165Fax: (319) [email protected]

615 Fifth Street SEPO Box 1888Cedar Rapids, IA 52406-1888

Paul HagenAccount Executive

Magazine

2018 MEDIA PLANNER

BOMA Magazine is the official publication of the Building Owners and Managers Association (BOMA) International.

BOMA Magazine’s readers own or manage more than 80% of all prime commercial properties and facilities in North America and include building owners, managers, developers, asset managers, corporate facility managers and government real estate officials.

FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-42052

People read BOMA Magazine 65% of respondents have read at least four out of

the last six magazines they received

39% have read all six issues

50% of readers spend 30 minutes or more reading the magazine

40% of respondents save the magazine for six months or more

70% share a copy of their magazine with colleagues

BOMA readers are very involved with purchase decisions… 78% recommend product services

68% prepare budgets

67% research products/services

61% make final decisions on purchases

Respondents took action as a result of seeing ads in BOMA Magazine.

68% visited an advertiser’s website

63% discussed/passed an ad on to another person

44% visited an advertiser during a trade show

37% purchased a product or service

32% filed an ad for future reference

29% recommended a product or service

10.5 Billion Square Feet Represented BOMA Magazine is a four-color magazine published six times per year – January/February, March/April, May/June, July/August, September/October and November/December. It is circulated to the more than 17,000 BOMA International members and subscribers, who represent a marketplace of more than 10 billion square feet. Readers include building owners; managers; developers; asset managers; corporate facility managers; leasing professionals; and federal, state and provincial government officials.

Source: 2015 BOMA Magazine Readers Survey

Respondents were asked to rate the importance of 28 products/ systems/services. The areas listed below received the highest combined rating of “important” and “very important”

Fire/Life Safety (76%)

Lighting (76%)

Energy Management Systems/Building Controls (72%)

HVAC (71%)

Contract, Facility & Professional Services (70%)

Parking (69%)

Disaster Preparation/Recovery (67%)

Elevators/Escalators (64%)

Building Automation/Controls (62%)

Roofing (61%)

Landscaping (61%)

Security (60%)

Doors & Entrances (58%)

Exterior Façades (58%)

Plumbing & Washrooms (58%)

Signage (56%)

Electrical Equipment/Power Quality (53%)

Paint & Wallcoverings (52%)

BOMA Magazine readers are the decision-makers representing every building type.

READERSHIP

FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-42053

Primary Job Functions of BOMA Magazine Subscribers

• Property Management• Asset Management• Facility Management• Government Agency• Development/Construction• Ownership/Investment/REIT• Leasing/Brokerage

Source: 2015 BOMA Magazine Readers Survey

Property Types of BOMA Magazine Subscribers

• High-Rise Commercial Office• Low-Rise Commercial Office• Suburban Buildings/Office Park• Industrial• Mixed-Use Properties• Medical Office Buildings/Hospitals• Government Buildings

Readership: Active Participation

Manage office spaces over 100,000 sq. ft. 85%

Manage more than one building 78%

Have been a BOMA member for 10+ years 73%

Four-year degree or higher 66%

Manage properties in suburban areas 36%

Company spends $1 million+ on building products

63%

Nearly More than 17,000 BOMA members and commercial real estate professionals read BOMA Magazine.

CIRCULATION

FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-42054

Trends, Stats & Facts

Keeps pace with the latest trends and research affecting commercial real estate, including technology and cybersecurity; building amenities; sustainability and wellness; and performance benchmarking.

Green Scene

Offers a range of news, information, trends and research on everything “green.” Covering a range of topics from greening existing buildings to sustainability case studies to low-cost energy efficiency strategies, “Green Scene” will offer the latest information on energy and sustainability.

Healthcare Pulse

Focuses on one of the hottest real estate sectors, offering information on key trends and issues affecting healthcare real estate, such as ambulatory care, healthcare reform and government regulations, retail space, design and more.

Legislative & Codes Updates

Features the latest information on legislative and regulatory issues at the national, state and local levels affecting commercial real estate professionals and updates on the most current building code changes and updates.

Legal-Ease

Tracks current legal issues CRE professionals need to know about, including legal implications and considerations in areas such as leasing, tenant improvements, accessibility and insurance.

BOMA Magazine Editorial Mission – To be the leading source for news and information on legislative, regulatory and codes activities; trends and forecasts; and emerging technologies impacting commercial real estate.

Each issue of BOMA Magazine contains news and information to help commercial real estate professionals stay on top of their game.

Earlier this summer, BOMA International, in collaboration with other real estate industry groups and with support from a grant from software developer Yardi, released a groundbreaking study on the costs and benefits of modernizing and extending the Energy-Efficient Commercial Building Tax Deduction, commonly referred to as 179D. The study, which was conducted by Regional Economic Models, Inc. (REMI), demonstrates the economic value of modernizing and extending the provision. In fact, the study estimates that as many as 77,000 jobs would be created and $7.4 billion would be added annually to the gross domestic product (GDP) of the United States if such a long-term extension and modification of 179D were passed by the

U.S. Congress.First enacted in 2005, 179D allowed U.S. commercial build-

ing owners to offset some of the costs of energy efficiency retrofits. Over the past decade, it became an important tool for reducing energy consumption and greenhouse gas emis-sions in the built environment. In fact, 179D was the only federal incentive for commercial building owners to improve the energy efficiency of their properties. According to the U.S. Energy Information Administration, commercial build-ings accounted for almost 19 percent of total nationwide energy consumption in 2016. Thus, even small reductions in energy use in the industry can have a large overall effect.

BOMA International, a long-time supporter of the tax deduction, currently is working with lawmakers in Congress to encourage the extension of the incentive, which expired in 2016. BOMA also is calling for a revision of the language to expand the pool of owners eligible for the incentive and increase the deduction from $1.80 per square foot to $3 in order to encourage even more ambitious retrofits. In its current form, the requirements to earn a tax deduction are out of reach for many existing buildings, which account for 98 percent of all building stock (with 88 percent 15 years or older). Likewise, there has been no security for build-ing owners looking to use the deduction to make energy efficiency improvements, because the deduction also has been repeatedly retroactively extended rather than made a permanent part of the tax code. By leaving property

professionals in limbo, lawmakers are failing to fully utilize the commercial real estate industry as both an economic driver and a leader in sustainability efforts.

Strengthening and modernizing 179D would come with huge benefits, according to the study, including lower utility bills and energy costs, as well as greater innovation, job cre-ation and economic expansion. These findings confirm what property professionals already know: 179D has proven to be a valuable industry resource. With an extension and some adjustments, it will continue to drive energy efficiency in the commercial real estate industry forward.

Find the study in its entirety in the Energy & Environment section of the Advocacy tab on BOMA.org. B

STUDY: ENERGY EFFICIENCY TAX INCENTIVES SPUR ECONOMIC GROWTH AND NEW JOBS

TRENDS, STATS & FACTS

34 BOMA MAGAZINE JULY | AUGUST 2017

A study estimates that as many as 77,000 jobs would be created and $7.4 billion would be added annually to the U.S. GDP if a proposed long-term extension and modification of 179D were passed.

Great new ideas were flowing at the 2017 BOMA International Conference & Expo in June, including the launch of the W2 Chal-lenge, a two-year initiative to encourage commercial real estate professionals to benchmark water and waste consumption and improve performance. With the support of a generous grant from Yardi and in partnership with BOMA local associations, this new challenge will highlight and expand the sustainability efforts of the commercial real estate industry. An initiative of BOMA Internation-al’s Energy and Environment Committee, the challenge addresses several timely issues facing the commercial real estate industry. Water costs continue to rise in the face of

droughts and infra-structure challenges. Waste minimization has become an industry pri-ority, impacted by rising raw material and dis-posal costs, regulatory pressures and changing consumer preferences. The saying “waste not, want not” is as relevant today as ever.

The W2 Challenge will use ENERGY

STAR® Portfolio Manager, which is already a popular tool for tracking energy use. Any commercial real estate profes-sional who owns or operates a single building or an entire portfolio can participate. The first year of the challenge will establish a baseline of water and waste consumption and costs, and the second year will promote performance improvements. And, these efforts will not be wasted: Par-ticipants will receive progress reports, as well as guidance and best practices from BOMA and industry partners, and will be eligible for recognition for their leadership. Proper-ties will have the chance to hit their own high-water mark, so to speak.

REAP THE REWARDSThe industry is already reaping the rewards of energy benchmarking and is well-positioned to expand these efforts into waste and water. As with energy benchmarking, participation in the W2 Challenge will allow professionals

to better understand and track individual building con-sumption and compare their performance to peers. The challenge also will make this data actionable by providing training and guidance on how to improve water and waste management practices and reduce operating costs.

Additionally, the W2 Challenge will offer industry leaders the opportunity to have their sustainability achievements highlighted. All participants will be recognized for accept-ing the challenge, and buildings and portfolios that show improvement in performance will receive special recogni-tion throughout the duration of the challenge.

For the commercial real estate industry as a whole, the challenge will provide critical information to enable dra-matic reductions in waste and water on a large scale. Build-ing owners and managers now have a convenient vehicle to track water consumption, waste output and associated costs; the resulting data will demonstrate the opportuni-ties for operating cost savings through the implementation of best practices for water and waste management, as well as establish the potential impact of voluntary performance improvements for use in BOMA’s research and advocacy efforts. The challenge has the potential to take the industry beyond energy efficiency to the next “big thing” in sustain-able best practices.

DON’T WASTE ANY TIMEThe challenge runs from January 1, 2018, through the end of 2019, but make a commitment now so you’ll have the details you need to be ready at the start of the pro-gram. Participants will need access to regular water and waste consumption and cost information for the purposes of benchmarking, and also will need an active ENERGY STAR Portfolio Manager account for each submitted build-ing. ENERGY STAR will provide free training for partici-pants on how to benchmark water and waste in Portfolio Manager.

A commitment to tracking both water and waste is encouraged, but participants may join either portion of the challenge if faced with insurmountable reporting difficul-ties. Properties that are already maintaining water and waste data also are encouraged to sign up, since they can establish a longer baseline and receive credit for efforts already underway.

Visit www.boma.org/W2 to sign up and take your sus-tainability efforts to the next level. B

ANNOUNCING BOMA’S W2 CHALLENGE

GREEN SCENE

38 BOMA MAGAZINE JULY | AUGUST 2017

BY KEN ROSENFELD

With attendance reaching an all-time record of 1,240 people, BOMA International’s 2017 Medical Office Buildings + Healthcare Real Estate Conference (MOB Conference) in Denver in May could only be considered yet another success. After launching just over a decade ago, the three-day event has become the country’s largest in both attendance and content, with 22 panel sessions this year covering such topics as the top MOB acquisitions of the past year, development and design trends and the importance of partnerships between service providers and health systems.

Throughout numerous discussions, speakers and panelists made it clear that demand remains very strong for medical properties from a variety of third-party firms and investors, be they publicly traded REITs, private equity funds, foreign capital sources, developers or others. This demand drove MOB investments to record levels in both 2015 and 2016, with sales hovering around $10 billion, according to data from Real Capital Analytics.

“Medical office buildings are intriguing investments for a number of reasons,” Ryan Severino, chief economist with JLL said during a panel session titled, “The Next Wave of Healthcare Real Estate Investors.” He noted that even though cap rates, or the estimated return on investments, are at all-time lows for MOBs, they are not as low as for other investments, such as multifamily and office. And, he added, with total healthcare expenditures now totaling more than $3.2 trillion annually in the United States and expected to keep rising as the country’s population ages, MOBs will be an important part of the delivery of care model for the next two or three decades. “This is not a five- to 10-year proposi-tion; it is for the long haul,” Severino explained.

Yet, despite the fact that demand for medical properties is expected to remain strong in the years to come, perhaps the overarching theme of the conference was that the people and companies who design, build, buy, own and manage properties occupied by healthcare providers are playing an increasingly important role in the delivery of care. “Even though many of us involved in healthcare real estate are numbers people and pay attention to cap rates and offer-ing prices and lease rates and structures, as well as annual increases in fees, this conference reinforced, through so many panels and discussions, that relationships and the

ability to deliver services, regardless of what part of the business you specialize in, are key to being successful,” said Julie Wilson, senior vice president of Leasing and Manage-ment with Nashville, Tennessee-based Healthcare Realty Trust, in an interview immediately following the conference.

Wilson co-chaired the 2017 BOMA MOB Conference with Mary Beth Kuzmanovich, the national director of Healthcare Services with Colliers International. Kuzmanovich noted that the healthcare real estate sector continues to get more competitive, with new players looking to enter the market every year. “As that competition comes in, I think the benefit is that it makes the really strong players look not just at the numbers, but at the relationships they have and are trying to cultivate,” she said. “And that involves following through and making long-term commitments and helping develop real estate strategies for clients by being experts in real estate and knowing the landscape. The players who can achieve this are really going to stand out and have plenty of work.”

Kuzmanovich added: “Upwards of 70 percent of health-care real estate in this country is owned by hospitals and hospital systems. That means that the competition is fight-ing for a very small portion of the universe of real estate in this space.”

As an example of what a third-party real estate firm can contribute to a health system, Courtney Hanfland, system director of Real Estate Transactions for Catholic Health Ini-tiatives (CHI), talked about how the system wanted to find the “right partner” when it made the decision to sell a large portfolio of MOBs in 2016. The panel session was titled, “An Inside Look at the Largest-Ever Health System Monetiza-tion Deal.”

After a long process of choosing which buildings to sell, CHI sold a portfolio of 51 properties for $700 million to pub-licly traded REIT Physicians Realty Trust. Hanfland noted that the REIT has used its capital and expertise to enhance the portfolio in ways that the health system might not have been able to do on its own, such as leasing up vacant space and making capital investments in certain properties. “I’m

MEDICAL OFFICE BUILDINGS CONFERENCE SHOWS THIRD-PARTY VALUE

BY JOHN MUGFORD

HEALTHCARE PULSE

40 BOMA MAGAZINE JULY | AUGUST 2017

Panelist Courtney Hanfland discusses how her health system found the right partner when Catholic Health Initiatives sold a large portfolio last year.

A t the Winter Business Meeting in San Diego, an attendee of the

Building Codes and Voluntary Standards Committee meeting asked the following question: “How does BOMA determine what position to take on proposed building code changes?” While BOMA International regularly shares the accomplishments of its codes team after each code development cycle, we wanted to take a moment to explain the process and the criteria used throughout the cycle to make these important decisions.

The review process begins with the formation of the codes team, comprised of the chairs of the Building Codes and Voluntary Standards Committee, BOMA member vol-unteers and BOMA International staff. This group brings to the table a wealth of experience in the code develop-ment process and expertise in various topics covered in the International Code Council (ICC) I-Codes. The codes team starts by reading each proposed code change (all 2,000-plus of them) and determining if the code change would have an impact on commercial property owners and building managers. Code changes that have no impact on commercial building owners or are purely editorial in nature fall into the neutral category. For those code changes that do not fall into this category, the codes team asks the following questions to determine whether BOMA will support or oppose the proposal:• Is the code change necessary to address a real problem or

a deficiency in the code?

• Is the code change supported by compelling argument and sufficient data?

• Is the code change reasonable and does it provide a practi-cal solution?

• Is the code change consistent with other code language and easily understandable?

Once the codes team determines a position on each of the proposed changes, staff posts recommendations on BOMA’s website and sends a report to committee members for their review and comment. Member feedback is impor-tant, and each comment received is taken into consider-ation. BOMA’s codes team continues to share information with BOMA members throughout the code development process to ensure that every member has an opportunity to voice opinions or concerns. Since BOMA is the only representative of the commercial real estate industry at the ICC hearings, BOMA member participation is critical to assisting the codes team in its efforts to advocate effec-tively for positive changes to the built environment.

Of course, representation at the code hearings is only one part of the strategy BOMA employs during the devel-opment cycle. We also solicit the assistance of our mem-bers to advocate our positions to their local code officials. This element is becoming increasingly important now that ICC allows remote voting by code officials. During the beta

testing of the remote voting platform in 2014, ICC reported that there were 294 online voters who cast 23,905 votes. By 2015, the total number of online participants increased to 305 voters casting 45,141 votes. ICC reported a stagger-ing 1,247 voters who cast a combined total of 162,035 votes in 2016—a clear indication that the ability to participate remotely is encouraging more code officials to participate in the process. Already, the number of online voters is exceeding the total number of attendees at hearings, which is why the codes team needs you to reach out to your local code officials and share our positions with them.

OSHA REGULATIONS ON WALKING/ WORKING SURFACE AND FALL PROTECTIONAnother topic that members of the Building Codes and Voluntary Standards Committee spent a considerable amount of time discussing in San Diego was the changes made to the Occupational Safety and Health Administration (OSHA) Walking-Working Surfaces and Fall Protection regulations. Last November, OSHA published its final rule in the Federal Register and announced that the changes to these regulations would go into effect on January 17, 2017. The changes apply to all general industry workplaces, construction sites, office buildings and industrial complexes. The regulations also cover a wide range of issues, from the proper training of employees on the use of ladders and scaffolding to the testing and inspection of fixed ladders and other anchor points of the building.

The most immediate and important changes to the regulations that building owners need to be aware of are the new rules affecting the use of rope descending sys-tems (RDS). Under the new regulations, a building owner is responsible for hiring a qualified person to certify by November 17, 2017, that each anchorage point on the building has been tested and meets the technical require-ments outlined in the final rule. For buildings under 300 feet tall, the regulations require each existing anchor point to be inspected and certified that it is capable of carrying a load of 5,000 pounds. It then becomes the responsibility of the employer, such as a window cleaning contractor, to obtain a copy of the certification in writing and keep the copy in its records. This essentially puts the responsibil-ity of worker safety on both the building owner and the employer. The new OSHA regulations now prohibit the use of rope descending systems on any building greater than 300 feet in height, unless the building owner can prove it is technically infeasible or would create a greater hazard using an alternative method.

BOMA International has created a webpage under the Industry Issues section of BOMA.org outlining this information in greater detail and providing links directly to OSHA’s website. All building owners are encouraged to review the changes to the OSHA regulations and make sure they meet the compliance deadlines before allowing the use

BOMA’S BUILDING CODE REVIEW PROCESS

BY STEVE ORLOWSKI

UP TO CODE

6 BOMA MAGAZINE MARCH | APRIL 2017

LEGAL-EASE

W hile no commercial landlord wants a problem tenant—and most commercial ten-

ants want to avoid problems, too—it’s not unusual for issues to arise. Keep in mind the following dos and don’ts to help address issues that may occur during the course of a tenancy.

DO INVEST THE TIME AND MONEY IN GETTING THE LEASE DONE RIGHT.An essential first step in a new tenancy is documenting the terms of the landlord-tenant relationship in the lease. Both sides should commit time and money to getting the lease done right. However, when push comes to shove, lease pro-visions governing the day-to-day interactions between the parties—such as rent payment, use restrictions and assign-ment—often get more attention than the doomsday sce-narios that no one foresees at the start of the lease: casualty, condemnation and default. A lease should be clear about the rights and obligations of both parties and what happens if the obligations are not satisfied. A default must exist before you get to the remedy. If the lease language is ambiguous about who is responsible for a given cost, then a perfect remedy provision won’t help, since you’ll spend all your time arguing about whether a default even exists.

DON’T BE TOO FLEXIBLE.While a good relationship with a tenant is an invaluable asset, it should not replace the default and remedy language in the lease. The lease probably includes “no waiver” lan-guage, providing that waiver of a given provision does not imply future waivers, and this language protects the land-lord by providing some important flexibility on enforcement of the lease. However, permitting tenant actions in violation of the lease can be a dangerous precedent. Remember that other tenants are watching, and a permissive landlord may see more tenants test the waters.

DO PAY UPFRONT ATTENTION TO LIKELY PROBLEM AREAS.Be aware of issues with specific tenants that could be red flags, and pay close attention to how such issues are docu-mented in the lease. For instance, if you suspect that a poten-tial tenant will generate more traffic than usual in and to the premises, think through how this may affect parking, elec-tricity usage and after-hours services. The boilerplate lease form language may need to be revised to eliminate as much gray area as possible.

DON’T ADDRESS LEASE DEFAULTS INFORMALLY.It’s not enough to tell a tenant that rent is late or that the tenant’s signage is prohibited. Defaults come in all shapes and sizes, and a typical lease outlines different default crite-ria and remedy provisions for monetary and non-monetary defaults. Even within those categories, there are likely to be specific provisions for default and notice related to insur-ance, the security deposit, improvements and so on. Written notice should be provided to the tenant clearly identifying the nature of the default and referencing the specific lease provi-sions that are being violated. The goal is for the violation to be promptly remedied, and a notice letter is often sufficient to accomplish this. However, it’s essential to create a paper trail so that, if compliance is not achieved or if the default repeats or continues, the landlord can prove that notice was provided. It is essential that the landlord provide notice consistent with the requirements in the lease.

DO LOOK FOR THE WIN-WIN.Even if the tenancy did not go as planned and the tenant has defaulted, leaving the landlord to conclude that removing the tenant is the best move, be aware that there are ways to nego-tiate an exit short of eviction. If this conclusion is the result of a monetary default, the landlord should consider whether renegotiating the term, rent and premises may be better for both parties. Such an agreement could result in financial benefit to the landlord without the potential uncertainty of a formal eviction process.

Landlords and tenants can do their best to reduce potential issues from the start of a new lease, but the gamble remains. By keeping these tips in mind, the landlord may be able to avoid tenant eviction or better navigate the eviction process should it become necessary. B

ABOUT THE AUTHOR: Katherine Noonan is a member of the Real Estate Development and Complex Transactions Group at Ballard Spahr LLP in Washington, D.C.

BY KATHERINE M. NOONAN, ESQ.

DOS AND DON’TS OF DEALING WITH PROBLEM TENANTS

18 BOMA MAGAZINE MARCH | APRIL 2017

For more guidance, check out BOMA International’s Commercial Lease: Guide to Sustainable and Energy Efficient Leasing for High-Performance Buildings, available at store.boma.org.

CONTENT

FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-42055

2018 BOMA International Conference & Expo Directory and Show Guide

The BOMA International Conference & Expo will be held June 23-26, 2018, in San Antonio, TX, at the Henry B. Gonzalez Convention Center.

Advertising in the directory and show guide puts your products and services in front of executive-level building and property managers, facility managers, owners and investors, asset managers and other top real estate professionals.

TO RESERVE SPACE IN THE 2018 SHOW DIRECTORY, CONTACTPAUL HAGEN AT (866) 965-4205.

2017 DIRECTORY & SHOW GUIDE17 SCHEDULE OF EVENTS

30 EDUCATION SESSIONS

55 EXHIBITOR LOCATOR

69 EXHIBITOR PROFILES

98 GENERAL INFORMATION

Show Guide Sponsored by

BOMA17-0021_Show_GUIDE_OnsideGuideCover_FINAL.indd 2 6/7/17 10:45 AM

Reserve your booth for the 2018 BOMA International Expo June 24-25, 2018, in San Antonio, TX

FOR BOOTH SPACE RESERVATIONS OR QUESTIONS, CONTACTVICKI CUMMINS AT (888) 777-6956 OR [email protected], OR VISIT WWW.BOMACONVENTION.ORG

The BOMA International Conference & Expo is the premier education and networking event for commercial real estate.

BOMA INTERNATIONAL CONFERENCE & EXPO

2017 Attendee Demographics

Building/Property Manager

Asset Manager

Facility Manager

Building Engineer/Maintenance

Building Owner/Investor

Developer/Builder

Architect/Designer

Leasing Agent/Broker

61+13+8+6+5+4+2+121+14+29+16+13+7$10 million or more

$5 million-$9.999 million

$1 million-$4.999 million

$500,000-$999,999

$100,000-$499,999

Less than $100,000

ATTENDEE OCCUPATIONS

ANNUAL SPENDING ON BUILDING PRODUCTS & SERVICES13+25+14+14+13+2112-5

6-10

11-20

21-50

51 or more

NUMBER OF BUILDINGS MANAGED35+19+15+16+11+4$2 million or more

$1 to $1.999 million

$600,000 to $999,999

$300,000 to $599,999

$100,000 to $299,999

Less than $100,000

SQUARE FOOTAGE PERSONALLY MANAGED

FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-42056

The prestigious awards recognize excellence in building design, operations and management in the commercial real estate industry.

This comprehensive publication includes profiles of the more than 80 regional TOBY winners who compete in the international competition..

TOBY Program Guide is mailed to the BOMA membership in June 2018 and distributed at the awards ceremony during the 2018 BOMA International Conference & Expo.

TOBY Display Advertising Specifications:

TOBY Magazine specifications are the same as the BOMA Magazine.

See page 10 for advertising specifications. Advertising is due May 4, 2018.

PROGRAM GUIDE

THE OUTSTANDING BUILDING of the YEAR® AWARDS

MUSIC CITY CENTER § NASHVILLE, TENNESSEE § JUNE 27, 2017

OFFICIAL SPONSOR OF THE TOBY® AWARDS

The Outstanding B

uilding of the Year® Aw

ards ■

Summ

er 2017

®

BO_Cover_2017_TOBY.indd 1 6/6/17 3:30 PM

TOBY Program Guide is a special annual publication of BOMA International to recognize the nominees for The prestigious Outstanding Building of the Year® (TOBY®) Awards.

TOBY PROGRAM GUIDE JUNE 2018

2017 TOBY® Nominees EARTH PACIFIC NORTHWEST REGION WINNER

Bullitt CenterSeattle, Washington

Management Company: Unico Properties LLCOwner: BF Blocker LLC Year Built: 2013

The internationally acclaimed Bullitt Center is the

world’s greenest commercial building and a certified

“Living Building” by the International Living Future Institute

for its high-performance design and operations. The

six-story, multitenant building is managed to maximize

the efficiency of its geothermal heat pumps, large solar

canopy and ambitious plug-load reduction plan, achieving

net-positive energy and feeding electricity back into the

grid. A 56,000-gallon cistern, greywater treatment and

reuse system, aerobic digesters and on-site wetlands

enable operators to achieve net-zero water. Even tenant

improvements are clean and free of toxic Red List building

materials.

PACIFIC SOUTHWEST REGION WINNER

Max at KierlandScottsdale, Arizona

Management Company: AX US Management, Inc.Owner: Artis REITYear Built: 2008

Max at Kierland is a six-story, Class A office building located

in the prestigious Kierland master-planned community. This

258,312-square-foot building is situated on approximately 6.7 acres

and includes three levels of underground parking. It also is the first

building in North Scottsdale to obtain LEED Core and Shell certifica-

tion in 2009 and LEED Gold certification in 2013. The property

received ENERGY STAR certification in 2016, with an energy

performance rating of 98. Max at Kierland has a strong presence

through stunning high-end architectural details, unique landscape

design and prominent building and tenant signage visibility.

Unico Properties LLC management team at Bullitt Center AX US Management, Inc. management team at Max at Kierland

36 TOBY Summer 2017

BO_2017_TOBY_Corporate_Earth.indd 36 6/5/17 11:41 AM

2017 TOBY® Nominees HISTORICAL BUILDING

Unico Properties LLC management team at Exchange Building Hunt Office Management team at Sharyland Building

44 TOBY Summer 2017

PACIFIC NORTHWEST REGION WINNER

Exchange BuildingSeattle, Washington

Management Company: Unico Properties LLCOwner: Beacon Capital PartnersYear Built: 1929

The Exchange Building is a 22-story, 317,378-square-foot,

historic Class A high-rise office building located in downtown

Seattle. Originally constructed in 1929 to house the Seattle Stock

Exchange, it was converted to office space following the stock

market crash. Locally landmarked, its preserved Art Deco architec-

ture features ornamental exterior masonry, ornate gilded ceilings,

cast-bronze elevator openings and wood-carved doorways. The

Exchange Building’s owner, Beacon Capital Partners, has restored

original design features; upgraded the mechanical, electrical and

plumbing infrastructure; and added modern elements to satisfy

demanding tenant requirements.

SOUTHWEST REGION WINNER

Sharyland BuildingDallas, Texas

Management Company: Hunt Office ManagementOwner: Hunt Ross Akard, LLCYear Built: 1964

The Sharyland Building offers a treasured and stately transition

from Dallas’ thriving Arts District to the West End, the city’s

entertainment destination. Encased in magnificent white marble,

the six-story building has nearly 300,000 square feet of multiten-

ant space and is home to a wide array of businesses, research

laboratories, data centers and fashion galleries. To meet the needs

of its current tenants, Sharyland Building’s interior is beautifully and

modernly renovated—yet still complements the building’s original

design.

BO_2017_TOBY_Government_Historical.indd 44 6/5/17 11:46 AM

7 FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205

Cover Story Features Legal-

Ease

Trends, Stats & Facts

Healthcare Pulse

Green Scene Deadlines

JANUARY/FEBRUARYWork-Life Balance

in CRE

Economic Forecast: Has CRE Reached

the Peak of This Cycle?

Year in ReviewBringing Pets into

the Office

Autonomous Cars and the Future of Real

Estate

Healthcare Real Estate Forecast

Technology Recycling Drives

Advertising: 12/1/17Materials: 12/8/17

MARCH/APRILTips for CRE’s

Emerging Professionals

Spotlight on Emerging Leaders

CRE in Higher Education

Air RightsThe Future of

RetailCybersecurity in

Healthcare Facilities

Storm Water Runoff and Greywater

Reuse

Advertising: 2/2/18Materials: 2/9/18

MAY/JUNEGreen Guide: Working with

Tenants to Increase Sustainability

Green Guide: Sustainability Projects

Beyond the Low-Hanging Fruit

Annual Conference

Preview

“Green” Legal Considerations

Workplace Wellness

Green Trends in Healthcare Real

Estate

BOMA’s New Green Guide

for Commercial Leasing

Advertising: 3/30/18Materials: 4/6/18

JUNE TOBY PROGRAM GUIDE

The TOBY Program Guide is a special, annual publication recognizing the nominees of The Outstanding Building of the Year® (TOBY®) Awards. The publication will be the official program for the ceremony held on June 26, 2018, the final day of the BOMA International Conference & Expo in San Antonio, TX, and also is mailed to all BOMA members.

Advertising: 5/1/18

Materials: 5/7/18BOMA INTERNATIONAL CONFERENCE & EXPO

SHOW DIRECTORYThe BOMA International Conference & Expo Directory & Show Guide will be distributed June 23-26, 2018, at the Henry B. Gonzalez Convention Center.

JULY/AUGUSTIs Technology Really

Making Property Professionals More

Productive?

Using Big Data for Better Tenant Service

Annual Conference Highlights

Website Accessibility and

the ADA

Office EER and Industrial EER

Spotlight

Trends from BOMA’s MOB Conference

Building Composting

Advertising: 6/1/18Materials: 6/8/18

SEPTEMBER/OCTOBERCrisis

Communication: How to Manage the

Message

IoT and CybersecurityTOBY

International Winners

Short-Term LeasesNew Elevator Technology

Baby Boomers and Healthcare Real Estate Demand

Plugging into Renewable

Energy

Advertising: 8/3/18Materials: 8/10/18

NOVEMBER/DECEMBERSpotting an

Unhappy Tenant Before They Move

Out

How to Be an Early Technology Adopter

Industrial Sector Trends

Non-Traditional Uses for Industrial

Real Estate

Artificial Intelligence

Repurposing Aging MOBs

W2 Challenge: Waste

and Water Reduction

Advertising: 10/2/18Materials: 10/9/18

Each issue also will feature the following departments: From the Chair, Up to Code (codes advocacy), In the States (local advocacy), On the Hill (federal advocacy), Get to Know (leadership profiles), BOMA 360 (building case studies), News & Notes (industry news) and either an Eye on Education or Conference Connection column as needed. March/April will feature a tipped-in Advocacy Report. May/June will feature a Cornerstone Partner Showcase section.Editorial Contact: Courtney McKay ([email protected])

BOMA 2018 EDITORIAL CALENDAR

FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-42058

BOMA.org

· The official website of the Building Owners and Managers Association (BOMA) International.

· The website averages more than 30,000 unique visitors per month. The average visitor has 2.34 page views and spends an average of 3:08 minutes on the site.

· BOMA.org is one of the most utilized websites for property professionals for up-to-date information on the commercial real estate market.

· BOMA.org was created using “responsive design,” which means the site dynamically conforms to the size of the device from which it is viewed. Since ads do not dynamically resize for different devices (tablets, smart phones, etc.), they will not appear when the site is viewed from those types of devices.

BOMA’s online communications reach BOMA members and nu-merous industry stakeholders and influencers.

SOURCE: GOOGLE ANALYTICS, October 2017

1

2

3

BOMA ONLINE 2018

Case Studies and Whitepapers Post your case studies and whitepapers on BOMA.org under Research & Resources. Use our Resource Center to give your whitepaper or case study exposure to the more than 30,000 unique visitors using the BOMA.org website each month.

$800 for a 1-year listing

SPECIFICATIONS

PDF of the case study or whitepaper, a 150-word description and a logo.

Online opportunities are subject to availability.

Banner Ads

1 Leaderboard $990 per 10,000 impressions

2 Square Button $620 per 10,000 impressions

3 Text Link $945 for 1 month $1,950 for 3 months $3,600 for 6 months

ONLINE DISPLAY AD SPECIFICATIONSLeaderboard .................. 728 x 90 pixels

Square Button ............... 200 x 200 pixels

Text Link ........................ Logo, 7-15 words and web URL

FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-42059

BOMA e-News is e-mailed bi-weekly to more than 20,000 subscribers. It focuses on BOMA and industry news, advocacy initiatives, information on upcoming educational programs and more.

Position 1: $2,940

Position 2: $2,100

Position 3: $1,260Featured Sponsor:

$1,575

1

2

3

BOMA e-News SPECIFICATIONS

75-word text submitted in Word document. Logo or product image in jpeg or gif format, 130 x 130 pixels, 72 dpi, 20k maximum file size. Please provide linking URL.

BOMA VLOG SPECIFICATIONS

Logo or product image in jpeg or gif format, 200 x 200 pixels, 72 dpi, 20k maximum file size. Please provide linking URL.

BOMA Vlog is e-mailed monthly to more than 20,000 subscribers. This video blog featuring BOMA International President Henry Chamberlain and BOMA leadership reaches BOMA members and industry practitioners with the latest trends, research and tips to help excel in an evolving CRE landscape.

E-Newsletters

BOMA ONLINE 2018

2018 e-News Schedule

MATERIALS DUE RUN DATE

1/4/18 1/11/18

1/18/18 1/25/18

2/1/18 2/8/18 (WBM Edition)

2/15/18 2/22/18

3/1/18 3/8/18

3/15/18 3/22/18

3/29/18 4/5/18

4/12/18 4/19/18

5/31/18 6/7/18

7/5/18 7/12/2018 (Conference Edition)

7/19/18 7/26/18

8/2/18 8/9/18

8/16/18 8/23/18

8/30/18 9/6/18

9/13/18 9/20/18

9/27/18 10/4/18

10/11/18 10/18/18

10/25/18 11/1/18

11/8/18 11/15/18

11/22/18 11/29/18

12/6/18 12/13/18

2018 Vlog Schedule

MATERIALS DUE RUN DATE

1/11/18 1/18/18

2/8/18 2/15/18

3/8/18 3/15/18

4/5/18 4/12/18

6/7/18 6/14/18

7/12/18 7/19/18

8/9/18 8/16/18

9/6/18 9/13/18

10/4/18 10/11/18

11/1/18 11/8/18

11/29/18 12/6/18

FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-420510

E-Newsletters

The Conference Connect e-Newsletter promotes the BOMA International Conference & Expo to more than 30,000 past attendees, potential attendees and BOMA members from January until the date of the conference.

BOMA International Conference & Expo Digital Show Daily

A email newsletter sent each day during the BOMA International Conference & Expo to BOMA members, BUILDINGS database and all registered attendees reporting on conference activities.$1,575

CONFERENCE CONNECT SPECIFICATIONS

Logo or product image in jpeg or gif format, 180 x 150 pixels, 72 dpi, 20k maximum file size. Please provide linking URL. BOMA SHOW DAILY

SPECIFICATIONS

Logo or product image in jpeg or gif format, 180 x 150 pixels, 72 dpi, 20k maximum file size. Please provide linking URL.

BOMA ONLINE 2018

1

2

3

4Position 1: $3,500

Position 2: $2,500

Position 3: $2,000

Position 4: $1,500

FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-420511

AD SIZE 1x

2 Page Spread $3,505

Full Page $2,215

1/2 Page Island $1,615

1/2 Page $1,530

1/3 Page $1,325

1/4 Page $1,060

PREMIUM POSITIONS

Inside Front Cover $2,450

Inside Back Cover $2,385

Outside Back Cover $2,745

Table of Contents $2,385

Chairman's Message $2,385

CLASSIFIED

1/6 Page $885

1/8 Page (Business Card) $770

LOGO

Logo Ad $545

2018 BOMA International Conference & Expo

Directory and Show GuideBOMA Magazine

AD SIZE 1x 4x 8x

2 Page Spread $8,775 $8,285 $7,830

Full Page $5,540 $5,230 $4,940

1/2 Page Island $4,035 $3,815 $3,605

1/2 Page $3,815 $3,605 $3,405

1/3 Page $3,300 $3,120 $2,950

1/4 Page $2,645 $2,505 $2,365

PREMIUM POSITIONS

Inside Front Cover $6,130 $5,800 $5,470

Inside Back Cover $5,950 $5,625 $5,305

Outside Back Cover $6,865 $6,495 $6,125

Table of Contents $5,950 $5,625 $5,305

Chairman's Message $5,950 $5,625 $5,305

CLASSIFIED

1/6 Page $2,215 $2,095 $1,980

1/8 Page (Business Card) $1,930 $1,820 $1,720

Guaranteed Position: 15% extraAdvertising Inserts: Rates on request

Full Page1/3 Page Square

1/2 Page Horiz.

1/2 Page Vert.

1/4 Page1/2 V Page

1/6 Page

1/2 Page Island

1/8 Page Square 1/3

Page Vert.

2/3 Page

ISSUE SPACE CLOSING DATE

MATERIALS DUE

January/February 12/1/2017 12/8/2017

March/April 2/2/2018 2/9/2018

May/June 3/30/2018 4/6/2018

June: TOBY Program 5/1/2018 5/7/2018

June Show Directory 5/1/2018 5/7/2018

July/August 6/1/2018 6/8/2018

September/October 8/3/2018 8/10/2018

November/December 10/2/2018 10/9/2018

AD SIZE 1x

2 Page Spread $8,775

Full Page $5,540

1/2 Page Island $4,035

1/2 Page $3,815

1/3 Page $3,300

1/4 Page $2,645

PREMIUM POSITIONS

Inside Front Cover $6,130

Inside Back Cover $5,950

Outside Back Cover $6,865

Table of Contents $5,950

Chairman's Message $5,950

International Officers $5,950

CLASSIFIED

1/6 Page $2,215

1/8 Page (Business Card) $1,930

LOGO

Logo Ad $545

2 Logos $500

3+ Logos $440

ADVERTISING RATES 2018

TOBY Program Guide

FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-420512

MAILING AND SHIPPING INSTRUCTIONS:

Contracts, Insertion Orders, Printing Materials: Mail to BOMA Magazine, c/o Stamats Communications, Inc., 615 5th Street SE, Cedar Rapids, IA 52401, Attn: Candy Holub. Fax insertion orders to: (319) 364-4278. Inserts: Contact Candy Holub, Production Manager, at 800-553-8878, ext. 5025, for complete shipping instructions.

INSERTS

Sizes: Untrimmed Size Trim Size1 Page Insert 9 ¼" x 11 3/16" 9" x 10 7/8"Spread Insert 18 ¼" x 11 3/16" 18" x 10 7/8"Trim at Head: 3/16"

Call Production Manager, Candy Holub, for pre-approval of inserts. Phone: 800-553-8878, ext. 5025.

General: Agency Commission: 15% of gross billing to recognized advertising agencies on space, color, special position. NOTE: NO CASH DISCOUNTS. NET 30 DAYS. A finance charge of 1.5% per month will be added to all past due accounts.

Publisher’s Copy Protective Clause: Advertiser and advertising agency assume liability for all content of advertisements printed, and also assume responsibility for any claims arising from there made against the publisher. Advertisers and advertising agencies agree to indemnify and protect the publisher from any claims or expenses resulting from the advertiser’s unauthorized use of any name, photograph, sketch or words protected by copyright or registered trademark. The publisher reserves the right to reject any advertising. Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severely liable for such monies as are due and payable to the publisher.

Short Rates and Rebates: We encourage advertisers to plan all placements and promotional activities in advance in order to garner the best rates and positioning and to guarantee availability. As a courtesy, we extend frequency discounts to scheduled advertisers in advance of schedule completion. The discount is earned only upon fulfillment of the space commitment for the entire ad schedule. In the event that the frequency discount is not earned within a 12-month period, the rates will be adjusted to reflect the actual earned frequency and you will be invoiced for the difference.

Rate Protection Clause: A minimum of 60-days notice will be given preceding any rate increase. On effective date of new rates, earned frequency on space run to-date will apply to new rates.

Cancellation Dates: No cancellations after first of preceding month.

DIGITAL REQUIREMENTS:

Media: CD, CD-R, DVD, DVD-R or 100MB Mac or PC ZIP disk.

FTP: For FTP site access (the preferred file transfer method),contact Candy Holub at ([email protected]).

Software: Our production department is Mac-based and usescomputer-to-plate technology. We prefer press-ready PDF-X1a files(file must include bleed, trim marks and exact trim size: 9" x 10 7/8").We also accept native files created with the following software:Adobe InDesign Adobe Photoshop Adobe Illustrator

Images: Photographic images must meet the following guidelines:Resolution: 300dpiColor mode: CMYK or Grayscale (convert all RGB images to CMYK)File formats: We prefer high-resolution PDF. TIFF (Image Compression: None; Byte Order: Macintosh) or EPS (save Encoding as Binary, not as ASCII or JPEG). Low-res JPEG files will NOT be accepted.

Fonts: Use only Mac postscript fonts in your document. Do not use TrueType fonts. If your document was created using PC fonts, they will need to be substituted for Mac postscript fonts. If your document was created in an illustration program, please convert all fonts to paths to avoid font conflicts.

Trapping: All items in the document must be trapped to fit. We DO NOT provide trapping, and will not be responsible for undesirable results due to improper trapping.

Proofs: A color proof must accompany ALL ads. If a color proof is not included with the ad, we will not be responsible for undesirable printing results. Supply a high-resolution Kodak color proof or equivalent or PDF file. Ad color will not be guaranteed unless the above type of proof is supplied.

MECHANICAL REQUIREMENTS:

Printing Material: We use computer-to-plate technology, therefore, a $250 flat fee will be charged for any film negatives submitted.Printing: Web Offset.Binding: Binding: Saddle-stitched; TOBY Program Guide is Perfect (glued).Color: Black and White, 2-Color and 4-Color Screen: 150 lpi.4-color Density: Maximum 300%. Provided only one color is solid.Inking: Use Specifications for Web Offset on 50-60 lb. machine coated.Rotation of Colors: Black, cyan, magenta, yellow – Web.Material Storage: Printing material will be stored for 12 months and then destroyed unless advised otherwise

SPECIFICATIONS 2018

ADVERTISING DIMENSIONS:

Publication Trim Size: 9" x 10 7/8"

Specifications

for Web Offset:

Non-Bleed

Width Height

Bleed

Width Height

2 Page spread n/a n/a 18 1/2" 11 1/8"

1 Page 8" 10 9 1/4" 11 1/8"

1/2 Page Island 5 1/2" 7 5/8" NA NA

1/2 Page Horizontal 8" 4 7/8" 9 1/4" 5 1/2"

1/2 Page Vertical 4" 10" 4 1/2” 11 1/8"

1/3 Page Square 5 3/8" 4 7/8" 5 3/4" 5 1/2"

1/3 Page Vertical 2 3/4" 10" 3 1/8" 11 1/8"

1/4 Page 4" 4 7/8" NA NA

1/6 Page 2 1/2" 4 7/8" NA NA

CLASSIFIED REQUIREMENTS:

Image or Logo: High-resolution PDF, TIFF or EPS file at 300 dpi

Text: 50 words of descriptive copy followed by a display URL