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(866) 965-4205(319) 364-6167 Ext. 5165Fax: (319) [email protected]
615 Fifth Street SEPO Box 1888Cedar Rapids, IA 52406-1888
Paul HagenAccount Executive
Magazine
2018 MEDIA PLANNER
BOMA Magazine is the official publication of the Building Owners and Managers Association (BOMA) International.
BOMA Magazine’s readers own or manage more than 80% of all prime commercial properties and facilities in North America and include building owners, managers, developers, asset managers, corporate facility managers and government real estate officials.
FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-42052
People read BOMA Magazine 65% of respondents have read at least four out of
the last six magazines they received
39% have read all six issues
50% of readers spend 30 minutes or more reading the magazine
40% of respondents save the magazine for six months or more
70% share a copy of their magazine with colleagues
BOMA readers are very involved with purchase decisions… 78% recommend product services
68% prepare budgets
67% research products/services
61% make final decisions on purchases
Respondents took action as a result of seeing ads in BOMA Magazine.
68% visited an advertiser’s website
63% discussed/passed an ad on to another person
44% visited an advertiser during a trade show
37% purchased a product or service
32% filed an ad for future reference
29% recommended a product or service
10.5 Billion Square Feet Represented BOMA Magazine is a four-color magazine published six times per year – January/February, March/April, May/June, July/August, September/October and November/December. It is circulated to the more than 17,000 BOMA International members and subscribers, who represent a marketplace of more than 10 billion square feet. Readers include building owners; managers; developers; asset managers; corporate facility managers; leasing professionals; and federal, state and provincial government officials.
Source: 2015 BOMA Magazine Readers Survey
Respondents were asked to rate the importance of 28 products/ systems/services. The areas listed below received the highest combined rating of “important” and “very important”
Fire/Life Safety (76%)
Lighting (76%)
Energy Management Systems/Building Controls (72%)
HVAC (71%)
Contract, Facility & Professional Services (70%)
Parking (69%)
Disaster Preparation/Recovery (67%)
Elevators/Escalators (64%)
Building Automation/Controls (62%)
Roofing (61%)
Landscaping (61%)
Security (60%)
Doors & Entrances (58%)
Exterior Façades (58%)
Plumbing & Washrooms (58%)
Signage (56%)
Electrical Equipment/Power Quality (53%)
Paint & Wallcoverings (52%)
BOMA Magazine readers are the decision-makers representing every building type.
READERSHIP
FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-42053
Primary Job Functions of BOMA Magazine Subscribers
• Property Management• Asset Management• Facility Management• Government Agency• Development/Construction• Ownership/Investment/REIT• Leasing/Brokerage
Source: 2015 BOMA Magazine Readers Survey
Property Types of BOMA Magazine Subscribers
• High-Rise Commercial Office• Low-Rise Commercial Office• Suburban Buildings/Office Park• Industrial• Mixed-Use Properties• Medical Office Buildings/Hospitals• Government Buildings
Readership: Active Participation
Manage office spaces over 100,000 sq. ft. 85%
Manage more than one building 78%
Have been a BOMA member for 10+ years 73%
Four-year degree or higher 66%
Manage properties in suburban areas 36%
Company spends $1 million+ on building products
63%
Nearly More than 17,000 BOMA members and commercial real estate professionals read BOMA Magazine.
CIRCULATION
FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-42054
Trends, Stats & Facts
Keeps pace with the latest trends and research affecting commercial real estate, including technology and cybersecurity; building amenities; sustainability and wellness; and performance benchmarking.
Green Scene
Offers a range of news, information, trends and research on everything “green.” Covering a range of topics from greening existing buildings to sustainability case studies to low-cost energy efficiency strategies, “Green Scene” will offer the latest information on energy and sustainability.
Healthcare Pulse
Focuses on one of the hottest real estate sectors, offering information on key trends and issues affecting healthcare real estate, such as ambulatory care, healthcare reform and government regulations, retail space, design and more.
Legislative & Codes Updates
Features the latest information on legislative and regulatory issues at the national, state and local levels affecting commercial real estate professionals and updates on the most current building code changes and updates.
Legal-Ease
Tracks current legal issues CRE professionals need to know about, including legal implications and considerations in areas such as leasing, tenant improvements, accessibility and insurance.
BOMA Magazine Editorial Mission – To be the leading source for news and information on legislative, regulatory and codes activities; trends and forecasts; and emerging technologies impacting commercial real estate.
Each issue of BOMA Magazine contains news and information to help commercial real estate professionals stay on top of their game.
Earlier this summer, BOMA International, in collaboration with other real estate industry groups and with support from a grant from software developer Yardi, released a groundbreaking study on the costs and benefits of modernizing and extending the Energy-Efficient Commercial Building Tax Deduction, commonly referred to as 179D. The study, which was conducted by Regional Economic Models, Inc. (REMI), demonstrates the economic value of modernizing and extending the provision. In fact, the study estimates that as many as 77,000 jobs would be created and $7.4 billion would be added annually to the gross domestic product (GDP) of the United States if such a long-term extension and modification of 179D were passed by the
U.S. Congress.First enacted in 2005, 179D allowed U.S. commercial build-
ing owners to offset some of the costs of energy efficiency retrofits. Over the past decade, it became an important tool for reducing energy consumption and greenhouse gas emis-sions in the built environment. In fact, 179D was the only federal incentive for commercial building owners to improve the energy efficiency of their properties. According to the U.S. Energy Information Administration, commercial build-ings accounted for almost 19 percent of total nationwide energy consumption in 2016. Thus, even small reductions in energy use in the industry can have a large overall effect.
BOMA International, a long-time supporter of the tax deduction, currently is working with lawmakers in Congress to encourage the extension of the incentive, which expired in 2016. BOMA also is calling for a revision of the language to expand the pool of owners eligible for the incentive and increase the deduction from $1.80 per square foot to $3 in order to encourage even more ambitious retrofits. In its current form, the requirements to earn a tax deduction are out of reach for many existing buildings, which account for 98 percent of all building stock (with 88 percent 15 years or older). Likewise, there has been no security for build-ing owners looking to use the deduction to make energy efficiency improvements, because the deduction also has been repeatedly retroactively extended rather than made a permanent part of the tax code. By leaving property
professionals in limbo, lawmakers are failing to fully utilize the commercial real estate industry as both an economic driver and a leader in sustainability efforts.
Strengthening and modernizing 179D would come with huge benefits, according to the study, including lower utility bills and energy costs, as well as greater innovation, job cre-ation and economic expansion. These findings confirm what property professionals already know: 179D has proven to be a valuable industry resource. With an extension and some adjustments, it will continue to drive energy efficiency in the commercial real estate industry forward.
Find the study in its entirety in the Energy & Environment section of the Advocacy tab on BOMA.org. B
STUDY: ENERGY EFFICIENCY TAX INCENTIVES SPUR ECONOMIC GROWTH AND NEW JOBS
TRENDS, STATS & FACTS
34 BOMA MAGAZINE JULY | AUGUST 2017
A study estimates that as many as 77,000 jobs would be created and $7.4 billion would be added annually to the U.S. GDP if a proposed long-term extension and modification of 179D were passed.
Great new ideas were flowing at the 2017 BOMA International Conference & Expo in June, including the launch of the W2 Chal-lenge, a two-year initiative to encourage commercial real estate professionals to benchmark water and waste consumption and improve performance. With the support of a generous grant from Yardi and in partnership with BOMA local associations, this new challenge will highlight and expand the sustainability efforts of the commercial real estate industry. An initiative of BOMA Internation-al’s Energy and Environment Committee, the challenge addresses several timely issues facing the commercial real estate industry. Water costs continue to rise in the face of
droughts and infra-structure challenges. Waste minimization has become an industry pri-ority, impacted by rising raw material and dis-posal costs, regulatory pressures and changing consumer preferences. The saying “waste not, want not” is as relevant today as ever.
The W2 Challenge will use ENERGY
STAR® Portfolio Manager, which is already a popular tool for tracking energy use. Any commercial real estate profes-sional who owns or operates a single building or an entire portfolio can participate. The first year of the challenge will establish a baseline of water and waste consumption and costs, and the second year will promote performance improvements. And, these efforts will not be wasted: Par-ticipants will receive progress reports, as well as guidance and best practices from BOMA and industry partners, and will be eligible for recognition for their leadership. Proper-ties will have the chance to hit their own high-water mark, so to speak.
REAP THE REWARDSThe industry is already reaping the rewards of energy benchmarking and is well-positioned to expand these efforts into waste and water. As with energy benchmarking, participation in the W2 Challenge will allow professionals
to better understand and track individual building con-sumption and compare their performance to peers. The challenge also will make this data actionable by providing training and guidance on how to improve water and waste management practices and reduce operating costs.
Additionally, the W2 Challenge will offer industry leaders the opportunity to have their sustainability achievements highlighted. All participants will be recognized for accept-ing the challenge, and buildings and portfolios that show improvement in performance will receive special recogni-tion throughout the duration of the challenge.
For the commercial real estate industry as a whole, the challenge will provide critical information to enable dra-matic reductions in waste and water on a large scale. Build-ing owners and managers now have a convenient vehicle to track water consumption, waste output and associated costs; the resulting data will demonstrate the opportuni-ties for operating cost savings through the implementation of best practices for water and waste management, as well as establish the potential impact of voluntary performance improvements for use in BOMA’s research and advocacy efforts. The challenge has the potential to take the industry beyond energy efficiency to the next “big thing” in sustain-able best practices.
DON’T WASTE ANY TIMEThe challenge runs from January 1, 2018, through the end of 2019, but make a commitment now so you’ll have the details you need to be ready at the start of the pro-gram. Participants will need access to regular water and waste consumption and cost information for the purposes of benchmarking, and also will need an active ENERGY STAR Portfolio Manager account for each submitted build-ing. ENERGY STAR will provide free training for partici-pants on how to benchmark water and waste in Portfolio Manager.
A commitment to tracking both water and waste is encouraged, but participants may join either portion of the challenge if faced with insurmountable reporting difficul-ties. Properties that are already maintaining water and waste data also are encouraged to sign up, since they can establish a longer baseline and receive credit for efforts already underway.
Visit www.boma.org/W2 to sign up and take your sus-tainability efforts to the next level. B
ANNOUNCING BOMA’S W2 CHALLENGE
GREEN SCENE
38 BOMA MAGAZINE JULY | AUGUST 2017
BY KEN ROSENFELD
With attendance reaching an all-time record of 1,240 people, BOMA International’s 2017 Medical Office Buildings + Healthcare Real Estate Conference (MOB Conference) in Denver in May could only be considered yet another success. After launching just over a decade ago, the three-day event has become the country’s largest in both attendance and content, with 22 panel sessions this year covering such topics as the top MOB acquisitions of the past year, development and design trends and the importance of partnerships between service providers and health systems.
Throughout numerous discussions, speakers and panelists made it clear that demand remains very strong for medical properties from a variety of third-party firms and investors, be they publicly traded REITs, private equity funds, foreign capital sources, developers or others. This demand drove MOB investments to record levels in both 2015 and 2016, with sales hovering around $10 billion, according to data from Real Capital Analytics.
“Medical office buildings are intriguing investments for a number of reasons,” Ryan Severino, chief economist with JLL said during a panel session titled, “The Next Wave of Healthcare Real Estate Investors.” He noted that even though cap rates, or the estimated return on investments, are at all-time lows for MOBs, they are not as low as for other investments, such as multifamily and office. And, he added, with total healthcare expenditures now totaling more than $3.2 trillion annually in the United States and expected to keep rising as the country’s population ages, MOBs will be an important part of the delivery of care model for the next two or three decades. “This is not a five- to 10-year proposi-tion; it is for the long haul,” Severino explained.
Yet, despite the fact that demand for medical properties is expected to remain strong in the years to come, perhaps the overarching theme of the conference was that the people and companies who design, build, buy, own and manage properties occupied by healthcare providers are playing an increasingly important role in the delivery of care. “Even though many of us involved in healthcare real estate are numbers people and pay attention to cap rates and offer-ing prices and lease rates and structures, as well as annual increases in fees, this conference reinforced, through so many panels and discussions, that relationships and the
ability to deliver services, regardless of what part of the business you specialize in, are key to being successful,” said Julie Wilson, senior vice president of Leasing and Manage-ment with Nashville, Tennessee-based Healthcare Realty Trust, in an interview immediately following the conference.
Wilson co-chaired the 2017 BOMA MOB Conference with Mary Beth Kuzmanovich, the national director of Healthcare Services with Colliers International. Kuzmanovich noted that the healthcare real estate sector continues to get more competitive, with new players looking to enter the market every year. “As that competition comes in, I think the benefit is that it makes the really strong players look not just at the numbers, but at the relationships they have and are trying to cultivate,” she said. “And that involves following through and making long-term commitments and helping develop real estate strategies for clients by being experts in real estate and knowing the landscape. The players who can achieve this are really going to stand out and have plenty of work.”
Kuzmanovich added: “Upwards of 70 percent of health-care real estate in this country is owned by hospitals and hospital systems. That means that the competition is fight-ing for a very small portion of the universe of real estate in this space.”
As an example of what a third-party real estate firm can contribute to a health system, Courtney Hanfland, system director of Real Estate Transactions for Catholic Health Ini-tiatives (CHI), talked about how the system wanted to find the “right partner” when it made the decision to sell a large portfolio of MOBs in 2016. The panel session was titled, “An Inside Look at the Largest-Ever Health System Monetiza-tion Deal.”
After a long process of choosing which buildings to sell, CHI sold a portfolio of 51 properties for $700 million to pub-licly traded REIT Physicians Realty Trust. Hanfland noted that the REIT has used its capital and expertise to enhance the portfolio in ways that the health system might not have been able to do on its own, such as leasing up vacant space and making capital investments in certain properties. “I’m
MEDICAL OFFICE BUILDINGS CONFERENCE SHOWS THIRD-PARTY VALUE
BY JOHN MUGFORD
HEALTHCARE PULSE
40 BOMA MAGAZINE JULY | AUGUST 2017
Panelist Courtney Hanfland discusses how her health system found the right partner when Catholic Health Initiatives sold a large portfolio last year.
A t the Winter Business Meeting in San Diego, an attendee of the
Building Codes and Voluntary Standards Committee meeting asked the following question: “How does BOMA determine what position to take on proposed building code changes?” While BOMA International regularly shares the accomplishments of its codes team after each code development cycle, we wanted to take a moment to explain the process and the criteria used throughout the cycle to make these important decisions.
The review process begins with the formation of the codes team, comprised of the chairs of the Building Codes and Voluntary Standards Committee, BOMA member vol-unteers and BOMA International staff. This group brings to the table a wealth of experience in the code develop-ment process and expertise in various topics covered in the International Code Council (ICC) I-Codes. The codes team starts by reading each proposed code change (all 2,000-plus of them) and determining if the code change would have an impact on commercial property owners and building managers. Code changes that have no impact on commercial building owners or are purely editorial in nature fall into the neutral category. For those code changes that do not fall into this category, the codes team asks the following questions to determine whether BOMA will support or oppose the proposal:• Is the code change necessary to address a real problem or
a deficiency in the code?
• Is the code change supported by compelling argument and sufficient data?
• Is the code change reasonable and does it provide a practi-cal solution?
• Is the code change consistent with other code language and easily understandable?
Once the codes team determines a position on each of the proposed changes, staff posts recommendations on BOMA’s website and sends a report to committee members for their review and comment. Member feedback is impor-tant, and each comment received is taken into consider-ation. BOMA’s codes team continues to share information with BOMA members throughout the code development process to ensure that every member has an opportunity to voice opinions or concerns. Since BOMA is the only representative of the commercial real estate industry at the ICC hearings, BOMA member participation is critical to assisting the codes team in its efforts to advocate effec-tively for positive changes to the built environment.
Of course, representation at the code hearings is only one part of the strategy BOMA employs during the devel-opment cycle. We also solicit the assistance of our mem-bers to advocate our positions to their local code officials. This element is becoming increasingly important now that ICC allows remote voting by code officials. During the beta
testing of the remote voting platform in 2014, ICC reported that there were 294 online voters who cast 23,905 votes. By 2015, the total number of online participants increased to 305 voters casting 45,141 votes. ICC reported a stagger-ing 1,247 voters who cast a combined total of 162,035 votes in 2016—a clear indication that the ability to participate remotely is encouraging more code officials to participate in the process. Already, the number of online voters is exceeding the total number of attendees at hearings, which is why the codes team needs you to reach out to your local code officials and share our positions with them.
OSHA REGULATIONS ON WALKING/ WORKING SURFACE AND FALL PROTECTIONAnother topic that members of the Building Codes and Voluntary Standards Committee spent a considerable amount of time discussing in San Diego was the changes made to the Occupational Safety and Health Administration (OSHA) Walking-Working Surfaces and Fall Protection regulations. Last November, OSHA published its final rule in the Federal Register and announced that the changes to these regulations would go into effect on January 17, 2017. The changes apply to all general industry workplaces, construction sites, office buildings and industrial complexes. The regulations also cover a wide range of issues, from the proper training of employees on the use of ladders and scaffolding to the testing and inspection of fixed ladders and other anchor points of the building.
The most immediate and important changes to the regulations that building owners need to be aware of are the new rules affecting the use of rope descending sys-tems (RDS). Under the new regulations, a building owner is responsible for hiring a qualified person to certify by November 17, 2017, that each anchorage point on the building has been tested and meets the technical require-ments outlined in the final rule. For buildings under 300 feet tall, the regulations require each existing anchor point to be inspected and certified that it is capable of carrying a load of 5,000 pounds. It then becomes the responsibility of the employer, such as a window cleaning contractor, to obtain a copy of the certification in writing and keep the copy in its records. This essentially puts the responsibil-ity of worker safety on both the building owner and the employer. The new OSHA regulations now prohibit the use of rope descending systems on any building greater than 300 feet in height, unless the building owner can prove it is technically infeasible or would create a greater hazard using an alternative method.
BOMA International has created a webpage under the Industry Issues section of BOMA.org outlining this information in greater detail and providing links directly to OSHA’s website. All building owners are encouraged to review the changes to the OSHA regulations and make sure they meet the compliance deadlines before allowing the use
BOMA’S BUILDING CODE REVIEW PROCESS
BY STEVE ORLOWSKI
UP TO CODE
6 BOMA MAGAZINE MARCH | APRIL 2017
LEGAL-EASE
W hile no commercial landlord wants a problem tenant—and most commercial ten-
ants want to avoid problems, too—it’s not unusual for issues to arise. Keep in mind the following dos and don’ts to help address issues that may occur during the course of a tenancy.
DO INVEST THE TIME AND MONEY IN GETTING THE LEASE DONE RIGHT.An essential first step in a new tenancy is documenting the terms of the landlord-tenant relationship in the lease. Both sides should commit time and money to getting the lease done right. However, when push comes to shove, lease pro-visions governing the day-to-day interactions between the parties—such as rent payment, use restrictions and assign-ment—often get more attention than the doomsday sce-narios that no one foresees at the start of the lease: casualty, condemnation and default. A lease should be clear about the rights and obligations of both parties and what happens if the obligations are not satisfied. A default must exist before you get to the remedy. If the lease language is ambiguous about who is responsible for a given cost, then a perfect remedy provision won’t help, since you’ll spend all your time arguing about whether a default even exists.
DON’T BE TOO FLEXIBLE.While a good relationship with a tenant is an invaluable asset, it should not replace the default and remedy language in the lease. The lease probably includes “no waiver” lan-guage, providing that waiver of a given provision does not imply future waivers, and this language protects the land-lord by providing some important flexibility on enforcement of the lease. However, permitting tenant actions in violation of the lease can be a dangerous precedent. Remember that other tenants are watching, and a permissive landlord may see more tenants test the waters.
DO PAY UPFRONT ATTENTION TO LIKELY PROBLEM AREAS.Be aware of issues with specific tenants that could be red flags, and pay close attention to how such issues are docu-mented in the lease. For instance, if you suspect that a poten-tial tenant will generate more traffic than usual in and to the premises, think through how this may affect parking, elec-tricity usage and after-hours services. The boilerplate lease form language may need to be revised to eliminate as much gray area as possible.
DON’T ADDRESS LEASE DEFAULTS INFORMALLY.It’s not enough to tell a tenant that rent is late or that the tenant’s signage is prohibited. Defaults come in all shapes and sizes, and a typical lease outlines different default crite-ria and remedy provisions for monetary and non-monetary defaults. Even within those categories, there are likely to be specific provisions for default and notice related to insur-ance, the security deposit, improvements and so on. Written notice should be provided to the tenant clearly identifying the nature of the default and referencing the specific lease provi-sions that are being violated. The goal is for the violation to be promptly remedied, and a notice letter is often sufficient to accomplish this. However, it’s essential to create a paper trail so that, if compliance is not achieved or if the default repeats or continues, the landlord can prove that notice was provided. It is essential that the landlord provide notice consistent with the requirements in the lease.
DO LOOK FOR THE WIN-WIN.Even if the tenancy did not go as planned and the tenant has defaulted, leaving the landlord to conclude that removing the tenant is the best move, be aware that there are ways to nego-tiate an exit short of eviction. If this conclusion is the result of a monetary default, the landlord should consider whether renegotiating the term, rent and premises may be better for both parties. Such an agreement could result in financial benefit to the landlord without the potential uncertainty of a formal eviction process.
Landlords and tenants can do their best to reduce potential issues from the start of a new lease, but the gamble remains. By keeping these tips in mind, the landlord may be able to avoid tenant eviction or better navigate the eviction process should it become necessary. B
ABOUT THE AUTHOR: Katherine Noonan is a member of the Real Estate Development and Complex Transactions Group at Ballard Spahr LLP in Washington, D.C.
BY KATHERINE M. NOONAN, ESQ.
DOS AND DON’TS OF DEALING WITH PROBLEM TENANTS
18 BOMA MAGAZINE MARCH | APRIL 2017
For more guidance, check out BOMA International’s Commercial Lease: Guide to Sustainable and Energy Efficient Leasing for High-Performance Buildings, available at store.boma.org.
CONTENT
FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-42055
2018 BOMA International Conference & Expo Directory and Show Guide
The BOMA International Conference & Expo will be held June 23-26, 2018, in San Antonio, TX, at the Henry B. Gonzalez Convention Center.
Advertising in the directory and show guide puts your products and services in front of executive-level building and property managers, facility managers, owners and investors, asset managers and other top real estate professionals.
TO RESERVE SPACE IN THE 2018 SHOW DIRECTORY, CONTACTPAUL HAGEN AT (866) 965-4205.
2017 DIRECTORY & SHOW GUIDE17 SCHEDULE OF EVENTS
30 EDUCATION SESSIONS
55 EXHIBITOR LOCATOR
69 EXHIBITOR PROFILES
98 GENERAL INFORMATION
Show Guide Sponsored by
BOMA17-0021_Show_GUIDE_OnsideGuideCover_FINAL.indd 2 6/7/17 10:45 AM
Reserve your booth for the 2018 BOMA International Expo June 24-25, 2018, in San Antonio, TX
FOR BOOTH SPACE RESERVATIONS OR QUESTIONS, CONTACTVICKI CUMMINS AT (888) 777-6956 OR [email protected], OR VISIT WWW.BOMACONVENTION.ORG
The BOMA International Conference & Expo is the premier education and networking event for commercial real estate.
BOMA INTERNATIONAL CONFERENCE & EXPO
2017 Attendee Demographics
Building/Property Manager
Asset Manager
Facility Manager
Building Engineer/Maintenance
Building Owner/Investor
Developer/Builder
Architect/Designer
Leasing Agent/Broker
61+13+8+6+5+4+2+121+14+29+16+13+7$10 million or more
$5 million-$9.999 million
$1 million-$4.999 million
$500,000-$999,999
$100,000-$499,999
Less than $100,000
ATTENDEE OCCUPATIONS
ANNUAL SPENDING ON BUILDING PRODUCTS & SERVICES13+25+14+14+13+2112-5
6-10
11-20
21-50
51 or more
NUMBER OF BUILDINGS MANAGED35+19+15+16+11+4$2 million or more
$1 to $1.999 million
$600,000 to $999,999
$300,000 to $599,999
$100,000 to $299,999
Less than $100,000
SQUARE FOOTAGE PERSONALLY MANAGED
FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-42056
The prestigious awards recognize excellence in building design, operations and management in the commercial real estate industry.
This comprehensive publication includes profiles of the more than 80 regional TOBY winners who compete in the international competition..
TOBY Program Guide is mailed to the BOMA membership in June 2018 and distributed at the awards ceremony during the 2018 BOMA International Conference & Expo.
TOBY Display Advertising Specifications:
TOBY Magazine specifications are the same as the BOMA Magazine.
See page 10 for advertising specifications. Advertising is due May 4, 2018.
PROGRAM GUIDE
THE OUTSTANDING BUILDING of the YEAR® AWARDS
MUSIC CITY CENTER § NASHVILLE, TENNESSEE § JUNE 27, 2017
OFFICIAL SPONSOR OF THE TOBY® AWARDS
The Outstanding B
uilding of the Year® Aw
ards ■
Summ
er 2017
®
BO_Cover_2017_TOBY.indd 1 6/6/17 3:30 PM
TOBY Program Guide is a special annual publication of BOMA International to recognize the nominees for The prestigious Outstanding Building of the Year® (TOBY®) Awards.
TOBY PROGRAM GUIDE JUNE 2018
2017 TOBY® Nominees EARTH PACIFIC NORTHWEST REGION WINNER
Bullitt CenterSeattle, Washington
Management Company: Unico Properties LLCOwner: BF Blocker LLC Year Built: 2013
The internationally acclaimed Bullitt Center is the
world’s greenest commercial building and a certified
“Living Building” by the International Living Future Institute
for its high-performance design and operations. The
six-story, multitenant building is managed to maximize
the efficiency of its geothermal heat pumps, large solar
canopy and ambitious plug-load reduction plan, achieving
net-positive energy and feeding electricity back into the
grid. A 56,000-gallon cistern, greywater treatment and
reuse system, aerobic digesters and on-site wetlands
enable operators to achieve net-zero water. Even tenant
improvements are clean and free of toxic Red List building
materials.
PACIFIC SOUTHWEST REGION WINNER
Max at KierlandScottsdale, Arizona
Management Company: AX US Management, Inc.Owner: Artis REITYear Built: 2008
Max at Kierland is a six-story, Class A office building located
in the prestigious Kierland master-planned community. This
258,312-square-foot building is situated on approximately 6.7 acres
and includes three levels of underground parking. It also is the first
building in North Scottsdale to obtain LEED Core and Shell certifica-
tion in 2009 and LEED Gold certification in 2013. The property
received ENERGY STAR certification in 2016, with an energy
performance rating of 98. Max at Kierland has a strong presence
through stunning high-end architectural details, unique landscape
design and prominent building and tenant signage visibility.
Unico Properties LLC management team at Bullitt Center AX US Management, Inc. management team at Max at Kierland
36 TOBY Summer 2017
BO_2017_TOBY_Corporate_Earth.indd 36 6/5/17 11:41 AM
2017 TOBY® Nominees HISTORICAL BUILDING
Unico Properties LLC management team at Exchange Building Hunt Office Management team at Sharyland Building
44 TOBY Summer 2017
PACIFIC NORTHWEST REGION WINNER
Exchange BuildingSeattle, Washington
Management Company: Unico Properties LLCOwner: Beacon Capital PartnersYear Built: 1929
The Exchange Building is a 22-story, 317,378-square-foot,
historic Class A high-rise office building located in downtown
Seattle. Originally constructed in 1929 to house the Seattle Stock
Exchange, it was converted to office space following the stock
market crash. Locally landmarked, its preserved Art Deco architec-
ture features ornamental exterior masonry, ornate gilded ceilings,
cast-bronze elevator openings and wood-carved doorways. The
Exchange Building’s owner, Beacon Capital Partners, has restored
original design features; upgraded the mechanical, electrical and
plumbing infrastructure; and added modern elements to satisfy
demanding tenant requirements.
SOUTHWEST REGION WINNER
Sharyland BuildingDallas, Texas
Management Company: Hunt Office ManagementOwner: Hunt Ross Akard, LLCYear Built: 1964
The Sharyland Building offers a treasured and stately transition
from Dallas’ thriving Arts District to the West End, the city’s
entertainment destination. Encased in magnificent white marble,
the six-story building has nearly 300,000 square feet of multiten-
ant space and is home to a wide array of businesses, research
laboratories, data centers and fashion galleries. To meet the needs
of its current tenants, Sharyland Building’s interior is beautifully and
modernly renovated—yet still complements the building’s original
design.
BO_2017_TOBY_Government_Historical.indd 44 6/5/17 11:46 AM
7 FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-4205
Cover Story Features Legal-
Ease
Trends, Stats & Facts
Healthcare Pulse
Green Scene Deadlines
JANUARY/FEBRUARYWork-Life Balance
in CRE
Economic Forecast: Has CRE Reached
the Peak of This Cycle?
Year in ReviewBringing Pets into
the Office
Autonomous Cars and the Future of Real
Estate
Healthcare Real Estate Forecast
Technology Recycling Drives
Advertising: 12/1/17Materials: 12/8/17
MARCH/APRILTips for CRE’s
Emerging Professionals
Spotlight on Emerging Leaders
CRE in Higher Education
Air RightsThe Future of
RetailCybersecurity in
Healthcare Facilities
Storm Water Runoff and Greywater
Reuse
Advertising: 2/2/18Materials: 2/9/18
MAY/JUNEGreen Guide: Working with
Tenants to Increase Sustainability
Green Guide: Sustainability Projects
Beyond the Low-Hanging Fruit
Annual Conference
Preview
“Green” Legal Considerations
Workplace Wellness
Green Trends in Healthcare Real
Estate
BOMA’s New Green Guide
for Commercial Leasing
Advertising: 3/30/18Materials: 4/6/18
JUNE TOBY PROGRAM GUIDE
The TOBY Program Guide is a special, annual publication recognizing the nominees of The Outstanding Building of the Year® (TOBY®) Awards. The publication will be the official program for the ceremony held on June 26, 2018, the final day of the BOMA International Conference & Expo in San Antonio, TX, and also is mailed to all BOMA members.
Advertising: 5/1/18
Materials: 5/7/18BOMA INTERNATIONAL CONFERENCE & EXPO
SHOW DIRECTORYThe BOMA International Conference & Expo Directory & Show Guide will be distributed June 23-26, 2018, at the Henry B. Gonzalez Convention Center.
JULY/AUGUSTIs Technology Really
Making Property Professionals More
Productive?
Using Big Data for Better Tenant Service
Annual Conference Highlights
Website Accessibility and
the ADA
Office EER and Industrial EER
Spotlight
Trends from BOMA’s MOB Conference
Building Composting
Advertising: 6/1/18Materials: 6/8/18
SEPTEMBER/OCTOBERCrisis
Communication: How to Manage the
Message
IoT and CybersecurityTOBY
International Winners
Short-Term LeasesNew Elevator Technology
Baby Boomers and Healthcare Real Estate Demand
Plugging into Renewable
Energy
Advertising: 8/3/18Materials: 8/10/18
NOVEMBER/DECEMBERSpotting an
Unhappy Tenant Before They Move
Out
How to Be an Early Technology Adopter
Industrial Sector Trends
Non-Traditional Uses for Industrial
Real Estate
Artificial Intelligence
Repurposing Aging MOBs
W2 Challenge: Waste
and Water Reduction
Advertising: 10/2/18Materials: 10/9/18
Each issue also will feature the following departments: From the Chair, Up to Code (codes advocacy), In the States (local advocacy), On the Hill (federal advocacy), Get to Know (leadership profiles), BOMA 360 (building case studies), News & Notes (industry news) and either an Eye on Education or Conference Connection column as needed. March/April will feature a tipped-in Advocacy Report. May/June will feature a Cornerstone Partner Showcase section.Editorial Contact: Courtney McKay ([email protected])
BOMA 2018 EDITORIAL CALENDAR
FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-42058
BOMA.org
· The official website of the Building Owners and Managers Association (BOMA) International.
· The website averages more than 30,000 unique visitors per month. The average visitor has 2.34 page views and spends an average of 3:08 minutes on the site.
· BOMA.org is one of the most utilized websites for property professionals for up-to-date information on the commercial real estate market.
· BOMA.org was created using “responsive design,” which means the site dynamically conforms to the size of the device from which it is viewed. Since ads do not dynamically resize for different devices (tablets, smart phones, etc.), they will not appear when the site is viewed from those types of devices.
BOMA’s online communications reach BOMA members and nu-merous industry stakeholders and influencers.
SOURCE: GOOGLE ANALYTICS, October 2017
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BOMA ONLINE 2018
Case Studies and Whitepapers Post your case studies and whitepapers on BOMA.org under Research & Resources. Use our Resource Center to give your whitepaper or case study exposure to the more than 30,000 unique visitors using the BOMA.org website each month.
$800 for a 1-year listing
SPECIFICATIONS
PDF of the case study or whitepaper, a 150-word description and a logo.
Online opportunities are subject to availability.
Banner Ads
1 Leaderboard $990 per 10,000 impressions
2 Square Button $620 per 10,000 impressions
3 Text Link $945 for 1 month $1,950 for 3 months $3,600 for 6 months
ONLINE DISPLAY AD SPECIFICATIONSLeaderboard .................. 728 x 90 pixels
Square Button ............... 200 x 200 pixels
Text Link ........................ Logo, 7-15 words and web URL
FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-42059
BOMA e-News is e-mailed bi-weekly to more than 20,000 subscribers. It focuses on BOMA and industry news, advocacy initiatives, information on upcoming educational programs and more.
Position 1: $2,940
Position 2: $2,100
Position 3: $1,260Featured Sponsor:
$1,575
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BOMA e-News SPECIFICATIONS
75-word text submitted in Word document. Logo or product image in jpeg or gif format, 130 x 130 pixels, 72 dpi, 20k maximum file size. Please provide linking URL.
BOMA VLOG SPECIFICATIONS
Logo or product image in jpeg or gif format, 200 x 200 pixels, 72 dpi, 20k maximum file size. Please provide linking URL.
BOMA Vlog is e-mailed monthly to more than 20,000 subscribers. This video blog featuring BOMA International President Henry Chamberlain and BOMA leadership reaches BOMA members and industry practitioners with the latest trends, research and tips to help excel in an evolving CRE landscape.
E-Newsletters
BOMA ONLINE 2018
2018 e-News Schedule
MATERIALS DUE RUN DATE
1/4/18 1/11/18
1/18/18 1/25/18
2/1/18 2/8/18 (WBM Edition)
2/15/18 2/22/18
3/1/18 3/8/18
3/15/18 3/22/18
3/29/18 4/5/18
4/12/18 4/19/18
5/31/18 6/7/18
7/5/18 7/12/2018 (Conference Edition)
7/19/18 7/26/18
8/2/18 8/9/18
8/16/18 8/23/18
8/30/18 9/6/18
9/13/18 9/20/18
9/27/18 10/4/18
10/11/18 10/18/18
10/25/18 11/1/18
11/8/18 11/15/18
11/22/18 11/29/18
12/6/18 12/13/18
2018 Vlog Schedule
MATERIALS DUE RUN DATE
1/11/18 1/18/18
2/8/18 2/15/18
3/8/18 3/15/18
4/5/18 4/12/18
6/7/18 6/14/18
7/12/18 7/19/18
8/9/18 8/16/18
9/6/18 9/13/18
10/4/18 10/11/18
11/1/18 11/8/18
11/29/18 12/6/18
FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-420510
E-Newsletters
The Conference Connect e-Newsletter promotes the BOMA International Conference & Expo to more than 30,000 past attendees, potential attendees and BOMA members from January until the date of the conference.
BOMA International Conference & Expo Digital Show Daily
A email newsletter sent each day during the BOMA International Conference & Expo to BOMA members, BUILDINGS database and all registered attendees reporting on conference activities.$1,575
CONFERENCE CONNECT SPECIFICATIONS
Logo or product image in jpeg or gif format, 180 x 150 pixels, 72 dpi, 20k maximum file size. Please provide linking URL. BOMA SHOW DAILY
SPECIFICATIONS
Logo or product image in jpeg or gif format, 180 x 150 pixels, 72 dpi, 20k maximum file size. Please provide linking URL.
BOMA ONLINE 2018
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2
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4Position 1: $3,500
Position 2: $2,500
Position 3: $2,000
Position 4: $1,500
FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-420511
AD SIZE 1x
2 Page Spread $3,505
Full Page $2,215
1/2 Page Island $1,615
1/2 Page $1,530
1/3 Page $1,325
1/4 Page $1,060
PREMIUM POSITIONS
Inside Front Cover $2,450
Inside Back Cover $2,385
Outside Back Cover $2,745
Table of Contents $2,385
Chairman's Message $2,385
CLASSIFIED
1/6 Page $885
1/8 Page (Business Card) $770
LOGO
Logo Ad $545
2018 BOMA International Conference & Expo
Directory and Show GuideBOMA Magazine
AD SIZE 1x 4x 8x
2 Page Spread $8,775 $8,285 $7,830
Full Page $5,540 $5,230 $4,940
1/2 Page Island $4,035 $3,815 $3,605
1/2 Page $3,815 $3,605 $3,405
1/3 Page $3,300 $3,120 $2,950
1/4 Page $2,645 $2,505 $2,365
PREMIUM POSITIONS
Inside Front Cover $6,130 $5,800 $5,470
Inside Back Cover $5,950 $5,625 $5,305
Outside Back Cover $6,865 $6,495 $6,125
Table of Contents $5,950 $5,625 $5,305
Chairman's Message $5,950 $5,625 $5,305
CLASSIFIED
1/6 Page $2,215 $2,095 $1,980
1/8 Page (Business Card) $1,930 $1,820 $1,720
Guaranteed Position: 15% extraAdvertising Inserts: Rates on request
Full Page1/3 Page Square
1/2 Page Horiz.
1/2 Page Vert.
1/4 Page1/2 V Page
1/6 Page
1/2 Page Island
1/8 Page Square 1/3
Page Vert.
2/3 Page
ISSUE SPACE CLOSING DATE
MATERIALS DUE
January/February 12/1/2017 12/8/2017
March/April 2/2/2018 2/9/2018
May/June 3/30/2018 4/6/2018
June: TOBY Program 5/1/2018 5/7/2018
June Show Directory 5/1/2018 5/7/2018
July/August 6/1/2018 6/8/2018
September/October 8/3/2018 8/10/2018
November/December 10/2/2018 10/9/2018
AD SIZE 1x
2 Page Spread $8,775
Full Page $5,540
1/2 Page Island $4,035
1/2 Page $3,815
1/3 Page $3,300
1/4 Page $2,645
PREMIUM POSITIONS
Inside Front Cover $6,130
Inside Back Cover $5,950
Outside Back Cover $6,865
Table of Contents $5,950
Chairman's Message $5,950
International Officers $5,950
CLASSIFIED
1/6 Page $2,215
1/8 Page (Business Card) $1,930
LOGO
Logo Ad $545
2 Logos $500
3+ Logos $440
ADVERTISING RATES 2018
TOBY Program Guide
FOR MORE INFORMATION, CONTACT PAUL HAGEN AT (866) 965-420512
MAILING AND SHIPPING INSTRUCTIONS:
Contracts, Insertion Orders, Printing Materials: Mail to BOMA Magazine, c/o Stamats Communications, Inc., 615 5th Street SE, Cedar Rapids, IA 52401, Attn: Candy Holub. Fax insertion orders to: (319) 364-4278. Inserts: Contact Candy Holub, Production Manager, at 800-553-8878, ext. 5025, for complete shipping instructions.
INSERTS
Sizes: Untrimmed Size Trim Size1 Page Insert 9 ¼" x 11 3/16" 9" x 10 7/8"Spread Insert 18 ¼" x 11 3/16" 18" x 10 7/8"Trim at Head: 3/16"
Call Production Manager, Candy Holub, for pre-approval of inserts. Phone: 800-553-8878, ext. 5025.
General: Agency Commission: 15% of gross billing to recognized advertising agencies on space, color, special position. NOTE: NO CASH DISCOUNTS. NET 30 DAYS. A finance charge of 1.5% per month will be added to all past due accounts.
Publisher’s Copy Protective Clause: Advertiser and advertising agency assume liability for all content of advertisements printed, and also assume responsibility for any claims arising from there made against the publisher. Advertisers and advertising agencies agree to indemnify and protect the publisher from any claims or expenses resulting from the advertiser’s unauthorized use of any name, photograph, sketch or words protected by copyright or registered trademark. The publisher reserves the right to reject any advertising. Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severely liable for such monies as are due and payable to the publisher.
Short Rates and Rebates: We encourage advertisers to plan all placements and promotional activities in advance in order to garner the best rates and positioning and to guarantee availability. As a courtesy, we extend frequency discounts to scheduled advertisers in advance of schedule completion. The discount is earned only upon fulfillment of the space commitment for the entire ad schedule. In the event that the frequency discount is not earned within a 12-month period, the rates will be adjusted to reflect the actual earned frequency and you will be invoiced for the difference.
Rate Protection Clause: A minimum of 60-days notice will be given preceding any rate increase. On effective date of new rates, earned frequency on space run to-date will apply to new rates.
Cancellation Dates: No cancellations after first of preceding month.
DIGITAL REQUIREMENTS:
Media: CD, CD-R, DVD, DVD-R or 100MB Mac or PC ZIP disk.
FTP: For FTP site access (the preferred file transfer method),contact Candy Holub at ([email protected]).
Software: Our production department is Mac-based and usescomputer-to-plate technology. We prefer press-ready PDF-X1a files(file must include bleed, trim marks and exact trim size: 9" x 10 7/8").We also accept native files created with the following software:Adobe InDesign Adobe Photoshop Adobe Illustrator
Images: Photographic images must meet the following guidelines:Resolution: 300dpiColor mode: CMYK or Grayscale (convert all RGB images to CMYK)File formats: We prefer high-resolution PDF. TIFF (Image Compression: None; Byte Order: Macintosh) or EPS (save Encoding as Binary, not as ASCII or JPEG). Low-res JPEG files will NOT be accepted.
Fonts: Use only Mac postscript fonts in your document. Do not use TrueType fonts. If your document was created using PC fonts, they will need to be substituted for Mac postscript fonts. If your document was created in an illustration program, please convert all fonts to paths to avoid font conflicts.
Trapping: All items in the document must be trapped to fit. We DO NOT provide trapping, and will not be responsible for undesirable results due to improper trapping.
Proofs: A color proof must accompany ALL ads. If a color proof is not included with the ad, we will not be responsible for undesirable printing results. Supply a high-resolution Kodak color proof or equivalent or PDF file. Ad color will not be guaranteed unless the above type of proof is supplied.
MECHANICAL REQUIREMENTS:
Printing Material: We use computer-to-plate technology, therefore, a $250 flat fee will be charged for any film negatives submitted.Printing: Web Offset.Binding: Binding: Saddle-stitched; TOBY Program Guide is Perfect (glued).Color: Black and White, 2-Color and 4-Color Screen: 150 lpi.4-color Density: Maximum 300%. Provided only one color is solid.Inking: Use Specifications for Web Offset on 50-60 lb. machine coated.Rotation of Colors: Black, cyan, magenta, yellow – Web.Material Storage: Printing material will be stored for 12 months and then destroyed unless advised otherwise
SPECIFICATIONS 2018
ADVERTISING DIMENSIONS:
Publication Trim Size: 9" x 10 7/8"
Specifications
for Web Offset:
Non-Bleed
Width Height
Bleed
Width Height
2 Page spread n/a n/a 18 1/2" 11 1/8"
1 Page 8" 10 9 1/4" 11 1/8"
1/2 Page Island 5 1/2" 7 5/8" NA NA
1/2 Page Horizontal 8" 4 7/8" 9 1/4" 5 1/2"
1/2 Page Vertical 4" 10" 4 1/2” 11 1/8"
1/3 Page Square 5 3/8" 4 7/8" 5 3/4" 5 1/2"
1/3 Page Vertical 2 3/4" 10" 3 1/8" 11 1/8"
1/4 Page 4" 4 7/8" NA NA
1/6 Page 2 1/2" 4 7/8" NA NA
CLASSIFIED REQUIREMENTS:
Image or Logo: High-resolution PDF, TIFF or EPS file at 300 dpi
Text: 50 words of descriptive copy followed by a display URL