madeline lennon portfolio
TRANSCRIPT
PortfolioMadeline LennonMarketing Communications Strategist • Writer • Designer
165 Benedict Road • Montgomery, NY 12549 Home Phone: 845-457-1359
Cell Phone: 914-213-3361E-mail: [email protected]
https://www.linkedin.com/in/madelinelennon
Hello
I am an experienced marketing commu-
nications strategist, writer and designer
with a Bachelor’s Degree in Journalism. In
addition to developing creative marketing
strategies, my experience includes writing
press releases, interacting with media, de-
signing and writing for print and the web,
as well as managing events, such as trade
shows, dealer meetings, press conferences,
and incentive travel programs.
After a successful 15-year career teach-
ing Digital Design and Advertising, I
am now seeking to transition back to the
marketing field. I have strong leadership,
team building and organizational abili-
ties. During my time as a teacher, I have
actively continued to educate myself in
current software as well as in social media
marketing. In addition to using my mar-
keting knowledge to teach my curriculum,
I have also used these same skills to help
promote my school and program.
E-mail: [email protected] • https://www.linkedin.com/in/madelinelennon
Madeline LennonMarketing Communications Strategist • Writer • Designer
Strategic Planning, Design & Writing
Flyer
Poster
T-Shirt
Orange-Ulster BOCES New Program Launch: Developed concept and curriculum for new program offering, as well as a plan for social media promotion. Wrote and designed all marketing materials.
E-mail: [email protected] • https://www.linkedin.com/in/madelinelennon
Strategic Planning, Design & Writing
Social Media
MarketerDigital
Photographer
Mobile
Journalist Podcaster
Mobile
Marketer
Digi
tal
Stra
tegi
st
Web
site
Design
er
Video Reporter
InfographicDesigner
Blogger
Social MediaWriter Audio
Reporter
Digital Storyteller
Public RelationsSpecialist
Search
Engin
e Markete
rContent
Marketer
High School Juniors And Seniors Can Prepare For These Growing Careers In This Exciting New Program!
Digital Communication & Social Media Marketing Program:*
For information, please contact: Orange-Ulster BOCES Career & Technical Education Guidance Offi ce 845-291-0300, Ext 1033153 Gibson Road, Goshen, NY 10924
*Potential Program Offering for 2016-2017 Based on Enrollment
A NEW CAREER & TECH PROGRAM YOU WILL REALLY “LIKE”
Social Media
MarketerDigital
Photographer
Mobile
Journalist Podcaster
Mobile
Marketer
Digi
tal
Stra
tegi
st
Web
site
Design
er
Video Reporter
InfographicDesigner
Blogger
Social MediaWriter Audio
Reporter
Digital Storyteller
Public RelationsSpecialist
Search
Engin
e Markete
rContent
Marketer High School Juniors And Seniors Can Prepare For These Growing Careers In This Exciting New Program!
Digital Communication & Social Media Marketing Program:*
For information, please contact: Orange-Ulster BOCES Career & Technical Education Guidance Offi ce 845-291-0300, Ext 1033153 Gibson Road, Goshen, NY 10924
*Potential Program Offering for 2016-2017 Based on Enrollment
A NEW CAREER & TECH PROGRAM YOU WILL REALLY “LIKE”
Social Media Graphics
PowerPoint Presentation Sample Slides
E-mail: [email protected] • https://www.linkedin.com/in/madelinelennon
Orange-Ulster BOCES New Program Launch (continued):
Orange-Ulster BOCES Open House: Developed concept for Spring Open House. Led committee in planning and coordination of event and related activities. Wrote and designed all marketing materials.
Strategic Planning, Design & Writing
Direct Mail: Two-sided Postcard
Advertisement
PosterWeb Banner Ad
E-mail: [email protected] • https://www.linkedin.com/in/madelinelennon
Event ManagementALOS/DocuWare and Minolta Trade Shows:Coordinated with outside agencies and internal staff to plan and manage national and local trade shows. Reviewed and coordinated booth structure and layouts with exhibit design companies. Worked with trucking companies and union labor for booth set up. Organized and implemented event promotions with advertising and public relations agencies. Interfaced with media. Developed staffing schedules. Selected hotels and managed room and airfare reservations for staff.
Minolta Document Imaging Systems Division Booths
E-mail: [email protected] • https://www.linkedin.com/in/madelinelennon
ALOS/DocuWare Imaging Division Booth
E-mail: [email protected] • https://www.linkedin.com/in/madelinelennon
Marketing CommuicationStrategy
Magazine advertisement, marketing materials, bill stuffer, CD packaging
DocuWare Marketing Communications MaterialsDeveloped marketing communications strategies for increasing sales through national dealer network and reaching end users. Designed and wrote all pieces. Coordinated with parent company in Germany.
Marketing CommuicationStrategyALOS Business Systems Division Marketing Materials:
Developed marketing communications budget and plan for new division; created design concept; wrote copy; managed internal staff producing graphics and direct mail campaigns; purchased printing.
E-mail: [email protected] • https://www.linkedin.com/in/madelinelennon
Direct Mailers, Brochure, Product Specification Sheet, Mouse Pad
Thank You
165 Benedict Road • Montgomery, NY 12549 Home Phone: 845-457-1359Cell Phone: 914-213-3361E-mail: [email protected]://www.linkedin.com/in/madelinelennon
Madeline Lennon