“Mac”  Experience   Mr. PEERACHAI ASADACHATREEKUL 668/200 Wish@Siam Condo, Rachadewi Bangkok, Thailand, 10400 Tel. +66 86 886 7654, mac.asada@live.co.uk PERSONAL INFORMATION Birth Date: July 10, 1983 Age: 31 Nationality: Thai Sex: Male OBJECTIVE: “ To manage and develop business by innovative idea, and to keep balance between profit, people and planet”. EDUCATION & WORK - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

v 2014-Now Assistant Marketing Manager, EQHO Globalization Pte. Ltd. v 2012-2013 MBA (Master of Business Administration) Merit Classification at

York St John University, YORK, UK v 2011-2012 Diploma English FCE level at Kingstreet College, LONDON, UK v 2006-2011 Product Designer for COTTO, Siam Cement Thai Group (SCG) v 2001-2005 Bachelor of Architecture, Field of study Product Design (ID),

King Mongkut's Institute of Technology Ladkrabang (KMITL) RESPONSIBILITIES, ACTIVITIES &WORKSHOP - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 2012-2015 - Re-branding EQHO Group (eqho.com): Corporates identity, new Logo, colour theme, interior &decorations, mkt materials and promotion channels. - Online advertising: Social media campaign, release selected content, period & budget via social channel (FB, Twitter &Linked In), consultation by Axonn. - Website: Coordinated web updates-either personally or by coordinating 3rd party webmaster, developed brand image on EN and 4 languages site. - Digital Marketing: monitor visitor tracking in line with lead scoring criteria by Marketing Automation (Pardot) &CRM, created tailored banners for Google Ad partner, managed local campaigns in SEO, Google Analytic & Adwords - Content management: Managed inventory of content (titles, topic, type and target audience) and managed monthly content driven email. - Email program: created, outsourced, and implemented a variety of drip email. - Regional market strategy and event: Devised strategy to reach local market prospects in line allocated budget. Maintain calendar of events and attended local &regional event, controlled marketing materials on event by event basis. - Research and develop marketing plan & analyze proper Ads (dissertation) for York ethical clothing business (Maude &Tommy), York, UK

- Set up Electronic Advertisements and Campaign for UK Travel Agency. - Re-Branding London Thai Cuisine Cooperate Identity, ChaoPrayaEatthai, UK 2008-2011 - New Product Development &Innovation project management: created concept idea and strategy, analyzed strength &weakness, set up planning, coordinated with suppliers, provided solution and also project presentation. - ABRIDGE BUSINESS CONCEPT (Management workshop in term of R&D, Marketing, HR and Finance) for SCG Supervisor. - Good teamwork certificate “Competing with the Giants” Trend09 workshop by Fiona Jenvey (CEO Mudpie Trend Forecasting, UK) at TCDC - DISNEY-COTTO project, coordinated design theme with Disney Thailand, Product Sale growth more than 80% of estimation and achieved Disney Product Innovation Award, USA. - Co-worked with global brand as HELLO KITTY (SANRIO), SWAROVSKI, etc. - Visited: Cevisama 2008 (Valencia), Cersaie 2009 (Bologna), China Architect Expo 2010, imm 2011 (Cologne), Maison &the Objet 2007,2011 (Paris), 100%design 2011 and Trent 2012 (London) and visited 50 countries.

2004-2007 - Crossed functional working environment with both internal and external functions such as Research, Engineering, Marketing, IP and Sale department to achieve the best performance in order to maintain innovation project. - NEO-EXOTIC exhibition: co-created theme concept, coordinated supplier and organised decoration items in Maison & the objet 2007, Paris, France. - “The Managerial Leader training” Certificate of Achievement by Grid International Inc. USA & Grid Organization, Thailand in October 2006. - Manage Trend Product matching by Lifestyle Catalogue for BATHMALL. - Workshop- Environment of Green design Project by Italian Specialist. SOCIALIZATION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

v Coordinator: Kenyan Youth culture exchange 2013 in York, UK. v Head of Art Department in Kids day 2006 by White love Project in BKK v Head Asst. Youth Camp: CHILDREN REFUGEE CARE campaign, 2005 v Head Asst.Youth Camp: ANTI-DRUG campaign with 10 Universities, 2004

ACHIEVEMENTS - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - v Scholarship - Oversea MBA Student Scholarship (2,000 pound) v Second – “Luminatscent” SCG Innovation award 2010, Thailand v Finalist 2nd THAILAND ECO DESIGN AWARD 2009 by MTECH v Winner – Disney Product Innovation Design Award 2008, USA with COTTO v Winner – Plane’ Concept: Bathroom Accessories Design 2004 in Bangkok.

REFERENCES - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

v Head of MBA program Dr Christine Mortimer FHEA, York St John Business School, Tel +441904876257 or email c.mortimer@yorksj.ac.uk

v Vice President Global Marketing, Mr. Steven Bussey, EQHO Globalization Pte. Ltd. (Singapore) tel +65 6653 8335 or email steven.b@eqho.com