m2m evolution - tmcnet€¦ · information online, so prominent, organic placement is vital in...

To advertise, please contact: Matthew Gleeson • 203-852-6800 ext.145 • [email protected]©2014 Technology Marketing Corporation. All Rights Reserved2

M2M

EVO

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Gain M2M Market Share

Associate Your Brand with M2M Evolution

M2M Evolution is a trusted source in machine-to-machine technology.Reach executive-level professionals who are interested in learninghow this technology can improve their business.

Be viewed as a leader in this space. Let M2M Evolution serveas the bridge between you and the prospects interested in your solutions.

Booming MarketM2M and IoT technology continues to evolve and is growing rapidly. The globalnumber of wireless M2M connections is forecasted to reach 359.3 millionin 2016, according to Berg Insight.

2015 is expected to be another positive year forthe wireless M2M industry. Overall, the M2Mmarket will benefit from increasingly advancedservice enablement platforms that facilitate theintegration of enterprise applications andnetworked remote devices.

Gain Unparalled Reach into theM2M and IoT Marketplace Deliver your message through:

• eBooks

• Podcasts

• Online Communities

• Videos

• Webinars

• White papers

• M2M Evolution magazine

• M2M Evolution Conference & Expo

Carl Ford, CEO, Crossfire Media, Director of Content, M2M EvolutionWhen your company information appears in this quality editorial environment, you enhance your image.Being associated with the provider of leading-edge news, analysis and commentary improves the perceptionthat prospects have about your company, thus adding to your credibility.

And the timing couldn’t be better. Professionals accessing M2M Evolution are gathering data, specs, notes“from the field,” reviews and more to make informed purchasing decisions.

1.3Million

Page Views

Source: TMC Analytics

To advertise, please contact: Matthew Gleeson • 203-852-6800 ext.145 • [email protected]

©2014 Technology Marketing Corporation. All Rights Reserved 3

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About M2M Evolution News SiteM2M Evolution News helps professionals stay on top of developments in machine-to-machine communications.The site provides news, strategies and case studies of those who are innovating and leading the way, bothin public and private sectors. It is the go-to resource for this marketplace, which is expected to experienceenormous growth.

This Site Helps Professionals:• Monitor industry news and developments• Analyze and review new products, services and applications• Track companies’ activities and financial performances• Monitor regulatory issues• Understand the challenges and opportunities facing carriers

More Content + Fresh Updates = More Traffic + Higher SEOThe M2M Evolution global editorial team posts fresh news stories and in-depth feature articles toM2M Evolution every day, capturing the pulse of the industry. In addition, blog posts by experts, webinars,and white papers enrich this content, encouraging return visits and maximizing the site’s SEO.

M2M Evolution magazineExtensive Brand Visibility is Vital to Influencing Buyers

M2M Evolution magazine providesexceptional branding, thought leadershipand lead generation.This quarterly publication provides a richer understanding ofhow to navigate the myriad of connected device solutions that,when properly applied, increase efficiency, improve service, reducecosts and drive greater profitability.

Your inclusion in this magazine will make a statement. It will tellthis audience of top-level decision-makers that you are amajor player in the market.

Consider one of these high impact opportunities:

Strategic Solutions Series — Print Opportunity Providing Lead GenerationYou have the opportunity to develop a trusted connection with targeted segments of M2M Evolutionmagazine readership through solution specific supplements. Sponsoring the Strategic Solutions Seriesprovides lead generation, branding and thought leadership rolled up in one!

Editorial Series Sponsorship provides marketing through education.

Full Page Ad with premium positioning gets noticed by the right audience.

Cover Wrap or Belly Band ensures your message is seen by all.

4To advertise, please contact: Matthew Gleeson • 203-852-6800 ext.145 • [email protected]©2014 Technology Marketing Corporation. All Rights Reserved

Job Function

Types of Purchases Visitors Will BeInvolved Within the Next 12 Months

Source: M2M Evolution Visitor Profile Survey

Senior Management: CEO,CTO,President, VP, Director 34%

Technology Management/ 28%Staff: Manager, System Integrator

Operations/ BusinessManagement:Fleet, Supply Chain, 27%Shipping, etc.

Engineer 7%

Software Developer 4%

Readers’ Gross Sales

$5 Billion - 17%

$1 Billion - $4,999 Billion - 11%

$10 Million to $999 Million - 33%

Under $10 Million - 39%

M2M Evolution is the leading website dedicated tomachine-to-machine technologies.

• 1.3 Million Page Views Monthly on Average, TMCnet analytics• 54,000 Unique Visitors Monthly on Average, TMCnet analytics

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Application Software 36%

RFID/Wireless Sensor Networking 30%

Embedded Hardware 27%

Network Connectivity 27%

Security 26%

Application Middleware/Platform 19%

Embedded Software 19%

Engineering Services 18%

External Hardware 18%

Deployment Services 13%

Logistics Services 13%

Asia

Europe

India

Africa

LatinAmerica

Australia/New Zealand

GLOBAL REACH

5To advertise, please contact: Matthew Gleeson • 203-852-6800 ext.145 • [email protected]

www.m2mevolution.com©2014 Technology Marketing Corporation. All Rights Reserved

Gain Unrivaled Visibility and Stregthen Your Brand!Reach an Influential Community of Prospects.

3 4 Visitors Approve, Recommendor Determine Needs of TechnologyPurchases for Their Company

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Number of Employees

5,000+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32%

1,000 - 5,000 . . . . . . . . . . . . . . . . . . . . . . . . . . .12%

51 - 1000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22%

1 - 50 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34%

Company Budget forTechnology Solutions

$5 Million or More - 15%

$1 Million to $4,999,999 - 20%

$250,000-$999,999 - 24%

$100,000-$249,999 - 21%

Under $100,000 - 20%

outof

Source: M2M Evolution Visitor Profile Survey


M2M Evolution OnlineCommunities Achieve HighOrganic Rankings on Major Search Engines

Be found at the top of search results - organically.Most people begin their search queries for purchaseinformation online, so prominent, organic placement isvital in helping your potential customers “see throughthe clutter” and find your products.

M2M Evolution’s Online Communities often rank onthe first page of search engines like Google, Yahoo!,and Bing.

Organic search ranking is key, as it positions yourcompany as the thought leader in your industryas opposed to a search click ad, which anyonecan purchase.

The content for your Community will be providedby M2M Evolution’s editors and designers whofrequently post exclusive, original pieces.

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Ads and Promotions Boost Your BrandM2M Evolution’s creative team will create promotional advertisement for your Community, incorporatingcompany branding and messaging. These ads will also be the only ones visible on your dedicatedCommunity page.

Control Your CommunityM2M Evolution’s Online Community monthly costs are consistent and transparent. Plus, unlike search ads, youwon’t “pay per click” or for each visitor to your site. Community keywords are exclusive and are an extremelylucrative asset to companies who purchase them. You can choose the content, multimedia and social mediaelements to incorporate into your Community; the possibilities for content are endless.

Measure ROI and See Real-time ResultsEvery Community comes with detailed reporting that tracks every page view and click on your site, givingyou comprehensive statistics on your Community’s performance.

Content Created for YourCommunity Includes:• News Articles and Press Releases• Product Reviews and Demos• White Papers and eBooks• Webinars and Videos• Catalogs and Brochures• Promotional Campaigns

• Podcasts• Blogs• Surveys• Social Media Integration• eNewsletter• And More



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White papers are one of the most effective ways to enhance your company’s authority and credibilityas a solution provider and reach key decision makers at a time when they are actively researchingsolutions for their company.

• Your white paper will be viewed byhundreds of prospects.

• You receive complete contact informationfor everyone who downloads your white paper. These valuable prospects are seeking informationto make purchasing decisions.

How the White Paper Program Works:You may submit up to six white papers which M2M Evolutionwill promote to over 50,000 professionals via:

• Email blasts• Ads on a network of industry leading sites• Promotion in eNewsletters• Editorials on M2M Evolution

White Paper Program

eBook

Lead Generation

Our M2M editorial team, will ‘co-author’ yourarticle on the topic of your choice. This editorialformat drives extra credibility and adds power toyour marketing message. Our experienced team,drawn from editorial and marketing professionals,works with your company to put together a custommarketing message that resonates with thecustomer and meets your goals.

eBook Includes:• 1, 2 or 3 page editorial• Your logo and product featured on the cover• Your full page 4-color ad• Hosted on M2M Evolution• eNewsletter sponsorship ad• Email promotion • PDF for your sales team and for use at trade shows


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SWebinars

Host your Webinars on M2M Evolution

Lead GeneratorM2M Evolution managed webinars make it easy for you to reach customers and impress your best prospectswith a Webinar. Your Webinar is completely turn-key and every step of the process is managed with theutmost professionalism.

Pre-Event: An expert team handles all of the marketing, promotion and registration.

During the Event:We provide the technology, utilizing the most effective conferencing software platform, and an experiencedwebinar moderator.

Post-Event:No detail is overlooked in the crucial wrap-up. You receive actionable leads. The webinar will continue toprovide you with leads, as the event is available in our Webinar Archive on M2M Evolution long afterward.

Webinars are typically one hour long. You can also choose a 90-minute event, since the Q&A period oftenprompts lively interaction.

Your event will deliver your message via streaming audio or telephone. A PowerPoint presentation providesaccompanying visuals, making a content-rich learning experience.

Events are interactive. An experienced moderator makes the most of everyone’s time, keeping thepresentation on track. Then the moderator passes along questions of the featured speaker(s).Attendees are fully engaged in this Q&A session.

Brand Recognition andLead GenerationTurn-Key Events

• Reach qualified decision makers• Premium quality lead generation• Connect with customers• Increase product awareness• Multi-channel marketing program• Position your company as a leader

eNewsletters

M2M Evolution’s product-focused eNewsletters deliver your marketing message in a highly credible editorialenvironment. Targeted, editorial-rich, email newsletters are delivered daily, weekly, biweekly, or monthly. They are subscribed to on a strictly opt-in basis.

These achieve a vast reach among thousands of communications and technology decision makers.M2M Evolution’s eNewsletters focus on an array of topics covering numerous facets of technology andcommunications. Becoming a sponsor of an eNewsletter positions your company as a thought leaderand reinforces your branding.



AD

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Ad BoxDimensions336x280 px72 dpi, 30k maxAcceptable files: .gif,.jpg, .swf,.png, I-frame

Run of Site Advertising

SkyscraperDimensions120x600 px72 dpi, 70k maxAcceptable files:.gif, .jpg, .swf, .png, I-frame

Rollover HomePage Ad(not shown)Dimensions1000x60 px72 dpi, 70k maxAcceptable files:.gif, .jpg, .swf, .png, I-frame

LeaderboardDimensions728x90 px72 dpi, 50k maxAcceptable files: .gif,.jpg, .swf, .png, I-frame


M2M Evolution’s Splash Page is a stand-alone Web page dedicated solely to the advertiser. The splashadvertisement is designed to capture the user's attention. On M2M Evolution, the Splash Page appearsrandomly, between pages of content, when the visitor is browsing the site. The Splash Page will appearonce a day for each visitor.

Benefits:• No clutter or competition, the advertiser owns the page• Has ability to animate the advertisement to create excitement and increase clickthroughs• Create a complex advertising message

Splash Page

SplashDimensions600x375 pixels, 72 dpi, 60k maxAcceptable Files: .gif, .jpg, .swf, .png, I-frame

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M2M Evolution Conference & ExpoThe M2M Pavilion at ITEXPO presents you with an unrivaledopportunity to build relationships and initiate accounts. We’rebringing together C-level and senior executives, developers andengineers who are developing and deploying M2M solutions.

Take this occasion to meet with them and conduct business.This is a prime opportunity to showcase your wirelessM2M communications solutions, such as software, RFID devices,sensors, telematics systems, cloud solutions and more.

Show Your AdvantagesAs an exhibitor, you have the opportunity to demonstrate yourcompany’s offerings and competitive advantages, in front of yourtarget audience. Field attendee questions and demonstrate yourcapabilities. Show targeted prospects how your company’sproducts, services and applications dovetail with their currentM2M communications plans or may even lead to new solutions.

M2M Evolution Conference & Expo AttractsDecision Makers Who Control BudgetsThe M2M Evolution conference agenda addresses the role of M2M solutionsin the supply chain, automotive, transportation, proactive responseand logistics industries. The conference features panel discussions, seminarsand expert presentations. Your company can also take advantage of theM2M excitement by meeting in person with the innovators who are takingM2M technologies from the lab to commercial, residential, industrial andgovernment markets.

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Technology Marketing Corporation800 Connecticut Avenue, 1st Floor

Norwalk, CT 06854

Contact us today to discuss how we can put our proven means to connect with marketplacedecision makers to use for your company.

Dave Rodriguez, President David Rodriguez identifies new areas of opportunity for TMC while ensuring effective execution of editorial andsales missions, and ultimately, client satisfaction. Under his direction, TMC online media vehicles have earned marketleading positions by constantly growing revenue and market share for their clients.

Erik Linask, Group Editorial Director, TMCErik Linask oversees the editorial content and direction of TMC’s online and print vehicles. He was previouslyGroup Managing Editor. Prior to joining TMC, Erik began his career at management consulting firm LeadershipResearch Institute.

Carl Ford, CEO , Crossfire Media, Director of Content , M2M EvolutionCarl Ford develops programs that bring to light an understanding of the issues required for delivering broadbandwireless Internet services with existing technologies and facilitated by a variety of smart end user devices.Carl also blogs at http://blog.tmcnet.com/carl-ford.

Editorial Leadership

To advertise, please contact Matthew Gleesonat [email protected] or 203-852-6800 x145.

www.m2mevolution.com

TMC’s Editorial LeadershipNadji Tehrani - Chairman Rich Tehrani - CEO Dave Rodriguez - President Erik Linask - Group Editorial Director Paula Bernier - Executive EditorPeter Bernstein - Senior Editor Stefania Viscusi - Assignment Desk Editor

Carl Ford - CEO, Crossfire MediaGary Kim - Contributing Editor Bob Emmerson - TMC European Editor David Sims - TMCnet Contributing EditorSusan J. Campbell - TMCnetContributing Editor

Connect Now

m2m evolution - tmcnet€¦ · information online, so prominent, organic placement is vital in...

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