November 2, 2010

Koren Stucki, VP Marketing

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Aegis Mobile Overview   Business formed in 2006

  Provide mobile and compliance solutions

  Focused on mobile industry

  Experienced wireless and content industry team of ~37 employees

  Excellent reputation in the industry

  Financially stable!

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Key Topics   What is the mobile revolution?

  Four questions all businesses should ask before going mobile

  How to master the mobile revolution

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What is the Mobile Revolution?   38% of adult cell phone users

access the Internet on their phone1

  New mCommerce channels, where customer transactions are conducted using a mobile device, could be worth $2.5 billion by 20112

  Within the next five years, more users will connect to the Internet over mobile devices than desktop PCs3

1Chart adapted from The Rise of App Culture. http://pewInternet.org/Reports/2010/The-Rise-of-Apps-Culture/Overview.aspx, Sep14, 2010. 2Amazon, eBay Power Bulk of $2.5 Billion Mobile Commerce. Ina Steiner. AuctionBytes.com, http://www.auctionbytes.com/cab/cab/abn/y10/m08/i16/s03, Aug16, 2010.

3 Internet Trends, Morgan Stanley Research, Mary Meeker, June 7, 2010.

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Four Questions to Ask Before Going Mobile 1.  What are the goals of our mobile presence?

2.  What are the unique needs of a mobile user?

3.  What is the difference between Mobile Web Apps vs. Client-based Apps?

4.  What devices do our customers use?

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  Build brand awareness and consumer relevance

  Translate an eCommerce business to the mobile web

  Drive consumers to brick-and-mortar retail sites

  Develop and engage a broader customer base

What are the goals of our mobile presence?

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  Immediate Benefit: Provide value to users upon initial engagement   Convenience through click-to-call, request info, etc.   Store locator, product reviews and price comparison

  Relevance: Hyper-target users with device, user and application profiles   Give the option to use current location when LBS is available   Provide unique flow for different devices (smartphone vs. feature phone)   Create landing pages with targeted promos   Store information if experience is interrupted or stopped

  Ease of use: Design simple yet effective navigation with only relevant steps   Easy to recognize what is selectable (i.e. arrows, menu buttons, etc.)   Platform-specific navigation controls

What are the unique needs of a mobile user?

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Mobile Web Apps vs. Client-based Apps?

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  Determine what devices your target customers are using

  Mobile devices – especially Blackberries – do not render consistently across platforms and different versions of the device

  Feature phones still make up majority of the market

  Different device capabilities should be leveraged for improved user experience

  Test on live devices, don’t rely solely on emulators

  Use a robust mobile content management system to do the heavy lifting for you

…one size does not fit all…

What devices do our customers use?

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Mobile Content Management System

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RE/MAX Mobile Web Application vs. PC Website

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Towson Tiger Mobile Web Application vs. PC Website

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Walden UniversityMobile Web Application vs. PC Website

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How to Master the Mobile Revolution   The Mobile Web Experience is Different

  Users look for immediate answers (store locator, price comparison, product reviews)

  Ease of use is critical (click-to-call, location aware programs, etc.)

  Location, location, location   Hyper-target customers with user-specific offers according to their

location, user history and other demographics

  The Mobile Experience Varies by Platform   One size does not fit all   Leverage different device capabilities