“lyon: the city that says “yes” - aderly · welcome! lyon: the city that says “yes” to...
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“Lyon: the city that says “yes” to foreign investors!”
Welcome!
Lyon: the city that says “yes” to foreign investors. Since 1974, Aderly has been drawing on all the resources at its disposal to attract, establish and support new businesses in the Lyon region. Those that help finance Aderly - in particular Lyon Chamber of Commerce, Greater Lyon and the Rhône County Council - consider it important for Lyon’s economy to attract these businesses, which are a source of wealth, innovation and jobs.
This year, 71 new businesses decided to set up in the Lyon region - a record! Behind each of these 71 projects are entrepreneurs who were attracted by lyon and the warm welcome it offered them. The “Lyon Welcome Attitude”, initiated by Eurexpo, is the attitude of the city that is open to the world, with hunger for new projects and initiatives; and has a talent for welcoming new businesses and achieving great things with them.
In Lyon, businesses from countries such as the USA, Germany, Italy and China find an unparalleled scientific and industrial environment in certain sectors, a responsible, qualified workforce, accessible networks that can give rise to fruitful partnerships and, once they have settled, an exceptional quality of life.
These businesses will create 1,800 direct jobs and probably more than 4,000 jobs altogether, including indirect positions. So yes: foreign businesses will continue to receive a warm welcome in lyon!
EDITORIALJacqueS de chilly
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ADERLY REPORT 2012 EDITORIAL
JACQUES DE CHILLY Aderly Executive Director
8 22 23a WoRd FRom ouR chaiRmeN
18 21The PRoJecTS aNd TeRRiToRieS TeamA competitive advantage for Aderly
liST oF NeW comPaNieS
6 2012 ReSulTS
By BuSiNeSS SecToR CLEANTECHNOLOGIES & INDUSTRY
LIFE SCIENCES BUSINESS SERVICES
ReSulTS
10 15
16 New feature WheRe aRe They NoW? Portraits of 2 companies and 2 testimonies
27 29
26
38
24
30 36
34WoRld TRade ceNTeR lyoN
adeRly, a caTalyST FoR lyoN’S comPeTiTiVeNeSS
GoVeRNaNce AND oRGaNiSaTioNal STRucTuReadeRly
commuNicaTioNS
lyoN aNTiciPaTeS SuSTaiNaBle deVeloPmeNT
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oNlylyoN 2012 STePPiNG uP The Pace!
In 2012, 71 companies chose Lyon and were supported by Aderly when setting up their operations there.
These new companies will create 1,859 jobs over the next three years. More than 65% of the companies supported are foreign-owned.
Many different sectors are represented, but the majority of the companies (29) operate in cleantechnologies and industry’s sector, which Aderly views as priorities, hence devoting substantial resources to the sector. It should also be noted that service-sector activities alone (corporate services, banking/insurance and ICT) account for over 30 new additions. Life sciences are also well-represented, with 11 new companies set up in 2012.
other points to note: 7 new R&D centers have set up - a similar number to the previous two years - which shows how attractive the human and scientific expertise is in the Lyon region. In terms of square metres of office space allocated, the actual figure of 14,323 sq. m. is in excess of the 10,000 sq. m. target set by the bodies that fund Aderly.
NeW BuSiNeSSeS
JoBS WiThiN 3 yeaRS:
1,859
784 cleaNTechNoloGieS & iNduSTRy
287 liFe ScieNceS
788 BuSiNeSS SeRViceS
NeW comPaNieS By BuSiNeSS acTiViTy
Life sciences 11
Banking/ Insurance
2ICT 12
Services 17
Cleantechnologies & Industry 29
Business Services 31
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ADERLY REPORT 2012 2012 RESULTS
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2012 TaRGeT: To Fill 10,000 Sq m oF oFFice SPace
Sq m oF oFFice SPace Filled14,323 ReSulTS :
TyPeS oF oPeRaTioNS eSTaBliShed
Decision-making center 19
R&D center 7
Production 8Logistics 2
Services 9
Commercial activities
26
Europe 30 11 Germany4 Spain6 Italy1 Norway1 Netherlands2 United Kingdom4 Switzerland1 Tunisia
Americas 96 United States3 Canada
France 26
Australia 2
Asia 4
China 3 Japan 1
oRiGiN oF PRoJecTS
IFA (French Agency
for International Investments)
6
ERAI (Entreprise
Rhône-Alpes International) 7
Partners 13
Prospection 42
Advisors 16
oRiGiN oF comPaNieS By GeoGRaPhy
NumBeR oF NeW comPaNieS PeR yeaR aNd NumBeR oF JoBS cReaTed aFTeR 3 yeaRS
Number of new arrivals Number of jobs in 3 years
9971157
16061424
1859
1345
650
5359
69
56
6660
71
2006 2007 2008 2009 2010 2011 2012
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eSTaBliShed iN The lyoN ReGioN iN 2012LIST OF COMPANIES
Company by business sector Activity Origin of capital Type of set-upJobs
within 3 years
CLEANTECHNOLOGIES AND INDUSTRYBABCOCK AND WILCOX Services in the nuclear industry Canada Sales office 15CERECO Environment: agri-food France Sales office 11COMPAGNIE DES BOISSONS BIOLOGIQUES
Production of organic carbonated drinks France Decision-making center 6
COURB Production of electric cars France Production facility 200CRISOP Sale of live insects for organic pest control France Decision-making center 3DUNKERMOTOREN Industrial automation solutions for drive
systemsGermany Sales office 9
EDDYFI Surface and tube inspection with Eddy’s current and probe technology
Canada Decision-making center 15
ELITHIS Engineering low-energy construction (utility engineering, design, architecture, etc.)
France Sales office 16
ENEL SI Smart production, storage, energy saving and mobility solutions
Italy Sales office 25
ET SOLAR Manufacturing of solar panels China Decision-making center 15FABORY Bolts and screws USA Decision-making center 20FARESIN INDUSTRIES Industry Italy Sales office 12HAIER HOME SOLUTIONS Solar water heaters, heat pumps, air
conditioning, etc.China R & D center 30
LAKAL Manufacturer of rolling shutters and garage doors
Germany Decision-making center 40
LECITRAILER FRANCE S.A Manufacture of trailers and semi-trailers Spain Decision-making center 70M2AM Maintenance of gas analyses France Sales office 3M2I-TECHNICS Industry: Sale of technical equipment for the
armed forces and their operationsFrance Sales office 3
MAPEI Industry: Production of tile adhesives Italy Production facility 50METEO CONTROL Industry: Remote surveillance of photovoltaic
power plants/software for measuring the efficiency of PV panels
Germany Sales office 8
NODBOX Intelligent transport systems France R & D center 30NTS - EVIATEK Engineering in the aerospace, transport and
energy industriesCanada Sales office 12
POCO GRAPHITE GROUPE ENTEGRIS
Production of materials handling modules and purification systems
USA Production facility 12
POLYNT SPA Production and marketing of chemical products Italy Decision-making center 10POWER SOLUTIONS Marketing of tubes and accessories for urban
heatingItaly Branch office 9
ROS CASARES Production of tubes, pipes, hollow sections and the corresponding steel accessories
Spain Production facility 15
SOEX Waste Germany Logistics hub 5SOLOREA Solar energy - turnkey photovoltaic panel
installation for private citizensGermany Decision-making center 50
VECTOR CUATRO Complete life cycle of a project in 3 service lines: consultancy and structuring, manage-ment and administration of engineering
Spain Regional branch 10
WINDHAGER Paper and cardboard industry Germany Production facility 80 LIFE SCIENCESADVANCED PERFUSION DIAGNOSTICS
Medical system for sepsis prevention Switzerland R & D center 15
AENOVA Production of pills and capsules for the phar-maceutical and health sector
Germany Production facility 25
ANASTOM-SURGICAL Development of medical devices based on a circular suture technology, unique and patented
France R & D center 14
ADERLY REPORT 2012 NEW ARRIVALS IN 2012
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Company by business sector Activity Origin of capital Type of set-upJobs
within 3 years
LIFE SCIENCESELLEX Ophthalmic equipment Australia Sales office 12ELLEX Distribution of medical equipment Australia Sales office 2HEALTH PREVENT Development of a medical system and R&D/
marketing of food supplementsFrance R & D center 37
LION LABORATOIRES SAS Distribution of breathalyser systems UK Sales office 10SHINETSU SILICONES EUROPE B.V Silicone formulation Japan Center R & D 5SINGULIER SANTE Functional foods USA Sales office 14SMAD FRESENIUS Manufacture of dialysis machines Germany Production facility 150STRATELYS Healthcare training and consultancy France Sales office 3 BUSINESS SERVICESABERCROMBIE Retail USA Other 45AMERICA HOUSE Information, training and business center USA Other 1AMS Home healthcare services France Sales office 10BRITISH COUNCIL International organisation for education and
cultural relationsUK Training center 15
COMPTOIR DE LA MODE Import/export of children’s clothing Tunisia Decision-making center 5DOMPLUS Care services France Sales office 40FAE GROUP Farming equipment Italy Logistics center 5GLOBE EXPRESS SERVICES International logistics services USA Sales office 10GROUPE MATIMMOB Event tourism France Other: Seminar and
conference center/hotel and restaurant
20
HANDICALL Call center France Service 52IZEO Importation and distribution of low-current
security equipmentFrance Sales office 12
KARCHER Manufacturing cleaning equipment Germany Sales office 7KEM ONE Development of integrated vinyl solutions Switzerland Decision-making center 100LOUIS DREYFUS COMMODITIES SERVICES SAS
Specialising in international educational and cultural opportunities
Switzerland Decision-making center 200
METAIRIE SA Distribution of wine online Germany Service 18VISBLU Communication Spain Sales office 8VIZUACOM Specialist printing (security, evacuation plan) France Decision-making center 4ADVANTAGE IT platform for financial products France Decision-making center 5ADWAYS Interactive applications France R & D center 15AFD TECHNOLOGIES Telecoms services France Service 40APPSOLUTE Smartphone applications Norway Decision-making center 10AZ NETWORK Integration of IT solutions France Decision-making center 15C3RB INFORMATIQUE Development of software packages for media
librariesFrance Sales office 15
EUDOWEB Development of CRM solutions France Sales office 10INCONSO Development of logistics optimisation software Germany Decision-making center 20LINAGORA LYON Developer of free software France Other 20ONLYSENS Advergames, serious games and augmented
reality France Decision-making center 5
SIR FULL SERVICE Software development France Sales office 9XLRENDER Render farms online Switzerland Sales office 30BANK OF CHINA Banking China Regional branch 35ING DIRECT CAFé Online banking Netherlands Sales office 7
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CLEANTECHNOLOGIES aNd iNduSTRy
BABCOCK AND WILCOX l CERECO l COMPAGNIE DES BOISSONS BIOLOGIQUES l COURB l CRISOP l DUNKERMOTOREN l EDDYFI l ELITHIS l ENEL SI l ET SOLAR l FABORY l FARESIN INDUSTRIES l HAIER HOME SOLUTIONS l LAKAL l LECITRAILER FRANCE S.A l M2AM l M2I-TECHNICS l MAPEI l METEO CONTROL l NODBOX l NTS - EVIATEK l POCO GRAPHITE GROUPE ENTEGRIS l POLYNT SPA l POWER SOLUTIONS l ROS CASARES l SOEX l SOLOREA l VECTOR CUATRO l WINDHAGER
29 NeW BuSiNeSSeS
TeSTimoNieS
haieR
Frédéric AGAROperations Director - Haier Europe Home Solutions
The Chinese group Haier, the world’s leading brand of major appliances, has set up in Caluire-et-Cuire in the north of Lyon. Haier has chosen the Lyon region as the site for its second European R&D center, which will be dedicated to its new Home Solutions division. The mission of the on-site teams is to develop a comprehensive range of heating, cooling and domestic hot water systems for the residential and commercial markets in Europe. The group has selected lyon because of the unique thermal engineering expertise and high quality, suitably skilled workforce available in the area.
With an investment of €1 million over two years, the goal is to create a total of 12 jobs here by the end of 2013.
“Our new Home Solutions division is a strategic move for the Haier Group. By setting up an R&D center in France, we will be in a position to develop products adapted to the demands and expectations of the European market”, said Frédéric AGAR, Operations Director - Haier Europe Home Solutions.
The group employs 80,000 people worldwide and achieved consolidated sales of €23.3 billion in 2011. In Europe, the “Home Solutions” division, aimed at the professional installers’, which represents €150 million of the sales.
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ADERLY REPORT 2012 CLEANTECHNOLOGIES AND INDUSTRY
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CLEANTECHNOLOGIES aNd iNduSTRy
LyoN,A CLEANTECH HUb IN EURoPEA NETWORK OF CLUSTERS AND WORLD LEADERS IN ALL FIELDS OF ECO-BUSINESS
maPeiIn 2012, Mapei, the world’s leading manufacturer of adhesives and chemical products for construction, opened a new manufacturing plant in the Plaine de l’Ain industrial park in Saint-Vulbas, which is the third in France. The group’s desire to expand was largely due to the saturation of its existing site in Haute-Garonne County. The new-generation factory with a floor space of 12,000 square meters is equipped with a highly innovative powder manufacturing machinery, capable of producing 45 tons of products per hour. Together with the warehouse and manufacturing services, quality control, logistics and maintenance, this is one of the most modern plants of the group. mapei needed aderly to help the company in its search for potential sites. The agency also contributed to staff recruitment. The project is expected to create some 50 jobs. And, lastly, Aderly took charge of communications as regards the establishment of the company.
Mapei’s goal is to get closer to its customers, but also to the suppliers of raw materials. This is why the company wanted to establish itself in the Lyon area so that it could cover better the western part of France. This strategic location means that transport and delivery times for the raw materials needed by Mapei to manufacture its products can be minimized. Indeed, the Lyon region offers many benefits in this respect, allowing the company to position its plant
in the immediate vicinity of the north-south highways and to take advantage of quality infrastructure and road networks.
As Mario Pallme, executive director for France, emphasizes,
“For the sake of proximity, we are already operating in Midi-Pyrénées and in the northeast. We have to cover French territory from a logistic’s point of view because transport accounts for a significant part of our costs.”The Mapei Group has 7,500 employees, 68 branches, 58 factories in 27 different countries across the five
continents and reported sales of €1.9 billion. With three production plants and a research center, the French branch, Mapei France SA, comprises 280 members of staff and €93 million of sales.
Mario PALLMEExecutive director for France
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ADVANCED PERFUSION DIAGNOSTICS l AENOVA l ANASTOM-SURGICAL l ELLEX (FORMATION) l ELLEX (OPHTALMOLOGY) l HEALTH PREVENT l LION LABORATOIRES SAS l SHINETSU SILICONES EUROPE B.V l SINGULIER SANTE l SMAD FRESENIUS l STRATELYS
LIFE ScieNceS
11 NeW BuSiNeSSeS
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ADERLY REPORT 2012 LIFE SCIENCES
13
LIFE ScieNceS
TeSTimoNieS
elleXAfter setting up a sales office for distributing medical equipment in Villeurbanne in May 2012, Ellex, a subsidiary of an Australian group, which specialises in the development, manufacturing and marketing of ophthalmic products designed to prevent blindness (laser and ultrasound products), decided to set up a training center and a technical center at Rilleux-la-Pape.
«This is the right time to step up our sales, expand our staff and promote our brand in Europe, for greater growth throughout the region», explains Philippe Maury, General Manager of Ellex France. ellex was supported by aderly in its search for premises and recruitment of staff. With 12 jobs expected to be created over the next three years, this new site will allow the company to strengthen its presence in France, which, with more than 5,600
ophthalmologists, is one of the biggest ophthalmology centers in the world.
adVaNced PeRFuSioN diaGNoSTicS
Incubated at the École Polytechnique Fédérale de Lausanne, Switzerland, this project is based on an innovative medical system which allows very early diagnosis of sepsis in patients in intensive care. This patented non-invasive system is based on measurement of the blood pressure in the intestine, a drop in which can create a risk of septic shock. Sepsis is the primary cause of death in intensive care, particularly when treated too late, until now, there was no system on the market that enabled diagnosis in such way.
lyon was in competition with sites in Switzerland and Germany to become the home of a new, innovative company, advanced Perfusion diagnostics, which was born from this project. Aderly was able to demonstrate the benefits of the Lyon region in terms of the advancements in medical technology and its potential market. Advanced Perfusion Diagnostics thus set up a base in Lyon’s 8th arrondissement. Aderly supported the company’s creation with the legal formalities, the search for premises, the recruitment of staff and networking with industrial and academic partners in the Lyon region.
FReSeNiuS medical caRe SmadWhat is the nature of your investment in lyon?
Fresenius Medical Care SMAD, which is an industrial subsidiary of the German group Fresenius Medical Care based in L’Arbresle, north-
west of Lyon, with 400 staff, recently benefited from two major investments of over 20 million euros, allowing it to double its production capacity, which now stands at 14 million units a year. Two new automated production lines are to be created: one for Bibags (dry dialysis concentrates) and the other one for haemodialysis machines for the treatment of kidney diseases. To accommodate this new production line, one of the main buildings has been extended and a new building, on which construction began in early 2012, is currently being completed and is due to be operational in March 2013. The new production line will occupy 1,000 sq m and SMAD plans to hire between 80 and 100 staff in 2013 (and a total of
150 in the next three years), including engineers, technicians and production operatives. SMAD, which exports 96% of its output, thus plans to continue its development, focusing particularly on the European, South American and North African markets. These lines will be the most technologically advanced in the field of medical equipment production for the treatment of kidney failure.
Why did you choose to expand your activities in the lyon region?
SMAD opened its L’Arbresle site in 1977 and became part of the Fresenius Medical Care group in 1987. The location was thus chosen a long time ago. Since then, the group has developed its operations on the site and in addition, these investments are a sign of good performance by the Fresenius Medical Care SMAD group, in terms of quality and continuous improvement, aided by a location with excellent transport links and strong support from local politicians and authorities. The L’Arbresle site, which was competing with a site in Germany and another in China, asked Aderly for help in implementing its proposed extension project in the Rhône County Council.
Philippe MAURY General Manager of Ellex France
Fernand BADANO General Manager
KEy FIGURES
Thierry EYRARD President
Lyon, 8th
most innovative city in the world
€1BiLLion invested by Greater Lyon in vaccines and diagnostic between 2004 and 2010
WorLd no. 1 Human vaccine (Sanofi Pasteur) Veterinary products (Merial) Bacteriological diagnostics (bioMérieux)
Rhône-Alpes :
40 hospitaLs and almost
32,000 Beds
300 clinical trials
1,500 studies
1,700 publications by Lyon hospitals
A high research potential
20,000 stUdents and
6,500 researchers in Life Sciences in Rhône-Alpes HealthCare
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ABERCROMBIE l ADVANTAGE l ADWAYS l AFD TECHNOLOGIES l AMERICA HOUSE l AMS l APPSOLUTE l AZ NETWORK l BANK OF CHINA l BRITISH COUNCIL l C3RB INFORMATIQUE l COMPTOIR DE LA MODE l DOMPLUS l EUDOWEB l FAE GROUP l GLOBE EXPRESS SERVICES l GROUPE MATIMMOB l HANDICALL l INCONSO l ING DIRECT CAFÉ l IZEO l KARCHER l KEM ONE l LINAGORA LYON l LOUIS DREYFUS COMMODITIES SERVICES SAS l METAIRIE SA l ONLYSENS l SIR FULL SERVICE l VISBLU l VIZUACOM l XLRENDER
BUSINESS SeRViceS
31 NeW BuSiNeSSeS 845
5.2
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ADERLY REPORT 2012 BUSINESS SERVICES
15
TeSTimoNieS
BaNK oF chiNa
innovative, ambitious projects such as lyon-Part dieu and the lyon-confluence
a strategic location for management functions
In December 2012, Bank of China, the oldest and the most international Chinese bank, opened a branch in Lyon at 1 rue de la République, ideally located between the Opera and the City Hall. It is the world’s eighth-biggest bank in terms of stock market capitalisation and second biggest lender in China.
As France’s second most important economic region after Paris, Lyon seemed an obvious choice for the bank. This decision was further supported by the strong history of political, economic and cultural relations between China and France, Lyon’s international profile, highly-developed banking sector, and the recent establishment of the Chinese Consulate in the Part-Dieu district.
Bank of China has benefited from Aderly’s assistance in finding the ideal location and recruiting staff for its Lyon branch. Bank of China has strategically positioned itself as a major multinational banking group that has an integrated and diversified global commercial platform, focusing on the core business of commercial banking. It provides a comprehensive range of financial services to customers across China, as well as in Hong Kong, Macao and 30 foreign countries. Bank of china owns 11,058 establishments worldwide, including 10,075 in china.
louiS dReyFuS commodiTieSLouis Dreyfus Commodities, an international group specialising in global trading of raw materials, with 38,000 employees spanning over 90 countries, set up a new office in Lyon in 2012. The Louis Dreyfus Commodities management team was assisted by Aderly and its expertise in setting up a decision making center in the Rhône-Alpes region.
For Jean-Marc Foucher, CEO, Europe and Black Sea:
«Lyon is a major international city with excellent infrastructures, making it the perfect platform where to develop our activities. Moreover, the universities and schools in the city provide us with very well-trained employees».
The agency helped the group reach its decision, move over some of its employees from other sites, and search for jobs for their partners. Louis Dreyfus Commodities currently occupies office premises in the Cité Internationale. Its activities there should grow rapidly, and its workforce is expected to comprise nearly 100 people by the end of 2013.
Jean-Marc FOUCHERCEO Europe and Black Sea
biggest concentration of service-sector companies in France (after Paris)
2nd
million euros a year invested in business real estate, on average
845
million sq m of office space in lyon
5.2
Jia Ma, Deputy Director of the Bank of China, symbolically receives the company
registration certificate from Philippe Grillot, President of the Lyon Chamber of Commerce, during Aderly’s Lively Show
KEy FIGURES
miyoShi
Miyoshi Europe recently moved its European production site from Limonest to the Lyon-Saint Priest. A leading player in the processing of specific raw materials for the cosmetics industry, this subsidiary of the Japanese group Miyoshi Kasei established a base in the Lyon region with Aderly’s help in 2003.
Nine years later, miyoshi europe employs 30 people, and at the end of 2012 it moved to a new site with nearly 3,000 sq m of workshops and warehouses and 800 sq m of offices and laboratories, built to measure at the heart of lyon-Saint Priest.This project is the tangible result of the growth of the company and its commitment to being an innovative and responsible organisation, beneffitting the cosmetics industry. In 2009, the production and distribution sites were joined by a research and development center, the main aim of which is to create new, innovative technologies capable of meeting the needs of a changing market. With its competitive real estate costs and its world-renowned research in skin modelling and chemistry, the Lyon area has been chosen by several companies like Miyoshi Europe (BASF, Gattefossé, etc.), turning it into a European cluster for processing raw materials.
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WheRe aRe They NoW?
Sma FRaNce
Since its creation in 2007, SMA France, a French subsidiary of SMA Solar Technology AG, the world’s biggest manufacturer of solar inverters with over 5,500 employees worldwide, has grown rapidly, seeing its workforce expand from 4 to 60 by 2011. Based in Saint-Priest, near Lyon, SMA France has swiftly established itself as the leading player on the French photovoltaic inverter market, with a dominant market share. SMA France currently has three decentralised technical support sites, in Toulouse, Aix-en-Provence and Lyon. This network will be reinforced in 2013 by the opening of a new office in Troyes.
The company has now become a key player in renewable energy in the Rhône-alpes region and throughout France.They are making an active contribution to the development of solar energy through its involvement in professional organisations, in which it holds key positions. SMA France chairs the photovoltaic inverters division of the GIMELEC consortium of electrical equipment manufacturers and is also involved in the ENERPLAN union for solar energy professionals as an administrator.
In the face of the significant slowdown in the French market since 2011, SMA France has seen a slowdown in its sales. However, the French subsidiary, which remains an important pillar of the group’s international development, has just been given commercial responsibility for French-speaking Africa. In addition, SMA France remains convinced that there are still good prospects for photovoltaic energy in France.
Furthermore, the group continues to make considerable investments in research and development and is banking on technological innovation to tailor its solutions to future energy supply needs.
Because it is important that businesses that set up in Lyon stay there, Aderly follows up to check that the companies it has supported in previous years remain in good health. While some of these businesses do not manage to maintain their presence in the Lyon region, others have been able to seize the opportunities offered to them to develop in the area.
here are some examples.
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Pierre GeNiN,
chairman of Sma France, being presented with the award for «best French headquarters of a foreign-owned company» at Aderly’s 2008 new business awards.
ADERLY REPORT 2012 WHERE ARE THEY NOW?
PRomoTiNG The ReGioN’S oFFeR iN all iTS diVeRSiTy
aderly has taken into consideration the plannings of the towns and the country-side and as a result, in 2012 further strengthened its action in support of peri-urban areas, in response to requests from the Rhône county council. aderly has got involved with the local organisations in order to aid them to achieve the previously set development initiatives.
The ProjecTs AND TerriTories TeAm: a comPeTiTiVe adVaNTaGe FoR adeRly
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Aderly’s operations also include the outlying areas of the Rhône County Council: the Agglomeration Community of Portes de l’Isère (CAPI) and the Plaine de l’Ain. Its commitment is to engage in promotional and economic development activities in these areas and to seek out companies that may wish to set up there. The agency also provides expertise to these areas, offering regular support in the determination of their development strategies, and playing an advisory role on the development of real estate projects. Finally, Aderly contributes to the development of the metropolitan hub, which includes the historic territories (CAPI and Plaine de l’Ain), in addition to Vienne and Saint-Etienne. The agency also contributes to the national reflections of the CNER (the national federation of economic development agencies) and its strategic vision of the role of economic development agencies in France.
deTecTiNG PoSSiBle PRoJecTS ThRouGh moNiToRiNG aNd FolloW-uP oN Key iNTeRNaTioNal PlayeRS
The Rhône County Council, which works closing with Aderly, has asked the agency to carry out regular follow-up with the large companies established in the county’s peri-urban areas in order to help to anticipate situations such as rapid growth or crisis that may arise during their development.
Aderly has therefore implemented resources to monitor the large international groups in the region to make sure that they are supported during good and bad times. Companies with more than 30 on-site employees, funded by foreign capital and based in peri-urban areas, receive regular support by Aderly whenever it is needed.
Results: 10 possible projects detected in 2012 and 2 new businesses set up in peri-urban areas
Economic monitoring also remains a powerful tool for detecting projects. As well as adding value to the teams’ prospecting activities, this active monitoring unearthed 6 projects and gave rise to 3 new investments in the region in 2012.
Aderly shared a stand with Greater Lyon at the SIMI business real estate fair last December. This annual trade show attracts nearly 22,000 professionals each year, as well as 400 exhibitors representing the entire real-estate market and all related real-estate and business services.It gave Aderly an opportunity to promote the region’s service-sector, as well as its peri-urban areas: strategically different sites given the given between the city and the countryside. For example, Lybertec
is a 175-hectare business park for industrial and service activities located 45km north of Lyon. It is a home to several companies that are highly innovative and open to exports. At SIMI, the Projects and Territories team had personal meetings with around fifteen companies, as well as promoting Aderly’s support services in general. The show also provided an opportunity to promote the region’s Beaujolais wine, which was the theme of the reception drinks to which investors were invited.
Touting for business
at the SIMI
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ADERLY REPORT 2012 THE PROJECTS AND TERRITORIES TEAM
Lybertec, an eco-designed park with a highly innovative environmental approach
As in 2011, Aderly’s service offer has allowed inward investment managers to devote more time to unearthing large-scale projects, with projects that generate fewer jobs supported by a separate team. Some twenty companies have benefited from the Welcome and Booster packages, which provide assistance tailored to their particular investment project.
aN eXamPle oF a comPaNy ThaT haS BeNeFiTed FRom The Welcome oFFeR: eddyFi
Founded in Quebec (Canada) in 2009, Eddyfi is one of the most recently created companies in the field of equipment producing non-destructive testing (NDT). Aderly assisted Eddyfi Europe in finding premises for its French subsidiary in the Plaine de l’Ain industrial park and ERAI (Entreprise Rhône-Alpes International). The company
benefited from their tailored support and follow-up during the process of searching for premises and creating the subsidiary, helping to make the project a success.
Eddyfi has the expertise, engineering capabilities and manufacturing versatility necessary to supply secure and fully-integrated customised inspection solutions that make their customers more efficient and more profitable. The experts of Eddyfi are currently developing the most powerful and reliable test instruments, scanners, probes and data acquisition and analysis software around. 50% of its revenues are generated in Europe, hence the creation of Eddyfi Europe in France in September 2012 was in order to provide an optimal response to the needs of the European market.
a RaNGe oF SeRViceS FoR BuSiNeSSeS SeTTiNG uP iN The ReGioN
SuPPoRT FoR BuSiNeSSeS: uNique SeRViceS oPeNiNG The dooR
To a SPecial ciTy aNd ReGioN
Aderly’s services go further, such as adapting to the needs of each project as expressed by the company concerned. The agency has project managers dedicated to supporting companies with mobility and human resources issues.
aReVa: looKiNG BacK aT The moBiliTy Team’S TRiP To PaRiS
As the result of the Fukishima disaster, Areva wanted to achieve a better balance in the division of technical expertise between its head office and the rest of its network and thus implemented a plan to transfer more than 300 staff to the Lyon site over the next 3 years. At the forum held by the company for its teams in the Paris area 12-13 April, Aderly’s mobility team met the employees who may be transferred at a stand, dedicated to promoting the qualities of the Lyon region, offering them individual discussions and advice.
Kem oNe: 3 Key FiGuReS
15 employees supported
15 accommodation solutions
1 schooling solution
louiS dReyFuS commodiTieS: Key daTeS aNd FiGuReS
January 2012: file drafted by Aderly and the mobility team
March and April: 2 «taster» trips organised (30 people)
April to end 2012: employees welcomed
Key figures:
• 27 employees located • 7 accommodation solutions
• 6 impatriations • 2 schooling solutions
• 1 other type of advice given
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accommodation solutions
50
impatriation9international schools placements
5Business meetings/events8
other advice20companies assisted 22
Key FiGuReS oN moBiliTy
Customised services such as the “job-dating” offering young telecoms graduates from higher education institutions in the south-west area to meet with aFd Technologies, or the recruitment of 14 disabled workers to support Handicall, using the simulation-based recruitment method (professional role play scenarios).
ADERLY REPORT 2012 SUPPORT FOR BUSINESSES:
staff recruited by our 71 new companies
115
increase in enquiries compared to 2011, with a significant increase in the number of requests for advice (statistical studies, labour law, etc.)
+39%
of all requests concern the service sector
36% of cases come from abroad
75%replies to enquiries made by 120 different companies
300
of recruitments are within development functions and commercial/administrative support functions
70%
of posts created as «executive» posts, as against 30% in 2011
51%iNTeRNaTioNal SchoolS iN lyoNas an economic player in the region, aderly wishes to be involved in the major discussions which shape the city of tomorrow, including the sensitive issues such as international schools. Providing international education is a real asset which adds to the appeal of the lyon region. at times, when competition between countries and cities to attract investors and set up long-term businesses is tougher than ever, providing a complete package for expatriate children is a proposition which sets us apart.
The majority of employees transferred by international companies, are young parents who consider schooling to be the key issue when agreeing to live abroad. For several years now, Aderly has aimed to increase the attractiveness of Lyon’s educational system by getting involved with the diverse public and private institutions, publishing a guide (downloadable from the documents heading at www.investinlyon.com) listing the institutions, from nursery to high school, which offer international education and actively participating in the survey currently being led by Greater Lyon. Last summer, Lyon Urban Community ordered a full analysis of the schooling system (number of institutions, pupils, languages taught, education practiced, etc.) which also enabled a list to be compiled to answer questions asked by businesses, international institutions (Consulates, foreign ICC, etc.) and expatriates. The survey will finally place Lyon among its French and European competitors. The objective: to define major trends to develop even higher quality international education, and to put Lyon among the top 10 European cities.
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FocuS
6,000 pupils 3 nurseries
6 primary schools 6 secondary schools and 4 high schools
9 languages taught: english,German, italian, Spanish, Japanese,Polish, chinese, Portuguese and arabic
lower fees that other european cities
Key FiGuReS
Key FiGuReShumaN ReSouRceS
aderly’s human resources activities are co-funded by the european Social Fund for 2011 and 2012
Philippe Grillot
PhiliPPe GRilloT, PReSideNT oF The cci oF lyoN, haS made iNTeRNaTioNal deVeloPmeNT oNe oF The PRioRiTieS duRiNG hiS TeRm aS a PReSideNT. he eXPlaiNS Why.
Philipe Grillot, why have you made international development a priority for your term in office?
For two main reasons: the first is, of course, the absolute necessity of continuing to support SMEs in our area with their international development. This means convincing those that have not yet done so - and do not the means - to take the plunge, furthermore supporting those that have already had some experience of exports in implementing a real international strategy.
The second is to continue to boost the attractiveness and international profile of our city, and to continue to attract businesses, students and researchers, artists and investors.
What resources does the cci have at its disposal to promote the internationalisation of the region?
Firstly, of course, there are resources of the international division of the CCI of Lyon, which support and advise local businesses on a daily basis. Then, there is the work done by Aderly, which attracts over 60 foreign companies to Lyon each year, and the World Trade Center Lyon.
But there is also all the energy we put into making sure that the tools that the CCI manages or in which it is a stakeholder, strengthen their international dimension;
Lyon-Saint Exupéry airport, which is to strengthen its international links following the excellent early results of the route to Dubai; EM Lyon, which continues to rank in the top 10 European business schools; Eurexpo, which continues to grow and to organise international events which help boost Lyon’s appeal; not to mention CPE Lyon, a wonderful engineering school, and the world’s biggest fabric museum, which is owned by the Lyon CCI.
attracting businesses also means anchoring them in the region and keeping them loyal. you have launched an initiative to promote the recovery of struggling businesses...
With all the partners involved, chiefly the Lyon commercial court, but also accountants, auditors, solicitors, lawyers and representatives of the Rhône Chamber of Skilled Trades, we have established the REPI system. REPI, which stands for «Relais, Ecoute, Prévention, Information» («linking, listening, preventing and informing»), is the name of an office at the CCI of Lyon where business owners can, long before they get into difficulty, come and speak to attentive and listeners who know their field. This is crucial as, to remain attractive, Lyon must also be able to keep hold of the businesses that contribute to its economic dynamism.
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iNTeRNaTioNal deVeloPmeNT: a PRioRiTy FoR The chamBeR oF commeRce aNd iNduSTRy oF lyoN (cci)
a WoRd FRom ouR chaiRmeN
ADERLY REPORT 2012 A WORD FROM OUR CHAIRMEN
23
Bernard Fontanel
“We are also lucky enough to be based in a strong European Metropolis that has just consolidated its position. I am delighted with the decision of Michel Mercier and Gérard Collomb to create a European Metropolis in Lyon. With nearly 2 million inhabitants, 1 million workers and strong economic potential, the Lyon Metropolitan Area will be more visible on the European scene. The whole economy of the Rhône-Alpes region will benefit from this enhanced visibility, which will add to the attractiveness of our region”, said Bernard Fontanel, President of MEDEF and another co-chair of Aderly.
Aderly’s co-chairmen Michel Mercier and Gérard Collomb announced that the “European Metropolis” which is to be created as part of the upcoming decentralisation law is most definitely good news for Aderly.
Greater Lyon, by 2014, will be taken over the powers of the County Council in its area, making it the “European Metropolis of Interest”. Early-years child services, transport, and other local public services previously managed at County level will now be administered by the Greater Lyon Urban Community. 2014 will therefore see the introduction of more coherent institutional organisational structure that is more able to meet the needs of inhabitants. The Greater Lyon Urban Community may also take on some economic responsibilities and thus be better placed to lend impetus to the area.
Today, in France and worldwide, European Metropolis are the places where wealth is created, where scientific talents, entrepreneurs, artists and creators congregate, and where cross-fertilisation occurs thanks to a host of nearby know-how.
The government has understood this and that is why it created the “European Metropolis”, a status for which Lyon was the first to apply.
Since its creation, Aderly has always adopted this European approach, expanding the scope of its promotional and inward investment activities to include Isle d’Abeau and the Plaine de l’Ain industrial park in the neighbouring counties of Isère and Ain. It has benefited greatly from the current phenomenon of “metropolisation», whereby investors choose their locations from among competing metropolitan areas, rather than countries or regions.
The creation of “European Metropolis” will further consolidate this metropolitan dynamic and equip Aderly with extra positive points to attract foreign investors.
michel mercier and Gérard collomb
a euRoPeaN meTRoPoliS iS BoRN
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SeaRchiNG FoR GRoWTh iN The FouR coRNeRS oF The GloBe!aderly continues to pursue a highly-targeted, sector-specific approach in their international market development strategy. We look back over the details of 2012 and forward to the prospects for 2013!
FocuS oN2012 PRiX GalieN iN lyoNLyon welcomed on 4th October 2012 the 43rd edition of the French Prix Galien and the 12th edition of the International Prix Galien award ceremony, two awards of distinction given to pharmaceutical research leaders. It is the first time, since Frenchman Roland Mehl has created the award, that the French ceremony is being held in Lyon, and that the international ceremony is being held in France, following Brussels, Montreal, Madrid, Lisbon, Zurich, Berlin, and New York, two years ago.
Considered as the “Nobel prize” of pharmacy, the Prix Galien recognizes recent therapeutic innovations as well
as pharmaceutical research made public. Winners were announced in front of 300 attendees – research and pharmaceutical industry’s elite from around the world – assembled for the prestigious occasion at Lyon City Hall.
The prestigious evening aside, Lyon’s essential role in the drug industry that has been recognized. Aderly, the Economic Development Agency for the Lyon area, persuaded organizers to host the event in Lyon thanks to the city’s international notoriety in the life sciences and biotechnology domains. Alain Mérieux congratulated the Agency, also noting the promising work in creating “an infectious diseases shield” by the competitiveness cluster Lyonbiopôle.
iN NoRTh ameRica aNd caNada, Aderly continued its market development activities through its long-term partnership with the AFII, in both life sciences and cleantechnologies (3 assignments in each sector in 2012).
iN aSia, 3 countries were targeted: Japan, where 3 life sciences and cleantechnologies trips were made (Aderly has a member of staff dedicated to this zone); China, where 2 assignments were undertaken by the country specialist in chemistry and the environment; and North Korea on the subjects of smart cities, green chemistry and robotics..
iN euRoPe, 2012 was another very busy year, with consultants being sent on assignments to the UK and Italy; in addition to also eco-technology and ICT/video game assignments in Spain.
adeRly SeeKS iNVeSToRS iN PaRiS:
As part of its service-sector strategy, Aderly opened a new office in Paris in 2012. Two inward investment managers based there will reinforce the agency’s presence in the Paris region, targeting major French firms and international companies.
Overall, 2012 carried on where 2011 left off, continuing the implementation of a long-term field strategy while anticipating developments in new markets.
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ADERLY REPORT 2012 SEARCHING FOR GROWTH IN THE FOUR CORNERS OF THE GLOBE!
aderly’s teams are out in the field every day: on assignments to find new investors, identifying potential investors at trade fairs, implementing partnerships, attending events, etc. We are working on every front, actively seeking opportunities and projects!
iN 2012, oVeR 1,350 meeTiNGS WeRe held WiTh PRoSPecTiVe iNVeSToRS, leadiNG To The deTecTioN oF 327 PRoJecTS ThaT Will ReSulT iN iNVeSTmeNT
iN lyoN iN The comiNG yeaRS!
23 aSSiGNmeNTS oRGaNiSed To FiNd NeW iNVeSToRS
14 NeTWoRKiNG oPeRaTioNS (orgANiseD or PArTNereD by ADerly)
53 TRade ShoWS aNd coNFeReNceS aTTeNded
15 for clean technologies/industry (5 in North America + 4 in Asia + 6 in Europe)
7 for life sciences (2 in North America + 2 in Asia + 3 in Europe)
1 for the business services (in Europe)
29 for clean technologies/industry (Ecobuild in the UK, Cleantech Forum and Intersolar in Munich, Data Center and Midest in Paris, Pollutec in Lyon, etc.)
9 for life sciences (BIO Europe in the Netherlands, Incosmetic in Spain, Medica in Germany, Galien in the USA, etc.)
15 for the service sector (Cartoon Movie and Innorobo in Lyon, Robotworld in Korea, Salon des services à la personne in Paris, etc.)
3 for the clean technologies/industry team
3 for life sciences
8 for the service-sector team
In 2013, Aderly will further strengthen its international activities aimed at growth countries, particularly China (where the agency has already been working for several years and will continue to work), Brazil, the United Arab Emirates and Korea, while maintaining its activities in Japan and the United States. The USA remains a key target due to the fact that it is the source of most new technologies in the agency’s two priority sectors. As a new development for 2013, there are two trips planned
to seek investment in the ICT and video games sector, which is a sector experiencing strong growth.
In Europe, Aderly will, in particular, invest more resources in Germany, which was the biggest investor in France and Rhône-Alpes in 2012, and second behind the USA in 2011. It will also continue its market development activities in Europe (UK, Spain, Italy, Switzerland, etc.).
2013 ouTlooK
2011 carbon balance
20% ReducTioN iN co2 emiSSioNS By 2020!
Aderly was the first economic development agency to measure its greenhouse gas emissions. It was assisted by Cabinet ORAVEO and funded by ADEME to record its 2009 emissions. In 2011, the Project department within the agency analysed its emissions for 2010. The action plan implemented by Aderly foresees a 20% reduction of emissions by 2020, in line with the commitments made by France and Greater Lyon’s climate plan..
Following encouraging results in 2010, Aderly maintained its efforts in 2011, continuing to innovate and capitalising on its sustainable development actions and strategy. 2011 results in line with expectations
adeRly : SuSTaiNaBle deVeloPmeNT Goal
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FRuiTFul acTioNS FRom 2011: FocuS oN BeST PRacTiceS
chaNGe IN EMISSIONS FROM TRAVEL
2010 2011 change
Number of new companies 66 60
Total emissions (TeCO2)
536 461 -14%
Average per employee (TeCO2)
13,4 11,5 -14%
Average per company (TeCO2)
8,12 7,6 -6,4%
1 return trip from Lyon to New York = 2,748 Kg eCO2
1 return trip from Lyon to London = 244 Kg eCO2
1 return trip from Lyon to Paris = 28 Kg eCO2
1 return trip from Lyon to Paris = 238 Kg eCO2
a winning strategy: • A new mindset• Optimisation• Organisation
Planes avoided
Video conferencing
Goals
means Résults
EffectivenessRelevance
Efficiency
Usefulness of journey Organisation
Productions
Trains preferred
As a partner of the ONLYLYON initiative, Aderly chose to change its visual identity from the start in order to communicate under this new umbrella brand. In 2012, it went further still! As part of its strategy to enhance its international profile and visibility, the agency chose a new logo and a more easily understandable name: invest in lyon!
ADERLY REPORT 2012 PROMOTING THE «LYON BRAND» IN FRANCE AND ABROAD
27
FRuiTFul acTioNS FRom 2011: FocuS oN BeST PRacTiceS
chaNGe IN EMISSIONS FROM TRAVEL
Couverture Dos
Key figures Cleantechnologies in Lyon
SUSTAINAB
Your Partner in Success! We help you save time and money for setting
up your business according to your project. Our services include: Legal, fiscal and finan-
cial advice / Real estate search / Dedicated Human Resources team / Communication and
network / Assistance with the local authorities / Integration into the local business networks
and more!
Do not hesitate to contact us for more information. We are looking forward to
arrange a visit for you in Lyon!
INVEST IN ON
LYON AREA ECONOMIC DEVELOPMENT AGENCYPlace de la Bourse - 69289 Lyon Cedex 02 - FRANCETél. +33 (0)4 72 40 57 50 - Fax +33 (0)4 72 40 57 [email protected] / www.investinlyon.com
une implantation durable pour votre entreprise !
on, cleantech & industrie
PRomoTiNG THE «LYON BRAND» IN FRANCE AND ABROAD
PuBlicaTioNS SuPPoRTiNG maRKeT deVeloPmeNT aNd PRomoTioN acTiViTieS
To support the Aderly teams’ efforts to find new investors and the promotion of the area, the agency continues to produce a number of original publications. A range of documents are already available for download on www.investinlyon.com. In addition to these, new publications have been launched, such as the Zcard for cleantechnologies/industry, a more complete pamphlet on the same sectors, a brochure on Lyon’s qualities in Turkish, a new life sciences product pipeline, a complete documentation on therapeutic activities in the Lyon region, and presentations on the Confluence, Part-Dieu and smart city projects in Japanese… and, as every year, Aderly will continue to publish its paper newsletter four times a year in the form of a mini-newspaper. To receive it, simply ask the communications team!
GeNeRal aNd Themed NeWSleTTeRS
For several years now, Aderly has published a general newsletter in French and English. A compilation of the best news items published on the site www.investinlyon.com, it covers subjects related to the economic life of the Lyon region, highlights the latest investments in the area and announces upcoming international events.
The agency’s communications target a wide variety of audiences from a wide variety of sectors, reflecting the strengths of the region. As part of its marketing strategy of monitoring prospective investors and its relations with clients, Aderly has decided to develop new newsletters. You can now subscribe to specific newsletters on cleantechnologies and industry, life sciences, the service sector and new technologies.
Simply visit the «Newsletters» section of www.investinlyon.com
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Aderly’s site provides a terrific showcase for Lyon’s strengths. Its impact was proven once again this year, with 15 investment projects detected via the internet in 2012, 6 of which resulted in investment in lyon. The agency’s communication teams have stepped up their efforts to promote the region’s rich and varied offer and the services offered by Aderly, through the coordination and development of www.investinlyon.com. With new newsletters, 250 news items published, new sections (service sector, new technologies), referencing campaigns, etc.
a ShoWcaSe FoR The ReGioN aNd FoR adeRly’S SeRViceSWWW.iNVeSTiNlyoN.com
everything is being done on a daily basis to detect projects and convince investors to come to lyon.
a delegation from lyon, led by Jean-michel daclin, Vice-President of Greater lyon responsible for international relations, and Jacques de chilly, executive director of aderly, travelled to Frankfurt in october. They took the opportunity to promote the Lyon’s economic advantages and invite new German companies to establish a base there. Michelin-starred chef Guy Lassausaie also made the trip to highlight the city’s culinary reputation.
On 25 October, lyon asserted its status as a major center for robotics at RobotWorld in Seoul.
Under the colours of ONLYLYON and in partnership with Syrobo (the French robotics federation), a delegation from Lyon, accompanied by regional companies from the sector, ran the French pavilion and met potential partners as well as journalists from major Korean press and TV outlets. The week of meetings culminated in an ONLYLYON event designed to promote the different aspects of Lyon.
iNTeRNaTioNal eVeNTS
29
a celeBRaTioN oF « TeamWoRK»In April 2012, Aderly held its very own Lively Show in the Corbeille room at the Lyon CCI: a special evening devoted to the agency and the external partners that play a role in its success. Illustrated by scenes performed by a theatre company, the «three Ps» were highlighted: «Prospection, Prescripteurs et Partenaires», which translate as «Searching for investment, opinion leaders and Partners». according to Jacques de chilly, these are the agency’s strengths.
The evening provided an opportunity to thank, in an original and enjoyable way, the many people who contribute to the economic development of the Lyon region. It was also an opportunity to look back at Aderly’s results and to tell guests about the ambitions of the ONLYLYON brand. Alongside the Chairman of the Lyon CCI, Philippe Grillot, Jacques de Chilly symbolically presented Bank of China with its «K-bis» certificate, marking the establishment of its Lyon branch (see page XX). The event provided due reward for the daily efforts of Aderly’s teams. Relive the highlights of the evening on video on www.investinlyon.com!
ADERLY REPORT 2012 PROMOTING THE «LYON BRAND» IN FRANCE AND ABROAD
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hoW doeS lyoN RaNK?
a NeW ShaRed commuNicaTioN PlaTFoRm
a new communication platform was launched in March 2012 at a press conference attended by all the founding members of ONLYLYON. In addition to «ONLY», the brand will now use a whole range of other English adverbs ending in -LY: Lively, Lovely, Successfully, Brightly, Exceptionally, Tastefully, etc. These adjectives give a nod to the «LY» in «LYon», which highlight the diversity of the region, its attractiveness and its players, etc. The slogans have been used in marketing campaigns aimed at lyon residents as well as an international audience.
The ONLYLYON campaign was adorned the city’s Jc decaux billboards in the spring, giving Lyon residents and visitors an opportunity to discover and get used to this new image of Lyon on more than 200 surfaces! Travellers taking the Rhônexpress shuttle bus to the airport could watch the ONLYLYON TV ad six times per journey, meaning the ad reached an audience of more than 250,000 people over the space of a few months.
enhanced international media coverage
oNlylyoN TV ads were widely broadcasted on euronews, at international trade shows (Robot World, MIPIM, WWW2012, World Routes 2012, etc.) and at special events in New York, Abu Dhabi and Seoul. The ONLYLYON campaign also reached international air travellers, through the in-flight magazines of airlines such as easyJet, thus allowing over 4.6 million people to discover the campaign and attracting them to come and stay in Lyon!
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www.onlylyon.com/concours
ConCours onLYLYon
BuzzRévélez votRe talent en faisant de lyon une ville qui Buzz à l’inteRnational !
PArTICIPEz Au ConCours vIdéo et soyez le Plus oRiginal, cRéatif, décalé…
GAGnEz 500 € à 1000 € en bons d’achat fnac et la promotion de votre vidéo sur les supports onlylyon !
Je PaRticiPe !Je PaRticiPe !
oNlylyoN 2012 STePPiNG uP The Pace!
«2012 saw the launch of phase 2 of ONLYLYON, characterised by an acceleration of the actions launched and opening-up of the program to major private players.
In a world of heightened competition, in which every major urban center is promoting its strengths to attract talents, investors and tourists, the stakeholders in the ONLYLYON program must, more than ever, work hard to make sure that Lyon is ranked among Europe’s leading metropolitan areas.»Lionel Flasseur, Director of the ONLYLYON program
aTTRacTiVeNeSS oF The lyoN ReGioN:
ONLY_visuel lively_320x240_Lively_hd.pdf 1 28/02/12 13:11
oNlylyoN introduced an innovation this year by launching the oNlylyoNBuzz video competition, which invited the talents of Lyon to make a short, quirky video about the city, in an effort to create a viral phenomenon on social networks. The operation was a great success, with 37 entries and 19 videos posted online!
oNlylyoN academy: ONLYLYON launched its first conference/workshops for its partners. The first subject covered was social networks and visibility on the net. Further workshops will be held in 2013.
most innovative city in the world out of the 256 cities rated in 2012, according to the Australian firm 2thinknow’s «Innovation Cities Global 256 Index»
8th
best student city in the world! According to British consultancy firm QS (Quacquarelli Symonds Ltd).
14th
place in the rankings of the most attractive european cities.
19thcushman & Wakefield ranking - European Cities Monitor: Lyon remains in
31
eXPoNeNTial GRoWTh oF ouR PReSeNce aBRoadWith 27 events held abroad (opposed to 7 in 2011), oNlylyoN was particularly visible on the international scene in 2012! here, we focus on 2 major events:
NeW yoRKIn addition to the events held in Korea, Frankfurt, London and Shanghai, ONLYLYON was the joint organiser of a brand new event dedicated to the art of living held in New York in May.
This event provided an opportunity to carry out (in partnership with the agency Esprit des Sens) a major networking operation and to attract Lyon to priority targets: trend-setters, entrepreneurs, tour operators, ONLYLYON Ambassadors, French networks and high-end media.
duBai/aBu dhaBiFrom 29 September to 2 October, at the 18th edition of the World Route Development Forum in Abu Dhabi, Aéroports de Lyon ran a stand alongside ONLYLYON, in order to meet airlines from the world over and present its new routes.
In addition to the stand, which was completely decorated out in the colours of ONLYLYON, Lionel Flasseur was able to establish press relations between Lyon and the region’s main media outlets through a press conference and meetings with economics and tourism journalists.
ADERLY REPORT 2012 STEPPING UP THE PACE!
international development of the ambassadors network:
• There are now 8 ONLYLYON correspondents, each running a community of Lyon expatriates in Montreal, New York, San Francisco, Sao Paulo, London, Frankfurt, Paris or Shanghai.
• The number of international ONLYLYON Ambassadors has doubled in a year, from 500 to 1,000.
• Partnerships with elite higher education institutions which already have their own international networks have been signed. Graduates of EMLyon, Sciences Po Lyon and the lAE are now active Ambassadors of ONLYLYON!
in 2012, we passed the 10,000 ambassador mark! Our Ambassadors are increasingly mobilised and united, as shown by the success of the ONLYLYON Party, which saw 2,000 of them come together (compared to 1,600 in 2011).
oNlylyoN reinforces its presence on social networks:
• With 270,000 Facebook fans (instead of 9,000 in 2011), ONLYLYON has a big audience (reaching an average of 400,000 people a week!) which allows it to spread its messages among Lyon-lovers.
• With 8,000 followers, the Twitter community has doubled in size this year.
• With strong communication to European bloggers to promote internationally-renowned events such as the Biennale de la Danse dance festival, ONLYLYON ON TOUR, the Nuits Sonores music festival, the Lyon Festival of Lights, etc.
amBaSSadoRS: The PoWeR oF The oNlylyoN NeTWoRKS
lyon is extending its international influence, with networks - the ambassadors and social networks – which play a crucial role for oNlylyoN..
iNTeRNaTioNal eVeNTS aNd PuBlic RelaTioNS:
ambassadors10,000fans270,000
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Press relations are a major component of the ONLYLYON strategy. In 2012, progress was again excellent, with 237 mentions in the press, including 122 in international media, 60% more than in 2011!
Press relATioNs, a ceNTRal PaRT oF ouR STRaTeGy:
a 60% iNcReaSe iN coVeRaGe
Frankfurter Allgemeine Zeitung Allemagne
bloomberg Etats-Unis
Financial Times Grande-Bretagne
La Tribune France
Der Spiegel Allemagne
Daily Telegraph Grande-Bretagne
This is the result of the work done by the press relations unit, in conjunction with partners’ teams and london-based agency Golin harris.
75 journalists were welcomed to lyon and 8 press trips were organised to mark internationally-renowned events (MIPIM, Nuits Sonores, Biennale de la Danse, Prix Galien, Festival of Lights, etc.).
In addition, 45 interviews were given and 8 press events were held in Paris and abroad to establish relations with the main media outlets and titles (Financial Times, Der Spiegel, The Guardian, Frankfurter Allgemeine Zeitung, Il sole 24 Ore, Korea Times, The Huffington Post, etc.)
The Festival of lights is one of the high points in Lyon’s international media profile. In conjunction with Lyon City Council, ONLYLYON was managing the press relations for the event with the major European and international media. This year, 26 media outlets were represented, and 29 journalists covered the event (Italy, UK, Italy, Germany, Russia, China, Dubai, etc.).
international media
122mentions in the press
237
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The oNlylyoN SKyRoom: NeW SymBol oF lyoN’S amBiTioN
Throughout the year, the ONLYLYON team designed, developed and managed the installation of a metropolitan showroom on the 27th and top floor of the Tour Oxygène. It is named the «Skyroom» in tribute to the exceptional view it offers over the city, this prestigious and innovative 200 sq m venue was designed to provide a wide-ranging overview of Lyon’s qualities to key visitors to our partners in the conurbation, be they investors or official international delegations.
The Skyroom is therefore becoming the quintessential showcase for the conurbation. It has benefited from a collective investment of €300,000, much of which has been spent on multimedia equipment. It has been open since the end of 2012 and is already welcoming international groups for prestigious events and meetings.
4 prestigious partners are supporting this new initiative: EDF, ERDF, Renault Trucks and Sanofi.
oUTlooK aNd amBiTioNS
For the first time, oNlylyoN launched a range of ONLYLYON spin-off products in 2012, in partnership with Olympique Lyonnais football club. They are available at 18 points of sale, including tourist offices, OL Stores and Relais H. An online store was launched in December to complete the offer.
http://boutique.onlylyon.com
SPiN-oFF PRoducTS: TaKe lyoN WiTh you WheReVeR you Go
The goals for 2013 will be as follows:
Focussing on specific geographic zones of the world: frequent business and tourism travelers (more than 4 trips a year) around major international capitals and hubs (Paris, London, Frankfurt, Amsterdam, Brussels, Dubai, as well as New York, San Francisco, Montreal, Shanghai, Sao Paulo, Seoul and Tokyo).
Developing a new concept for future communication displays in international train stations and airports and in the international press...
Developing the projects and actions launched in 2012: the Skyroom, spin-off products, Prestige partnerships, networks, international press, the ONLYLYON Buzz and Academy…
Expanding the partnership base to the business, education and research communities.
ADERLY REPORT 2012 STEPPING UP THE PACE!
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WoRld TRade ceNTeR lyoN aimiNG eVeR hiGheR
officially opened in June 2012 and inaugurated on 12 July 2012 by the Senator and mayor of lyon, Gérard collomb, and the chairman of the lyon chamber of commerce and industry, Philippe Grillot, World Trade center lyon is the first international business and development center based in lyon. ideally located on the top two floors of the Tour oxygène at the heart of the Part-dieu business district, World Trade center lyon is intended to add further to the attractiveness of the lyon region.
equipped office rentals
meeting room rentals
www.wtc-lyon.com
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ADERLY REPORT 2012 WORLD TRADE CENTER LYON
As a business center, World Trade Center Lyon offers long-term office space rental services for companies from or working abroad, as well as offices for one-off or occasional receptions and meeting rooms for all kinds of businesses. Entrepreneurs may use the center as the legal domicile and postal address for their businesses, thus lending prestige to their firm. A personalised bilingual telephone reception service, translation and interpreting services and a concierge service complete the range of solutions on offer. By helping entrepreneurs from the Lyon region and foreign companies in this way, World Trade Center Lyon acts as a catalyst for growth.
WoRld TRade ceNTeR lyoN iN FiGuReS:
World Trade Center Lyon is also a major component of the global network of 330 World Trade Centers spanning over 100 countries. Through its wide range of contacts, World Trade Center Lyon supports business owners in their export and internationalisation projects. In its first six months of operation, World Trade Center Lyon has been able, with the support of its partners, to promote its strengths and catch the attention of many business people.
2012 ended with an occupancy rate of 85%, with new businesses joining the center and using it as their domicile each month, and an increasing number of renowned customers using the premises for their business meetings.
Since the start of 2012, there have been regular exchanges between World Trade Center Lyon and Aderly in an effort to support companies setting up in Lyon (see the two examples opposite) and offer them advice (the Italian firm Primesail, among others). The benefits of these close links are automatically offered to companies and entrepreneurs that wish to develop their business in Lyon and the surrounding region.
2eXamPleS oF adeRly/WoRld TRade ceNTeR lyoN PaRTNeRShiPS iN 2012:
BaBcoK aNd WilcoXBabcock & Wilcox Nuclear Energy Inc, which is headquartered in Charlotte, North Carolina, is the market leader in the manufacture of nuclear components and in their service maintenance. Well known for its engineering, its specialist nuclear inspections and its technological repair methods, B&W opened offices in Lyon in 2012, in the business center of World Trade Center Lyon at the top of the Tour Oxygène, in order to serve the European market better.
The company chose Lyon because of its central location in the nuclear industry and its wealth of facilities. The new offices will allow B&W to focus on the main needs of its current customers and to market its technologies and services to new customers and partners throughout Europe.
NodBoXNodbox is a high-tech company created in Sophia Antipolis which has developed a smart device using technology derived from satellites. It is an in-vehicle simulator and driving aid that optimises fuel consumption and preventive maintenance, giving the driver a better idea not only of the vehicle’s fuel consumption but also of its real CO2 and pollutant emissions: a way of saving precious fuel and limiting harmful effects to our environment. The company’s stock-in-trade is the creation of predictive knowledge and indicators for certification, understanding and optimisation.
Convinced by the presence of Lyon Urban Trucks & Bus, the favourable transport environment and the existence of major potential clients in the Lyon region, Nodbox chose Lyon for its commercial and industrial development. In 2012, the company opened its decision-making center at World Trade Center Lyon, at the heart of the Part-Dieu business district. The company’s new site in Lyon should generate 10 jobs over the next 3 years. Nodbox sought assistance from Aderly to establish links with local players and to make its entry into the Lyon market at the Truck&Bus World Forum and Solutrans trade shows in 2011.
equipped offices23
reception offices2meeting rooms3
business lounge1
“Aderly’s success derives from what we might call the Lyon model:• special attention to business creation, and promising fields, to begin
planting the seeds of our region’s future success,• an ability to pool the efforts of different players in order to co-
construct the territory with all stakeholders committed to the project,• an approach mobilizing all spheres of action: economic, social,
environmental and cultural.
Mobilizing all these forces is what we do when we involve our universities, our researchers and businesses in a dynamic process to create new centers of excellence.”
adeRly : a caTalyST FoR lyoN’S comPeTiTiVeNeSS
36
Gérard collomb
“Searching for and supporting new investments which create value and jobs for the Lyon region.”The plan for 2013 is part of the 2012-2014 three-year action plan and is thus in line with the actions taken in 2012, in terms of both goals and means.
in particular, it features:
a continued search for investors in the region’s two areas of excellence: life sciences and cleantechnologies;
a stronger focus on the industrial sector;
a more proactive search for investors in the service sector;
a refocusing of its international action on growth countries;
specific resources for attracting innovative projects in the creative industries.
ADERLY REPORT 2012 L’ADERLY : A CATALYST FOR LYON’S COMPETITIVENESS
ReSouRceS
adViSoRS
R&d
Businesses
consultants, corporate lawyers, etc.
oNlylyoN ambassadors
SeaRch FoR iNVeSTmeNT
direct prospecting/assignments
monitoring
Trade shows/conferences/events
PaRTNeRS iFa (uSa and other countries)
eRai
consultants (united Kingdom/italy/France)
PRoJecTS
hoW doeS adeRly oPeRaTe?
6 maJoR STaGeS: Promotion: raising its profile
detection: identifying investment projects
Prospecting: liaising directly with the business
Negotiation: convincing the business to take an interest in lyon
installation: facilitating negotiations between the host area and the investor
Follow-up: to keep the business in the area
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Priority Target
Scientific and technological excellence
8 proJects per year(world-leading r&d center)
The lyon region’s least favoured areas
6 new arrivals per year in peri-urban areas
The agency’s role in marketing the city’s tertiary office space
10,000 m² per year
The attraction of new “world leaders” which favour the city’s growth and international recognition
3 “world leaders”per year
PRioRiTieS: 60 PRoJecTS / 1,800 JoBS
GoVeRNaNce
FouNdeRS• GReaTeR lyoN uRBaN commuNiTy
gérard collomb, chairman
• chamBeR oF commeRce aNd iNduSTRy oF lyoN Philippe grilloT, chairman
• RhôNe couNTy couNcil Danielle chUZeVille, chairman
• lyoN-RhôNe emPloyeRS’ aSSociaTioN (medeF) bernard FoNTANel, chairman
oTheR memBeRS oF The BoaRd oF diRecToRS
• GReaTeR lyoN uRBaN commuNiTy jean-michel DAcliN, Vice-chairman
• GReaTeR lyoN uRBaN commuNiTy David KimelFelD, Vice-chairman
• GReaTeR lyoN uRBaN commuNiTy Alain gAlliANo, elected official
• chamBeR oF commeRce aNd iNduSTRy oF lyoN Philippe gUerAND, Vice-chairman
• chamBeR oF commeRce aNd iNduSTRy oF lyoN Philippe VAleNTiN, Vice-chairman
• chamBeR oF commeRce aNd iNduSTRy oF lyoN emmanuel imberToN, Vice-chairman
• RhôNe couNTy couNcil Thierry PhiliP, member of the rhône county council
• RhôNe couNTy couNcil Pascal chArmoT, member of the rhône county council
• RhôNe couNTy couNcil jean-luc DA PAssANo, Vice-chairman
• RhôNe couNTy couNcil Daniel mArTiN, member of the rhône county council
• lyoN-RhôNe emPloyeRS’ aSSociaTioN (medeF) olivier FiNAZ, ceo of iDs
• lyoN-RhôNe emPloyeRS’ aSSociaTioN (medeF) benoit soUry, managing Director, la Vie claire
• lyoN-RhôNe emPloyeRS’ aSSociaTioN (medeF) Pascal moNTAgNoN, Director, lou rugby
acTiVe memBeRS• aiR FRaNce
Antoine biToN, regional Director
• alliade SeRViceS (SycRi) isabelle PAgliA, branch manager
• aReVa NP jean-louis bADor, Director
• BayeRcRoPScieNce François ThiboUsT, governmental Affairs manager
• caPi* Alain coTTAlorDA, chairman
• dePoSiT aNd coNSiGNmeNT oFFice jean-louis boUllU, Western regional manager
• NoRd-iSèRe chamBeR oF commeRce aNd iNduSTRy Daniel PArAire, chairman
• VilleFRaNche chamBeR oF commeRce aNd iNduSTRy Noël comTe, chairman
• cGPme-Pmi-RhôNe (small and medium-sized business confederation) François TUrcAs, chairman
• RhôNe chamBeR oF SKilled TRadeS Alain AUDoUArD, chairman
• BaNKS commiTTee laurent chAssAgNAc, chairman
• c.N.R.* yves de gAUlle, chairman
• edF François corTeel, regional Director, rhône-Alpes
• FNaim benoit De FoUgeroUX, chairman
• F.P.c.* Frédéric mArchAl, chairman
• FRaNce Telecom Denis roUssillAT, regional Director
• laFaRGe jacques lAUViN, secretary general
• RhôNe FedeRaTioN oF meTalluRGy PRoFeSSioNalS Paul rollAND, chairman
• TouRiST oFFice/lyoN TouRiSme eT coNGRèS Denis TroUXe, chairman
• PlaiNe de l’aiN hugues de beAUPUy, managing Director
• euReXPo lyoN Anne-marie bAeZNer, chairman
• S.e.R.l. eric brAssArT, managing Director
• S.G.e.B.T.P.* gilles coUrTeiX, chairman
• SyNTec RhôNe-alPeS gilles mAUrer, chairman
• RhôNe-alPeS uNioN oF chemical iNduSTRy jean-louis mArTiN, chairman
• uNiTeX jean-charles PoTelle, chairman
aSSociaTe memBeRS• RhôNe academy
Françoise moUliN ciVil, rector
• uRBaN PlaNNiNG aGeNcy Damien cAUDroN, managing Director
• FReNch NaTioNal emPloymeNT aGeNcy (Pôle emploi) jacques PoTeleT, region manager
• SeGeco (accountancy) jean-loup rogÉ, chairman
• RhôNe chamBeR oF aGRiculTuRe joseph giroUD, chairman
• c.P.e. lyoN gérard PigNAUlT, Director
• chamBeR oF commeRce aNd iNduSTRy oF RhôNe-alPeS ReGioN jean-Paul mAUDUy, chairman
• dReal Philippe leDeNVic, regional Director
• PoSTal SeRViceS FoR The dePaRTemeNT jean-François FAreNc, Director
• ecole ceNTRale de lyoN Patrick boUrgiN, Director
• em lyoN Philippe coUrTier, managing Director
• F.N.T.R.* Pierre sibUT, chairman
• iNSa Éric mAUricomme, managing Director
• RhôNe PReFecTuRe jean-François cAreNco, Prefect
• ToTal Patrice FAller, PAcA-rhône-Alpes regional manager
• SGaR marc chAlleAT, secretary general
• SNcF josiane beAUD, regional Director
• uNiVeRSiTy oF claude BeRNaRd/lyoN i François Noël gilly, chairman
• uNiVeRSiTy oF louiS lumieRe/lyoN ii jean-luc mAyAUD, chairman
• uNiVeRSiTy oF JeaN mouliN/lyoN iii jacques comby, chairman
* CAPI: AgglomerATioN commUNiTy oF PorTes De l’isère
C.N.R. : comPAgNie NATioNAle DU rhôNe
F.P.C.: FeDerATioN oF bUilDers AND DeVeloPers
S.G.E.B.T.P.: coNsTrUcTioN AND PUblic WorKs coNTrAcTors UNioN
F.N.T.R.: NATioNAl roAD TrANsPorT FeDerATioN
38
a PaRTNeRShiP STRucTuRe SuPPoRTed By The ReGioN’S maJoR PlayeRSAderly is a non-profit organisation, co-founded by Greater Lyon, Lyon’s Chamber of Commerce and Industry, the Rhône Council and the Lyon-Rhône employers’ association (Medef), under the law of 1901. It employs approximately 50 active members.
ADERLY REPORT 2012 ORGANISATION
bUDGET
a Team ThaT liSTeNS To iTS cuSTomeRSThe «BuSiNeSS aTTiTude» FoR a comPeTiTiVe TeRRiToRy
oRGaNiSaTioN UPDATeD FebrUAry, 1sT, 2013
Lyon CCI 1,960Greater Lyon 1,518Rhône County Council 1,170MEDEF Lyon-Rhône 27Other regional partners 63Companies and Partners 25
Total : 4,763
INCOME IN €K
Prospecting 2,567Regional development 250Projects and territories 363Promotion 300Project support 150Joint services 1,133
Total : 4,763
EXPENDITURE IN €K
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BuSiNeSS uNiT TeRTiaRy
BuSiNeSS uNiT cleaNTechNoloGieS
BuSiNeSS uNiT liFe ScieNceS
BuSiNeSS uNiT PRoJecTS aNd TeRRiToRieS
GeNeRal ReSouRceS aNd
commuNicaTioNS
Sonia DHAOIDI Tools Manager and Assistant
Gérard AUBOEUF Partnerships Manager
Marion CHAPARRO Community Manager
Lionel FLASSEUR Director
Aurélie MORETTO Communications Manager
Emmanuelle SYSOYEV Media and Public Relations
Françoise DIEHL Director
Julie BERLIET Inward Investment Manager
Florence POINÇOT Inward Investment Manager
Danielle GUDEFIN Inward Investment Manager
Laétitia PETIT Inward Investment Manager Paris office
Étienne DE BAUDINIÈRE Inward Investment Manager Paris office
Roland CATHEBRAS Deputy Director
Yukiko VINCENT Inward Investment Manager - Japan
Claire SARVARIE Executive Assistant
Frédéric MIRIBEL Directortriche
Sophie LOUET Director
Amélie DEBUCHY Inward Investment/Mobility
Armelle GROS Inward Manager
Brigitte COMMELIN- MONFRINI Investment Manager
Cécile HANNHART business Intelligence Manager
Claire GUILLEMOT Project Manager Mobility/HR
Jean-Bernard DEPERRAZ French National Employment
Corinne CHIRAT Director
Stéphanie GROS Assistant
Dany CHABERT-LUBIN Assistant
Aurélie MAGNIN Communications Project Manager
Jacques de CHILLY Executive Director
SARAH CHABOUD Co-director
Monique DEVILLEBICHOT Inward Investment Manager
Marie-Laure ALONSO Inward Investment Manager
Pierre MATHIEU Inward Investment Manager
Jun MAO Inward Investment ManagerChina
Sandra TISUN-LÉPINOY Inward Investment Manager Germany - Switzerland - Austria
Oréda BOUSSADIA Director
Sandra KAHRIMAN Inward Investment Manager
Inward Investment Manager
lyon area economic development agency
Place de la Bourse69289 Lyon Cedex 02 - FRANCE
Tel. 33 (0)4 72 40 57 50 Fax 33 (0)4 72 40 57 [email protected]
www.investinlyon.com