Summary

Lycamobile is a subsidiary of Lycatel Services Limited, engaged in providing mobile communications services to its customers across the world. It provides mobile technology solutions including MSC, HLR, SMSC, CAMEL IN, and prepaid intelligent platforms to more than six million Pay As You Go SIM subscribers, and over three billion minutes per year. It is engaged in mobile virtual network operator business model in various countries, interconnecting with over 200 blue chip telecommunications carriers. The company placed its Lycamobile brand in eight countries and plans to increase it by acquiring seven million customers in global prepaid MVNO by 2011. Lycamobile operates across Australia, Belgium, Italy, Norway, Denmark, the Netherlands, Sweden, Spain, Switzerland, and the UK. The company is headquartered in London (England), the UK.

GlobalDatas Lycamobile Limited - Strategic SWOT Analysis Review provides a comprehensive insight into the companys history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the companys key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.

Scope Business description - A detailed description of the companys operations and business divisions. Corporate strategy - GlobalDatas summarization of the companys business strategy. SWOT analysis - A detailed analysis of the companys strengths, weakness, opportunities and threats. Company history - Progression of key events associated with the company. Major products and services - A list of major products, services and brands of the company. Key competitors - A list of key competitors to the company. Key employees - A list of the key executives of the company. Executive biographies - A brief summary of the executives employment history. Key operational heads - A list of personnel heading key departments/functions. Important locations and subsidiaries - A list of key locations and subsidiaries of the company, including contact details.Note: Some sections may be missing if data is unavailable for the company.

Reasons to Buy Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs. Identify potential customers and suppliers with this reports analysis of the companys business structure, operations, major products and services and business strategy. Understand and respond to your competitors business structure and strategies with GlobalDatas detailed SWOT analysis. In this, the companys core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company. Examine potential investment and acquisition targets with this reports detailed insight into the companys strategic, business and operational performance.Marketing strategyat Lyca may assume such plan that combinesproduct development, promotion, distribution, and pricing approach, identifies the firm's marketing goals, explains how they will be achieved within a stated timeframe.Marketing strategydetermines the choice of target market segment, positioning, marketing mix, and allocation of resources.Lyca mobilecustomer constitutes the source of company's revenue,marketing strategyas being closely linked with good and amiablesales(Baker2008, p.3;Laermer and Simmons,2007).Mobile businessmarketing strategycan serve as the foundation of gaining and retaining valuable customers from where there contain specific actions required to execute better customer centeredmarketing strategysuch as for instance, usage of reasonable mobile products in order to attract consumers as buyers, establishing relationship with consumers, Lyca mobile service enhance consumer's interaction with ideal mobile products, strategy consists of well thought out series of tactics to makemarketing planmore effective.Marketing strategiesfor Lyca mobile will be serving as the fundamental underpinning ofmarketing plansdesigned to fill in mobile innovative marketing needs as well as researchmarketingobjectives to be based oncase studyapproach for attaining measurable research outcomes.Furthermore, Lyca might cascade strategy throughout an organization, by creating strategy tactics that then become strategy goals for the next level or group. Each one group is expected to take that strategy goal and develop a set of tactics to achieve that goal as it can be important to make every strategy goal measurable.Marketing strategiesmay differ depending on unique situation ofmobile business.There can be strategies based on dominance of the market, Lyca will beclassifiedbased on market share or dominance in mobile industry. Thus, adhering to Porter strategies, based ondimensions of strategic scope and strategic strength ofmarket penetration while strategic strength refers toLycassustainable competitive advantage of product differentiationas well as market segmentationInnovation strategies(Baker2008, p.3;Laermer and Simmons,2007)dealing to Lycas rate ofnewproduct developmentandbusiness model innovationbyaskingwhetherLyca is oncutting edge of technology and business innovation. There will be presence of growth opportunities to emerge from changes in market trends, segment dynamics changing and also internal brand or operational business challenges. Lycas marketing team can then prioritize growth opportunities and begin to develop strategies to exploit opportunities that include change to marketing mix.Aside, there is aboutMobile virtual network operator is company that providesmobile phoneservice but does not have its own licensedfrequency allocationofradio spectrum, nor does it necessarily have all of the infrastructure required to provide mobile telephone service. MVNO's roles and relationship to the MNO vary by market, country and the individual situations of the MNO and MVNO. Lycas MVNO is entity that works independently of themobile network operatorand can set its own pricing structures, subject to the rates agreed with the MNO. For further investigation,there needs for innovative directions formarketing strategywill be proposed, aiming to overcome limitations of marketing theory, as strategic marketing approach can be offered, together with pilot application of mobile marketing process for retaining and acquiring customers at Lyca along with agenda for research onmarketing strategy.Indeed, Lyca mobile customers get an extra 2 credit on registration. In addition, customers who decide to port their number to Lyca mobile will receive 5 free credit. Calls can be made by simply replacing an existing SIM card, in any unlocked UK mobile handset, with theLyca mobile Pay As You Go SIM card (Lyca Mobile Press Release, 2009).1. What is meant by innovative marketing company? Why Lyca mobile denotes innovative marketing? And how is it indicated in theirbusiness marketingoperations?2. What is meant bymarketing strategy? What are the types of the latter? Define, explain aspects, processes and other matters that implies to effectiveness of strategies at hand in support to Lyca mobile information3. How ismarketing strategiesapplied and executed by Lyca mobile particular towards gaining and retaining valuable customers? Discuss and provide example cases4. What comprises of effectivemarketing strategyat Lyca despite tough and unstable competitive markets of mobile marketing? Any relative points pertaining toacquisitionand retention is ideal and imperative towards marketing based understanding of mobile customers in UKThe focus will adhere towards severalmarketing strategiesthat Lyca mobile uses in gaining as well as retaining customers for their business, keeping in a solid stature of development being an innovative marketing company.The need to assume certain review of literature coming from secondary research sources dealing tomarketing strategy,acquisitionof customers and retention of customers from within Lyca mobile context. The interim research methodology will be creation of comprehensive and detailedcase studyanalysis through case related survey statement approach asking Lyca mobile management team in a form of statements anything that deals to Lycasmarketing strategiesrelating to suchacquisitionand retention of customers from such products and services the mobile company offers.1Strongly Disagree2Disagree3Neutral4Agree5Strongly Agree

NoSTATEMENTS

1Lyca mobilesmarketing strategyimplies to process that can allow innovative marketing to work well in concentrating to the needs of customers12345

2Themarketing strategycan possibly have limited resources on mobile marketing opportunities to increase sales and achieve sustainablecompetitive advantageat Lyca12345

3For acquiring and retaining Lyca customers, themarketing strategyshould be centered around ideal concepts or ideas that adheres to positivecustomer satisfactionas one vital goal12345

4Lycas strategies are most effective when it is an integral component of mobile market strategy, defining how Lyca business will successfully engage customers, prospects, and competitors into the mobile industry arena12345

5Core element toward Lycasmarketing strategyis often to keep innovative mobile marketing in line with Lyca's overarching vision and mission12345

Baker M (2008) The StrategicMarketing PlanAudit, Cambridge Strategy Publications, p.3Laermer R and Simmons M Punk Marketing, New York: Harper Collins, 2007. Review of the book by Marilyn Scrizzi, in Journal of Consumer Marketing 24(7), 2007

Read more:http://ivythesis.typepad.com/term_paper_topics/2011/02/case-study-research-on-marketing-strategies-lyca-mobile-ways-for-gaining-and-retaining-valuable-customers-for-mobile-innovat.html#ixzz1aOr2KzgY

http://www.quickmba.com/strategy/swot/