The Society

April 2009Luxe Alliance Presentation

2

AGENDA

• Overview

• The Luxe Alliance

• Global Bundle Product

• Q&A

3

THE SOCIETY

• Become the leading global marketplace and marketing platform for luxury vacation rentals and estates

mission

4

THE SOCIETY

IntegrityExcellence

Hard workCommitment

Excitement/FunEducation

ValueHonesty

Quality

values

5

THE SOCIETY

• Marketing• Online marketing• Data distribution• Partnerships• Promotions• PR• Research

• Technology• Web platform

– Distribution– Integration

• Data• Niche sites• Social media

core competencies

6

THE SOCIETY

• We are not a classifieds site• We maintain property and service standards

what we are not

7

THE SOCIETY

• We are not a travel agency• We bring leads to you• We build our brand around the quality of your

properties and services• We are a global marketplace• You are the experts in booking vacations

what we are not

8

THE SOCIETY

• Focusing on what we do best• Aligning business model to our core strengths

– Re-evaluating referral structure– Investigating subscription marketing model

• Enables focus on core geographies and promotions

changes in the works…

9

THE LUXE ALLIANCE

What do all Luxe Alliance Partners have in common?

► Amazing rental properties

► 5-star resort-quality services/concierge

► Commitment to world class quality

► Great value to discerning travelers

however ….

10

THE LUXE ALLIANCE

…it’s tough a marketplace

► Competition is fierce

► Marketing budgets are tight

► Inquires and reservations are at all time lows

► We are navigating a difficult economic environment

11

WHAT WE ARE DOING AT THESOCIETY.COM

► Aggressively improving the online experience and introducing new user acquisition programs

New property profiles

Wedding portal

Travel Agent portal

Blogs and Newsletters

Facebook, Twitter and LinkedIn

VacationHomesForCharity.org

12

ONLINE MARKETING LANDSCAPE

TargetedAppeal

Mass Appeal

Middle Class

Super Class

YourWebsite

1000s of new guys

13

WHAT WE’VE HEARD

► Owners and managers don’t want to manage 5+ accounts.

► The cost to list on 5 or 6 sites is expensive and the free sites don’t return anything.

► My homeowners pay the online marketing fees. It would be great to offer them something of value.

► We need help with online exposure. It’s expensive and time consuming marketing a handful of luxury rentals.

14

WHAT SHOULD YOU AND YOUR OWNERS DO?

► Introducing the new “Global Bundle” product offered exclusively to Luxe Alliance Members

SAVE MONEY REACH MORE

We negotiated discounted rates We distribute the data through one platform You make ONE payment You manage ONE account

INCREASE ROI

15

CAREFULLY SELECTING ONLINE DISTRIBUTION CHANNELS

TargetedAppeal

Mass Appeal

Middle Class

Super Class

YourWebsite

16

THIS PRODUCT IS G.O.L.D.

► How this Global Online Luxury Distribution product works

The Society 1. Normalizes the data2. Carefully selects the

distribution channels*

3. Distributes the data

You 1. Manage one profile2. Manage one

calendar3. Don’t worry about

online marketing

* Distribution channels subject to change

17

GLOBAL BUNDLE

► What this can mean for your business

Millions of viewsHundreds Inquiries*More bookings

*Inquiries and booking estimates based on historical information and forecasts

18

GLOBAL BUNDLE BENEFITS

► Benefits

Manage one account

Discounted rates

One payment

Differentiate vs other homeowners/managers

No commission/referral rates

Increased inquiries and bookings

19

LUXE ALLIANCE MEMBERS ONLY

► We have negotiated favorable terms for Luxe Alliance members

Donate a week

We’ll take off another $500

Only $999

Saving 44% Saving 63%

Minimum $2,700 per year

per propertyand 100s of hours

Retail VH4C DiscountLuxe Alliance Offer

$1,499 per year

per propertyand save many

hours

20

WHAT’S INCLUDED TODAY

► TheSociety.com

► LuxuryRealEstate.com

► Premium HomeAway websites (all with premium listings – 12 photos each)

HomeAway.com

– plus GreatRentals.com, CyberRentals.com, A1Rentals.com

Holiday-Rentals.co.uk (#1 UK site)

► Others in progress (and will be included for $1499 price)

The Robb Report Collection & VacationHomesMag.com

DuPont Registry

Luxury Travel Magazine

and more

► We will always balance exposure with targeted marketing; selecting only the best marketplaces

The Society is the only site able

to offer this HA bundle

21

TargetedAppeal

Mass Appeal

Middle Class

Super Class

BALANCED ONLINE MARKETING ATTACK

~10M monthly visitors

250K+ monthly visitors

• HomeAway Portfolio• Craigslist (if desired)

• LRE• The Society• DuPont• Robb Report• Luxury Travel Magazine

Mass

Luxury

22

LUXURYREALESTATE.COM

► The most viewed luxury real estate site in the world

► Global network of more than 1,641 real estate companies representing properties in over 100 countries

► Been named “Best of the Web” and a “Forbes Favorite” by Forbes Magazine for 7 straight yrs

► 187,134 monthly visits

► 3,129,650 Monthly Pageviews

23

HOMEAWAY.COM

► World’s largest marketplace of vacation rentals

► 75 Million visits a year

► The Society distribution receives full listings with 12 photos

► Bonus full listings on

Cyberlistings.com

A1Vacations.com

Greatrentals.com

24

HOLIDAY-RENTALS.CO.UK

► Largest UK marketplace of vacation rentals

► The Society distribution receives full listings

► 40M travelers from UK, Europe and America visit the site each year

25

ROBBREPORTCOLLECTION.COM AND VACATIONHOMEMAG.COM

► Global luxury source of exclusive access to the rarest and the finest for the true connoisseur

► Avg HHI: $2.11MM

► HHI $100K+: 82.6%

► Monthly Visits – 17,503

► Monthly Pageviews – 51,121

26

CRAIGSLIST.ORG

► #1 classified site in the world

► You select the top 5 cities you want postings

► We create very targeted listings (attracting high-end clientele) each month for the entire year

27

RECAP

The Society’s Global Marketing Bundle:

► The most targeted vacation rental listing program

► A unique opportunity reserved exclusively for The Society’s Luxe Alliance Members

► Affords managers/homeowners the opportunity to participate in a complete online advertising solution that saves time and money

► One listing, several hand-selected websites

28

NEXT STEPS

► We will send you documentation on the Global Bundle product

Presentation and other information

► We can set up conference calls with your homeowners or other people in your organization

We are here to help sell this in to the decision makers We are available to answer any questions

► The Society will work with you on updating your profiles for distribution

► Pay via check or credit card (indicate if you want to participate in the charity promotion)

► Properties go live between 7 and 21 days across each website

Questions/Comments/Collaboration

30

QUESTIONS

► What other portals would you like included in the Global Bundle?

Luxury focus?

Mass focus?

► What countries would you like to see targeted?

31

FAQ’s

► How will my properties be dispersed through the different websites?

TheSociety.com is the “hub” of this distribution bundle. Once you list your property on The Society, we handle the integration to ensure quality listings on each of the other websites. The information is updated each week to account for changes/updates. Luxe Alliance Partners are simply responsible for keeping their listings on The Society accurate and up-to-date (including online calendars). The more completely filled out, the better the listing will interact throughout the network of websites.

32

FAQ’s

► Why shouldn’t I just list my property(s) on these other sites myself?

The Society’s Global Bundle is a huge advantage that saves both time and money. We have negotiated largely discounted listing rates, and we also manage the integration process so that you only have to manage one listing and pay one annual fee.

33

FAQ’s

► What if I use Instant Software’s ISI Link to upload property listings?

The Society is fully integrated with Instant Software’s ISI Link. ISI Link users can opt into the marketing bundle with no additional management. Simply activate your listings for The Society and review the property listings after they have been imported to ensure the information is correct.

34

FAQ’s

► Does The Society still charge commissions on bookings stemming from leads?

The Society only takes a commission on bookings from “Society Leads”. These leads are direct inquiries made through TheSociety.com. For all other bookings resulting from inquiries generated through the bundle, a commission is not owed.

35

FAQ’s

► Can I pick and choose which sites I want to list my property(s) on (ala carte)?

No, the entire bundle is covered by one annual fee. The bundle includes all websites.