lupon media - mediakit

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SSP Media Kit Supply partner Media Kit for DSPs

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Page 1: Lupon Media - Mediakit

SSP Media KitSupply partner Media Kit for DSPs

Page 2: Lupon Media - Mediakit

about usWe are a full online performance service Media Company for the digital age

Lupon Media, part of Lupon Ventures technology company, is a leading SSP and digital advertising Ad Network in Adriatic region and Turkey. Our unique platform Adx Premium rapidly became the leader in digital performance advertising in just a few years. Adx Premium platform helps top publishers to fully monetize their content through programmatic selling solutions. Our portfolio includes billions of monthly impressions and we have the ability to help brands understand and connect with their audiences at scale.

250+ publisher clients including global brands

Headquarters London, UK

Website luponmedia.com

Contact Email [email protected]

Page 3: Lupon Media - Mediakit

Part of our group is also Webteh, a global provider of card and electronic payment processing services to acquiring banks and merchants. Webteh provides a range of friendly, innovative and functionality rich transaction processing solutions to financial institutions and merchants worldwide.  Webteh, based in Croatia, has been around for 10 years enabling acquiring banks and their merchant customers to accept payment transactions in the online marketplace. Today we support 20 financial institutions with merchants in 38 markets transacting in many currencies. All of this is provided through our single payment platform fully developed in-house, which helps to drive down the significant costs associated with maintaining card scheme compliance and local regulatory compliance.  Since our inception as a payment technology provider, we have built a strong reputation with acquirers and issuers and are able to offer hi-risk merchant accounts too.  Webteh is and independent e-commerce and POS transactions processor.

1000+ merchants including global brands

Meet Webteh, the leading SEE payment service provider, part of Lupon Ventures

#6 in Central Europe on Deloitte Technology Fast 50 program

1st payment gateway in SEE region, inc 2003 1st PCI DSS certified company

ISO/MSP Internet Payment Service Provider (IPSP)

Payment Facilitator for Visa and MasterCard

Trusted partner of 20+ financial institutions

Page 4: Lupon Media - Mediakit

2011 secured contract deals with biggest Bosnian media group Avaz-roto press

our history

2012 secured contracts with Google Ad Exchange

2012 built Adx Premium, yield monetization publisher platform

2013 opened offices in London, UK

2013 entered into the primary EU markets with display, mobile and video monetization models

2016 secured contract with IPONWEB, BidSwitch Technology partner

2014 secured contract deals with biggest media groups: Ringier Axel Springer, Nova TV, ANT1 Group, Styria Media Group, Doğan Media Group

2015 launched Epovid.com platform for video publishers

2015 turned up over 500 publishers with Adxpremium SSP platform

2015 opened offices in Istanbul, Turkey opened offices in Tirana, Albania opened offices in Belgrade, Serbia

500

Page 5: Lupon Media - Mediakit

supply side platformLupon Media offers its Supply partners a fully-transparent Programmatic Marketplace in the online digital space across mobile, video, native and display. Our technology utilizes prediction algorithms and analyzes data from billions of daily ad impressions, providing smart solutions. Adx Premium SSP offers publishers scope to sell their  inventory directly in real time. In parallel to Adx Premium direct demand, our SSP is integrated with many other DSPs. Multiple connections to demand sources increase the opportunity to auction the highest number of ad impressions.

Targeting options Adx Premium requests include geo-location information, alongside more than 30 targeting advanced options. This enables DSPs to precisely target the right audience, at the right time.

Brand safe In Lupon Media it is critical for us to ensure the quality of the inventory you buy, and full safety of your brand. Quality control tools as an integral part of our platform. We are monitoring and taking measures to improve quality of impressions across the marketplace, partnering with third-party experts to minimize ad fraud.

Preferred deals Programmatic buyers can easily gain access to inventory of publishers.

Real time reporting Adxpremium developed real-time reporting and publisher shave a fully control of trading activity. We developed responsive dashboard for desktop, mobile and tablet.

Easy integration Adxpremium is fully compliant with Open RTB 2.3 standards. Integration with our SSP is easy process. We have two possibilities of integration directly or over BidSwitch. Our bid requests contain precise information based on IAB standards.

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our Customers, our Employees and our Expertise are the key stones of our successfull Strategy

Page 6: Lupon Media - Mediakit

Monetization We help you to monetize your website through our Adx Premium platform. If you have a high traffic website, we can help you get maximum performance by inserting ads. If it serves ads, talk to us because it is very certain that we can help you increase your income.

Our job is to: analyze your current situation Optimize your inventory offers the best deals on individual ads show on your network and the most profitable campaigns. Optimize the implementation of your inventory for maximum performance in each section. Optimize the placement of the various ads. Control who bid for their inventory and at what price.

Take back control of your ad space Choose which advertisers can bid, and what impressions they can buy in our platform. Directly control ad quality by blocking individual buyers, individual creative, content categories and types of creative (ie. Flash, audio). Use whitelist and blacklist features to eliminate channel conflict - ensuring advertisers who buy direct continue to pay premium rates.

Reporting Fast, flexible and robust reporting allows you to optimize campaign delivery and uncover new opportunities. Multiple reporting options: run reports on order delivery, inventory performance, or overall sales Customizable reports: fast and flexible filters and drill-down reporting capabilities put critical revenue and delivery data at your fingertips

featuresLearn why Adx premium is used by many ad agencies

Page 7: Lupon Media - Mediakit

Devices Mobile, Tablet, Desktop

Channels Mobile Web, Mobile App, Desktop

Inventory Types Mobile In-app, Mobile Web, Video, Display (IAB standards)

infographics

5B

USA

Germany

Sweden

Switzerland 

Turkey

Regions Covered

500M

Top 5 countries 

real users

total impressions 

Page 8: Lupon Media - Mediakit

why choose usAdx Premium yield management platform enables publishers to manage multiple networks and capture the highhest value from every impression. Every potential buyer gains access to your non-guaranteed ad space, and competes in real time for each impression.

5 billion impressions With 5Billion impressions a month and

growing every day, why not let us be your yield management company of choice

Use with No Risk Set a minimum price for your ad inventory

when you place it in the exchange

Maximize Overall Yield Increase your CPMs with real-time auctions

in Adx Premium

Fully managed Service We are much more then just a technology

platform

Page 9: Lupon Media - Mediakit

Get in touch with us

luponmedia.com

[email protected]