Lululemon  has  an  a,rac/ve  website  that  is  easy  to  navigate  

&  is  all  about  community  involvement  and  making  Lululemon  apart  of  a  lifestyle  

Lululemon  has  certainly  made  a  name  for  itself  over  the  years..  

Source:  Google  Trend  (lululemon,  fable/cs,  athleta)  

But  isn’t  leading  the  search  market  quite  yet  

Source:  Google  Trend  (lululemon,  nike,  fable/cs,  athleta)  

Search  demand  for  yoga  has  been  steadily  increasing  since  2005  

Source:  Google  Trend  (yoga)  

The  demand  for  yoga  clothing  is  there..  

Source:  Google  Trend  (yoga  clothing,  yoga  gear,  yoga  clothes)  

There  is  also  a  demand  for  running  ..    

Source:  Google  Trend  (running  gear,  running  pants,  running  clothes)  

‘Lululemon  yoga’  is  highly  searched  compared  to  any  of  it’s  compe/tors  

Source:  Google  Trend  (lululemon  yoga,  nike  yoga,  athleta  yoga,  fable/cs  yoga)  

However,  some  of  their  content  is  not  indexable  

Keywords  content  should  be  placed  in  the  HTML  text  on  the  page      

Source:  Wordle.com  

The  site  is  indexed  inaccurately  when  searching  on  different  search  engines    

Solu/on:  Submit  a  XML  sitemap  to  Bing  to  create  more  results  

Lululemon  clearly  has  a  niche  towards  women’s  clothing    

Source:  Google  Trend  (lululemon  women,  lululemon  men)  

But  makes  men's  products  too..  

By  incorpora/ng  more  keywords  related  to  ‘men’,  it  could  create  more  traffic  to  the  site  

SWOT  

Strengths  

• Brand  name  is  searchable  • Overall  conversion  op/miza/on  is  good  

Weaknesses  

• Site  indexed  inaccurately  • Keywords  embedded  in  images  

Opportuni2es    

• Fitness  craze  • Expand  market  

Threats  

• Nike  is  ranked  higher  in  all  categories  

GRADES  

Crawlability  …….B-­‐  

Relevance  ……….  B  Popularity……………  A-­‐  

Conversion………….  A