lucerne school of business

Lucerne School of BusinessA Portrait

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Learning for the real world, researching for the future

Introducing the Lucerne School of Business

Degree programmes

Continuing and executive education

Research and consultancy

Institute of Management and Regional Economics IBR

Institute of Financial Services Zug IFZ

Institute of Communication and Marketing IKM

Institute of Tourism ITW

Institute of Business Information Management IWI

Library

Oase restaurant and meeting rooms

Lucerne UASA Alumni

Table of contents

What began in 1971 with a handful of lecturers and 26 students has, thanks to broad support from politicians, the business community and the population, grown to become one of Switzerland’s most important business schools, with around 2,000 students attending bachelor’s and master’s degree programmes and as many again enrolled in continuing and executive education. With the passage of time, the Lucerne School of Business has maintained close ties with Central Switzerland’s vocational training landscape and industry partners.

These days, the School operates in such forward-looking areas as Tourism and Mobility, Banking and Finance, Communication and Marketing, Business IT and Regional Economics. This broad thematic support contributes to our reputation as the preeminent centre of excellence for Business Administration, Manage-ment and Business IT in Central Switzerland.

With numerous wide-ranging collaborative ventures involving national and international partners, the Lucerne School of Business prepares its students for roles in the globalised world of work. Students working towards their bachelor’s and master’s degrees can expect challenging programmes featuring a range of specialisations. Professional qualifications are a top priority at the School. Once qualified, graduates are ideally prepared for their future on the labour market. More than 95 per cent of them find a suitable job after graduating, with no fewer than 70 per cent of these assuming managerial roles. Moreover, thanks to the all-embracing nature and high quality of the continuing and executive education programmes offered by the Lucerne School of Business, students will always be able to acquire new skills as they chart their career trajectories.

Clients commissioning the Lucerne School of Business with research and ser-vice-oriented projects benefit from the broad knowledge and project manage-ment experience of the lecturers. Moreover the University’s interdisciplinary orientation means that development and service-oriented projects can be tackled from a range of perspectives.

I hope this prospectus gives you a useful insight into our School.

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Learning for the real world,researching for the future

Prof Dr Xaver Büeler

Dean of the Lucerne School of Business

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Central Switzerland has many facets. On the one hand, the region is rightly famed for its picture-postcard scenery featuring deep-blue lakes, picturesque bays and magnifi-cent mountains; this is the popular holiday destination known and loved by visitors the world over. The region, however, is also a major economic force. World-famous companies have chosen Central Switzerland as their base of operations. It boasts major employers in the aircraft construction, transport, market research, raw material extraction, chemical and tourism sectors. It is against this inspirational background that the Lucerne School of Business has positioned itself as Central Switzerland’s centre of excellence for Business Administration, Manage-ment and Business IT. With campuses in Lucerne and Zug, the School has its finger on the region’s economic pulse and acts as a beacon for the pursuit of excellence.

Programmes with an international flair

The main driving forces at the Lucerne School of Business are its bachelor’s and master’s degree programmes and its continuing and executive education offerings featuring a range of specialisations:

Controlling and AccountingFinance and BankingReal Estate ManagementCommunication and MarketingManagement and LawPublic and Nonprofit ManagementTourism and MobilityBusiness ITBusiness Development and Promotion

A degree programme at the Lucerne School of Business is the first rung on the career ladder and affords graduates the best possible chance on the job market. Our lecturers are experienced professionals in their field and many of them possess long-standing expertise in leading positions. Our graduates’ professional and vocational opportunities do not end at the Swiss border: our degrees and other qualifications are recognised throughout Europe thanks, in part, to the ECTS European Credit Transfer System.

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The economic region of Central Switzerland and the Lucerne School of Business are partners. This cooperation results in practical course offerings and insights gained from research and consultancy, which permit the region’s business community to differentiate itself from the competition.

Introducing the Lucerne School of Business

Research and consultancy for the economy

The School's interconnections with the region’s economic activity is seen as a significant advantage: the managers and researchers involved in research and service-oriented projects are consequently very familiar with the local realities. Furthermore, they ensure that the insights gained from these projects inform the tuition at the School.

Internationally networked

National and international networking has taken on a major role in the globalised economy, which is why the Lucerne School of Business fosters close relations with numerous universities and institutions in Switzerland and other major economies.

Five schools, four interdisciplinary focuses – one University

The Lucerne University of Applied Sciences and Arts comprises the schools of Engineering and Architecture, Business, Social Work, Art and Design, and Music. They contribute much to the economic and cultural development of Central Switzerland. In June 2013 the University was the first in the German-speaking regions of Europe to achieve 4-star ‘Recognised for Excellence’ (R4E) certification, an internationally recognised award issued by the European Foundation for Quality Management (EFQM).

The University is making every effort to expand its scope of action by means of interdisciplinary research centres in a bid to secure a competitive advantage. Our five Schools are working in close partnership through these interdisciplinary centres in the following areas:

Tourism and Sustainable DevelopmentCreative Living LabSocial Security and Social InsuranceThe Building as a System

Degree programmes

Bachelor’s degrees in BusinessStudents graduating with bachelor’s degrees from the Lucerne School of Business are welcomed as experts in the professional world. More than 95 per cent of them find a job corresponding to their training profile immediately after graduating. Using a wide range of effective up-to-the-minute teaching and learning methods, the Lucerne School of Business prepares them well for a successful career start; they are also offered the chance to spend an integrated semester abroad.

Bachelor’s studies at the School are generalist in nature. This concept meets the needs of the job market and opens up excellent vocational perspectives which go beyond the chosen specialisation.

The Lucerne School of Business offers the following bachelor’s degree programmes:Business Administration, with seven specialisationsControlling and AccountingFinance and BankingReal EstateCommunication and MarketingManagement and LawPublic and Nonprofit ManagementTourism and Mobility

The Lucerne School of Business offers bachelor’s and master’s degree pro-grammes. The degrees are recognised and comparable internationally. They furnish evidence of graduates’ suitability for the job market and entitle the holders to pursue further studies in Switzerland and abroad.

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Expanding the range of tourism products on Mt. Stanserhorn

Martin Niederberger looked at the products offered by the resort’s restaurant, such as its candlelit dinner and exclu-sive evening events, and analysed them for their offer take-up (popularity), profitability, provenance of guests and impact on the recognition level of the resort. He polled regular visitors for their views on the number of events they would like and asked them how long they spent on the mountain and which attributes they associated with their visit. Basing his conclusions on these findings as well as on interviews with representatives of the resort and on the results of a web-based analysis of the competition, he proposed six additional evening events, two of which are now actively being pursued.

Bachelor’s thesis by Martin Niederberger

International Management and Economics (in English) Business IT

A successfully completed bachelor’s degree entitles the holder to progress to a master’s degree programme followed, potentially, by a doctorate.

We measure our success by the professional and personal skills of our graduates. This success comes as a result of the motivation, commitment and determination of the teaching staff, the students themselves, the manage-ment and the administration.Prof Pius Muff, Head of Bachelor’s Programmes

Careers Service

The Careers Service of the Lucerne University of Applied Sciences and Arts offers careers advice and planning as well as a range of activities designed to ease graduates’ transition to the world of work. It assists companies and institutions in their search for qualified staff. Visit www.hslu.ch/careers for details of the wide range of services on offer, such as face-to-face meetings, “Zvierigespräch” events (presentations by employers), an online job and event advertisement portal, and a CV database. www.hslu.ch/careers

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Master’s degrees in BusinessThe consecutive master’s degree programmes are aimed at holders of bachelor’s degrees graduating from a university of applied sciences, a university or one of the federal institutes of technology (ETHs). Consecutive master’s degrees focus on the in-depth, specialised and research-based acquisition of knowledge. Some master’s pro-grammes may be attended on a work-study basis, involving a 50% timetable commitment. This allows the results of the research conducted during the course to flow directly into the student’s professional activity.

The Lucerne School of Business offers the following master’s degree programmes:Master of Science in Banking and FinanceMaster of Science in International Financial ManagementMaster of Science in Business Administration with four specialisationsOnline Business and MarketingBusiness Development and PromotionPublic and Nonprofit ManagementTourismMaster of Science in Business IT

We train managers and specialists for the economy of tomorrow. The education and training we provide is fit for purpose – practical, with a solid theoretical underpinning. This ensures that our graduates are capable of shouldering complex and demanding projects and managerial challenges.Prof Dr Daniel Peter, Head of Master’s Programmes

Swiss Food Research – promoting innovation in the food industry

Swiss Food Research is the national network for the pro-motion of research and innovation in Switzerland’s food and food-related sectors. In her master’s thesis, Séverine Compondu looked at how the Swiss Food Research business model could be improved to best reflect the needs of the numerous small and medium-sized enterprises (SMEs) in the food and food-related sectors.

Conducting qualitative interviews, she examined the trans-fer of knowledge and technology within the industry and assessed the Swiss Food Research business model. She also carried out an analysis of the environment in which SMEs operate and their needs.

Her findings led to her to make a number of recommen-dations for action by Swiss Food Research. One of them involved rebalancing the business model towards SMEs in particular and segmenting the market. This would enable a more focused delivery of value propositions, services and communication tools for target groups, which would help enhance the organisation’s reputation. Séverine Compon-du also recommended looking at widening membership to include commercial enterprises. Swiss Food Research imple-mented a number of her recommendations for action.

Master’s thesis by Séverine Compondu, MSc in Business Administration,

Major in Business Development and Promotion

International Office

The International Office of the Lucerne School of Business assists students wishing to study abroad or coming to study at the Lucerne University of Applied Sciences and Arts within the context of the mobility programme or a dual degree. The International Office also forges and maintains links with universities abroad and participates in the development of new joint courses of study and research projects.www.hslu.ch/international-business

I know that I'm being well trained and that finding a good job won't be a problem.Patrik Imhof, Master's student


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The Lucerne University of Applied Sciences and Arts offers a wide range of high-quality continuing and executive education opportunities. All continuing and executive education programmes offered by the Lucerne School of Business are eduQua-certified.

The courses reflect the needs and the expectations of industry. Students work on case studies and introduce current issues encountered in their own professional activity into the training environment. This ensures that the courses reflect the latest developments and practices in the workplace.

The Lucerne School of Business offers the Executive MBA Lucerne, as well as a number of Master of Advanced Studies (MAS), Diploma of Advanced Studies (DAS), Certificate of Advanced Studies (CAS), specialist courses and seminars with a range of specialisations:

Executive MBA Lucerne

The Executive MBA is a comprehensive continuing and executive education course for business administrators at executive level. This is a two-year programme attended on a work-study basis. Admission to the EMBA is depend-ent on several years of professional experience.

Banking, Finance and Controlling

The Institut für Finanzdienstleistungen Zug (IFZ – Institute of Financial Services Zug) offers specialist and manage-ment training with a practical approach for the financial services sector; it also offers training for (aspiring) chief financial officers, financial controllers and treasurers across all sectors.

Communication and Marketing

These courses focus on the identity-based management of brands, the development of an integrated approach to the planning and realisation of marketing and communication activities and the establishment of stable relations with stakeholder groups.

Real Estate Management

Property is the focus of investors, commercial users and proprietors. These courses provide in-depth coverage of property management and the economics of the construci-ton industry, complemented by financial and market-oriented approaches, as well as management expertise.

Management

Aspiring leaders acquire management knowledge and expertise, designed to increase the effectiveness and efficiency of the corporate processes for which they will be responsible. These courses are aimed professionals working in both the private and public sectors, as well as in not-for-profit organisations.

Law and Economic Crime

The courses in crime prevention and crime control are aimed at professionals working in prosecution and preven-tion services in the public and private sectors. The courses in law range from preparatory training for notary examina-tions to specialist training in conducting child-victim interviews.

Urban and Regional Development

Communities, towns and regions are facing a raft of major challenges. Overcoming them requires inter- and cross-disciplinary cooperation, specialist knowledge of what drives change processes and the ability to initiate, plan and manage complex projects and processes.

Tourism and Mobility

The Institut für Tourismuswirtschaft (ITW – Institute of Tourism Management) offers continuing and executive education courses in Sustainability, Health Tourism, Event Management and Public Transport. Its courses for career changers looking to move into the tourism or public transport sectors are unique in Switzerland.

Business IT

The business information technology courses provide in-depth coverage of the design, planning and implementa-tion of information and communication systems.

For further information:www.hslu.ch/continuing-education-business

The continuing and executive education offered by the Lucerne University of Applied Sciences and Arts helped me from a technical as well as a methodological standpoint. My intuitive responses, which happened to be correct, now had a theoretical underpinning, which boosted my self-confidence in my dealings with people on the course and out in the field. The course also allowed me to fur-ther my learning and try new things that I was later able to apply in the real world.Esther Federspiel, CAS graduate

Research and consultancy

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Practical and applied – this describes not only the tuition we offer, but also our research and consultancy activities. Every year, the Lucerne School of Business undertakes more than 100 projects in association with partners in industry and administration.

The thematic focuses are:

Controlling and AccountingFinance and BankingCommunication and MarketingPublic Management and EconomicsTourism and MobilityBusiness ManagementBusiness IT

The methodological skills encompass:

Market research, market analyses and feasibility studies: regular market analyses and the use of various forms of market research are key tools for acquiring new customer segments, developing new products and services and identifying new trends.Evaluations and impact studies are carried out in a wide range of areas, such as evaluating major events and projects or studying the impact of change processes. In addition to specially developed evaluation tools, customer and emplo-yee surveys and systematic observations are also used.Facilitation and guidance in change management projects: the Lucerne School of Business oversees the technical and structural aspects of processes so that its clients can focus on the contents of those processes.Simulations and business games: business games and management simulations are of particular use in rehear-sing available knowledge in real-world situations.

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Research and consultancy with and for partners in the field

No two research and consultancy projects are alike. The project managers and specialists at the Lucerne School of Business make a point of listening very carefully at the beginning of a project and of engaging with the specifics of the client. The first job is to understand and speak the same language as the client. This is the best way of being able to provide the project with the necessary practical and scientifically underpinned impetus.

The research units at the Lucerne School of Business identify the most effective form of collaboration from the point of view of all those involved and develop a venture jointly with the partner concerned. Depending on the research question or the issue at hand, projects can receive funding from the government, e.g. through the Swiss Commission for Technology and Innovation (KTI), or the Swiss National Science Foundation, which can help keep the client's costs down. The results are made available to the clients and can help inform the School's continuing and executive education activities.

Contact

Companies, government and local government bodies and private individuals turn to the School when they have a problem that needs solving in the light of the latest discoveries and theories. Read on for examples of commis-sioned research and consultancy projects or visit www.hslu.ch/research-business.

Transfer Services – student theses and assignmentsTransfer Services coordinates the provision of topics for of student theses and assignments as well as requests

for applied research, consultancy and service-oriented projects. Students work on bachelor's theses and

assignments, master's theses, project assignments, business plans and practical scientific projects covering a

range of issues in the spheres of General and Public Management, Controlling and Accounting, Finance and

Banking, Communication and Marketing, Business Development and Promotion, Tourism and Mobility,

Management and Law, Real Estate, International Management and Economics and Business IT. Please visit

www.hslu.ch/transferservices-wirtschaft for further information and themes.

Stagnating sales and squeezed margins forced us to act. The pro-ject manager provided by the Lucerne School of Business listened attentively and worked alongside our sales managers to imple-ment an effective pricing-training programme. The solution put forward by the Lucerne School of Business altered the discount mentality that used to prevail in our company. With considerable success! We have been able to increase our margins again.Hans Schärli, member of the board of directors of Beutler Nova, a Schuler Group subsidiary

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The Institute of Management and Regional Economics (IBR – Institut für Betriebs- und Regionalökonomie) helps industry tackle challenging and innovative ventures. So far, more than 5,000 management executives and specialists have attended continuing and executive education courses to develop their expertise, knowledge and experience. Through consultancy and research projects, the IBR helps companies, government and local government bodies and not-for-profit organisations in their strategic decision-making for the long-term.The IBR is well established in the region and maintains an extensive national and international network with external partners in the field and at other universities. The team is interdiscipli-nary in nature and possesses academic qualifications, extensive practical experience and well-rounded teaching experience.

Research and consultancy projects

Service Management: service innovations – service engineering and storytelling

This government-backed project looked at how the creative industries (cinema, theatre, publishing) might inform innovation processes in the field of services. Whereas service engineering's primary focus lies on the systematic development of new services, storytelling centres on the customer interface.

General Management: innovation in companies – Innovation Dynamics in Practice (IDIP)

This research project examined the organisational conditions required for innovation to take place in companies. The spotlight was on the effect that management, corporate culture, structures and communication have on innovativeness. The aim was to analyse innovation dynamics holistically on a case-by-case basis. A better understanding of dynamics such as this enhances a company's ability to learn and develop, and improves its competitiveness both nationally and internationally.

Public and Non-Profit Management: childcare in Horw – evaluating the financial benefits

The municipality of Horw commissioned the IBR to examine the financial benefits accruing from the money used to purchase childcare outside the family. The study showed that childcare pays off, both for the municipality and for the parents.

Institute of Management and Regional Economics IBR

Founded

1979

Number of staff

100

Thematic focuses

General Management

Service Management

Public and Non-Profit Management

Management and Law

Regional Economics

Heads of the Institute

Prof Dr Hannes Egli

Prof Dr Erik Nagel

Degree programmes

The IBR is responsible for the Man-

agement and Economics disciplines at

bachelor's and master's levels.


Master of Advanced Studies MAS


MBA Lucerne

MAS Business Excellence

MAS Community, Urban and Regional

Development

MAS Leadership and Management

MAS Social Services and Healthcare

Management

MAS Marketing and Management of

Services

MAS Public Management

MAS Risk Management

MAS Social Insurance Management

MAS Business Engineering

www.hslu.ch/ibr

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Organisations these days have to be prepared for surprises in the market-place and the political environment. At the same time, managers have to ensure reliability and continuity. Our job is to provide organisations and manag-ers in the field with the help they need to perform this long-term balancing act with confidence.Prof Dr Hannes Egli and Prof Dr Erik Nagel

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The Institute of Financial Services in Zug (IFZ – Institut für Finanzdienstleistungen Zug), located at Grafenauweg 10, Zug, was established in 1997 or the initiative of the Zug Chamber of Commerce (ZWK) and the Canton of Zug's Department of Economic Affairs. The IFZ manages the transactions of the Swiss Private Equity & Corporate Finance Associa-tion (SECA), the CFO Forum Schweiz, swissVR and the Zug Commodity Association (ZCA).The IFZ organises the six-monthly SME Forum in collaboration with trade associations. Each edition of this Forum consists of several evening events on the theme of the financial management of SMEs. The Institute also organises a number of seminars and conferences for professionals working in the financial services sector and in the financial departments of companies across all sectors. Furthermore, the IFZ organises and hosts the annual Women’s Business Conference.


Capital management in banks

How has the capital structure of banks in Switzerland changed over the past decade? What are the internal and external factors that determine the size of a bank's equity? What problems and challenges do banks face when managing their equity? What is the effect of Basel III, the revised regulatory equity standards, on equity control and the business policies of Switzerland's banks? These issues are being examined by an IFZ research project.

Assessing the credit risk of private mortgage borrowers

This project examines how the credit risk of mortgage borrowers is assessed. Taking data from the Swiss Labour Force Survey (SAKE), published by the Swiss Federal Statistical Office (BFS), and supplementing it with data from the Zurich Cantonal Bank and interviews with experts, the project analysed changes in income and what influences them.

Codez

Codez – Optimising Management Control in Decentralised Organisations, a project sponsored by the Swiss Commission for Technology and Innovation (KTI) – analysed the interplay of performance measurement, incentive schemes and transfer pricing in practice. These manage-ment tools often lead, in practice, to debate and conflict between decentralised entities or between headquarters and decentralised entities. The aim of the project was to design an effective analysis and monitoring model for identifying problems and correcting errors.

Internal controls and risk management in Swiss municipalities

This project concerned an implementation concept designed specifically for municipalities which identified synergies between internal control systems (ICS) and risk management while facilitating the ascertainment and establishment of these two management tools.

Institute of Financial Services in Zug IFZ

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Founded

1997

Number of staff

70

Thematic focuses

Controlling and Accounting

Corporate Finance

Financial Markets and Investments

Financial Services Management

Real Estate/Property Management

Audit, Risk Management

Tax

Heads of the Institute

Prof Dr Christoph Lengwiler

Prof Dr Linard Nadig

Degree programmes

The IFZ is responsible for the Banking

and Finance, Real Estate and Con-

trolling and Accounting specialisations

at bachelor's and master's levels.




MAS Asset Management

MAS Bank Management

MAS Controlling

MAS Corporate Finance

MAS Economic Crime Investigation

MAS Real Estate Management

MAS Pension Fund Management

MAS Private Banking and Wealth

Management

www.hslu.ch/ifz

Our goal is to help boost the competitiveness of Switzerland's financial services sector by training our students to work as highly qualified financial experts and managers.Prof Dr Christoph Lengwiler and Prof Dr Linard Nadig

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Institute of Communication and Marketing IKM

The Institute of Communication and Marketing (IKM – Institut für Kommunikation und Market-ing) tackles issues associated with the positioning and profiling of corporate enterprises, brands, products and individuals. The primary focus is on establishing enduring and value-creating relations between companies and their customers, employees, partners and other stakeholders. In so doing, the IKM pays particular attention to the potential and challenges facing companies which arise from the inexorable march of digitalisation and the interconnectedness of their market environments. In its work, the IKM combines the perspectives of business administration, communication sciences, linguistics and psychology to create a holistic approach and, depend-ing on the task, works hand-in-hand with specialists from the other institutes and Schools of the Lucerne University of Applied Sciences and Arts (IT, Art and Design, Engineering, etc.). The IKM offers integrated solutions for core aspects of communication and marketing, from strategy development and planning, through process management and the use of media, to results-oriented, language-based implementation and impact assessment.


Out-of-Home-Displays: how and why design works

Why do out-of-home displays work? What is this impact due to? To better understand impact of digital media in the public domain, the project team of university and commercial partners examined the fundamentals of the design underlying display programmes and the conditions required for the development of their potential in the public context. The results of the empirical investigation were summarised and published in the form of 33 theses on the design and impact of out-of-home displays.

Marketing of eco-electricity: clear and compelling communication

How can innovative and complex electricity products be marketed in ways that are clear, compelling and appropriately targeted? An inter-disciplinary research team analysed market-ing communication concerning renewable energy electricity products from the linguistic and socio-psychological perspectives. This analysis was used as a basis for examining the effect of a range of communication styles on the target groups, the aim being to develop guidelines capable of governing clear and compelling communication concerning renewable electricity products.

Online-Offline: the design and impact of cross-media communication

Given the increasingly fragmented nature of the media landscape, how best should commer-cial enterprises and agencies address their target groups and deploy their resources? What are the key planning and control parameters in cross-media communication? These are the issues at stake in this research project, the aim of which is to identify the opportunities open to companies for a cross-linked use of online and offline media, the best way of planning and organising cross-media campaigns and, most importantly, the resulting communicative effects.

Founded

2003

Number of staff

50

Thematic focuses

Corporate Communication

Online Communication and Digital

Media

Marketing and Market Research

Professional Communication and

Business Languages

Head of the institute

Dr Andreas Brandenberg

Degree programmes

The IKM is responsible for the Com-

munication and Marketing specialisa-

tions at bachelor's and master's levels

and provides tuition by means of indi-

vidual consecutive master's modules



MAS Communication Management

MAS Brand and Marketing Manage-

ment

MAS Digital Marketing and Communi-

cation Management

www.hslu.ch/ikm

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The inexorable march of digitalisation in the marketplace is fundamen-tally changing the way in which communication and marketing departments work and how they understand their role. The IKM's practical research, tai-lored services, and dynamic degree and continuing and executive education offerings are designed to support these change processes.Prof Dr Andreas Brandenberg

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“We are part of the economy”: this declaration by the Institute of Tourism Management (ITW – Institut für Tourismuswirtschaft), founded in 1993, applies in more ways than one. With its finger on the pulse of the economy, it examines innovative research and interdisciplinary issues in the marketplace, with a focus on tourism, transport and sustainability. Whether the aspects are regional, national or international, the strength of the ITW lies in the fact that its staff boast proven methodological and management skills and benefit from extensive practical experience. Training, research and consultancy go hand-in-hand. The services offered include market research and analysis, feasibility studies, and the preparation of mission statements and concepts, evaluations and impact analyses. Clients of the ITW include tourism and mobility companies, tourism organisations and associations. The Institute provides services including facilitation, process support, simulation and business games. Relevant management issues such as marketing and communication, finance and controlling and quality and innova-tion management inform its research and consultancy activities. The ITW also organises the biennial World Tourism Forum Lucerne (WTFL). This is attended by experts from the fields of politics, industry and higher education from around the world.


OWS 2022: Winter Olympics candidature of the Canton of Grisons

What are the benefits of attracting the Winter Olympics to the Canton of Grisons? What risks and opportunities does an Olympic candidature present? The OWS 2022 study examined all the economic, environmental and social factors relevant to the hosting of the Games. The findings were used to assess the risks and opportunities of a candidature and to determine the best way of exploiting the opportunities while minimising risks.

WTFL Study 2013: Effective Communication of Sustainable Tourist Products and Services

Tourism providers and destinations often reach their limits when it comes to marketing sustainable products and services effectively. This research project examines the best means of marketing sustainable tourist products. Should communications target emotions or do visitors prefer objective information about the sustainability of their holiday at a cognitive level? These questions are being looked at more closely using various empirical methods, including online surveys in Switzerland, Germany, the UK and the USA.

KTI project: Leisure Traffic

In recent years, public transport enterprises have discovered leisure and tourist traffic as a strategic growth market. In a bid to exploit this exacting market segment effectively and sustainably from an economic perspective, this project, sponsored by the Swiss Commission for Technology and Innovation (KTI), examines the potential for creating added value. The project is supported by a number of industrial partners, including the BLS railway company, the Montreux Oberland Railway, RailAway, Swiss Federal Railways and the Swiss Travel System, SRF Meteo, the Public Transport Association (VÖV) and the Zentralbahn railway company.

Institute of Tourism Management ITW

Founded

1993

Number of staff

30

Thematic focuses

Tourism

Sport and Events

Traffic

Sustainability


Prof Dr Jürg Stettler

Degree programmes

The ITW is responsible for the Tourism

and Mobility specialisations at bach-

elor's and master's levels.


Certificate of Advanced Studies CAS

CAS Event Management

CAS Tourism for Career Changers

Public Transport for Career Changers

www.hslu.ch/itw

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Lucerne is all about tourism. The issues that require examination are vast, both in number and in scope. The ITW ensures that theory can be put into and derived from practice.Prof Dr Jürg Stettler

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The Institute of Business Information Management IWI (IWI – Institut für Wirtschaftsinfor-matik) was established in 1989. The training it offers covers the entire gamut of business information management, including management of IT organisations, e-business and IT business models, business intelligence, application design, data and technology management, service management, communication, security, IT auditing, IT law and IT governance. The focus is always on client benefits and value creation through IT.

The staff of the IWI enjoy extensive networking with partners in the field by means of cooperation projects, consultancy or board of director mandates. The Institute offers its students attractive career openings by combining academically based teaching with real-world input.

Specific research and consultancy projects

MobyInterpreter

Forensic testing of mobile phones is becoming increasingly important in the investigation of various crimes. In particular, the physical examination of the memory content of mobile devices can often reveal valuable information and delivers high-quality results. Although police and justice departments evince a great deal of interest in the methods used, the operations and products required are still in their infancy or under development. Furthermore, expertise in this area currently remains limited to a few individuals. In this research project, the IWI worked with the Swiss Federal Criminal Police force, the Bern Cantonal Police force and the Solothurn Cantonal Police force to contribute to the development of the technology required and develop their expertise in this area. The result is the almost complete mapping of the relevant memory contents of a special, widely available class of mobile phone (Nokia DCT-4).

Business enabler model

The role of IT as a business enabler is as old as IT itself. Most chief information officers continuously try to position their information technology as a business enabler. Despite many years of transformation in the field of IT and improvements in business/IT alignment, most companies still appear to see information technology as a cost driver. The overall research goal is to develop a model that allows companies to master the process of transforming IT from a cost driver into a business enabler. The aim of the research work is to identify the critical success factors required to facilitate this transformation. These findings will lead to the development of a business enabler model and its rapid and effective roll-out with a partner in the field.

Institute of Business Information Management IWI

Founded

1989

Number of staff

35

Thematic focuses

Strategic IT Management

Business-Driven IT Innovation

IT Entrepreneurship

Design of Business Apps

Business Intelligence

Information Security


Dr Marco Menna

Degree programmes

The IWI is responsible for the

Bachelor of Science in Business IT

and offers the Master of Science in

Business IT jointly with Universities of

Applied Sciences in German-speaking

Switzerland.



MAS Strategic IT Management

MAS Business Intelligence

MAS Business Process Management

MAS Information Security

www.hslu.ch/iwi

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IT is the business innovation engine – this is our guiding principle.Prof Dr Marco Menna

Library

The library of the Lucerne School of

Business, located at Frankenstrasse 9,

Lucerne, is managed by the Lucerne

Central and University Library (ZHB)

and offers general subject-specific

literature in all relevant disciplines.

www.hslu.ch/library-business

Oase restaurant

The Oase is a restaurant located on

the top floor of Zentralstrasse 9 in

Lucerne. Open to students, teaching

staff and support staff, it serves hot

and cold meals. There is a roof terrace

– perfect for fine weather.

www.hslu.ch/oase-business

Meeting rooms in Lucerne and Zug

The premises of the Lucerne School of

Business are available for hire. The

premises lend themselves to a variety

of events: Zentralstrasse 9 is adjacent

to Lucerne railway station and

Grafenauweg 10 is right beside Zug

railway station. Both locations benefit

from modern, up-to-date infrastruc-

ture. It is also possible to enjoy coffee

breaks and to hold drinks receptions

in the rooms (in Lucerne and Zug),

in the cafeteria, or on the roof terrace

in Lucerne.

[email protected]

www.hslu.ch/room-rental-business

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Library

Oase restaurant and meeting rooms

19

Lucerne UASA Alumni

20

The University's alumni organisation is an association of graduates from all five Schools of the Lucerne University of Applied Sciences and Arts – the Schools of Engineering and Architec-ture, Business, Social Work, Art and Design, and Music. Its members have either gained bachelor's and master's degrees at the University or have graduated from one of its many continuing and executive education courses at CAS or MAS level.

The Alumni organisation acts as a forum for members to network in; it also organises events and provides information on current developments at the University. Its members enjoy numerous benefits and privileges. Lucerne UASA Alumni is a member of FH SCHWEIZ, the umbrella organisation of the Universities of Applied Sciences in Switzerland, which, amongst other things, represents graduates on matters of education policy at a national level.

Lucerne UASA Alumni currently has 5,800 members and is an independent organisation formed in October 2012 as a result of the merger of the alumni organisations of the Universi-ty's individual Schools. Lucerne UASA Alumni is the largest of Switzerland's alumni organisa-tions attached to universities of applied sciences and – since the merger of the former alumni organisations of the individual Schools – the only one to be cross-disciplinary in nature.

www.alumnihslu.ch

Alongside Lucerne UASA Alumni, the Lucerne School of Business boasts other alumni organi-sations centred on specific continuing and executive education courses.

Publishing details

Concept and editing

Lucerne School of Business

Design

Reflector Visuelle Gestaltung Luzern

Information and contact

www.hslu.ch/business

Institute of Management and Regional Economics IBRZentralstrasse 9Frankenstrasse 7 – 9P.O. Box 2940 CH-6002 LuzernSwitzerlandT +41 41 228 41 [email protected]/ibr

Institute of Financial Services Zug IFZ Grafenauweg 10P.O. Box 4332CH-6304 ZugSwitzerlandT +41 41 724 65 [email protected]/ifzblog.hslu.ch/ifzwww.facebook.com/ifz.zug

Institute of Communication and Marketing IKMZentralstrasse 9P.O. Box 2940CH-6002 LuzernSwitzerlandT +41 41 228 41 [email protected]/ikm

Institute of Tourism ITWRösslimatte 48P.O. Box 2940 CH-6002 LuzernSwitzerlandT +41 41 228 41 [email protected]/itw

Institute of Business Informa-tion Management IWIZentralstrasse 9P.O. Box 2940CH-6002 LuzernSwitzerlandT +41 41 228 41 [email protected]/iwi

Lucerne School of BusinessZentralstrasse 9P.O. Box 2940CH-6002 LuzernSwitzerland

[email protected]//business

www.facebook.com/hslu.chwww.twitter.com/hslu

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