Lucas garcía design illustration portfolio 2016

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Take a look of my recent and past work as graphic designer, graphic artist and illustrator.


<ul><li><p>LUCAS GARCIA DESIGN / ILLUSTRATION PORTFOLIO</p><p>&gt; 2013 / NOW </p><p>FREELANCE</p><p>Editorial, Graphic Design </p><p>/ Illustration / Visual </p><p>Identity.</p><p>&gt; 2013 / 2014 </p><p>EKAR EUROPA</p><p>Editorial Design </p><p>/ Illustration.</p><p>&gt; 2006 / 2011 </p><p>IDEOGRAF</p><p>Editorial Design </p><p>/ Visual Identity </p><p>/ Illustration.</p><p>Clients: Empresas Polar, </p><p>Ministry of Culture, </p><p>Sony Entertainment TV, </p><p>Newspapers El Nacional </p><p>and Tal Cual, Sincor Oil, </p><p>Central Bank of Venezuela.</p><p>&gt; 2011 / 2012 </p><p>2001 JOURNAL. </p><p>Cartoonist and Columnist. </p><p>Developing Daily Cartoon </p><p>Lucas and Sunday column </p><p>Shortfilm.</p><p>I studied in Caracas, Vene-</p><p>zuela, in Prodiseo, school </p><p>of visual communication, </p><p>under the teachings of </p><p>designers like lvaro Sotillo, </p><p>Santiago Poll, and guest </p><p>lecturers such as David </p><p>Carson. Graduated in 1995 I </p><p>still keep in contact with the </p><p>institution, teaching analyti-</p><p>cal drawing, editorial design </p><p>and visual identity.</p><p>I have worked for private </p><p>companies and public insti-</p><p>tutions in projects of visual </p><p>identity, editorial design and </p><p>illustration. I have produced </p><p>written and visual content, </p><p>print, audiovisual and digital </p><p>pieces, and participate in </p><p>various ways in multidisci-</p><p>plinary teams.</p><p>My strengths are focused on </p><p>the creation and develo-</p><p>pment of communication </p><p>strategies applied to various </p><p>media. I seek to establish </p><p>relationships with customers </p><p>to identify their needs and </p><p>aspirations, and enhance </p><p>my skills, as well as the </p><p>working teams I participate </p><p>with, to design and develop </p><p>&gt; 2000 / 2002 </p><p>EKAR EDITIONS </p><p>/ BANCO DEL LIBRO </p><p>Editorial Design </p><p>/ Illustration.</p><p>&gt; 2002 / 2003 </p><p>EL NACIONAL</p><p>Newspaper columnist.</p><p>&gt; 1996 / 1998 </p><p>PREMBULO: </p><p>Editorial Design / Identity </p><p>/ Illustration.</p><p>&gt; 1995 / 1996 MARAVEN: </p><p>Editorial Design / Identity </p><p>/ Illustration.</p><p>PRODISEO</p><p>INSTITUTE:</p><p>Professor in the area of </p><p>graphic design and analyti-</p><p>cal drawing at this insti-</p><p>tution from 1995 to 1998 </p><p>-1999/2003. </p><p>&gt; Analysis and Organiza-</p><p>tion of Information &gt; Work </p><p>process (idea generation, </p><p>selection process, refining final idea) &gt; Relationship between Typography and </p><p>Image&gt; Formal communica-</p><p>tion strategy and Strategy </p><p>&gt; Concept and Representa-tion &gt; Proposal Submission </p><p>and Evaluation &gt; Visual </p><p>Systems.</p><p>YARACUYS</p><p>EXPERIMENTAL </p><p>UNIVERSITY </p><p>Editorial Design Professor </p><p>2009/2011. &gt; Relations be-tween Typography and Ima-</p><p>ge &gt; Formal communication </p><p>strategy and Strategy </p><p>&gt; Concept and Representa-tion &gt; Proposal Submission </p><p>and Evaluation &gt; Visual </p><p>Systems &gt; Book sections </p><p>&gt; Preproduction and </p><p>production.</p><p>&gt; W O R K I N G A N D T E A C H I N G E X P E R I E N C E &gt; P R O F E S S I O N A L P R O F I L E &gt; C O N T A C T</p><p>lucas.garcia.paris73</p><p></p><p>lucasgraphicartist.</p><p></p><p>@lucasgarciap</p><p>twitter</p><p>systems of communication </p><p>that are on time, relevant </p><p>and meaningful.</p><p>Besides developing teaching </p><p>assignments at institutions </p><p>like the University of Yara-</p><p>cuy and Prodiseo in Vene-</p><p>zuela, I have participated as </p><p>a columnist in national </p><p>newspapers like the 2001 </p><p>Diary and El Nacional. </p><p>I have also written a book of </p><p>short stories Payback and </p><p>the novels Rocanrol, The </p><p>fiercest of beasts and Aca-</p><p>bose. My fiction work has </p><p>appeared in prestigius sites </p><p>like The Barcelona Review </p><p>and Prodavinci.</p><p>Recently, I have pen two </p><p>scripts for venezuelan film </p><p>protects: Diente por </p><p>Diente a proyect for direc-</p><p>tor Olegario Barrera and an </p><p>untitled proyect for director </p><p>Fina Torres.</p></li><li><p>Sincor was an oil company to which we applied a total redesign </p><p>program. Based on the optimized original brand, we generated </p><p>a complete Visual Identity system. We developed a manual, </p><p>which lined all the image manifestations of the company from </p><p>print formats to three-dimensional elements.</p></li><li><p>On the occasion of the visit of David Carson, as part of </p><p>a lecture and a workshop in Prodiseo, I designed a promotional </p><p>poster using an expressive identity image from a headshot </p><p>of the graphic designer.</p><p>Illustrations for Cerveza Zulia cultural web page. This are editorial illustra-</p><p>tions for pieces about two great venezuelan cartoonists, Zapata and Rayma. The images were used in social media as well.</p></li><li><p>The image of the FAU (Faculty of Architecture and Urbanism of Central </p><p>University of Venezuela) should synchronize more than thirty departments within the faculty, each with is owns, arbitrarily set, emblems and logos. </p><p>Based on a modular and dynamic brand that could be organized in two diffe-</p><p>rent way, we established an application system for various print media.</p></li><li><p>The image of the museum show The 1810 revolution </p><p>used urban protest elements present in the street art to represent </p><p>a historical XVIV century holiday with profound political implications. </p><p>We were looking for a graphic language that was accessible, </p><p>close to the public and current.</p><p>These tests for the design of a cattle food brand show the first stage of an visual exploration. This different ideas are presented to identify </p><p>which way fulfills the needs and goals of the client.</p></li><li><p>The project Econoinvest raised the need to harmonize a set of </p><p>disjointed visual identities: a brokerage firm, an insurance company and a foundation of cultural projects. After an analysis of formal </p><p>aspects we established a set of guidelines that would allow to homo-</p><p>genize graphics brands without losing their individual specificities.</p><p>Graphic system for the collection Shaping Readers, from Banco del Libro. An institution with many years in Venezuela, I though that </p><p>needed a more dynamic and accesible image. I propose a modern and </p><p>playfull graphic for the its publications.</p></li><li><p>Contact is an internal publication of the public telephone company </p><p>CANTV and should respond to an already established corporate </p><p>image. Through a system of sections based on pictographic signs </p><p>and a color code, we designed a layout that used synthesized images </p><p>and very graphic illustrations.</p></li><li><p>For three years I worked with the 2001 Daily in Caracas, drawing cartoons and maintaining a Sunday column: Shortfilm. I make an effort to produce most </p><p>of the cartoon without words, trying to convey, at the same time, an intelectual and visceral humor. </p></li><li><p>Book covers for the collection Start Point, from Ekar Europa. </p><p>A modern and urban but yet simple image to comunicate strong </p><p>themes (genocide, the climate change) for a youth audience.</p><p>Vogue House is a designer furniture boutique. The simplicity </p><p>of the brand refers to other companies of the same kind. This strategy </p><p>would help us to introduce a novel kind of offer to in the local market. </p><p>The graphic pieces stood out the story behind the furniture and its </p><p>importance in international design.</p></li><li><p>A series of labels for generic products made by Justo &amp; Bueno, a Colombian supermarket chain. Using lettering provided by the client and a visual identity that make reference to old south american brands, I used basic shapes and clear and geometrical textures to remind a 60s and 70s graphic.</p></li><li><p>Childrens book Illustration for Ekar Europa. The project Kicking Tales its </p><p>about soccers real life histories retelling for kids. We blend real personalities </p><p>of the sport in the life scenario of the main character, a 9 years old.</p></li><li><p>Another proyect for Ekar Europa. This time with my own story. Superheroe fallows a kid in his first year living in a new country. Its deals with acceptance and changes </p><p>through humor and imagination, using comic book imagery.</p></li><li><p>Illustrations for an unpublished editorial project about economics. </p></li><li><p>LUCAS GARCIA DESIGN / ILLUSTRATION PORTFOLIO</p><p>lucas.garcia.paris73</p><p></p><p>lucasgraphicartist.</p><p></p><p>@lucasgarciap</p><p>twitter</p></li></ul>