LUCA Comunicación Corporativa

Experience, Ideas & Connections that Count

Automotive, Nautical, Energy, Real Estate, Professional Services, Tourism, etc.

PR & Press, Storytelling, Forming Allegiances to create brand value

• Based in Madrid, Spain

• High experience senior team

• Public Relations Consultants Association accredited

• Very strong client retention levels; senior level client handling and deep sector understanding

T. +34 914 351 712 E lgcanomanuel@lucacom.com www.lucacom.com

Connections that Count

Joined up Services

• Audience listening and outreach• Content creation, PR, marketing and monitoring• Issues preparation and handling• Stakeholder planning, collaboration and influence

ExperiencedCounsel

• Very senior counsel for clients• Long and short term strategies• Dedicated sector expertise• Brand value & reputation building

• Allignment of communication to business strategy• Analysis of media portfolio• Strategy 1.0/2.0 (internal/external)• Structures and cross-media linking

Strategy

Connections that Count

Implementation

• Press information• Press kits• Interview agreements• Press trips• Press conferences

Monitoring

Basic services

• Consultancy and Advice• Development of media strategy and storyline• Planning of PR activities• Press contacts and media relations• Development and maintenance of contact lists

• Media response analysis• ROI, Media metrics and AVEs• Input-output analysis

• Editorial visits• PR for trade fairs

& events• Seminars for journalists• Meetings with experts

Sector Expertise

Automotive & Suppliers

Fashion, Nautical & Luxury Goods

Travel & Tourism

Security & Lighing (LEDs)

Other

Case studies

World premiere “Barcelona: 1000 days to the future”

Events: Discovery Channel

Tasks • The challenge was to create, design and organize a

world premiere event for Discovery with high media and opinion leader impact

Measures

• Organization of an event for 3,200 VIPs, opinion leader, influencers and media, lead by the Mayor of Barcelona.

• Press conference with more than 60 journalists (dailies, magazines, trade, TV, radio stations) and 70 special VIPs.

Results

• 60 news and articles published in Spanish newspapers and magazines, 7 clips on premium TV in 2 months, and excellent radio coverage

Azimut Yachts’ launch in SpainPR & Media project: Marina Estrella

Azimut Yachts’ launch in SpainPR & Media project: Marina Estrella

Tasks • Introduce Azimut Yachts as the premium brand of

Marina Estrella in Iberia as the lead changing factor

Measures • Presentations, roadshows and special events in

different marinas in Spain• Special booth and active participation in the

Barcelona International Boat Show• News, articles and Azimut new model boat tests in

the marine and lifestyle media

Results• Azimut Yachts got the highest brand and product

awareness in Spain, frequently linked to Marina Estrella

• Azimut boats better recognized by media and clients as the top global brand in the industry

Madrid Lighting ShowMedia relations: Havells Sylvania

Tasks • Lauch Havells Sylvania in Spain • Reinforce relationships with media and journalists

Measures • Design an exclusive and attractive press event for the

Spanish trade media in Madrid• Create a special press kit with all the information and

the new Sylvania LED lamp as a gift • Organize a special lunch catered by one of the most

important Chefs in his restaurant in Madrid

Result• High press coverage in all the target media• Channel, media and clients impressed with

Sylvania‘s technolgy, lighting solutions and facilities

LUCA Comunicación Corporativa

Luis G. CanomanuelT +34 914 351 712M +34 629 507 253E-mail: lgcanomanuel@lucacom.com

T. +34 914 351 712 lgcanomanuel@lucacom.com www.lucacom.com