ls12 bp304 the way of the social dragon

Session BP304
The Way of the Social Dragon: Ten Key Strategies for Building a Thriving Social Community
in Your Organization

Carlos Casas | CEO | RockTeam & IBM ChampionKat Mandelstein | Director | IBM Collaboration Solutions

Who We Are

WordleWhite.jpgIMG_0574.JPGhttp://about.me/katmandelstein

Wordle for Carlos

http://about.me/carloscasas

Intro chart about who we are and why we are passionate about this subject

What are we going to talk about in this session?

You've got a Social Pilot, now what? The Social Dragon knows...

We'll take a first hand look at some of the social capabilities in the IBM Social Business offerings that are key for community adoption

Discover Ten Key Strategies for Building a Thriving Social Community
in Your Organization

Take a first hand look at some Community Best Practices from IBM, RockTeam & Customers

Learn how you will know when you have succeeded

Why do some Social Business projects fail?

Just because you build it, does not guarantee they will come

It's not about the tools,
it's about the people

People are set in their ways

It's not easy to change corporate culture

Image: Ambro / FreeDigitalPhotos.net

Learning the Way of the Social Dragon

"Dragon" comes to us from the Greek word for seeing "derkein. The dragon has unusually sharp vision in the physical, intellectual and psychic realms.

The Social Dragon has the power to connect networks of business people whether consultants, customers, partners researchers or employees to drive collaboration and innovation.

The Social Dragon has the vision to build a strong community.

Photo has no copyright restrictions:http://www.flickr.com/photos/smithsonian/2536674948/

Pass to Carlos

Our need for social interactions, community and social media is inherent. We are social creatures by nature who crave meaningful interactions with others.

- Dave McGurgan (@dmcgurgan), Digital Media Manager, RockTeam

We are inately curious and social people. By tapping into those urges, creates and fosters community and participation. More importantly, community fosters knowledge sharing and meaningful relationships and interactions with others.

WARNING: this isn't a coding session. This is a community session

Social Media, it turns out, isnt about aggregating audiences so you can yell at them about the junk you want to sell. Social Media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter we want to belong...

http://www.famousbloggers.net/66-awesome-social-media-quotes.html

- Seth Godin, sethgodin.typepad.com

We come full circle in our digital world. We've evolved from analog communication to digita and now back to a pseudo-analog discussion. Meaning, we're transitioning back to virtual face-to-face conversation. Technology created silos of today and technology is now breaking them down.

According to IDC's Social Business Survey conducted in September 2010, 41% of respondents indicated that they have already implemented an enterprise social software solution and 35% of survey respondents believed that using social software made them more productive. Respondents experienced an 11-30% in time savings.

Productivity gains are proven with social media concepts and the trend is climbing upward. Today, living in the Inbox is not cutting edge. Living outside and collaborating is the way of the future. The inbox has it's place but it will be moved to a component of the social experience rather than the focus.

...the fastest-growing segment of the collaborative applications market is the emerging social platforms category. The social platforms market achieved $370 million in 2009 and will reach nearly $2 billion by 2014, representing a compound annual growth rate (CAGR) of 38.2% over the forecast period.

Source: Becoming a Social Business: The IBM Story - ftp://ps.boulder.ibm.com/ftp/demos/226706-IDC-Whitepaper-Becoming-a-Social-Business-IBM-Story.pdf

Web 2.0 is not going away. Social platforms will drive business productivity internally and brand awareness externally.

The Consumerization of IT.....

....Are YOU ready?

Consumerization of IT is here and upon us. In the 90's, technology dept's drove innovation and business insight due to the speed of digital communication. Today, IT depts can be viewed as more of a supporting vice or even a technology blocker. Knowledge workers in technology no longer just live in IT, they often live in the LOB. Commodity?

What is your next move? Break down the silos and breath fire into your collab environment and build social communities.

And the job itself most likely won't be based in an IT department, but embedded in another business function such as sales, marketing, manufacturing, or supply chain, with the employee working alongside tech-savvy business colleagues.

Source: Computer World IT's winning (and losing Job Titles - http://bit.ly/shV5Tw

We want social communities. We want to mix our business interests with our technological interests. We need to learn from our end users who are now enabled and ready to get business done with tools they want. Community is essential to cultivate that conversation.

Unlike the traditional IT environment, which consisted of a portfolio or inventory of discrete applications and technologies tended by in-house technical specialists, the emerging environment is a tightly-woven fabric of on-premises and off-premises services offered to an increasingly mobile workforce and customer base on an ever-widening range of consumer devices, like smartphones and iPads.

Source: Computer World IT's winning (and losing Job Titles - http://bit.ly/shV5Tw

Mobile and cloud enable community engagement. We are now at a point where we leverage our mobile devices to participate in community enabled platforms such as Connections, Twitter, Facebook, Sametime

Touch on the analog to silo conversations to the digitally social age.

Empowering the Social Dragon's Magic

IBM Connections 3.0Industry-leading Social Business platform that integrates and fosters community building and social interactions.

Built on the robust Websphere platform creating new technical learning opportunities for the classic Lotus Notes Domino engineer!

Talk about how to measure success

Connections is our community platform now and for the future. It represents the core of the social platform for us to interact and participate in meaningful discussions.

grid3

5.3

hours wasted per employee per week due to inefficient processes

make decisions with the wrong input at least once a week

Business events daily

800 Billion

42%

of people cant find the help they know is out there 2/3 What's the business value of social collaboration with IBM Connections?
Collaboration is about people not just documents!

2 hours per day

spent looking for the right information and expertise

planetgrid2grid5grid6grid9grid898% of CEOs say they need to restructure the way their organizations work - Source: IBM CEO Study 2008

As you can see, the facts here are startling inefficiency is prolific clearly, progress is needed to improve the way people interact with each other and information.

2 Billion people will be on the web, 4 billion phone subscribers and 1 Trillion intelligent devices in the world all needing to be interconnected.

IBM Rational Team Concert + IBM Connections
Connecting Software Development Projects with Communities

Provides a social context to software development activities

Coordinate cross organization projects involving both development and business stakeholders by linking IBM Connections activities with Rational Team Concert projects

Enables Rational Team Concert development teams to collaborate with all stakeholders via IBM Connections

Enhance productivity and agility across teams though expertise discovery, collaboration, shared intellectual capital, and social learning

IBM Confidential

Music Band Concept Playing the same song, in key, and with the right time signature.Built on IBM Jazz TechnologyCreates connections between developers and business users alikeProject Dashboards enable team collaborationWith work item managementVersion Control and support for developer build processesIntegrates with Sametime & Connections for change notifications and activities

Community based platform to bring technologists and business users together to socialize their development activities by leveraging Connections.

Connections Files Enabling Community Collaboration

Files and Profiles are the most popular features of Connections and they are available to Notes Domino users at no cost. Not to mention the classic security framework that we all know out of the Lotus brand.

Discuss 7am Customer meeting Sunday morning.

IBM Lotus Notes 8.5.3 & IBM Connections Files & Profiles
NEW Entitlement for IBM Lotus Notes Domino 8.5.3 Customers: Considered your jumpstart to Social Business and an on-ramp to IBM Connections 3.0

By leveraging these entitlements, you are fostering and cultivating community building and sharing.

Think community, think organization, think teamwork.

A Fire Breathing Technical Community!

Fact: The Notes/Domino 8.5.3 release includes a significant new entitlement as part of Domino Client Access Licenses or Domino Express licenses -- the right to use two key capabilities of IBM Connections 3.0.1: Files and Profiles at no additional charge.

These entitlements join IBM Sametime Entry, IBM Lotus Symphony, Tivoli Directory Integrator, Lotus Mobile Notes , and others as part of key additional value you receive as part of your license and subscription investment in Notes/Domino.

Your Community Platform is Ready! Are you?

Social Entitlements - They are FREE and ready for you today.

Notes Domino 8.5.3 bridges the gap between IBM Connections and Messaging & Collaboration

How Do Notes & Domino 8.5.3 Enable Community?

Source: http://ibmtvdemo.edgesuite.net/software/lotus/demo/notes/version853/index.html

Just a few clicks and your engaged right from the context of your Lotus Notes client! Social Business & Community at work!

The point is...

...the Platform for Social Business and Community is available now to our Notes & Domino Community...breathe fire into the collaboration environment, enable Files & Profiles!

We Live in a Real-Time Culture

Dissemination of news via social media,
social sharing, location-based apps,
shopping, the list goes on...

We live in breathe in a real-time culture. On-Demand is more prevalent than ever and Sametime Meetings enables us to talk and share in real-time. Invite whomever and share.

Why aren't you leveraging Sametime Meetings?

There is no good reason NOT to leverage real-time technologies today.

IBM Sametime & UC2 enables Community

Moving from the Inbox to Instant Meetings (Real-time Collaboration!)

Questions to pose to audienceHow many would describe their inbox as wild or untamed?How many would say they get too much e-mail?

There are different types of inboxes and management strategy

-Out of control-Doubles as a to-do list (flags, folders)-Extract and reorganize using project management tool-Do nothing (incoming only, dont respond)

Is there a better solution than working out of the inbox?There has to be, right???!!!

So why dont we change our behavior?Its in our nature to resist changeIts in our best interest improve, not stay stagnant.

IBM Sametime & UC2 enables Community

Our idea is to let knowledge workers have all-round connectivity, said IBM Country Manager for Lotus (IBM Software Group) Karthik Padmanabhan.

http://www.deccanherald.com/content/211760/ibm-unveils-apps.html

This is not a technical session rather a session on community building, cultivation

Empowering the Social Dragon's Magic

IBM Social Business in the Cloud! with LotusLive

The All Encompassing TripComplete set of Community Building Tools (As A Service)

LotusLive Notes & LotusLive Engage

Social Collaboration in the cloud with messaging, project management, Instant Meetings, Forms, Communities, file sharing, and more!

Social Business in the Cloud

Community in the Cloud with LotusLive

LotusLive Notes, Engage are two cost-effective cloud solutions to enable messaging, collaboration and community engagement.

Great on ramp for smaller to midsize organizations who want to get out of supporting their business and get into doing business

Pass to Kat

Ten Key Strategies for Building a Thriving Social Community in Your Organization

Breathe Fire into Igniting the Community

Create a Culture of Belonging

Set Shared Business Objectives

Manage the Scope of a Community

Appoint a Community Manager

Transform Time and Space

Leverage the Wisdom of the Crowd

Recognize and Reward Participation

Identify Dragon Apprentices and Let them Lead

Sustain the Momentum over the Long Haul

Create one strong photo chart for each strategy

Breathe Fire Into Igniting
the Community

Community awareness is key!

Ignite the fire with a strong community launch and enablement

Understand what motivates those who you want to participate in your community

Respect their roles in establishing and growing the community

Photo has no copyright restrictions:http://www.flickr.com/photos/smithsonian/2940658669/in/photostream

Encourage Network connections

Invite participation and
solicit contributions from all

Hold regularly scheduled community meetings

Actively participate in dialogue in activity streams

Polling of community for decision making

Create a Culture of Belonging

Image: basketman / FreeDigitalPhotos.net


Set Shared Business Objectives

Teams need purpose

Collaborate and prioritize
what the goals of the team should be

Set objectives bases on consensus of team goals

Publish shared objectives

Checkpoint periodically

Image: phanlop88 / FreeDigitalPhotos.net


Do not make too broad

Be aware of Community overlap with existing communities

Avoid fragmentation into too many sub-communities

Watch out for scope creep

Manage the Scope of a Community

Image: winnond / FreeDigitalPhotos.net


The Community Manager serves as the Steward of
the Community

Leads structure and
curation of content

Connects community members with relevant information and insights

Keeps community focused on shared objectives

Arbitrator of any
conflict resolution

Appoint a Community Manager

Image: renjith krishnan / FreeDigitalPhotos.net


Geographically dispersed teams are the new normal

Global timezone differences are a real challenge

Community allows team efforts to be available in
one place 24X7

Community member location and availability status allows team members to reach out real time through preferred communication channel

Transform Time and Space

Images Clovks: Grant Cochrane S[ace:: thanunkorn / FreeDigitalPhotos.net


Quickly locate the subject matter experts for project

Brainstorming

Encourage new innovation

Recognize cultural differences, celebrate
and embrace them

Encourage different perspectives and solutions

Leverage the Wisdom of the Crowd

Image: jannoon028 / FreeDigitalPhotos.net


Encourage Peer Recognition

Social Gamification makes participation more fun!

Virtual BadgingExamples: ISW Kudos Badges for IBM Connections, IBM BlueThanks Widget (Internal to IBM)

Polling on Community Feedback

Formal Recognition by Community Manager for Participation

Recognize & Reward Participation

Image: digitalart / FreeDigitalPhotos.net


Let Community Members
raise hands

Seek out frequent contributors

Leverage born leaders

Educate and empower them

Assign them tasks and projects to own and lead

Identify Dragon Apprentices
and Let them Lead

Image: vichie81 / FreeDigitalPhotos.net


Prune out content that is orphaned or no longer relevant

Revalidate community objectives with members

Look for new opportunities for evolution of the community

Care and feeding of the community is key to
long term success

Sustain the Momentum
over the Long Haul

Image: twobee / FreeDigitalPhotos.net


Observing Social Communities in Action at IBM

Internal CommunitiesIBM Corporate Service Corps

Blue IQ Ambassadors Program

External CommunitiesIBM developerWorks

Greater IBM

IBM Champions

Best Practice Examples from IBM

IBM Corporate Service Corps

The IBM Corporate Service Corps has deployed over 1,000 IBMers from over 50 countries. 100+ teams have served local governments and NGOs on Smarter Cities projects in over 20 countries.

The teams use IBM Connections to prepare, collaborate during assignment, stay connected and pass on knowledge to future teams.

Expertise location is used to help identify other Industry or Technology specific knowledge needed on the projects.

Blue IQ Ambassador Program

BlueIQ Ambassadors are social software enthusiasts who help IBM individual employees, teams and communities with using social software.

Volunteer army of over 1,700 ambassadors from 51 different countries who do this above and beyond
their day job

Internal Social Business Adoption by the Numbers

Profiles: 630k+ IBM Profiles; over 1m searches per week

Communities: 4k+ public, 71k+ internal communities

Activities: 218k+ Activities

Files: 359k Files uploaded, 2.7m downloads, 236k users

Blogs: 103k+ internal bloggers

15m+ downloads of employee-generated videos/podcasts

20m+ minutes of LotusLive meetings every month

Instant Messaging: 40-50m+ per day

ROI to IBM

Search satisfaction has increased by 50% with a productivity driven savings of $4.5M per year

$700K savings per month in reduced travel

Significant reduction in phonemail, email server costs

Internal URLs for maintaining these metrics:http://w3.tap.ibm.com/myTAP/innovation/viewInnovation.wss?assetId=712https://w3.tap.ibm.com/w3ki2/display/CollaborationPlatformInitiative/Metrics+by+toolshttps://w3.tap.ibm.com/w3ki2/display/CollaborationPlatformInitiative/Lotus+Connections+Metricshttp://w3.tap.ibm.com/w3ki/display/w3kihelp/Wiki+Stats

M IBM Connections on w3 Metrics As at Sep 2011

630,000+ Profiles

70,160+ Communities

102,700+ Bloggers

1.25M+ Bookmarks

218,340+ Activities

8M+ file downloads

29.36M+ Wiki page views

files uploaded and file users=LCFiles+Cattail; shares=LCFiles Download + cattailUpload*7.17.1 is the conservative trended ratio from 1Q09 & 2Q09

IBM developerWorks

Over 1M active members

Over 4M unique visitors
per month

Over 2,000 new user profiles per day

Winner of Forrester
Groundswell Award

Over 50,000 followers on external social networks

Greater IBM Connection

The Greater IBM Connection Community of IBMers past and present, offering community members a way to connect or reconnect with IBM-affiliated friends and colleagues

Community Events:
Virtual and Face-to-Face

Career Center & Networking

News & Information
sharing to keep the community engaged

IBM Champions Community

Launched in April 2011, the
IBM Champions Program is
a Recognition Program that highlights partners, customers, bloggers and academia that champion IBM offerings.

IBM Champions are chosen based on their contributions, depth of knowledge and proven community participation and evangelism.

Over 400 IBM Champions from countries across the globe.

63 Champions have been announced for IBM
Collaboration Solutions.

Pass to Carlos

Customer Example: Health & Wellness

Social-focused Customer ServiceInternal/External Digital ConversationsEngaged Brand Management

Social Business. Social Wellness

> The RockTeam & Transition have been collaborating over Quickr since version 3!> It has become a line of business tool for decision making, version control, and documentation> Promotes team alliances within a dispersed group of people in two separate organizations in two different continents> Product launches, discussions, and file sharing is done through Quickr.

Customer Example: Flowline Components

Getting back to doing businessMoving to Web 2.0 SaaSGains of 40-60% in productivity

Social Business in the Cloud

Leveraging existing investments and skills in DB2, websphere core,

Creating a Profile infrastructure like never before unifying, simplifying, and profiling!

Go-To-Market IBM & RockTeam
Growth thru partnering, sharing, & engaging via Greenhouse,
LotusLive, & Sametime

31175I don't even know who my IBM rep is?

Show how to engage with your IBM team (reps, product engineers/managers, etc.)

Social Business ROI Measurable & Intangible

Rather than try to calculate a technology ROI, you need to look at the return on collaboration and the value of knowledge access and skill sharing. If a streamlined collaboration process enables employees to work more efficiently or more productively, there is value that should be measurable. Similarly, if social media enables the organization to more efficiently find and tap the knowledge and skills of its workers and share that widely and more quickly, again there should be something that can be measured and given a value.

Source: http://bigfatfinanceblog.com/2011/11/23/measuring-the-business-roi-for-social-networks/

What if I were to give you an hour of your day back? By removing that hour from the time you spend in your Inbox?

But how do I know it is working?

How do you measure relationships?

How do you optimize people processes?

How do you motivate employees to actively participate and how do you measure that transformation?

Monitor over time and make adjustments along the way.

Community Measures: Soft: Loyalty, Forgiveness, Trust, Peer Support, Reciprocation, Honest Input

Trackable: Time, Preference, Advocacy, Speed to Market, Better Insights through Relationship versus Transaction

Talk about how to measure success

Call to Action: Unleash your Social Dragon

Need tie-in summary chart back to the Social Dragon

Pass to Kat

Time to Unleash your Social Dragon

Get Engaged with your IBM Rep or IBM Business Partner to get connected to the various communities right now!

Lotus Greenhouse (Join the Lotusphere Community!)

LotusLive

Twitter Hashtags this week ---> #LS12 #SocialDragon Lets chat! Follow @KatMandelstein and @CCasas

Leverage your free social entitlements to improve expertise location, business processes, and speed to market

Other related sessions to attend this week

INV310 Lessons Learned: Business Agility Through Standards & Social Business, Angel Diaz Tuesday, Jan 17 04:45 - 05:45 PM Location: SW 3-4

ID227 Social Business Maturity Curve: Customer Success Stories & Best Practices, Chris Crummey, Wednesday, January 18,10:00 - 11:00 AM N. Hem A-C

ID225 Setting Up Communities To Solve Your Biggest Challenges, Suzanne Livingston & Mike Wanderski, Wednesday, Jan 18, 1:30 - 02:30 PM Pelican 1 & 2

BP105 Tick.Tick.Tick.Tick. #! It's Time To Evangelize, Educate And Energize Your Users To Get Productive, Get Social And Do BUSINESS! Mat Newman, ISW, Wednesday, Jan 18, 3:00 - 04:00 PM, Location: S. Hem IV -V

INV308 Strategy for Establishing Community, Rachel Happe, The Community Roundtable Wed, January 18 4:15 - 5:15pm Dolphin N. Hem E

GURU101 GURUpalooza! Best Practices Speakers Thursday, Jan 19,
10:00 - 11:00 AM Location: SW 5-10

Customer Sessions:CCS102 The Emergence Of Business Networks & Communities- connect.BASF CheeChin Liew, Tuesday, Jan 17, 11:15 - 12:15 PM Location: SW 7-8

CCS108 Social Business At Omron - ONE Communication/Collaboration Platform. Dennis Rot & Michel Min, Wed, January 18, 2012 3:00- 04:00 PM Location: Toucan 1 & 2

Thanks! Questions?

Legal disclaimer

IBM Corporation 2012. All Rights Reserved.The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBMs current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBMs sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.

Kudos Badges for IBM Connections is an offering from IBM Business Partner, ISW.

All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Rational, Sametime, Tivoli, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both.

2012 IBM Corporation

| 2012 IBM Corporation

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ls12 bp304 the way of the social dragon

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