loves learning event recap2
TRANSCRIPT
Love Promise – Eastern Region Subaru
Loves Learning Assessment
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What we offered…
• An opportunity to donate award winning science books to a
retailer’s school or library of choice at the SAF-eligible cost of
$12 per book.
• Packages were based on monthly sales rate.
– Package A – 100 Books
– Package B – 150 Books
– Package C – 200 Books
• Each participating retailer received a full POP Kit. Enrollment
relied on retailers submitting their order into EST Region.
• We partnered with the American Association for the
Advancement of Science (AAAS) to receive books at discounted
rate, to work with publishers, and to match retailers with local
partners.
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POP Kit
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Costs
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Results…
• 125 Participating Retailers
– 65% participation rate with 113 total local partners in education to
benefit from the program.
• 16,516 books ordered
– EST Region committed to donating $1 to AAAS for every book
ordered.
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CareConnect
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S-214– Subaru Loves Learning
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Social Media
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Social Media – Review
• 78 total posts to Facebook
– 441 Total “Likes”
– 38 Total “Shares”
– 11 Total “Comments”
– 14 Posts used #SubaruLovesLearning
– 3 Cover Photos Changed
• 13 Tweets tracked through #SubaruLovesLearning
• 4 Instagram posts tracked through #SubaruLovesLearning
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Social Media – Additional Publicity
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Retailer Websites – Landing Page
• We created a landing page called “Subaru Loves Learning”.
Any retailer who submitted an order form had the page placed
on their site under the Love Promise tab.
• No additional activation was done by EST Region to direct traffic
to this page.
Visits Views Entries Bounces Bounce
Rate
Exits Avg Time
East 552 575 87 67 77% 207 00:01:55
PHL 252 261 25 16 64.0% 79 00:01:36
DCA 122 127 23 18 78.0% 40 00:01:30
ATL 115 122 31 27 87.1% 65 00:02:56
ORL 63 65 8 6 75.0% 23 00:02:04
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Retailer Websites – Love Promise Page
• 125 Pre-Event Story Submissions (EST Region Generated)
• 19 Post Event Story Submissions (Organic)
• EST Region Page Views have a 12% MoM increase
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Retailer Websites – Love Promise Page
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Retailer Websites – Love Promise Page
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Retailer Websites – Love Promise Page
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Retailer Websites – Love Promise Page
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Retailer Websites – Love Promise Page
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Retailer Websites – Love Promise Page
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Overall Assessment
• Retailers love turn-key
– They are more likely to get on board when their own charities
benefit from the program.
• Time frame for planning would need to begin in May-June
period to accommodate schools being closed for the summer.
• Love Promise landing page still lacks traffic and organic posting
• There is a place for Love Promise on Social Media.