1. 1. LOVEMARKSVeli Bahceci@velibahceci - www.velibahceci.com
2. 2. Content Whats Lovemarks?Lovemarks TheoryWhat makes Lovemarks Stand out [Secrets Of Lovemarks] Mystery Sensuality IntimacyLove/Respect AxisBrands vs. LovemarksPrinciple Of Creating LovemarksReferences
3. 3. Whats Lovemarks? Brands that; Inspire passion Inspire devotion Generate loyalty beyond the reason
4. 4. Effects Of Lovemarks People talk about Stay up all night for People never give up Cause riots if they gone Create madness
5. 5. This Is The Future Beyond Brands
6. 6. Ahhhh, I'm homeYou can watch this video in the next slide >
7. 7. Lovemarks Theory Human beings are powered by emotion, not by reason.The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions. -Donald Calne, Neurologist
8. 8. Emotions Leads To ActionYou can watch this video in the next slide >
9. 9. How Can We Create Appeal? Dont just get it by asking Give love Stop thinking THEM Start thinking US
10. 10. Secrets Of Lovemarks Mystery Sensuality Intimacy
11. 11. Mystery Great stories Past, present and future Taps into dreams Myths and icons Inspiration
12. 12. Examples Apple & SJ Starbucks
13. 13. Sensuality Sound Sight Smell Touch Taste
14. 14. Ask Yourself What does our brand; Smell like, Taste like, Look like, Sound like, And feel like?
15. 15. Example
16. 16. Intimacy Connectivity Developing closeness & trust Caution! Intimacy can be contentious because itspersonal.
17. 17. Example: Not Much IntimacyYou can watch this video in the next slide >
18. 18. Love And Respect Axis
19. 19. The Great Brand Journey Its coming to an END.
20. 20. Brands VS. Lovemarks Brands Information Recognized by ConsumersGeneric Presents a Narrative The promise of quality SymbolicLovemarks Relationship Loved by peoplePersonal Creates a Love story The touch of sensuality Iconic
21. 21. Brands VS. Lovemarks BrandsLovemarksDefinedInfusedStatementDefined Attributes Values Professional Advertising AgencyStoryWrapped in Mystery Spirit Passionately Creative Ideas company
22. 22. Principles Of Creating Lovemarks Be passionate! If you dont love your business they wont either Involve Customers Be committed to change Celebrate Loyalty They must be full participants Find, Tell & Retell Great Stories This opens up new feelings, meanings & connections Accept Responsibility
23. 23. Jonathan Ive & AppleYou can watch this video in the next slide >
24. 24. Veli Bahceci | 2013 @velibahceci - www.velibahceci.com
25. 25. References Compete. Win. Learn. The Un-Conference: 360 ofBrand Strategy for a Changing World Featuring John Sculley October 17-18, 2013 in Miami Beach, Florida http://www.saatchikevin.com/ http://krconnect.blogspot.com/ http://lovemarks.com http://www.brandingstrategyinsider.com/