loudervoice at the hotel website marketing event nov 24th 2009

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Using customer reviews to grow your business www.loudervoice.com/business Conor O'Neill, CEO

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Presentation by Conor O'Neill, CEO of LouderVoice, on the benefits of on-site customer reviews for hotels at the Hotel Website Marketing Event in Dublin on 24/11/09.

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Page 1: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Using customer reviews to grow your business

www.loudervoice.com/business

Conor O'Neill, CEO

Page 2: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Problem

Businesses need every competitive advantage Online on-site sales must be maximised 70%+ people research online before purchase Customer reviews now a must-have

Page 3: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Customer Reviews

Reviews connects businesses to their customers Proven method of growing sales Turns one-way marketing into two-way conversation Increases brand trust You can leverage Mobile and Social Media They can strongly help Search Engine Optimisation

(SEO)

Industry Stats • Mistergooddeals Conversions +40% Time on-site +24%• Zales jewellery: Conversions +38.7% Products with more than five reviews +101%• Figleaves.com: Conversions +12.5% Products with 20+ reviews +83.85%• Kiddicare: Sales doubled

Page 4: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

On-Site Reviews (Writing)

Page 5: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

On-Site Reviews (Reading)

Page 6: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Facebook & Twitter – Your Customers as Evangelists

Page 7: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Android & SMS Reviews – Feedback on the go

Retail/Hospitality Shops, clubs, bar Events Immediate feedback Customer engagement Marketing tool Brand differentiator Google presence

Page 8: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Search Engine Optimisation (SEO)

Page 9: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Implementation

You must demand Simple Quick Doable by agencies/web-hosts/web-devs SaaS, not software to buy You own the reviews Transparent pricing structure 30-day contracts Statistics

Page 10: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Try It Yourself or View Demo

http://business.loudervoice.com/try-it/

http://www.screentoaster.com/watch/stVEtSQUVLQFFWSVpbWFNR

Page 11: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Review Flow 1

Page 12: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Review Flow 2

Page 13: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Review Flow 3

Page 14: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Review Flow 4

Page 15: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Review Flow 5

Page 16: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Review Flow 6

Page 17: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Summary

Reviews are transforming e-commerce in Europe and USA.

Grow sales on-site Reduce costs Drive up Organic Search Drive down PPC Spend

Conversations are already happening about you online, it’s

time to benefit directly from them.

Page 18: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Questions?

Page 19: LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

Contact

Conor O’Neill, CEO+353-23-8878257+353-87-9790297

[email protected]/GTalk: loudervoice

Twitter: loudervoicehttp://www.loudervoice.com/business