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PRIDE IN OUR STRIDE

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About Us

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Head OfficeAddress: 1110 Vermont Avenue Northwest #1100, Washington, DC 20005Phone: 202) 530-1145Email: [email protected]: burson-marsteller.com

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The Company We Keep

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http://upload.wikimedia.org/wikipedia/en/a/a3/Comcast_Logo.svg

http://en.wikipedia.org/wiki/File:Kappa_logo.png

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Our Approach

FIND OUT WHERE

YOU ARE

Set benchmarks

Monitor and measure impact

FIND OUT WHAT TO

SAY OR DO

Develop positioning, messages

Test concepts

FIND OUT WHAT’S

WORKING

Assess perception gaps

Adjust course of action

We call it Evidence-Based Communications.

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Our Expertise

Corporate Reputation

Consumer & Brand Marketing

Issues & Crisis Management

Healthcare

Technology

Media Relations

Social & Digital Media

Marketing & Advertising

Financial Communications

Corporate Social Responsibility

Entertainment & Lifestyle Communications

Grassroots Mobilization

Public Affairs & Government Relations

Plus: Our Extended Family

http://www.directimpact.com/what-we-do









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Our Philosophy

BrandApproach

Trading

Innovation

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ASIA PACIFIC

EUROPE, MIDDLE EAST, AFRICA

NORTH AMERICA

LATIN AMERICA

155 offices in 108 countries

Our Global Footprint

http://www.burson-marsteller.com/Global_Network/Pages/AsiaPacific.aspx?area_name=Asia%20Pacific&nodename=Asia%20Pacific,2

http://www.burson-marsteller.com/Global_Network/Pages/EuropeMiddleEastAfrica.aspx?area_name=Europe/Middle%20East/Africa&nodename=Europe/Middle%20East/Africa

http://www.burson-marsteller.com/Global_Network/Pages/NorthAmerica.aspx?area_name=North%20America&nodename=North%20America

http://www.burson-marsteller.com/Global_Network/Pages/LatinAmerica.aspx?area_name=Latin%20America&nodename=Latin%20America,2

PART 2:PLAYBOOK

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The Team

Mr. Jhon Doe

President Director

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Mr. Jhon Doe

Marketing Director


Mr. Jhon Doe

Managing Director


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Best Practices

Indicate that Washington has a moderate to significant impact on their investment decisions.

Believe that decisions made in Washington are important to portfolio values.

Say industry regulation is the most pressing issue.

Cite corporate taxation as significantly important to them.

82%89%

96%

73%

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Internal Staffing Recommendations

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Training Module Overview

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Area Of Business

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Educational Information

Templates for:→ Press release→ Fact sheets→ Internal reports

GUIDELINES & EXAMPLES

→ Mission→ Vision→ Objective→ Strategy→ Tactics→ Industry language & definitions

GLOSSARY & DEFINITIONS

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Transparence

TrustExpediency

Creativity

Innovation

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Our Principals

For the past six decades Burson-Marsteller has earned the trust of our clients by providing advice and counsel and implementing innovative market-based solutions that leverage our knowledge of communications best practices but more important measurably advance our clients’ business interests.

OUR GLOBAL BRAND EXPERIENCE

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BRIEF: Burson-Marsteller was selected as Saban Brands’ agency of record to support the U.S. and international growth of the company’s core brands, Power Rangers and Paul Frank, and to enhance the image of the parent company as it acquires new brands. The business is globally led out of Los Angeles, with major international communication efforts coordinated among geographic teams to maximize efficiencies and to tailor key initiatives per country.

HOW?:Burson-Marsteller facilitated a strategic session among the Saban Brands executive team, outlining a roadmap on how best to position the company and its core brands moving forward across geographies. The session provided context around Saban Brands as a leading company that cultivates new and iconic brands. We created a strategic plan around large-scale platforms such as parades, holidays, trade shows, new in-store product launches and entertainment activations. We provided support around the brand’s “emPOWER Moms” program and significant events such as the Nickelodeon’s Kids’ Choice Awards and most recently supported the launch of the Small Paul infant and toddler line. Additionally in Europe (UK, Germany and France), we utilized traditional and social media for the company’s sponsorship of Olympian Aaron Cook to promote retail appearances.

RESULTS:Burson-Marsteller has provided Saban Brands with strategic counsel and top-tier media coverage in consumer, lifestyle, business, trade and broadcast media outlets. We also created a strong trade program in the U.S., providing a platform to showcase the strength of the company and raise their profile as they look to acquire additional brands. Moving forward, global plans are being developed to support core initiatives, such as the Power Rangers 20th anniversary and to leverage product launches in the U.S. and Europe among business, trade, fashion and lifestyle media outlets.

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