Building a brand and position in the markets 

Special focus on partnerships and infrastructure

The Brand Gurus Panel

2

Steffen Krause Amazon Web

Services @sk_bln

Chris Lindland Betabrand

@cordarounds

Maria KaraivanovaCloudflare@MariaKar

Ian WheelerAs himself

NO Twitter handle

Tenko NikolovSiteGround@tnikolov

Lora KratchounovaScratch M+M@ScratchMM

The Evolution of Marketing…and Branding

3

Past Present Future

Branding = Trust Marketing

4

Brands never stand alone

Brands are never finished

Kicking This Discussion Off

• Your entrepreneurial journey • Proudest moment as entrepreneur • Your definition of brand

• Definition of startup brand?

• One word that describes your personal brand

• Your one branding tip for startups

5

For Chris: @cordarounds

• From online storage to fashion? • How do you know you are on the right

path? What’s the Betabrand brand? • How much do you invest in brand today?• Target markets for Betabrand? • Brand = visual identity? • Top 3 tips on how to build a brand for a

startup

6

For Ian (no Twitter handle)

• Your new startup! • How do you know if a startup is poised for

success? • What makes a brand brand? • How do you create a successful company

with channel partners?• Your philosophy on startup growth

7

For Maria: @MariaKar

• Define the CloudFare brand • What’s exciting about startups vs. global

brands?  • Your observations on brand-building across

the world? • How can a startup gain the attention of

large strategic investors?  • How can a startup build an ecosystem of

partners? Pros and cons of building a brand vs. strategic partnerships?

8

For Tenko: @tnikolov

• GoDaddy.com and Hostgator.com – here comes Siteground.com!

• How important is brand-building to Siteground?

• Your take on tech IP?  • Tell us about your support network• Your plans on building a strong brand for

Siteground.com • How do you attract the right talent to help

you grow the company? 9

For Steffen: @sk_bln

• How do you get from ground zero to one of the most respected tech brands in the world?

• 2 trillion objects stored in Amazon S3 - How do you prioritize markets to get to such scale?  

• What is AWS secret for success?• How do you compete with global brands

such as EMC/ VMware, Microsoft, IBM?• Tell us about AWS Trusted Advisor –

amazing service, btw! 10

Time for Your Questions

11

Steffen Krause Amazon Web

Services @sk_bln

Chris Lindland Betabrand

@cordarounds

Maria KaraivanovaCloudflare@MariaKar

Ian WheelerAs himself

NO Twitter handle

Tenko NikolovSiteGround@tnikolov

Lora KratchounovaScratch M+M@ScratchMM