looking at the numbers digital in 10 minuteslooking at the numbers – digital in 10 minutes berit...
TRANSCRIPT
LOOKING AT THE
NUMBERS –
DIGITAL IN 10 MINUTES BERIT BLOCK | SNR. MARKETING AND COMMUNICATIONS
MANAGER
14 November 2012
Follow @comScoreEMEA
2 © comScore, Inc. Proprietary.
Key Trend #1
ALWAYS ON
3 © comScore, Inc. Proprietary.
Key Trends:
The European Digital Day
Source: comScore MMX, Europe, June 2012, 15+
4 © comScore, Inc. Proprietary.
Key Trend #2
SOCIAL
5 © comScore, Inc. Proprietary.
Key Trends:
Digital Wouldn’t be the Same Without Social Media
Source: comScore MMX, Europe, June 2012, 15+
1 in 4 minutes is spent on
Social Networking
2 in 3 minutes on social networking
sites are spent on Facebook
1 in 7 minutes spent online
are spent on Facebook
Source: comScore MMX, Europe, May 2012, 15+
7 © comScore, Inc. Proprietary.
Social is Becoming More Visual
18x
Growth vs
2011
6.0 million
users
9x Growth
vs 2011
5.9 million
users
39x Growth vs 2011
22.1 million users
8 © comScore, Inc. Proprietary.
6,315
33,990
8,189
12,365
26,651
15,520
16,818
9,108
10,677
9,867
11,190
60,466
14,661
22,442
48,698
28,413
31,631
17,347
20,594
24,961
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000
health information
weather
credit cards
food, recipes, cooking tips
instant messaging
bank accounts
general reference
electronic payments
online retail
social networking check-in service
Top 10 Smartphone Categories by Growth
June 2012 June 2011
Key Trends:
Social Goes Mobile
Source: comScore MobiLens, EU5, 3 month average ending June 2011 vs June
2012, 13+
+153%
+93%
+90%
+88%
+83%
+83%
+81%
+79%
+78%
+77%
# U
niq
ue U
sers
(000)
% YoY
Growth
9 © comScore, Inc. Proprietary.
Key trend #3
MOBILE
10 © comScore, Inc. Proprietary.
Key Trends:
Smartphones – Would you Leave the House Without?
Googles’s….
* Source: comScore MobiLens, EU5, 3 month average ending September 2011 vs
September 2012, 13+
The penetration of smartphones
in EU5 grew from 40% in 2011 to
54% in September 2012
Google Goes for Gold: smartphone
platform market share grew from
26% in 2011 to 46% in 2012
11 © comScore, Inc. Proprietary.
Key Trends:
Small Screens Make a Big Impact
†Source: comScore Device Essentials, Europe, June 2012
12 © comScore, Inc. Proprietary.
Key Trends:
Tablets a Phenomenon
* Source: comScore MobiLens, EU5, 3 month average ending June 2011 vs June
2012, 13+
7.6%
14.1%
June 2011 June 2012
Percentage of Smartphone Audience also Owning a Tablet
13 © comScore, Inc. Proprietary.
Key trend #4
SHOPPING
14 © comScore, Inc. Proprietary.
Quick facts:
• 314.5 Million Europeans Visited Retail Sites
• 8% Year on Year Growth
• 1 in 3 European Online Shoppers Visit Amazon
Key Trends:
Shopping Online is ‘Normal’
17.1 million European smartphone
shoppers
Source: comScore MMX, Europe, September 2012, 15+
comScore MobiLens EU5, 3 month average ending September 2012, 13+
15 © comScore, Inc. Proprietary.
Key Trends:
Smart(phone) Shopping
Source: comScore, MobiLens, EU5, 3 month average ending June 2012, 13+
10.9%
12.9%
13.2%
13.4%
15.0%
15.8%
19.2%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
Checked product availability
Purchased goods or services
Found coupons or deals
Made shopping lists
Researched product features
Compared product prices
Found store location
% of all Smartphone Owners
Shopping Activities with Smartphone
16 © comScore, Inc. Proprietary.
Key Trends:
Mobile Commerce is Getting Serious
8.6%
36.4%
32.3%
12.9%
8.1%
1.6%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%
Less than 20€
21€ - 100€
101€ - 300€
301€ - 500€
501€ - 1000€
More than 1000€
% Made Purchase with Smartphone
Source: comScore MobiLens, EU4, 3 month average ending June 2012, 13+
*Changing Habits
*Social
*Mobile
*Shopping
Thank you
BERIT BLOCK [email protected] www.comscore.com
@comScoreEMEA
In Stockholm: GERBEN BOOT ([email protected])