LOOK AND FEELOVERVIEWHOW TO USE OUR VISUAL ELEMENTSFOR CONSISTENT DESIGN

OUR LOGOOur brand and what it stands for is visually represented bya unique, powerful and distinctive mark.

The Symbol now incudes the 3D Effect,characteristic of our new contemporaryand premium look and feel. For maximumimpact, consistency and visibility, theCastrol master brand logo always appearson a Castrol green background. It is alsogenerall positioned ranged-right and usesthe clear space rule as an approximate positioning guide.

The 3D logo

The 2D logo The 3D logo (single color) The 2D logo (single color)

The logo optionsThe 3D logo is the preferred option

andshould be used whenever possible.

The 2D logo should only be used

when the 3D Effect cannot be accu-

rately achieved, such as printing on

rough fabrics/surfaces and

hand-painted signs.

The logo and tagline lockupThere are three versions of the Castrol

logo/tagline lockup. There

is no preference between these

versions. Use whichever one

presents the Castrol logo and tagline

the best on a particular item.

The standard 2-line stacked taglineThe clear space rule

x

x

x

x

x

Logo positioning on standard page

x

2x

edge of page

min.x

OUR COLORSCastrol is recognized as a green, red and white brand.Using our primary colors in the correct proportions iskey to maintaining recognition across all markets.

In addition to the primary colour palette, there isa limited range of neutral and brighter colorsavailable. These should be used in support of thecor colors. Neutral colors, for example, add analternative background to white as well as colorheadline, sub-headings and charts and diagrams. Diagram colors are used within charts,diagrams and tables for greater differentiation ofcolors.

Castrol Green

Match to Pantone® 348C

C100 M0 Y85 K24

R0 G133 B66

Castrol Red

Match to Pantone® 485C

C0 M100 Y97 K0

R255 G0 B7

White

C0 M0 Y0 K0

R255 G255 B255

Castrol SilverMatch to Pantone® 877CThis ink should always bereproduced in a metallic ink

Castrol Dark GrayMatch to Pantone® 431CC0 M0 Y0 K70R82 G87 B89

Castrol Medium GrayMatch to Pantone® 429CC0 M0 Y0 K30R204 G204 B204

Castrol Light GrayMatch to Pantone® 427CC0 M0 Y0 K15R227 G227 B227

PRIMARY COLORS

NEUTRAL COLORS

DIAGRAM COLORSCastrol Light BlueMatch to Pantone® 645CC55 M24 Y0 K9R106 G141 B182

Castrol Light TanMatch to Pantone® 7530CC0 M8 Y21 K32R172 G159 B131

Castrol Warm RedMatch to Pantone® Warm Red CC0 M75 Y90 K0R254 G65 B16

Castrol VelvetMatch to Pantone® 220CC0 M100 Y13 K17R201 G1 B92

OUR TYPOGRAPHYThe Castrol typographic style is straightforward and confident.The typefaces are simple, their use, unfussy.

The primary typeface is AdvertisingGrotesk Buch SB Book Condensed(Ad Grotesk). This is the regular weightof the font and is used in an all-capsform to create the new “signaturestyle” for headlines and titles.

The supporting typeface is Frutiger. Itis used for all other copy.

For on-screen applications such aswebsites, the headlines must be AdGrotesk Book Condensed, but allother placed copy can be in Arial.For PowerPoint® the headline style isachieved by using Arial Narrow Bold.Arial is used for all other copy.

THE CASTROL DISPLAY TYPEFACEAdGrot SB Book CondensedFor all headlines, titles, subheads and quotations(Ad Grotesk Buch SB Medium Condensed for all pull quotes)

The Castrol supporting typefaceFrutigerFrutiger Roman, Light, Bold, Bold Italic

For all body copy, headers and footers, captions and packaging

The Castrol electronic typefaceArialArial Regular, Italic, Bold, Bold Italic and Arial Narrow Bold

For all on-screen applications such as PowerPoint® or websites