longchamp adv campaign
TRANSCRIPT
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ONLINE ADVERTISING STRATEGYADV 420
By: Morgan Adams
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Longchamp Paris Handbags Le Pliage (Folding) Monogram Bags
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Target Audience Geographic Demographic
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Target Audience Psychographics Behavioral
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KPI Amount of sales PT on Longchamp site Analytics through Pinterest
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Big Idea Monogram Stamping Feeling of uniqueness Casual and Classy
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Tools & Tactics Blogs Celebrities
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Tools & Tactics Pinterest Magazines Twitter
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Budget Total $2.8 Million Dollars Agency Budget Digital Marketing Budget Google Ad Words
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Resources
Scott Meerman David, The New Rules of Marketing & PR. Third Edition
Mehrabanand Cole, The New Media Driver’s Licence.