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Logos

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A logo is a unique identifying symbol. A logo represents and embodies everything a brand or group signifies It also provides immediate recognition A logo is the keystone of a companys visual identity.

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Types of Logos Wordmark (or logotype): the name spelled out using unique typography or lettering

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Types of Logos Lettermark: the logo is created using the initials of the brand name

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Types of Logos Abstract symbol mark: a representational visual, relating to a real object modified abstractly Radiology company Coffee company

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Types of Logos Nonrepresentational symbol mark: pictorial visual that symbolizes the brand

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Types of Logos Pictorial symbol mark: Representational image that symbolizes the brand

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Types of Logos Combination mark: a combination of words and symbols

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Visual Identity Visual and verbal articulation of a brand or group, including all pertinent design applications Letterhead Business cards Packaging

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Visual Identity

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Logo Design Tips Simplicity Milton Glaser, the legendary graphic designer best known for the "I Love New York" logo, says that it has to do with simplicity. "You want to move the viewer in a perception so that when they first look at [the logo]...they get the idea, because that act between seeing and understanding is critical."

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Logo Design Tips Make it Unique Stay away from overly used icons, like globes and arrows. And according to graphic designer David Airey, you should keep in mind that a logo doesn't need to say what a company does. "The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an aeroplane. The Apple logo isn't a computer."

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Logo Design Tips Make it Adaptable Strong logos translate well across different mediums. Will your logo evoke the same meaning on a business card as it will on a billboard? "Keeping the design simple allows for flexibility in size," writes Airey. "Ideally, your design should work at a minimum of around one inch without loss of detail."