LOGO PRINCIPLESAlways design your logos in a vector application such as Adobe Illustrator, and not a raster application such as Photoshop, why?

Logo Locations

Where might an organization use a logo?

Logo Principles

Ensure that the logo can be reproduced in a single color, such as black and still be recognizable.

What media are shades of black?

Logo Principles

Logo may need to be reproduced as small as a postage stamp, so ensure that any fine lines or text will still be legible when scaled down

Where might logo be very small? Test in Illustrator,

Use scale tool on ai file Save as gif…is logo legible?

Web Page Location and use

Upper left corner One use: A link to the home page Size: rule of thumb about 74 x 74 pixels

Sketch

Draw many sketches Paper and pencil Show client only a few (2-3)…or will get

bogged down

Sketch

Examples: Pencil and paper, two alternatives

Selection

Keep simple; Clean/Bad examples

Distinctive/unique

Relevant

Amazon logo:

Jeff Bezos created it. He had big dreams for this business and

expected to do huge volume selling, so he renamed his company "Amazon" after the world's most voluminous river.

The logo has a very simple design: The word Amazon A small yellow arrow between the first A and the Z

letters. The yellow arrow implies that they have everything from A to Z and also represents the smile on the customer's face

Amazon….cont

Colors of the Amazon Logo The use of black color in the Amazon logo

depicts the company’s supremacy and grace, while the orange color represents pride and happiness of the customers.

Font of the Amazon Logo The Amazon logo uses a custom-made

typeface.

Timeless

http://www.hongkiat.com/blog/logo-evolution/

Versatile

Our Old One

• Pittsburgh bridges• Bridges theory with practical • Were three majors

Typography

Make sure the font is legible when scaled down, especially with script fonts.

One font is ideal, and avoid more than two.

Brand Recognition

The whole point of creating a logo is to build brand recognition. So, how do you go about doing this?

It varies from case to case, but the goal with the logo is for the average person to instantly call the brand to mind.

More references

What makes a good logo by David AireyWhat a logo does not have to be or do by Brian HoffVital Tips For Effective Logo Design by Jacob Cass