logo development. mark, wordmark, symbol & monogram 1.mark – a recognizable symbol used to...
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Logo Development
Mark, Wordmark, Symbol & Monogram1. Mark – a recognizable symbol used to indicate ownership.
Ex #1: Wordmark (a freestanding acronym, company name, or product name that has been designed to convey a brandattribute or positioning)
Ex #2: Emblem (A mark in whichthe company name is closely connected to a pictorial element)
Mark, Wordmark, Symbol & Monogram2. Trademark – a name or symbol is used to show that a product
is made by a particular company and legally registered.
3. Symbol – is the iconic portion of the logo. Disadvantage: It might be difficult to recognize without a wordmark.
Trademarks
Circle R – denotes a registered trademark, and may only
be used when marks have been federally registered.
TM – is used to alert the public and does not require
filing federal applications. It means trademark, which is
a claim of ownership for goods and packaging.
Mark, Wordmark, Symbol & Monogram4. Monogram – a design of 1 or more letters, usually the initials
of a name.
“SECRET GARDEN CONSTRUCTION” Logo
This logo was created for a new start-up company that focuses on exquisite, multi-leveled
gardens that include features such as waterfalls, rock walls, gazebos and more.
Where Do I Start?
Answer who, what, why?
1. Who’s the client? (values, attitudes, goals)
2. Who’s the audience?(Ex: women 12-34, men who love sports)
3. How and where willthe logo be used?
4. It’s the designer’sjob to presupposefuture needs.
Identify, don’t explain!
A logo should not
literally describe
the client’s
business. Rather
it should reflect the
attitude and values
of the company.
Best brands stand for big ideas, a strategic
position or a defined set of values.
Ex: logos that use symbols
Symbols engage intelligence, imagination and emotion
in a way that no other learning does.
CBS logo by William Golden Nike logo by Carolyn Davidson Cingular’s mark nicknamed “Jack”
How was Cingular logo designed?
The name clearly differentiates the company from it’s
competitors as a single source for all wireless needs.
The logo reinforces the idea of human expression and
help users “make their mark”.
Cingular’s mark nicknamed “Jack”