location, location, location checking in to social media
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Location, Location, Location Checking in to social media. @ guyweston www.guyweston.co.uk [email protected]. Why is location important?. Monthly Mobile App Use (over 13s). - PowerPoint PPT PresentationTRANSCRIPT
Location, Location, LocationChecking in to social media@guyweston www.guyweston.co.uk [email protected]
Why is location important?
Monthly Mobile App Use (over 13s)
“This one input—our coordinates—has the potential to change all the outputs. Where we shop, who we talk to, what we read, what we search for, where we go—they all change once we merge location and the web.”
Matthew Honan, Wired Magazine, January 2009
SOME GENERAL POINTS
When asked what sources “influence your decision to use or not use a particular
company, brand or product” 71% claim reviews from family members or friends exert a “great deal” or “fair amount” of
influence. Harris Interactive, June 2010
The power of social media<iframe width="560" height="315" src="http://www.youtube.com/embed/Nl9fvn8c_Eo" frameborder="0" allowfullscreen></iframe>
Social media: out and about
The web is everywhereAnd so are your critics
But you should at least know about them!
Digital PropertiesNot just your website
social network, city guide, game
Foursquare in the UK• Approx. 2 million UK users• Current user base of early adopters… – The people who were using Twitter 3 years ago
There’s only one way to understand it… use it!
But here are the basics…
Collect Badges“Digital achievements that a person gets for performing real-world actions that they’re proud of.”
• General (frequency, location type, etc)• City specific• Event specific• Branded
Partner Badges: an opportunity for brands, venues and events
Become the mayor
Reward your mayor
Tips• Customers can
add tips to locations
• Tips are promoted to friends nearby and on check in
• Tips can be incentivised
• “Location based reviews”
For Brands• Brands can leave relevant tips at locations
– Places to visit– Where to buy– Promote an event
• The trick is to be creative– Partner with a merchant… charity donations for check
ins?– Pages for sports teams… and check ins at matches?– Some ideas
Learn about your customers
Claim your business… and let people know you’re involved
Case Studies• McDonalds increase footfall by 33%• How to draw a crowd into your restaurant• 21 Unique Location Case Studies
Keeping things in perspective & assessing the value• Foursquare Marketing Hits and Misses
If you do nothing else…Claim your locations on location sites• Google Places• Foursquare• Facebook• Yelp• Trip Advisor• Qype
Things to do on Foursquare• Think about how you want to interact with your customers
– And how they want to interact with you • Determine your goals
– Sharing, footfall, brand awareness...• Find interesting ways to achieve them
– Specials, tips, events (‘swarms’)…
• Promote your location activity• Locations, website, Twitter, Facebook, leaflets, Foursquare…• Staff
