location based services 101
DESCRIPTION
Donky explores the three types of location based marketing – geo segmentation, geo fencing, beacon. Informaiton and best practice to help you get the most from mobile through location based marketing.TRANSCRIPT
GEO-SEGMENTATION GEO-FENCING BEACON
@mobiledonky | www.mobiledonky.com | [email protected]
THERE ARE 3 TYPES OF LBS
@mobiledonky | www.mobiledonky.com | [email protected]
GEO-SEGMENTATION
@mobiledonky | www.mobiledonky.com | [email protected]
USES HISTORICAL LOCATION INFORMATION TO CREATESEGMENTS OF USERS WITHIN A SPECIFIC AREA
THIS INFORMATION IS USUALLY NOW STORED IN ACRM OR MARKETING DATABASE AS THE CUSTOMER’S HOME ADDRESS
@mobiledonky | www.mobiledonky.com | [email protected]
@mobiledonky | www.mobiledonky.com | [email protected]
GEO-FENCING
@mobiledonky | www.mobiledonky.com | [email protected]
GEO-FENCEA VIRTUAL PERIMETER AROUND A GEOGRAPHICAL AREABASED ON A RADIUS AROUND A SINGLE LAT / LONG POSITION
REQUIRES LOCATION SERVICES TO BE SWITCHED ONWITHIN THE DEVICE TO FUNCTION
@mobiledonky | www.mobiledonky.com | [email protected]
@mobiledonky | www.mobiledonky.com | [email protected]
THE FENCE IS MONITORED BY THE DEVICE SO THAT WHEN ITCROSSES THE PERIMETER THE MOVEMENT IS TRACKED / IDENTIFIED
THE DEVICE WILL BE NOTIFIED IF THE USER GOES IN OR OUT OF THE FENCE
@mobiledonky | www.mobiledonky.com | [email protected]
UPDATE CONTACT IN DATABASE
SEND RICH MESSAGES
SEND PUSH NOTIFICATION
S
TRACK USER BEHAVIOURS
THIS DATA CAN BE USED TO TRIGGER OTHER EVENTS:
A REAL WORLD EXAMPLETRACKING WHERE YOUR USERS ARE ENTERING AND EXITING YOURFENCE ALLOWS YOU TO CREATE TARGETED MARKETING
@mobiledonky | www.mobiledonky.com | [email protected]
@mobiledonky | www.mobiledonky.com | [email protected]
FOR EXAMPLE:
SEND A MESSAGE UNDERSTANDTRAVEL PATTERNS
POSITIONBILLBOARD ADS
OFFERS WITHLOCAL RESTAURANTS
PROMOTE LOCALPARKING
UNDERSTANDSHOPPING
PREFERENCES
@mobiledonky | www.mobiledonky.com | [email protected]
BEACONA BLUETOOTH LOW ENERGY TRANSMITTER THAT CANCOMMUNICATE WITH APPS ON SUPPORTED DEVICES
@mobiledonky | www.mobiledonky.com | [email protected]
70m0m
WORKS LIKE INDOOR GPSMAX RANGE 50-70 METRESSIGNAL IS EASILY INTERRUPTED BY PEOPLE, DOORS OR WALLSBEST POSITIONED ON CEILINGS TO AVOID THIS
20THE MAXIMUM NUMBER OF REGIONS IT IS POSSIBLE FOR A
SINGLE APP TO STORE WITHIN A DEVICE@mobiledonky | www.mobiledonky.com | [email protected]
@mobiledonky | www.mobiledonky.com | [email protected]
A REQUIRED IDENTIFIER FOR A BEACONNEEDS TO BE CONFIGURABLE
@mobiledonky | www.mobiledonky.com | [email protected]
OPTIONAL IDENTIFIERS FOR BEACONSCAN BE CONFIGURED TO ALLOW FOR
BETTER TARGETING
@mobiledonky | www.mobiledonky.com | [email protected]
BE CAREFUL HOW YOU SET UP YOUR LBS
BEST PRACTICE FOR CONFIGURATION OF YOUR BEACONS
UUID:MAJOR:MINOR:
CAMPAIGNSHOPAISLE
@mobiledonky | www.mobiledonky.com | [email protected]
A REAL WORLD EXAMPLE
UUID:MAJOR:MINOR:
CAMPAIGNSHOPAISLE
Trigger 1Encouragement to enter store
@mobiledonky | www.mobiledonky.com | [email protected]
UUID:MAJOR:MINOR:
CAMPAIGNSHOPAISLE
Trigger 1Encouragement to enter store
Trigger 2 Welcome on digital signage
@mobiledonky | www.mobiledonky.com | [email protected]
UUID:MAJOR:MINOR:
CAMPAIGNSHOPAISLE
Trigger 1Encouragement to enter store
Trigger 2 Welcome on digital signage
Trigger 3Relevant product advertising
@mobiledonky | www.mobiledonky.com | [email protected]
THINK ABOUT THE BIGGER PICTURE
@mobiledonky | www.mobiledonky.com | [email protected]
PLAN YOUR LBS LONG TERM
@mobiledonky | www.mobiledonky.com | [email protected]
TRIGGERS ARE REAL TIMECOMMUNICATE WITH YOUR USERS WHEN THEY ARE LOCAL
@mobiledonky | www.mobiledonky.com | [email protected]
SET UP RULES TO MANAGE THE TRIGGERS SO THAT USERSAREN’T PEPPERED WITH MESSAGES
@mobiledonky | www.mobiledonky.com | [email protected]
GEO-FENCING TECHNOLOGY
THE ABILITY TO TRIGGER MESSAGES
NOTIFY A THIRD PARTY SYSTEM
TRACK MOVEMENT IN AND OUT OF FENCES
BEACON PROVIDER FOR HARDWARE AND SOFTWARE
A CONNECTION BETWEEN YOUR CRM AND APP
RULES TO PREVENT MESSAGES BEING SENT OVER AND OVER
LINK EXISTING DATABASE / CRM WITH APP CRM
CONFIGURABLE BEACONS ( UUID / MAJOR / MINOR )
WHAT YOU NEED FROM YOUR LBS