location analyst - experian · location analyst gives you immediate access to accurate information...

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Product Sheet Location Analyst gives you immediate access to accurate information presented in high quality maps and reports that are easy to understand and simple to use. These reports help you identify what makes your customers or outlets unique and provides you with a detailed understanding of the key socio-economic trends at work within your market. This insight can be used to understand current performance and forecast future potential. Use Location Analyst to: Identify the potential of local markets Use Experian’s detailed understanding of consumers combined with our analysis of local markets to help your organisation identify and understand the true potential of your products and services at a very local level Benchmark performance Access the latest information on the size and value of local markets in terms of their demographics, consumer expenditure, and media and product consumption to benchmark performance at the lowest level of geography Identify the attractiveness of sales or trade areas Use the location of your stores, customers and competitors to identify the attractiveness of an outlet and its potential for sales Understand your customers and grow Experian’s powerful combination of demographic, lifestyle and behavioural data helps you understand more about your customers. Analyse why customers interact with you to identify their key characteristics. Anticipating behaviour enables you to target your services more precisely and identify new customers Visualise your data Use our pre-formatted maps, graphs and reports to illustrate your data, ease interpretation and improve the quality of your analysis Location Analyst Analyse local markets, forecast new locations and profile customers online Define and describe an area Compare and rank areas Profile your customers Map and report on coverage

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Page 1: Location Analyst - Experian · Location Analyst gives you immediate access to accurate information presented in high quality maps and reports that are easy to understand and simple

Product Sheet

Location Analyst gives you immediate access to accurate information presented in high quality maps and reports that are easy to understand and simple to use. These reports help you identify what makes your customers or outlets unique and provides you with a detailed understanding of the key socio-economic trends at work within your market. This insight can be used to understand current performance and forecast future potential.

Use Location Analyst to:Identify the potential of local marketsUse Experian’s detailed understanding of consumers combined with our analysis of local markets to help your organisation identify and understand the true potential of your products and services at a very local level

Benchmark performanceAccess the latest information on the size and value of local markets in terms of their demographics, consumer expenditure, and media and product consumption to benchmark performance at the lowest level of geography

Identify the attractiveness of sales or trade areasUse the location of your stores, customers and competitors to identify the attractiveness of an outlet and its potential for sales

Understand your customers and growExperian’s powerful combination of demographic, lifestyle and behavioural data helps you understand more about your customers. Analyse why customers interact with you to identify their key characteristics. Anticipating behaviour enables you to target your services more precisely and identify new customers

Visualise your dataUse our pre-formatted maps, graphs and reports to illustrate your data, ease interpretation and improve the quality of your analysis

Location AnalystAnalyse local markets, forecast new locations and profile customers online

Define and describe an area

Compare and rank areas

Profile your customers

Map and report on coverage

Page 2: Location Analyst - Experian · Location Analyst gives you immediate access to accurate information presented in high quality maps and reports that are easy to understand and simple

Product sheet

Location Analyst

Registered office address: The Sir John Peace Building, Experian Way,NG2 Business Park, Nottingham, NG80 1ZZ

T: 0845 2340 391E: [email protected] www.experian.co.uk/catalist

© Experian 2017.

Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331.

The word “EXPERIAN” and the graphical device are trade marks of Experian and/or its associated companies and may be registered in the EU, USA and other countries. The graphical device is a registered Community design in the EU. All rights reserved. CM - 417 - 3628

Location Analyst gives you immediate access to accurate information presented in high quality maps and reports that are easy to understand and simple to use. These reports help you identify what makes your customers or outlets unique and provides you with a detailed understanding of the key socio-economic trends at work within your market. This insight can be used to understand current performance and forecast future potential.

Use Location Analyst to: Identify the potential of local markets Use Experian’s detailed understanding of consumers combined with our analysis of local markets to help your organisation identify and understand the true potential of your products and services at a very local level

Benchmark performance Access the latest information on the size and value of local markets in terms of their demographics, consumer expenditure, and media and product consumption to benchmark performance at the lowest level of geography

Identify the attractiveness of sales or trade areas Use the location of your stores, customers and competitors to identify the attractiveness of an outlet and its potential for sales

Understand your customers and grow Experian’s powerful combination of demographic, lifestyle and behavioural data helps you understand more about your customers. Analyse why customers interact with you to identify their key characteristics. Anticipating behaviour enables you to target your services more precisely and identify new customers

Visualise your data Use our pre-formatted maps, graphs and reports to illustrate your data, ease interpretation and improve the quality of your analysis

Location Analyst

Analyse local markets, forecast new locations and profile customers online

Define and describe an area

Compare and rank areas

Profile your customers

Map and report on coverage

Map of customer locations showing boundaries so you can understand how many customers you have in each postcode or territory

For further information please contact us:

T 0845 234 0391 E [email protected] www.experian.co.uk/marketing

About Experian Marketing ServicesExperian Marketing Services is a leading global provider of consumer insights, targeting, data quality and cross-channel marketing. We help organisations intelligently interact with today’s empowered and hyperconnected consumers. By helping marketers identify their best customers, find more of them, and then coordinate seamless and intelligent interactions across the most appropriate channels, Experian Marketing Services’ clients can deepen customer loyalty, strengthen brand advocacy and maximise profits.

Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331. Registered office address: Landmark House, Experian Way, NG2 Business Park, Nottingham, NG80 1ZZ.

© 2014 The word “EXPERIAN” and the graphical device are trade marks of Experian and/or its associated companies and may be registered in the EU, USA and other countries. The graphical device is a registered Community design in the EU. All rights reserved. 01/14 | www.experian.co.uk/marketingservices

Map showing customers or locations and their surroundings for a real world view

Map drive times so you can define catchments and territories for locations

Easy to use reporting capabilities

For further information please contact us:

T 0845 234 0391 E [email protected] www.experian.co.uk/marketing

About Experian Marketing ServicesExperian Marketing Services is a leading global provider of consumer insights, targeting, data quality and cross-channel marketing. We help organisations intelligently interact with today’s empowered and hyperconnected consumers. By helping marketers identify their best customers, find more of them, and then coordinate seamless and intelligent interactions across the most appropriate channels, Experian Marketing Services’ clients can deepen customer loyalty, strengthen brand advocacy and maximise profits.

Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331. Registered office address: Landmark House, Experian Way, NG2 Business Park, Nottingham, NG80 1ZZ.

© 2014 The word “EXPERIAN” and the graphical device are trade marks of Experian and/or its associated companies and may be registered in the EU, USA and other countries. The graphical device is a registered Community design in the EU. All rights reserved. 01/14 | www.experian.co.uk/marketingservices

Map showing customers or locations and their surroundings for a real world view

Map drive times so you can define catchments and territories for locations

Easy to use reporting capabilities

For further information please contact us:

T 0845 234 0391 E [email protected] www.experian.co.uk/marketing

About Experian Marketing ServicesExperian Marketing Services is a leading global provider of consumer insights, targeting, data quality and cross-channel marketing. We help organisations intelligently interact with today’s empowered and hyperconnected consumers. By helping marketers identify their best customers, find more of them, and then coordinate seamless and intelligent interactions across the most appropriate channels, Experian Marketing Services’ clients can deepen customer loyalty, strengthen brand advocacy and maximise profits.

Experian Ltd is authorised and regulated by the Financial Conduct Authority. Experian Ltd is registered in England and Wales under company registration number 653331. Registered office address: Landmark House, Experian Way, NG2 Business Park, Nottingham, NG80 1ZZ.

© 2014 The word “EXPERIAN” and the graphical device are trade marks of Experian and/or its associated companies and may be registered in the EU, USA and other countries. The graphical device is a registered Community design in the EU. All rights reserved. 01/14 | www.experian.co.uk/marketingservices

Map showing customers or locations and their surroundings for a real world view

Map drive times so you can define catchments and territories for locations

Easy to use reporting capabilities

Map of customer locations showing boundaries so you can understand how many customers you have in each postcode or territory

Map showing customers or locations and their surroundings for a real world view

Map drive times so you can define catchments and territories for locations

Easy to use reporting capabilities