localytics
Post on 14-Sep-2014
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DESCRIPTION
This is a review of the popular tool Localytics.TRANSCRIPT
BY: ABDUL KURDICS 4561
Localytics
History
Started in 2008 in Boston, Massachusetts
4 Co-Founders: Raj Aggarwal (CEO) Henry Cipolla (Chief
Technology Officer) Andrew Rollins (Chief
Software Architect) Brian Suthoff (Chief
Strategy Officer)
Comparison with similar tools
AppAnnieWeb Dashboard,
Mobile App, Email reports, API, CSV
More Secure (SSL 256-bit encryption)
Data VisualizationsOnly mainly analyticsDownloads, revenue,
expense trackingLess expensive
Localytics• Only Web Dashboard,
CSV• Data Visualizations• Both Analytics and
Marketing• Event tracking• Session tracking• User tracking• Personalized In-App
messaging, push messaging
Sustainability, performance, pricing
Trusted and used by The New York Times, ESPN, Microsoft, Soundcloud, Ebay, Fox, CVS, Vimeo, Air Canada, Enterprise, Avis, 2K games, etc.
5,000 companies, 20,000 applications, 1.4 Billion devices, 50 billion data points per month
30 day free trial, Free up to 10,000 users or 1 million data points
Benefit/cost analysis
Getting started with Localytics is not very straightforward
Tutorial guide was helpful
If your application doesn’t need more than 10,000 users, then I believe it is worth the try since it’s free
$5000/month for up to 100 million data points or 1 million users
Compatibility
Web-based dashboardSupports:
Android iOSWeb applications (HTML 5)Windows 8 JS Windows 8 C#Windows Phone 7BlackBerry 10/ Pre-BB 10
“Hello World”
Continued
Continued
Tutorial/training
Sessions import com.localytics.android.*; private LocalyticsSession localyticSession; (inside class) this.localyticSession = new
LocalyticsSession(this.getApplicationContext()); this.localyticsSession.open(); // open the session (inside
onCreate) this.localyticsSession.upload(); // upload any data (inside
onCreate) Events
private final static String TAG_FACEBOOK = “Facebook Login"; this.localyticSession.tagEvent(MyApp.TAG_FACEBOOK);
//before the event // Perform facebook login here
Maintenance
References
www.localytics.comhttp://www.giantbomb.com/android/3045-123
/www.appannie.comhttp://www.magnetismsolutions.com/images/b
log-images-8/Cost-benefit_and_CRM_dev_1.jpg?sfvrsn=0