LOCAL SOCIALUsing social media at a local level

Nicola Peate – Social Media Manager Rippleffect

LOCAL SOCIAL• What to expect from today...

How Northwest businesses are using Twitter effectively

The approach for local tweeters – targeting a local audience

Your place in the social media sphere

Maximising relationships with other Northwest businesses

Twitter - Sawreetferthee?

PERSONLITY

• Get across the personality of your brand...

Character

Talk like the locals!

Local references

Maximising relationships with other Northwest businesses

PERSONLITY

PERSONLITY

TARGETING

• Finding your target audience...

Follow other local businesses – who are their followers?

Communicate with other businesses

Make conversations visible

Search out conversations about your products and area

Use advanced search features to find local tweets

What do people want to talk about? Tailor your content accordingly

NO HARD SELL

• Twitter is not the place for hard sell...

A badly managed twitter account is worse than no account at all

Would you want to follow a list of adverts?

Why do people follow local businesses?

NO HARD SELL

TWITTER IMPACT

SEARCH TOOL

• Remember that twitter is a search tool...

Optimise your content accordingly

What would people search to find your tweets – local area?

Use hashtags where appropriate

SEARCH TOOL

COMPETITIONS

• Make sure competitions are relevant to your audience...

A local prize for people - a meal, a sample product etc

Good way to increase followers – beware of compers

Competitions support your page but cannot be the only content

OFFLINE/ONLINE

• Turning “followers” into real life people!...

Offline events for your followers

Encouraging people to come in to your venue of appropriate

Provides content back on twitter

OFFLINE/ONLINE

YOUR PLACE ON TWITTER

YOUR PLACE ON TWITTER

• How can you stand out?

Who are your competitors offline?

What are your competitors doing on twitter?

What are they not doing? How can you fit? What can you provide to your target audience that others aren’t doing currently

Replicate what others do well and add additional benefit

INTEGRATING WITH OTHER MARKETING ACTIVITIES

OPPORTUNITIES

• Promoting twitter...

At your venue – posters, menus’s, TV screens

On marketing materials – leaflets, brochures, prospectus

Business cards

Website

On receipts

Email marketing

THANK YOUAny questions?