local search: the new ways customers find your business
TRANSCRIPT
Local Search: The New Ways Customers Find Your Business
#mantatrends
@ivylmb@Manta
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How It Works
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Manta Director of Customer Acquisition
Meet Ben Burns
Recent changes in Google’s algorithm Why you should target local markets Tips for small businesses
Business listings Mobile-friendly website Lower-investment, high-return content
Overview
Google 3-pack Mobile-friendly Removal of right
rail ads Same for
desktop results
Local Search Updates
Building organic search traffic takes time, but it offers high return on investment
Organic Search ROI
Build backlinks and citations Consistency is key Don’t forget hours of
operation
Business Listings
Use responsive templates Avoid Flash Allow space between buttons
and links
Mobile Friendly Websites
About page Helpful FAQ &
service pages Video
High-return Content
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Ask a Question
Manta believes in empowering small businesses to achieve success. We’re inspired by your determination and energy. And we understand that every company is unique.
We strive to provide the marketing tools and educational resources you need to stand out, connect with your customers and your peers, and grow your business.
Send us a note and let us know what you’d like to learn from upcoming webinars like this one—[email protected]